Critiquing 100 scientific research posters in 13 minutes: What gets viewers?

You attend a scientific poster session when you go to a science conference, and chances are you present a poster yourself. What features make people stop and look at it and talk to you? I evaluate 100 scientific research posters in 13 minutes, which will give you some tips on how to make a scientific poster that will have people stopping to talk to you about your science.
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Besides a topic related to yours, what makes you stop at a scientific poster and talk to the presenter?
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