Startup Stories | Man who made Google Ads wants to destroy it |

This man was in charge of a $115 billion company, but he now wants to destroy it. Introducing Sridhar Ramaswamy, a software engineer who joined Google in 2003 to work on the company's advertising platform at a time when it was still just an idea. The largest auction system in the world was developed by Sridhar's team of advertisers.
He later rose to the position of SVP of Ads & Commerce, where he oversaw this $115 billion division.
Sridhar had had enough in 2018 and left Google. Sridhar has observed how advertisements were destroying the shopping experience.
Neeva, a search engine that functions like Netflix because it is subscription-based and ad-free, was founded by Sridhar in 2019 as a result. Only time will tell if Neeva will become the next Google.
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