Thanks for the video. Can you talk about the process you take to work on improcing quality scoreand how long it takes for quality scores to be updated? Im having trouble with ad relevance, page relevance even though i think my ads are on target and my ad has a good Ad Strength according to google Having trouble with quality score on "near me" keywords
Hey Ivan, I'll make a more detailed video on this specific topic but just to give you an idea; I wouldn't be too worried about quality score as a whole first of all as long as those keywords are performing well with a good conversion rate/cost per conversion. What you can do to improve the quality score of your near me keywords is to split them into a 'near me' based ad group and have the headlines and descriptions of that ad group saying 'near you'. Also duplicate your landing page for that ad group and have it saying something like 'Affordable & Reliable X Service Near You'. The main thing about quality score is improving your exp CTR and ad relevance which comes down to making sure your keywords are highly relevant to your ads, and to do this the more ad groups you split your keywords into the more relevant they'll be. Hope this helps!
Thanks for the video. Can you talk about the process you take to work on improcing quality scoreand how long it takes for quality scores to be updated?
Im having trouble with ad relevance, page relevance even though i think my ads are on target and my ad has a good Ad Strength according to google
Having trouble with quality score on "near me" keywords
Hey Ivan, I'll make a more detailed video on this specific topic but just to give you an idea; I wouldn't be too worried about quality score as a whole first of all as long as those keywords are performing well with a good conversion rate/cost per conversion. What you can do to improve the quality score of your near me keywords is to split them into a 'near me' based ad group and have the headlines and descriptions of that ad group saying 'near you'. Also duplicate your landing page for that ad group and have it saying something like 'Affordable & Reliable X Service Near You'. The main thing about quality score is improving your exp CTR and ad relevance which comes down to making sure your keywords are highly relevant to your ads, and to do this the more ad groups you split your keywords into the more relevant they'll be. Hope this helps!