Living your purpose - Danone

Lorna Davis CEO, Danone Wave, Chief Manifesto Catalyst Danone, talks about Purpose at Danone and what it means to the organisation. She believes in the past, large organisations have hidden from having a point of view, that has a significant meaning. She shares her observations and learnings from Danone's perspective. She talks about Purpose linking to the past, and the importance of everyone regardless of seniority in the organisation, should be involved in the development of its Purpose. However, she thinks it's important to sort out the game of blending the past of a brand, with the future of a brand and that this needs external help, as it's hard to do it alone. She also highlights the importance of understanding, what is done at corporate level and at brand level.