That doesnt work like that......there are 2 type of rich people.....1st type is the rich people who have a lot of responsibilities and most of their wealth is in the form of stocks,equity etc.....they dont show off because they dont have huge money and by chance if the company declares bankruptcy they would be going to broke,so they dont show off because they are constantly working,and they dont have privacy too.....2nd type is the one who earns liquid cash,they have money,they choose to be what they want to be,they dont have any compulsion to work like 1 st type,they know how much they have and how much they make....so they show off.....more than everything, showing off is their personal opinion....they are showing something they have earned....
Kishore Biyani explains the "Clustering" algorithm (in Machine learning / Artificial intelligence), which is one of the methods usually used to segment customer personas across India. This is a very good analogy, and in simple terms, he is able to tell how Indian customer demographics are.
Kishore ji is a business dictionary for a customer, business consumption and enhancement in all manners. He is a legend and has huge knowledge and he will make and create you an entrepreneur if you meet him for 10 minutes. Kudos to all the team.
I AGREE TO YOU, BUT HE WILL ALSO MADE MANY ENTREPRENEURS BANKRUPT WITH HIS POLICY IN PLAY, UNPAID VENDORS OF KISHORE BIYANI LIST IS LENGTHIER THAN ENTREPRENEUR HE CREATED, I STILL DONT DISAGREE WITH YOU BUT HE LOST HIS FOCUS OF RUNNING A GIANT STORE, TAUGHT EVERYONE ABOUT MULTI-RETAILING CONCEPT AND LEFT THE GROUNDS.
3:10 Fundamental point made by Raj shows the difference in raj's India1 and Kishore's India1. Kishore India1 is income based while Raj India1 is spending based. For eg. Suppose I have 5Lpm salary, i won't go to pubs, or restaurant and keep spendings to minimum. But my friend with 1Lpm salary spends on travel, car, iPhone on emi. From consumption pov that's true India1. Aware + willing to spend.
Great point . But also : the person with income 5lakh pm will also spend his money on something may be less on travel/I phone but may be more somewhere (maybe his children go to more expensive schools).
My family income has gone up, but my expenses as percent have gone down. But for just one wedding as a guest, I spent like crazy, despite i wanting to not speaks at all. It’s crazy here. My mother got me 4 dresses, when I already have many. It’s just lame how social stigma works. I wore my old festive ethnic wear for my best friends birthday and she was angry that I didn’t shop anything special for her special day. 😂 Here I save money and there these stupid movies have taught us to be more consumerist
who is the guy that gave the example of his family? I see his point too! These guys were talking at a Macro level of the country (and it was truly eye opening). He was talking more at a micro level stat of an urban city like mine of Chandigarh. Have not been to India since 2018, but the podcasting space has truly matured. SUBSCRIBED!!
Fantastic Nikhil. Great content on Indian Consumption and how to target India 1 to build Brands. Kishore Biyani only talks Insights . Top 100 cities contribute more to business. India 1 consumption is growing but India 3 will migrate to India 2 along with time which means FMCG, Consumer durable , Financing, UPI have big market to target big base of India 2
WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
Economics works on principal of Demand and Supply. Marketing has enabled to create the Demand , Brand Pull. Today commoditised sectors have Brands established. Secondly- Aspirations, Self Concept has been redefine in last 2 decades with Success. Penetration of Smart Phone , Social media has helped in creating Confidence to last mile person through access to lifestyle
Nikhil a very good point for discussion. I think your one to one discussion with Kishorji will be excellent. The other person talking in between was actually breaking the flow
Great insight into a country of 1500 million. Thanks. Unfortunate part is concentration of wealth is in 10% hands. India has very high %age of lower middle class which is still focussing on basic living and majority is supported by government.
Right, there is a lot of disparity. But from a money making point of view, business leaders will focus on the cream only, that's where the dough is. Another approach could be to somehow solve the problem of poverty and then see the how much money can be made from this New affluent India\Bharat.
@@GiveAndItShallBeGivenBack WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
Kishore Biyani is a scamster and fraud.He does work using small scale people and then doesn't pay them back. What he is reaping is karma of being a fraudulent human being. Even Foodhall closed down because he doesn't know how to manage money. Nobody will lend future group money because he is a scam
"Kishore Biyani is sharing his insights and experiences, but I have firsthand experience working at Future Group in 2019, and the way things were managed was quite poor. I would advise him to focus on improving people management practices first. Additionally, my family invested in BB, and now that the owner is gone, our investment has lost value. Perhaps Kishore Biyani should prioritize addressing these issues before offering advice to others."
India has a very diverse consumer base . For ex - Many well to do people still use budget smartphone . Whereas many lower class people buying Iphone . Our culture is all about saving for the future and buying gold . Many of us hesitant regarding buying slightly expensive stuff . We tend to feel guilty while spending money .
Can u explain how this is micro vs macro..cause in the example he cited all his family members have access to all the products but his father just chooses to use less products and he chooses to use less than his brother (choosing being the key) But india 2 folks can barely or rarely have access to many of the india 1s choices...its not that they dont want to..they cant ..same for india 3 right? Thanks
Amartya Sen, Noble Economist said the same that parts of India are Island of California in sub saharan Africa. Good news is those Islands will increase. Hope they do.
WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
Highly insightful. This short clip help me realise the significance of government schemes for lower middle - lower - vulnerable class population, from housing to health to manufacturing. Thank you for meaningful insight
@@rahula4815 obviously it takes decades to become a superpower and it's not a hollow narrative, it takes a lot to unify a country as big and diverse as India to work in a synergy. Idk why are you so pessimistic about it.
I am not pessimistic, if we live in the dreamland then we lose the reality touch. We need to know where we are to know where to go. All the election narratives need to be taken with reality pinch of salt. @@pulkitkaushik
Thanks man.. Learning a lot from these podcasts. Aspiring to start something new.. Just getting to learn from you guys' experiences.. Please do make some short clips like these, so that we, who has less time in a day to invest on RUclips, get to know some good real things..
Shamani just gets shunned 😂😂😂😂 That's the point ☝️ if you r only podcaster but don't own a business then this type of conversation is just a spectator wise
This is what a healthy debate looks like...Shamani is young....Kishore saab had loads of experience. If that counter is happening in a healthy way, how can you call that shunting... Kuch bhi matlab.
Mr. Kishore Biyani is great with Statistics & Analysis, but his company Future Group (Big Bazaar) failed big time in India, due to wrong decisions, and trying to grow very big very rapidly. Sorry, not a fan.
@@sonaliv1489 Chasing growth at all costs by funding the growth via debt. Debt then becomes too much and then u default on the debt and the company goes under.
Well the interesting thing is the entire Future Group companies were more or less bankrupt. They did not pay salaries and bonuses, defaulted on bank loans, vendor payments etc and basically now their Founder is sitting and preaching. However, he is personally very wealthy. The fact is all these financial crimes go unpunished.
A suggestion - Can you please use similar terminologies in the chat around the numbers? It will be more relatable that way. For e.g. there are multiple times where the # population is being described in crores vs. millions which is difficult to follow and convert in the head all the time. A regular listener may be able to do that but someone listening for the first time may take a lot of time to process.
It doesn’t make you stupid if you decide to keep quiet and listen to three extremely smart people converse. Intelligence increases from listening far more than it does from speaking.
Hey Nikhil, Great shows by the way I have few points by the way for future videos- 1. For someone growing a startup, how the indian demographics and consumption influence the business. 2. What can be done for India 1,2,3 to maximise their consumption 3. What trends can we expect in 5 yrs in terms of Stock Market and Financial stability. 4. How can Nris benefit from this financial bull run of India. Thank you
WTF! Is this value added consumption? As long as people are able to maintain basic lifestyle easily it is fine . Indian culture is completely against these type of greed and materialism . Unfortunately morden economy is based upon this greed and materialism only.
at around 3:00 - Raj Shamani was actually putting a fair point across to better divide India 1 for greater accuracy with decision making. Unfortunately that wasn't given a lot of attention.
No he didnt make sense. He was trying to fit in his story in KB's theory which was totally different. Lack of comprehension and urge to show he is smart and contributing.
@@rum81it should be based on income. Is that young boy earing more than father so he is using more then it make sense but he's not earning and spending his father's money which happens most of the time in middle class then it's stupid to differentiate.
Good amount of India 1 consumption is not in India. They are shopping abroad. They go to Dubai, Singapore, US/EU for shopping. Given the size is as big Singapore like Mr. Biyani says, its a big loss. Because these luxury goods are not available in India and highly taxed.
Rama Bijapurkar had come up with this INDIA 1,2 and 3 segmentation. It till date is the most articulate way of explaining how the population is divided. Caste/Religion is only a political criterion. Your TAM cannot be based on the 140 cr calculation but more on the India 1 count.
India has a very diverse consumer base . For ex - Many well to do people still use budget smartphone . Whereas many lower class people buying Iphone . Our culture is all about saving for the future and buying gold . Many of us hesitant regarding buying slightly expensive stuff . We tend to feel guilty while spending money .
Sounds like my class - where students are discussing without preparation - but working with preconceived opinions and random numbers - and finding it diffcult to understand but trying to agree with each other.
I agree , WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
If you agree that well-being is a function of economic growth, then increasing consumption is an extremely important conversation. Consumption isn’t the only factor in GDP growth but it’s the dominant one in India. India needs to drive Investment (which is historically low and is currently being propped up by government spending) to build capacity. Example of Consumption: Buying a T-Shirt Example of Investment (also called Gross Fixed Capital Formation): Buying machinery for a textiles mill India needs to invest. But consumption is the economic engine.
Biggest flaw in Rajs’ comment was his father was a father of India 1, if he compares same family of India 2, then he would understand how much premium lifestyle is father is having
Nitin sir, you have done a great social service by making this channel... you are uplifting the future innovators of this country who live in tier 3 areas
Nikhil I have been watching your podcast for quite sometime and I look forward to the same. I also appreciate your perspective towards life in general. Just one observation that I would like to share though I should not be and not allowed to as well. Be careful with your relationships as we have lost somebody extremely talented young male and was sacrificed in the name of relationship. My humble request please be careful.
Good time pass vlog without much substance, I can say that as an Economist, who hs taught in univ, authored books, published by reputed publishing firms and working in fortune 50 global co.
I don’t blame middle-class Indian parents for sending their kids abroad for a better life. I currently have a kid from Mumbai living in my rental property who’s currently working in an entry-level position in IT making about 54k CAD which is not bad considering he’s only 24. However, the amount of pressure he receives from his father (civil engineer) and mother (elementary school teacher) who call him daily is on an unhealthy toxic level- they demand him making mid six figures which is very difficult to do without at least a graduate degree and 7-10 years of experience in the field. Even then most IT guys don’t make that much unless they’re in mid upper tier at one of the top 5 tech companies. He’s currently a PR and can legally sponsor his parents and 2 siblings but his income (under sponsorship guidelines) must be at least almost 70k and for at least 3 consecutive years. The cost of living here is very high. 70k is barely enough for 2 people to survive let alone for 5 people. I can’t even imagine what this kid is going through..😢
Nikhil please make a program on danger of users of India 1 category becoming India 2 with AI taking the IT jobs. By how much. What are the mitigation steps that could be taken.
The simplest way to think about this - you have less than 10% of Indian households filing for taxes and about 5% actually paying taxes. In a country of 1.4B people, that’s approximately 70 million people. Even accounting for tax evasion, you add another 15 million to that, that’s 85M people. And that is India 1 aka the consumption segment.
For the whole video i could only hear everyone interrupting Mr. Biyani from sharing his insight. Content is amazing, but missing clarity of communication due to so much interruption.
Hi Nikhil, I thought in a pyramid (India 1,2,3) going forward middle part of pyramid will flatter more.... All in all middle class grow more in all aspects. All though very few will move to India 1 from India 2 and so the case for India 3.
WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
Its hard to get the statistics correctly in India.. there is so much cash direct exchange of money which is hard to account.. example vegitable sellers fruit sellers or people selling stuffs on rehri.. and most of them doesn’t disclose correct figures of their income..
India has a very diverse consumer base . For ex - Many well to do people still use budget smartphone . Whereas many lower class people buying Iphone . Our culture is all about saving for the future and buying gold . Many of us hesitant regarding buying slightly expensive stuff . We tend to feel guilty while spending money .
Nellore and Chittoor has lot and lot of rich people who made money on cities like Hyderabad, Chennai and Bengaluru. You should choose someother districts to explain.
Raj Shamani himself is over consuming- the guy has one smart and one analog watch in both this hands ☠️ I see India becoming the next America in 15-20 years down the line
Can someone help me understand how can I get reliable data for market research about consumption pattern, demographics and everything that matters in the list? Basically I am curious to know about source from where these guys in the podcast are getting such data, is it from their day to day operations in the market or there is something I am missing on.
so what he is telling is india 1 to be that audience that has a high net income, to afford maids and household helps, India 2 to be an audience that has relatively lesser income (sort of middle class) and India 3 to be on the bottom strata of the society in terms of income. So he is trying to explain the consumption pattern for all these categories
Biyani is a true hustler,Ambani made him sharper,take away only his words on how to hustle different income groups,Just don’t ever make the mistake of investing in anything he is remotely involved in.
This kishore biyani himself is not clear in his thought process. He is leading the conversation & even confusing others. Tell me 1 thing he has made successful: spencers - failed Big bazaar - loss Pantaloons - total loss All through debt & couldn’t even service the interest. Someone give me also 1000cr as debt. I’ll also create anything & say I can’t return the money now. You sell the company i created and recover as much as you can. Meanwhile I’ll sell most of my shares & have a networth of 5000cr separte from any liability. Everyone will listen to my words also so carefully
Customer segmentation is not as simple as classifying them into India 1, 2,3. Age, education, gender, profession, urban dwelling, rural dwelling, hobbies, lifestyle, there are so many factors to segment a market. Just segmenting by income would get you no where!!!!! Marketing 101. Value added products are products that bring additional value to a customer, here the panel speaker thinks it’s when u are able to sell more!!!! Unbelievable this is the problem with Indian entrepreneurs, it’s all about making money in the short term and not really about creating a reliable brand. Future group is on a decline, Big bazaar, pantaloons, clearly he doesnt understand customer segmentation and customer demands!
Somehow over consumption and over consumerism is being glorified on the pretext of economic prosperity but no-one is bothered by the harm the environment is facing ... Put words organic/ green /smart/ cruelty free and the same products can be sold at higher prices
I agree , WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
![Eminem - Fuel (feat. JID) [Official Lyric Video]](http://i.ytimg.com/vi/t5H_CewqpKA/mqdefault.jpg)
So basically people on social media who portray themselves as rich are middle class
That doesnt work like that......there are 2 type of rich people.....1st type is the rich people who have a lot of responsibilities and most of their wealth is in the form of stocks,equity etc.....they dont show off because they dont have huge money and by chance if the company declares bankruptcy they would be going to broke,so they dont show off because they are constantly working,and they dont have privacy too.....2nd type is the one who earns liquid cash,they have money,they choose to be what they want to be,they dont have any compulsion to work like 1 st type,they know how much they have and how much they make....so they show off.....more than everything, showing off is their personal opinion....they are showing something they have earned....
No they are rich...
There are only rich and poor, there is no middle class...
Middle class is terminology made to pacify poor people
It also shows how hollow the superpower narrative is. It would take decades for us to become developed country.
Can anyone explains india 1/2 thing and Singapore Poland thing co relation .. I m still confused in that comparison
I agree
Kishore Biyani explains the "Clustering" algorithm (in Machine learning / Artificial intelligence), which is one of the methods usually used to segment customer personas across India. This is a very good analogy, and in simple terms, he is able to tell how Indian customer demographics are.
Clusters, cohorts, segments all same. Different jargons for same data.
Yeah, make sense 👍🏻
Also there is one concept called Basket analysis, I think its also related to this.
9:26
@@user-ux3he1yc4v Anyone who knows why or what it really is in depth wouldn't use words to "sound cool" but to convey the meaning as best as they can.
ACTUALLY HE HAS LIVED WITH THAT BEFORE ALL THE ERUPTIONS
Kishore ji is a business dictionary for a customer, business consumption and enhancement in all manners. He is a legend and has huge knowledge and he will make and create you an entrepreneur if you meet him for 10 minutes. Kudos to all the team.
Lol, come n invest in his future group.
I AGREE TO YOU, BUT HE WILL ALSO MADE MANY ENTREPRENEURS BANKRUPT WITH HIS POLICY IN PLAY, UNPAID VENDORS OF KISHORE BIYANI LIST IS LENGTHIER THAN ENTREPRENEUR HE CREATED, I STILL DONT DISAGREE WITH YOU BUT HE LOST HIS FOCUS OF RUNNING A GIANT STORE, TAUGHT EVERYONE ABOUT MULTI-RETAILING CONCEPT AND LEFT THE GROUNDS.
3:10 Fundamental point made by Raj shows the difference in raj's India1 and Kishore's India1. Kishore India1 is income based while Raj India1 is spending based. For eg. Suppose I have 5Lpm salary, i won't go to pubs, or restaurant and keep spendings to minimum. But my friend with 1Lpm salary spends on travel, car, iPhone on emi. From consumption pov that's true India1. Aware + willing to spend.
I too think the division is/should be based on Expenditure....Ultimately there the value added business will work
Great point .
But also : the person with income 5lakh pm will also spend his money on something may be less on travel/I phone but may be more somewhere (maybe his children go to more expensive schools).
Actually people have different priorities. Also their priorities change with their age.
My family income has gone up, but my expenses as percent have gone down. But for just one wedding as a guest, I spent like crazy, despite i wanting to not speaks at all.
It’s crazy here. My mother got me 4 dresses, when I already have many. It’s just lame how social stigma works.
I wore my old festive ethnic wear for my best friends birthday and she was angry that I didn’t shop anything special for her special day.
😂
Here I save money and there these stupid movies have taught us to be more consumerist
5L is rich
who is the guy that gave the example of his family? I see his point too!
These guys were talking at a Macro level of the country (and it was truly eye opening). He was talking more at a micro level stat of an urban city like mine of Chandigarh. Have not been to India since 2018, but the podcasting space has truly matured. SUBSCRIBED!!
He is raj shamani. He also run podcast channel
@@rahulmore4584 didn’t know. Thanks
Raj Shamani looks so out of place here.
That’s fine
Watch the entire episode
Being present itself is a big deal
No watch the full episode he has completely showed his impression with very good insights.
@@chandrachoodR Popularity is not relevant here. So its not a big deal.
Fantastic Nikhil. Great content on Indian Consumption and how to target India 1 to build Brands. Kishore Biyani only talks Insights . Top 100 cities contribute more to business. India 1 consumption is growing but India 3 will migrate to India 2 along with time which means FMCG, Consumer durable , Financing, UPI have big market to target big base of India 2
WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
Economics works on principal of Demand and Supply. Marketing has enabled to create the Demand , Brand Pull. Today commoditised sectors have Brands established. Secondly- Aspirations, Self Concept has been redefine in last 2 decades with Success. Penetration of Smart Phone , Social media has helped in creating Confidence to last mile person through access to lifestyle
Nikhil a very good point for discussion. I think your one to one discussion with Kishorji will be excellent. The other person talking in between was actually breaking the flow
Great insight into a country of 1500 million. Thanks. Unfortunate part is concentration of wealth is in 10% hands. India has very high %age of lower middle class which is still focussing on basic living and majority is supported by government.
Right, there is a lot of disparity. But from a money making point of view, business leaders will focus on the cream only, that's where the dough is. Another approach could be to somehow solve the problem of poverty and then see the how much money can be made from this New affluent India\Bharat.
@@GiveAndItShallBeGivenBack WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
It's really very unfortunate to see Big Bazaar on the verge of dying, no one really helps when you are in trouble.
Kishore Biyani is a scamster and fraud.He does work using small scale people and then doesn't pay them back. What he is reaping is karma of being a fraudulent human being. Even Foodhall closed down because he doesn't know how to manage money. Nobody will lend future group money because he is a scam
This guy just knows how to play with loans
Its called market competition@@boohaahaaa-mq7lu
"Kishore Biyani is sharing his insights and experiences, but I have firsthand experience working at Future Group in 2019, and the way things were managed was quite poor. I would advise him to focus on improving people management practices first. Additionally, my family invested in BB, and now that the owner is gone, our investment has lost value. Perhaps Kishore Biyani should prioritize addressing these issues before offering advice to others."
Raj Shamani interrupting in the middle and making baseless arguments is hilarious!
No , he has a point . There are many people who are making lots of money but they prefer simple living (kanjoos ) .
@@debanikgoswami4834lol. Kishore was talking about income
Kishore is not in the mood to discuss. 😂😂
tbh i always thought of like this
about how some part of Indians live like singapore hongkok and other live like somalia congo
India has a very diverse consumer base . For ex - Many well to do people still use budget smartphone . Whereas many lower class people buying Iphone . Our culture is all about saving for the future and buying gold . Many of us hesitant regarding buying slightly expensive stuff . We tend to feel guilty while spending money .
Shamani has such a valid point ! That could have been discussed in more detail ! A macro view vs a micro view of the same phenomenon ! This is gold .
That was not the point though.
Can u explain how this is micro vs macro..cause in the example he cited all his family members have access to all the products but his father just chooses to use less products and he chooses to use less than his brother (choosing being the key)
But india 2 folks can barely or rarely have access to many of the india 1s choices...its not that they dont want to..they cant ..same for india 3 right?
Thanks
@@appmaster7808 There are many thrifty (kanjoos) people out there .
@@appmaster7808see it from a consumption point of view not income point of view
I have lost 97 % of money invested in future retail..
भई यह किशोर बियानी केवल अपने शेयर होल्डर ही नहीं वरन् प्रॉफिट क्लब कार्ड होल्डर का भी चोर है
Us bro us
😂😂😂😂😂😂😂
Hota aisa koi nhi ... Bante hai sab bhole.... Gyan hai enka ek no... Lekin stock hai enko chode😂😂😂😂😂
Same..
Amartya Sen, Noble Economist said the same that parts of India are Island of California in sub saharan Africa. Good news is those Islands will increase. Hope they do.
WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
Highly insightful. This short clip help me realise the significance of government schemes for lower middle - lower - vulnerable class population, from housing to health to manufacturing.
Thank you for meaningful insight
Also how poor the India is and how hollow the narratives of India being superpower is. We will get there but will
Take decades.
@@rahula4815 your comment is irrelevant but what to do everyone has right to free speech. Internet is good at least we know who the idiots are.
@@kaonashi93 Wut?
@@rahula4815 obviously it takes decades to become a superpower and it's not a hollow narrative, it takes a lot to unify a country as big and diverse as India to work in a synergy. Idk why are you so pessimistic about it.
I am not pessimistic, if we live in the dreamland then we lose the reality touch. We need to know where we are to know where to go. All the election narratives need to be taken with reality pinch of salt. @@pulkitkaushik
Thanks man.. Learning a lot from these podcasts. Aspiring to start something new.. Just getting to learn from you guys' experiences.. Please do make some short clips like these, so that we, who has less time in a day to invest on RUclips, get to know some good real things..
Shamani just gets shunned 😂😂😂😂
That's the point ☝️ if you r only podcaster but don't own a business then this type of conversation is just a spectator wise
I think you should watch the full podcast and you’ll be shunned by Raj’s brands and his analysis of market.
This is what a healthy debate looks like...Shamani is young....Kishore saab had loads of experience. If that counter is happening in a healthy way, how can you call that shunting... Kuch bhi matlab.
😂😂😂😂😂
Well idt you know that he is son of owner of shamani group of industries?
Mr. Kishore Biyani is great with Statistics & Analysis, but his company Future Group (Big Bazaar) failed big time in India, due to wrong decisions, and trying to grow very big very rapidly. Sorry, not a fan.
What happened , why did it fail?
@@sonaliv1489 Chasing growth at all costs by funding the growth via debt. Debt then becomes too much and then u default on the debt and the company goes under.
@@sonaliv1489due to increase in debt and the failure reliance future group deal
Well the interesting thing is the entire Future Group companies were more or less bankrupt. They did not pay salaries and bonuses, defaulted on bank loans, vendor payments etc and basically now their Founder is sitting and preaching.
However, he is personally very wealthy.
The fact is all these financial crimes go unpunished.
Nikhil shouldn’t call such people who don’t add value to the show like Raj. He is just not present and prepared
Please watch the entire podcast you'll be shocked....
A suggestion - Can you please use similar terminologies in the chat around the numbers? It will be more relatable that way. For e.g. there are multiple times where the # population is being described in crores vs. millions which is difficult to follow and convert in the head all the time. A regular listener may be able to do that but someone listening for the first time may take a lot of time to process.
Basic numbers nahi convert hore aapse?
How ultra rich people spend money?
They won’t tell us.
Exactly why would they.
Excellent podcast Nikhil.. packed with insights.. thank you for sharing!
Mad insights. Every word spoke out of Kishore Sahab's mouth felt like gold
@nikhil I think this is a journey towards a new India. Thanks for the initiative. I really like it.
superb.....soooooo much value add just sitting at home....thank u soooo much NIKHIL!!!!! god bless!
Shamani has no idea of what is going on and what can he add to the conversation...
It doesn’t make you stupid if you decide to keep quiet and listen to three extremely smart people converse. Intelligence increases from listening far more than it does from speaking.
Hey Nikhil,
Great shows by the way
I have few points by the way for future videos-
1. For someone growing a startup, how the indian demographics and consumption influence the business.
2. What can be done for India 1,2,3 to maximise their consumption
3. What trends can we expect in 5 yrs in terms of Stock Market and Financial stability.
4. How can Nris benefit from this financial bull run of India.
Thank you
WTF! Is this value added consumption? As long as people are able to maintain basic lifestyle easily it is fine . Indian culture is completely against these type of greed and materialism . Unfortunately morden economy is based upon this greed and materialism only.
Narcos Mexico showed the late 90's and early 2000's. And that country is the benchmark for an upper sliver of India.
Let Biyani speak dude.
at around 3:00 - Raj Shamani was actually putting a fair point across to better divide India 1 for greater accuracy with decision making. Unfortunately that wasn't given a lot of attention.
Verry first time I am seeing this man making sense 😂. I think I should watch his podcasts from now.
No he didnt make sense. He was trying to fit in his story in KB's theory which was totally different. Lack of comprehension and urge to show he is smart and contributing.
He was not further categorizing India1.
Instead of India 1 , 2,3 based on family income he said Customer 1,2,3 based on interests.
@@rum81it should be based on income. Is that young boy earing more than father so he is using more then it make sense but he's not earning and spending his father's money which happens most of the time in middle class then it's stupid to differentiate.
@@sahilbagwan8163 i dont like his podcast but in this podcast he was very insightful
Good amount of India 1 consumption is not in India. They are shopping abroad. They go to Dubai, Singapore, US/EU for shopping. Given the size is as big Singapore like Mr. Biyani says, its a big loss. Because these luxury goods are not available in India and highly taxed.
Mensa guy just said “ya” for the first 5 minutes 😂😂
He kinda looks like u😅
@@anusuraj4458 Hahaha i wish i was that accomplished. Not to mention the hair
I heard about this concept in a Blume Report. Interesting analogy on the contrast of consumption classes in India.
Rama Bijapurkar had come up with this INDIA 1,2 and 3 segmentation. It till date is the most articulate way of explaining how the population is divided. Caste/Religion is only a political criterion. Your TAM cannot be based on the 140 cr calculation but more on the India 1 count.
India has a very diverse consumer base . For ex - Many well to do people still use budget smartphone . Whereas many lower class people buying Iphone . Our culture is all about saving for the future and buying gold . Many of us hesitant regarding buying slightly expensive stuff . We tend to feel guilty while spending money .
Sounds like my class - where students are discussing without preparation - but working with preconceived opinions and random numbers - and finding it diffcult to understand but trying to agree with each other.
HAHAHA this made me laugh out loud
Instead of discussing how to create wellbeing, they are discussing how to increase "consumption". This is recipe for disaster.
I agree , WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
If you agree that well-being is a function of economic growth, then increasing consumption is an extremely important conversation. Consumption isn’t the only factor in GDP growth but it’s the dominant one in India. India needs to drive Investment (which is historically low and is currently being propped up by government spending) to build capacity.
Example of Consumption: Buying a T-Shirt
Example of Investment (also called Gross Fixed Capital Formation): Buying machinery for a textiles mill
India needs to invest. But consumption is the economic engine.
the podcast guy knows nothing about this topic🤣
He's just 25 years old
thats gangsta tbh@@Padmanabham.
@@warhammer40king indeed
Good that Shamani zoned out and kept quite.
We might need a statistical economic master class from biyani.
Hey, are there any books of statistical economics?
Biggest flaw in Rajs’ comment was his father was a father of India 1, if he compares same family of India 2, then he would understand how much premium lifestyle is father is having
I had this question always thanks for addressing it
Brilliant Nikhil and team! 👌👌
Ignore all the armchair critiques who never built anything worthy in their lives
Well then he'd have to ignore Biyani 😂
Nitin sir, you have done a great social service by making this channel... you are uplifting the future innovators of this country who live in tier 3 areas
Polo ralph lauren - NELLORE 🧨🔥 #Brandbabu 🤩🥇
Nikhil I have been watching your podcast for quite sometime and I look forward to the same. I also appreciate your perspective towards life in general. Just one observation that I would like to share though I should not be and not allowed to as well. Be careful with your relationships as we have lost somebody extremely talented young male and was sacrificed in the name of relationship. My humble request please be careful.
Every word uttered by Kishore Biyani is a gem. Anant would do everyone favour by listening more and talking less.
thanks for making this public. these are some actionable insights
To other participants please listen to Mr Kishore ,he is so practical so experienced ! So try to understand him
Only if that guy would stop saying Yup! Yup! every 2 mins this is a good content
Raj Shamani is absolutely out depth vs Mr Biyani
Raj Shamani, kindly don't comment if you don't know the subject, just sake of commenting
It is very irritating to see Anant interrupting Kishore multiple times. Nikhil needs to set up the rules during the podcast.
interesting and useful insights - this episode
Good time pass vlog without much substance, I can say that as an Economist, who hs taught in univ, authored books, published by reputed publishing firms and working in fortune 50 global co.
Raj Shamani bhai chup kar... detergent papa ne becha... uske around fake story build karke khudko cool dikhaata hai... fake guy
I don’t blame middle-class Indian parents for sending their kids abroad for a better life. I currently have a kid from Mumbai living in my rental property who’s currently working in an entry-level position in IT making about 54k CAD which is not bad considering he’s only 24. However, the amount of pressure he receives from his father (civil engineer) and mother (elementary school teacher) who call him daily is on an unhealthy toxic level- they demand him making mid six figures which is very difficult to do without at least a graduate degree and 7-10 years of experience in the field. Even then most IT guys don’t make that much unless they’re in mid upper tier at one of the top 5 tech companies. He’s currently a PR and can legally sponsor his parents and 2 siblings but his income (under sponsorship guidelines) must be at least almost 70k and for at least 3 consecutive years. The cost of living here is very high. 70k is barely enough for 2 people to survive let alone for 5 people. I can’t even imagine what this kid is going through..😢
10:17 he was talking about me from Nellore 🥰
Biyani ji is himself bankrupt 😂
Nikhil please make a program on danger of users of India 1 category becoming India 2 with AI taking the IT jobs. By how much. What are the mitigation steps that could be taken.
What is the research Mr. Biyani is referring to? Is that available in public domain? Can a link be shared please ?
you may refer blume venture annual report 2024
Very good show
The simplest way to think about this - you have less than 10% of Indian households filing for taxes and about 5% actually paying taxes. In a country of 1.4B people, that’s approximately 70 million people.
Even accounting for tax evasion, you add another 15 million to that, that’s 85M people. And that is India 1 aka the consumption segment.
Best thing on the internet
10:03 love how he called Raj Shamani a detergent XD
super analysis
For the whole video i could only hear everyone interrupting Mr. Biyani from sharing his insight.
Content is amazing, but missing clarity of communication due to so much interruption.
Truly amazed to see the biggest sarks in the business sharting their wealth of wisdom and perspective!!!
That's an interesting way to put it. 😂
Sharting? 💀💀💀💀
Shark
Raj Shamani is trying to catch up with these wizards😂
Thank you for this type of content.
anyone else fast forwarding unwanted individuals opinion and listening to the real deal people ?
Super.. One more episode with KB
Shimani is like yeh kya bol rahe hy😂😂
Hi Nikhil,
I thought in a pyramid (India 1,2,3) going forward middle part of pyramid will flatter more.... All in all middle class grow more in all aspects. All though very few will move to India 1 from India 2 and so the case for India 3.
WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .
Its hard to get the statistics correctly in India.. there is so much cash direct exchange of money which is hard to account.. example vegitable sellers fruit sellers or people selling stuffs on rehri.. and most of them doesn’t disclose correct figures of their income..
India has a very diverse consumer base . For ex - Many well to do people still use budget smartphone . Whereas many lower class people buying Iphone . Our culture is all about saving for the future and buying gold . Many of us hesitant regarding buying slightly expensive stuff . We tend to feel guilty while spending money .
Nellore and Chittoor has lot and lot of rich people who made money on cities like Hyderabad, Chennai and Bengaluru. You should choose someother districts to explain.
Raj Shamani himself is over consuming- the guy has one smart and one analog watch in both this hands ☠️ I see India becoming the next America in 15-20 years down the line
What's the name of the store they talk about towards the end?
Great Video, do you have the demographics and statistics discussed in a graph form that you can share ?
Need more like this
Can someone help me understand how can I get reliable data for market research about consumption pattern, demographics and everything that matters in the list? Basically I am curious to know about source from where these guys in the podcast are getting such data, is it from their day to day operations in the market or there is something I am missing on.
It must be their own data. One of them owns Myntra and the other guy runs Pantaloons and Big Bazaar
Raj shamanai instant makes many stories
I couldn't understand anything. I tried watching it again, but it didn't help. Please if anyone can, simply the whole point of India 1,2,3.
To understand what is ur Market size
so what he is telling is india 1 to be that audience that has a high net income, to afford maids and household helps, India 2 to be an audience that has relatively lesser income (sort of middle class) and India 3 to be on the bottom strata of the society in terms of income. So he is trying to explain the consumption pattern for all these categories
I don't understand what is the significance of this discussion?????
Very good insight
Biyani is a true hustler,Ambani made him sharper,take away only his words on how to hustle different income groups,Just don’t ever make the mistake of investing in anything he is remotely involved in.
Raj Shamani 😂🔫
Mr. Biyani is good with numbers, sensible and also IIM paasout.
Why cudnt he save his company frm falling
I never buy from Hermes 😅😅😅 me too
Excellent! Lucid
good show
This kishore biyani himself is not clear in his thought process. He is leading the conversation & even confusing others.
Tell me 1 thing he has made successful: spencers - failed
Big bazaar - loss
Pantaloons - total loss
All through debt & couldn’t even service the interest.
Someone give me also 1000cr as debt. I’ll also create anything & say I can’t return the money now. You sell the company i created and recover as much as you can. Meanwhile I’ll sell most of my shares & have a networth of 5000cr separte from any liability.
Everyone will listen to my words also so carefully
Need to reach Singapore
Some speakers are so shallow in understanding.
Who?
Love your style of knowledge pulling, which helps most of the young entrepreneurs.
Customer segmentation is not as simple as classifying them into India 1, 2,3. Age, education, gender, profession, urban dwelling, rural dwelling, hobbies, lifestyle, there are so many factors to segment a market. Just segmenting by income would get you no where!!!!! Marketing 101. Value added products are products that bring additional value to a customer, here the panel speaker thinks it’s when u are able to sell more!!!! Unbelievable this is the problem with Indian entrepreneurs, it’s all about making money in the short term and not really about creating a reliable brand. Future group is on a decline, Big bazaar, pantaloons, clearly he doesnt understand customer segmentation and customer demands!
Somehow over consumption and over consumerism is being glorified on the pretext of economic prosperity but no-one is bothered by the harm the environment is facing ... Put words organic/ green /smart/ cruelty free and the same products can be sold at higher prices
I agree , WTF! Is this value added consumption ? As long as people easily able to maintain basic lifestyle , it is fine . Our culture is completely against this type of greed and materialism . Unfortunately mordern economy is based upon greed and materialism only .