How LVMH Became A $500 Billion Luxury Powerhouse
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- Опубликовано: 14 май 2023
- The luxury conglomerate LVMH Moët Hennessy Louis Vuitton controls 75 Maisons, or brands, including Tiffany & Co., Sephora, Dior, Givenchy and TAG Heuer. At the helm of the luxury empire is the richest person in the world, Bernard Arnault, whose five children all hold senior executive roles within the company. With a keen eye for luxury, ruthless negotiation skills and an effective business acumen, Arnault has acquired some of the biggest names in the world. Most recently, in 2021, the company bought Tiffany & Co. for $15.8 billion after a bitter dispute about price due to the Covid-19 pandemic, and to salvage the luxury sector's biggest-ever deal. Though most companies struggled during the pandemic, LVMH’s stock steadily rose while it continued to report record revenue year after year as wealthy consumers participated in what McKinsey & Co. called "revenge spending." For the first quarter of 2023, LVMH reported a 17% increase in revenue from the same period a year earlier. The Asia market, which had seen the most significant drop due to Covid-19 closures, had a 14% rise in revenue after an 8% decrease in the fourth quarter of 2022. In April 2023, LVMH became the first European company to surpass $500 billion in market value.
Corrections:
04:43 - Misidentified Frédéric Arnault's photo for Jean Arnault.
17:08 - Cheval Blanc Maisons and Bulgari Hotels were existing brands in the LVMH portfolio at the time of the 2019 Belmond acquisition.
Produced Shot and Edited by: Jade Tungul, Natalie Rice
Animation: Christina Locopo, Alexander Wood
Senior Managing Producer: Tala Hadavi
Additional Camera by: Shawn Baldwin
Additional Footage: Getty Images, LVMH, Reuters
Additional Sources: LVMH, Richmont, Kering, IBISWorld, McKinsey & Company
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How LVMH Became A $500 Billion Luxury Powerhouse
Luxury isn’t about quality it’s about exclusivity. People are paying more so that they can have a product that less people can afford which makes them feel special
True. Yu are paying for the brand not the product
Well in contrast, niche luxury manufacturers care about using some of the highest quality materials and components while delivering their products for a reasonable price- neither underpriced nor overpriced because you aren’t paying overinflated high fashion house markups.
Look no further than exceptional niche brands like Bleu de Chauffe of 🇫🇷 or Iron Heart of 🇯🇵!
Correct. “Maslows Hierarchy of Needs”.
Wrong. It's both exclusivity AND quality.
@@hshwhwbwhwhw3364 It's both. But the brand is so powerful people are automatically oriented to whatever the brand puts out, in a positive way. By contrast they're suspicious of unknown or lesser known brands. This is what defines a mass mentality. It's subtle on one level and gross on the other.
It's an interesting business model. Selling things for significantly more than their actual value, just because you've managed to convince the customer that the social validation of having that logo on your product makes it worth paying that insane premium. It's the perfect business model. Convince these suckers to pay 10x more than they should and they won't even dislike you for it, they'll admire you.
*That's called "Brand" in the world of business. A brand demands a premium. A Toyota or a Honda will also take you from a point A to a point B, but people pay premium to buy a Mercedes or a BMW. Not to mention, a Toyota and a Honda will last longer as well. That's the power of brand building. It's one thing to build a product and build a company, it's a totally different thing to build a brand.*
This is what all businesses do. This applies to every single brand in the world. Look at Nike and their shoes, they make their shoes for dollars in countries that have cheap labor and sell them to people who they are buying something worth 10x their value.
power of brand...
Then you have Tesla , it sells only a few cars but the company value is billions 😂
That’s why it’s a “culture company” they have astutely created a culture of refined, superior taste and aesthetic. Associating with the brand is also elevating your image to the public. It’s brilliant marketing combined with sustained quality and relevance
LVMH has a best marketing strategy, their target is not on rich people instead they focus on people who wants to showcase they are rich that's were they hit the ball out of the park!!
You got that right! That's why you would never see celebrity wearing them until brands pay them. Celebrity rather wear there own brands.
Even for interviews on TV or for show, the pr for them reaches out to brands to just put those things on shelves for camera sake.
And normal middle class is dying to impersonate richness while going in debt.
Then crying childcare is expensive, medical is expensive.
Ma'am your bag is expensive and serves no purpose.
@@sshukla7975 The richer people or multi millionaires use brands which are more expensive than LV. LV is not their game.
Serving purpose is up to the individual. I like watching sports even though it doesn’t serve any real purpose in life.
Always poor people leaving these comments thinking they know to feel better about themselves
@@mahir8126and some of those brands are also owned by LVMH
@@mahir8126 wrong im currently working for mandarin oriental hotel and billionaire are wearing L.V too specially Chinese and Russian billionaire Vuitton have some items very expensive you have some bags that cost 125 000 dollars or wallet who cost 10 000 dollars and even winter jacket that cost 50 000 dollars they enjoy Chanel Hermes and Dior too.
Easy: Target middle to low income families trying to reach a level of vanity. A lot of my filipino aunties keep buying and asking for LV from their kids even tho their entire family net worth is less than 50k.
Those who have no wealth love the symbols of wealth.
As most of the consumers in the world 🌎 relative to the power of their currencies
Typical third-world asians.
Exactly, rich people don't need to flaunt their wealth because they actually are rich
Low to middle income families associating themselves with luxury brands like LV are hoping that the luxury and wealth would somehow rub onto them and attract wealth in their lives. It's like buying a lottery ticket. You're not going to win, but rather you're paying to have a dream of winning. Similarly, you're buying these LV products so that you dream of attracting wealth, status and success into your life. This is what luxury brands are selling to you.
The story of how Arnault pushed out Louis Vuitton's previous CEO is not a pretty one nor are his underhanded shenanigans in trying to acquire Hermès.
Hey lady!! I own some authentic and I have owned some replicas. The *suluxs* that I have owned in the past I’m not gonna lie they have been spot on the real deal. Honestly to each is own do whatever makes you happy at the end of the day.
4:54: 💼 LVMH's success is attributed to its focus on storytelling, broad array of price points, and aggressive acquisitions.
9:25: 💰 LVMH's high-end luxury goods have remained in demand due to the wealth of its consumer base and the company's focus on maintaining its artisanal savoir faire.
13:39: 👑 LVMH's success is attributed to its ability to tap into youth culture, while maintaining its heritage and investing in experiences
17:59: 💼 LVMH's strategic priorities are expanding stores and digital presence while combating the counterfeit market.
Recap by Tammy AI
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By youth culture you mean where 90% of the youth truly can't afford their products without being broke?
I temped at LV corporate office on 5th Avenue back in 2011-12 for a few months. It was interesting in that they eat sleep breathe luxury there, everyone was fancy. Ngl I felt out of place at times but they were a nice team and it was an overall good experience.
working there, u must dress up?
@Ken Fern yes, you had to. I didn't own any luxury stuff so it was mostly like Banana Republic wear for me until I could save up and get something from one of the brands.
@@lichi1244eva u had to wear one of them brand as a dress code ? Or no. How did u get a job there anyway
@Ken Fern you didn't have to wear one of the brands, but people often did. I got the role through a temp agency as a maternity cover, but then they extended my contract.
@@lichi1244eva any benefits ,like discount for all the store or no?
I get that they look at this from a business model, but when you absorb all of these individual brands with "heritage" it loses its authenticity. Exclusivity and quality are the true mark of luxury, when they get mainstreamed this way and appear on the corner of ever major city like a Starbucks... those with real wealth will find other brands that retain the true meaning of luxury, while the general public will spend their whole paycheck on some generic bag or sweater with a brand logo just for other people to see what they are wearing.
You are right, but LVMH is not aspiring to serve the really wealthy as they will always move away from the crowd. They aim for the class below them and the one below that one, accounting for millions of wealthy people. You don't get to be one of the largest companies in the world by serving just a few thousands, no matter how rich. The strategy is genius, but extremely difficult to execute in the long term, and they have managed to do so.
@@hahinrichsen so we’ll said. It’s a genius business model.
@@damncidd yeah unless people decide to change the way they consume self-perceived luxury goods. there's no way this giant could topple. social media definitely fuels their rise in popularity
A luxury brand going out to buy one of the greatest Champagnes of the world was such a genius move
They have to keep the goods in the same pool
finally someone talks about it. I feel like no one has noticed what a big presence LVMH has, not to mention the owner is now the richest person in the world
Hey...whatever...we all live..we all die..wealth is immaterial..cant' take it with you...life experience is more wealthy which is why i don't care about LVMH.
It’s stock has nearly doubled in a year, it’s a solid company. Wish I had the money to afford it’s stock
After them is kering, it's weird when I hear interviews with Salma Hayek and her husband never comes up except a mention that he's french and a business man. I understand that she's famous in her own right, but I have SO many questions about her husband. It would make a better story than Succession.
LVMH is a conglomerate,people only notice the individual brands within.
@@Sea_ss Get fractional shares bro, or an ETF that has LVMH.
You work for 40yrs to have $1M in your
retirement, meanwhile some people are putting just $10K in a meme coin from just few months ago and now they are multimillionaires..,..,,.
You are right, to be a successful person in life require him or her of hard work and time
It's obvious everyone is doing this online Investment
@@ramadhanipongela1360I totally agree with you it has been an eye-opening experience for a lot of people.
With the current situation now, the only way out is investing online
Talking about been successful. I know I am blessed if not I wouldn't have met someone is as spectacular as Stacy Griffin
LV was classy 20 years ago and the quality of the merch was high and timeless. Nowadays its seasonal, unoriginal and the price increases are too much to bear.
You’re lucky to own and enjoy an actual trunk or hardside suitcase.
the vintage one i heard are good quality , modern one is not so much. I heard the colonge are good tho but so expensive even more than some niche brand
@Dr. Pennybags hate to break it to you… there is no God… ffs wake up and learn science
Remember that billionaires don’t wear this garbage. As a matter of fact, LVMH has done a phenomenal job at tricking the middle class to spend all they got on their luxury goods, or they’re a nobody in the world. I’m really impressed by their numbers.
Billionaires just don't wear LV, but they wear Loro Piana and Berluti, also owned by LVMH, and they wear haute couture made by the houses in LVMH. What's ironic is that haute couture don't make much profit, sometimes even lose money, and it is middle class who buy cosmetics and perfume who are spending to support those businesses that don't make money.
Stfu with that cringe stuff
If everyone knows the name of the brand they won’t use it, when you are ultra rich 10.000€ is like 20€ to you.
If the company wasn’t public he wouldn’t show his face
rich people (millionaires) do buy LVMH and buy a lot.
Our family business in Myanmar earns upwards of 18 Million USD a year, we used to wear LV, Prada, etc in the early 2000s. But not anymore, we prefer not to be showy. You're right these brands are mostly for the middle class
LVMH does such a good job of keeping its brands elevated and not discounting. It’s easy for retailers to see short-term profit in discounting while forgetting the damage to brand over the long term.
Lets Go MACRON 🙋
It’s crazy how people don’t get what discounting does long term for a brand and making sure it’s not seen in any kind of discount stores as well. I try to tell companies when working with them but sadly many don’t listen and then tell me later they made bad moves.
Making things limited, expensive, exclusive/hard to get are the top reasons why they sell so well.
I mean it works for a business model like luxury bags, where exclusivity drives it's demand and price exponentially higher......
Not so much when ur selling boxes of cereal or shoes u know........
In fact it's ridiculous considering literally the value of those goods lmvh sells 90 percent is based literally on just its name and European connotations and association alone.....
I could literally present u an identical item of similar aesthetics and craftsmanship and told u one was from Paris the other from Indonesia,in fact the latter could be superior in everyway and still command a far far lower price or bigger discount.....
@@jont2576 the value is not just name and manufacturing origin, the materials used as well put together by hand and old style equipment has big part.
If a big brand like LV used too cheap of materials most can tell even one not looking and or knowledgeable.
If some has a chance pick up side by side Nike Air Force ones and the LV Nike collaboration edition, any one can tell the LV version was made better and fyi LV made them by hand vs Nike doing less by hand.
From my perspective will say some the items LV makes have dropped in quality but not everything. Given some have gone up. Hard to pin point why.
As for the product type this has all ways been this way just depends on what’s shifted how people perceive things.
All comes down to perception and how psychology of marketing works at the time point.
@@GoFastJames even if u use the most expensive of materials,the cost of material of any of those crap is only a tiny percentage of it's retail or market price......including labour cost.....also not to mention alot of the labour and craftsman these luxury houses hire are artisans from other countries and continents like Asia,and alot of their material is sourced from Asia...
As long as clothing remains a status symbol as it has for thousands of years now, this fashion house juggernaut isn’t going anywhere.
💯💯💯💯💯💯💯💯💯
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Us average people who wear H&M should just appreciate that the $20 card wallet from a brand on Amazon are manufactured well enough to last 10 years. My wallet is currently 4 years old and it's still holding up pretty well. Same for my $35 backpack that is now 5 years old. Yes they do not look as unique nor expensive like these brands that some of our friends can afford, but my cheap bag works does everything I need and is still looking pretty nice after 5 years, that's $7 per year.
Comparison is the thief of joy. A part of me is sad that I can't remember the last time someone bought me a $20 dinner while my friend's doctor boyfriend just gifted him a $1800 RIMOWA shoulder bag, but I truly have everything I need in life and moreover I have my family & my health. Life is all about perspective, and for what I already do have I could not wish for more. Perhaps just getting my licenses quickly so I can work my dream job soon. Live within your means, and look up at the sky and say thank you for everything I do have and practice gratitude.
Smart individual. No one really cares about how much you paid for an item.
I've owned several luxury handbags in the past, but my *luxdups* handbag is by far my favorite. The design is classic and sophisticated, and the quality is second to none.
This style of life names Lagom
As an LV client advisor - most of our product is crap now lol. They cut most of our commission by up to 40% depending on the category and expect us to care as much as we did before they cut it lololol.
That’s the real factor underpinning their success. Overwork employees and underpay them.
40%??? That’s so much
They cheap plastics and charge outrageously for repairs
I hear there are a lot of quality issues with the brand now, particularly monogram products with cracking etc.
Retail is brutal commission; it has always been this way.
I am perfectly happy with my $20 wallet which I have had for over 10 years. You keep you LV and I keep my money.
Story cool bro
exactly. such a waste of money for these things.
I bought my wallet for $3...
@@plung3r Mine was a gift I win...
Ok............
This is what you call a FAMILY BUSINESS 💪🏾💪🏾💪🏾💪🏾💪🏾💪🏾💰
I'll have you know that Bernard Arnault underhandedly muscled the heirs of Louis Vuitton family members out of their share of their own company and shut them out of their business. Arnault built his empire on the bones and ashes of the Louis Vuitton family members. ABSOLUTELY RUTHLESS. This is the family business Arnault is running.
@@blakdragn say word
@@blakdragn Thank you for this information. I respect him even more now.
@@MrAgent007xkgb word
@@blakdragn Everyone is praising him when he's actually a snake.
Capitalizing on the new wave of trying to look “aesthetic” “old money” Great success👍
Old bourgeoisie wanted to have all the political power and prestige as old nobility. Now new bourgeoisie want to look like old bourgeoisie.
Europeans have perfected the art of preying on people's inferiority complexes.
Omg. I thought LV, DIOR and Tiffany have different CEOs. But rather they're already a family business 😂😅 if i where to choose between lv and dior i would choose Dior, there bags still are a work of art. With all those billions of money 💰 they received, HOPEFULLY THEY ALSO INCREASE THE SALARY OF THEIR WORKERS.
Lmfao😂
They do have different CEOs. All of those brands are under LVMH, but as seperate fashion houses, they have different CEOS. Some of which are children of Arnault who hold various positions. But they aren't really a family business.
Sad to see something so materalistic become so powerful and to think its only value is given by consumers! LV doesnt even have a limited supply of clothing to cut demand and increase its worth they just want to record profit increase after profit increase simply because they know everyone wants to be known for having LV!
Out of all french clothing they happen to be most successful 🤷
Their target audience is people dying for validation, they can't fail
🎯
Owner of a luxury brand is the richest man in the world. A little hint as to where we are in the economic cycle…
He was made wealthy by all the strong, independent women who complain about misogyny and the patriarchy right before ordering a $3,000 purse. Funny how the demand isn’t there for Kate Spade.
@@EnyoStudio Capitalism
@@EnyoStudio bless your 💜
That final statement. 😂
No exclusivity or luxury in seeing the same brands on every street corner in every major city. True luxury is understated, unique and personal to you. Hats off to the marketing teams and those figures though!
"Luxury shops are like churches". Yep, that's kind of the problem, my friend.
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It's also the largest company from France and Europe too. That's how big LVMH.
Make BAGUETTEs Great Again 🥖
and he is rather hated in France
@@tomdgr9767 well it's understandable. If a man is too successful he is bound to have a group of haters. There's always someone who hates the ultra rich. It's just basic human nature
500 billion worth, first company in Europe to reach this evaluation
@@weird-guy yup last year the company finally surpassed Novo Nordisk and Nestle to be the largest company
When you sell $20 plastic handbags for $2,000 it's hard to not make money.
hahaha true
Tell me you have never owned a Louis Vuitton product without telling me you have never owned one … 😂
no it's more like a $200 bag for $2000. Those are very good quality products.
@@sydv2005 Handbag and luggage making is a very very old and mature technology. Even the cheapest bags can be made with excellent quality. This wasn't necessarily the case when these brands first started, so they are just monetizing the reputation they build 100+ years ago.
Facts
LVMH are doing what Warren tells his managers,
"Keep widening the moat"
Its a fantastic company at so many levels
A lot of similarities between them two and the number of companies each owns in their wheelhouse...
The shift in Rimowa's marketing strategy has been ridiculous though. They simply raised the prices of the products immediately by hundreds, even though there has been no value added to the products - it's the exact same product. All of a sudden, the suitcase I had purchased for 500 euros prior to the acquisition had a price tag of 800 euros, and it's likely to still increase. I would never pay an extra 300 euros when I know it doesn't give me more value for the money. I hope they won't ruin more high-quality brands the same way.
LVMH's only strategy is to increase prices and volume, this is why their acquisitions always "work". They essentially squeeze out the money these companies left on the table. The end result is that the brand no longer appeals to its original discerning customer and instead becomes another way for insecure people to show off.
They killed rimowa
I'm glad you noticed. The same can be said about EVERY label under LVMH, not just Rimowa. Constant price increases while quality decreases. It's absolute nonsense.
thats actually the key problem. they value a products popularity but not their quality. its baffling how that is not glaringly obvious to the mass market
I bought my Rimowa suitcases pre LVMH, they jacked up the prices, did some stupid co-labs and lost sight of the core values of the brand, there are so many good alternatives now, such as Away, Tumi or even other storied brands like Zero Halliburton.
A friend worked for one of the fancy fancy brands and owned a bunch of stuff. She was able to own the stuff because her employee discount was 90%. By the way, famous brands are not exempt from exploiting labor, working conditions, materials, and the environment. Italy is just another country with unethical vendors, sweatshops, and illegal immigrants but the stuff says Made in Italy.
Pro tip: All of these brands are made in China. The manufacturers assemble 99% of the merchandise and ship it to the company where they just add on the last piece. That way, legally, the companies can still put "Made in" wherever the company is from.
@@StrokaReviews So if you want true local designer, only buy handmade in your country?
@J H all major brands go that route, but some products like (boots) are still manufactured in the same country as the brand. It's just business, buy low sell high🤷🏽.
And then you sell it back to China who can’t get enough….oh the irony
@@StrokaReviews Isn't Boots low quality but cheap?
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My wife loves her some LV.
She has also sold a few of her pieces and they held their value surprisingly well
They burned the unsold ones, to keep the price high.
Probably made in Bangladesh, Vietnam, china or india.
Yup, most of the luxury world is trash, but a small % of it holds value extremely well. From LVMH, it's LV/Chanel bags and Cartier Love bracelets.
@@JTMarlin8 LV bot… Hermes holds way better value
@@SafavidAfsharid3197 Genuine luxury products aren't made in Asia, they're made in Europe. That's part of the branding.
LV has made this far thanks to the Asian community especially Chinese. However, I notice the quality is not like it used to be due to the high production rate to meet the demand. We own their products are disappointed with the quality and it’s not exclusive anymore. It’s every where as you go.
LV, the actual brand of the Vuitton family "made it" thanks to it's long heritage, quality and exclusivity way before the Chinese could even afford it and knew of fashion, it's not because of the Asian community or the Chinese. Now the LV that the Chinese buy today just for the senseless and tasteless reason of wearing a brand and showing that they got money, (no offense but that's the truth and people who know fashion are aware of it) is not the same, this greedy man has bought this brand including many others through sketchy ways and diluted it in every possible way, no quality (production in China), no artistry, no creative freedom, just greed for money, zero heritage. For the first time in history of the brand there is no actual Vuitton family member that is a part of it, it's all just empty talk and hype and y'all are just eating it up because you have no actual knowledge of real fashion and fashion legacy.
If you have made it big in life... Use that money to make the world a better place rather than wasting it on a white tshirt having LV logo retailing for 2000$
If I had money to spend on these outrageous expensive luxury brand goods, I would donate and do charity.
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Nice puff piece. If you looked further into the freedom designers have with creative liberties creating their collections, you'd notice brands under lvmh are all very commercial and lack the uniqueness they once had. Because Arnault prioritizes profit above all else, it stifles any innovation. He actually plays a big role in directing designers each season despite what you said in the video. If he got tf out of the way there's no doubt you'd see each brand start to look fresh again.
Most pieces on CNBC seem to be puff pieces. That's how they get access to all these companies to interview the executives singing their own company's praises. It's a cheap way to make content, and the big businesses indirectly subsidise it by then buying advertising on the channel.
Lots of useful tidbits in this video. Well done, CNBC!
The super rich never runs out of cash...they splash even during chaotic times like during the pandemic. Targeting the rich would always make sense come rains or shine
They don't target the rich, they target those who wanna show people they are rich, huge difference.
@@hendrx Yes he missed the key parts of the LVMH Arnault strategy.
@@hendrx Exactly, they're not going to turn away customers who truly can't afford their clothes, but have enough cash in their account to drain.
They have a history and years of consistency. You can't really beat that. Along with every rapper and music artist promoting it. Plus us RUclipsrs push these products too just by wearing it and showing that we shop those brands.
A new brand is coming and will top all
@@jamest1242r And that brand is?
Love the founder vision to make the brand "eternal"
"I'm a 500 Billion $ luxury powerhouse"
"Cool! What do you make?"
"Bag"
Ngl I love my canvas bags bc I can throw them around and they’re waterproof. But after age 26-27 I haven’t really purchased as much bc I just don’t value luxury goods anymore.
agreed. LVMH success is nothing but a lot more people got richer during the pandemic and they don't have anywhere else to put money but luxury goods.
it's shocking how Cloth can be made as "premium" and make somebody that insanely rich
Crazy people !
TAG destroyed the premium brand name of Heuer in 1985 after they acquired it. Heuer used to be regarded in the same circle as Omega, Rolex, and Breitling. I'm not sure who is the new president, but ever since that person took over around 2015/16/17 range, the brand is starting to get back to it's roots and even released Heuer only branded special editions with TAG not named anywhere. Also building an entire new facility to make the Heuer-02 movement was a big step in the right direction. It wasn't one of the children, I don't think they understand watches and the heritage that makes certain pieces special.
It’s Bernard Arnaults son Frederic who took over as TAG CEO in 2020. He took over when he was about 25/26 😅 and worked hard to make their connected watches a thing and grow that side of it.
You are so right! Heuer used to have the same brand power and respect as some of the other big, mid tier luxury watch brands. But it’s just gone right down the toilet! :( I think the brand has so much opportunity for redemption! But … yeah… it won’t happen if they keep making Mario kart smart wayches! 😅
Luxury brands thrive on limbic capitalism.They understand the psychology of the consumer very well.They do not believe in competition;they believe in exclusivity.Thats what makes them successful.
Excellent point
Don't buy any of the clothes. Buy their stock and benefit off the mass hysteria of luxury buying
I never realised it was worth 500bn
Well doing sir
This is the biggest free ad for LVMH
This channel is 90% ads mascariting as information .
@@weird-guy I concur
LVMH (as well as Kering) used to have a focus on true quality, luxury items. Now most items are full of tacky logos, poorly made, and severely over priced. Many people go into debt just to wear the flashy overpriced logos. Some higher end brands that are less ostentatious (but still expensive) include Brunello Cucinelli, Hermes, Eileen Fisher, etc. True luxury does not scream, it whispers.
You don’t know China then. They like their luxury to scream, no matter how ugly it screams. Bigger the logo, the better. Not that I agree, but that’s how it is.
@@chowsquid They have always been this way. Not a fan of that style.
@@chowsquid A reflection of the essential ugliness that is the Chinese mind.
I love Cucinelli for that reason. No noticeable logos but always the finest wool and materials sewn into the simplest and most basic styles
I think kering's better made not talk g Balenciaga but for Gucci and ysl
The reason Bernard Arnault is one of the richest men on earth is because he created the perfect business model: he makes a purse for $50 bucls and sells it for $800 to dumbasses that are willing to pay that much $$$😡
Thank you. You are absolutely right.
The average margin for luxury brands is 25-30%, so your $800 bag is actually worth $600, not 50
@@aidanclarke6106 haha that's what they tell you.... he didn't become the richest man in the world by having a 25% or 30% margin.....
@@aidanclarke6106 25-30% is actually still reasonable if the price was below $1000. But if the expensive things priced at above that, for example Hermes $50k, the margin would be above 5000-10000%,
A luxury brand is soaring during a global recession, humanity is done 😂
Indeed!
Rich people were bored at home shopping
You are such a blessing to this generation and I must confess you inspire me greatly. I kindly ask; What's your advice to us out here trying to lead Good Lives in 2023?
@Bryan Congratulations as a single mom life has never been easy. I keep struggling with my bills because what I earn working for others can't give me three square meals. Reading your message, I am so inspired and would like to try investing. I would be grateful if you could link me up with your ffinancial-adviser.
The richest people I know ranging from $10 million to $350 million net worth and liquid don't own fancy stuff and don't look rich or live as rich as they are. They have nice stuff but nothing fancy.
You right! They spend their money on lobbying and ex wives
And then you have their children. That and the later generations are the ones spending I bet. They don’t know how hard it was to build that fortune. Easy to spend money you didn’t earn.
@@chowsquid
This is facts right here
That's why we need to help rich people spend their money.
@@chowsquid no lies detected.
7:00 LV doubled Tiffani, COMment 17:00 hospitality, Miami cruise
Now I know why I suddenly see Tiffany everywhere when previously there's this aura of "there but not there, hidden only for certain eyes".
They're overpriced to the max and don't even use the best diamonds. Another marketing triumph of form over substance.
It was exclusivity, now seeing the brand everywhere with Betonce & Jay Z feels like any other premium brand.
In my 60 years of life, it seems too often the more ostentatious people are the less likable, the more phony, insecure and needy they tend to be.
John
That may well be true but the important consideration is will they continue to buy luxury goods
As you grow older and wiser, you should realize that every person has a different pov and lens they see thru in life. While they're dislikable to you, you're probably dislikable to them. They're not the "bad guys"
@@testing6753 Let him judge, man. It's not like his opinion is significant or anything.
Wonderful coverage. thanks
Sense of accomplishment depends on personality and personal values. Not every person would feel self actualised just because they own something expensive and exclusive..
S500 Prometheus
Thats true but you are simply stating the obvious. People who buy LVMH products know it and still thay continue to purchase luxury goods
No but for most it will provide temporary satiation and relief in their boulevard of broken dreams.
That is where LVMH has been very smart and diversified their product offering. Originally, only the bags and luggage were only accessible to genuinely affluent people. Now they have all these trinkets and belts and keychains that the aspirational spenders flock to. I’m sure that stuff is pure profit because it’s most likely just left over leather from the handbags.
@@andypicken7848 Trust me, there are so many rich people who do not care about these stuff. Not every rich person is obessed with purchasing luxury stuff. How you spend your money is based on your personality and as well as personal values. Some filthy rich persons even hide the fact that they are rich by not showing off at all
@@andypicken7848 That category of people are the type that cannot thrive or feel good about themselves without expressing their status and there are many of them in the society,,,,they do so because they value external validation and recognition...That is also their main drive to amassing wealth in the first place
And its 9500% mark continues to line the pockets of the richest Man in world today
If people are willing to spend that much money on there stupid stuff and I would do the same
@@RealShaktimaan lol... that's how marketing and FOMO work.
The excessive money that was printed out all over the world during the pandemic, which supposed to be subsidising general people, however the majority of it ended up in rich people's pocket and eventually ended up in Bernard Arnault's pocket
True, it’ll be interesting to see how they can operate in a recession.
@@jibantasapkota6335 They'll get hit, but perhaps not that much. You should only be buying this s**t if you have F U money and don't need to worry about recessions.
@@MrHav1k Depends on what you buy. LV and Chanel bags hold their value and can be flipped if money gets tight.
Agree, plus the growth of Asia. Let's see if it holds up in overall worse global conditions and tighter money.
@@JTMarlin8 If money gets tight and people starve your chanel purse becomes useless
LVMH has competitors named Kering who owns Gucci, Balenciaga, Alexander McQueen, Bottega Veneta, Brioni, Saint Laurent aka YSL
I really love your taste and style always so chic. My faves would be the kkuwan leather backpack and the Swarovski pave diamond ring so gorg. Thank you for your recommendations.
Clearly this happened by a good plan NOT overnight. Personally, I think this is because of two factors: 1. The creator of LV was dedicated to create a long lasting brands which was seen in his story of creating it. 2. Bernard Arnold who is a cleaver businessman has taken LVMH to the Top brands in 2023!
Don't forget their poorly paid overseas slaves, they have contributed a lot to their success, they are even the majority of the workforce. Some do not even have the right to go to the toilet, they are forced to urinate near their work machine, some are not even paid. Also, don't forget the 100 million animals slaughtered each year for their clothing and raised in battery farms. There's also the fact that they pay almost no taxes and there is tax evasion and optimization.
Greed, drunkenness and Idolatry sells ... adreno club knows this! ... Hell will enlarge her borders!
@@danylbekhoucha6180 all LV merchandise are make in France and not overseas.
@@danylbekhoucha6180 most LVMH brands are made in France/Italy, this isn't fast fashion
I prefer timeless or small business that’s passionate in quality with a fair price that’s still expensive but still fair and cost less than LV and it’s related competition. I rather pay $600 for vegetable full grain leather for a briefcase that comes with a strap and Japanese YKK zippers and lifetime warranty. Lifetime warranty means they expect their products to last a really long time. Companies with a 30 day warranty is not even a warranty it’s just a safe shipping warranty and 8 year warranty on a car means they believe their cars will start having more costly repairs in that timeframe
I agree lv lost their focus on quality
Its amazing how much money the world is willing to give europeans for what is essentially worth next to nothing.
hey, we have no natural ressources, the hustle is real
@Daniël Your grammar is worthless.
@Daniël apple and Tesla is not as useless as Prada or Gucci or lv though
@Daniël how is Apple “worthless?” They make great products that many people use to enhance their daily lives? The use value of their products far outweigh a purse or perfume.
Europeans have perfected the art of preying on peoples insecurities and inferiority complexes to sell over-priced junk. From cars to watches to handbags.
Great data, 👏🏾👏🏾👏🏾👏🏾👏🏾👏🏾👑💎., very proud of the Brand.
Combination of genius marketing and sucker consumers with too much money
This is a phenomenon of our times, we strive for vanity over anything else.
It has always been like this and will always be like this
Now do a report on the second hand market for these products.
There is no limit to the vanity of so many. Easy to pick their pockets.
John Patrick
Thats true of all goods people buy from baked beans, jeans and cars
Like the US government is picking ours
Sometimes it’s not hard to buy , instead it’s so much stuff we can go for that money
Vuitton is expensive, Moët & Chandon champagne is expensive, Hennessy cognac is expensive, that's the idea
Very very good information video, well done and thanks.
Great short report. I would watch this for every top 25 S&P.
I'll still shop at TJ maxx and Ross I stay within my budget. Never had a desire to own a thousand dollar wallet or a 100000 watch. Not knocking anyone that does.
David, when I tell you my $15 bag from Ross held up longer than my $1200 bag from LV, I'm not joking. People are fools for purchasing "luxury" bags. If they want a real piece of luxury, they need to stick to the secondhand market because those bags were actually made with quality in mind.
even if I get a billion dollars I would never buy myself this to own
Can’t wait until these items are at my local Ross and Marshall’s. 😅
Design is original from Africa
Basically, they own every brand related to luxury from clothing to boats
thats like the same concept of paying 6 times more of a bottle of alcohol at a club just because you get to show off your table
Best business model ever, all-in in the stock.
This video made my blood pressure shoot right up
CNBC should put a health disclaimer at the beginning to warn non-millionaires to watch at their own risk
you'll never be rich if the idea of someone being rich raises your blood pressure with rage. instead you should celebrate the success with them and you will join them soon
Go touch some grass, go to the beach, pet a dog or something.
They don’t care about you why you care about them?
@@AlexPerazaTV My bad, I guess all the French people protesting in the streets were actually out there showing their support for the upper class' success
@@IM2357 they are protesting for government checks. bernard arnault didn't steal anything, he was given his wealth voluntarily by millions of french and international buyers.
@@AlexPerazaTV He did get massive tax breaks. Like for building that Louis Vuitton Foundation building, conveniently located where the rich live.
Next to the LVMH store in NYC, you can see Hublot in the background, a very high-end sport watch brand also owned by the groupe.
Hublot are garbage
@@Entertainment- One can only believe such a well-argued comment.
@@rusepoix Hublot are very much laughed at in the mechanical watch community. Their quality is sub-par to competitors, especially at their price point.
@@Entertainment- That's just your opinion, buddy.
"Luxury" = meaning paying 100 times as much for the same sweatshop BS.
People literally throw away their money on the order of 100x magnitude just to keep up with the Joneses. Sure some can afford it, but many do it just to flex and ALL are throwing money away for what in most cases isn't any better craftsmanship.
If you can find the same design and innovation for cheap prices, lemme know. You’re paying for the design itself, not just the production. But people who don’t care about fashion don’t understand that
It concerns national security, this must end, the american regime should do something to make LVMH under control by americans.
In luxury industry margins are luxury, rappers did a lot of free ads in their song, and "ladies" market is all time high with OF every girl want a LV bag :D
I’ll stick to shopping at Costco and buying Kirkland brand!
Won’t hurt you to wear some class once a while brother! For a fancy gathering or such
I would like to thank all the losers chasing luxury; invest in luxury products they say😂.
Buying their shares was the best luxury investment ever.
If you got money then why not spend it?
Spend it or giving it to Arnault? I rather spend it elsewhere.
@@ddeprave the problem is most people don’t. They live from paycheck to paycheck while making LVMH reach and guess what LVMH is not handing money back to people in other ways.
@@ddeprave sure, but spend it wisely. I mean I do buy luxury items too. But only when it is to replace an existing item or just an annual treat to myself for my hard work.
I’ve heard so many stories of ppl just chasing it but struggle with other more needful priorities. I mean I have got friends that I know buying a CD bag is like change to them. But still, I don’t see them chasing. They all share the same sentiments, “not going to make an already rich man excessively rich.”
Fun fact: He tried being a Belgian for rumoured tax evasion reasons. But application was rejected.
@@ddeprave Because some people like to keep having money.
Absolutely love the coat you are wearing! and the nkuwan bag !
it makes us all feel & look clean most of the time
Many people venture into crypto to be wealthy, meanwhile I just want to be debt free.
Investing in crypto is the most profitable investment due to its current rise, huge profits and future benefits.
You're right, Fear is one of the factors that hinder most persons to invest into crypto, most persons say ignorance..
When you invest in crypto you are buying days you don't need to work
Now is the best time to purchase and invest in bitcoin, stop procastinating
I'm enjoying working under a platform that brings good returns in my life and I've been making my weekly returns without stress all in crypto
I can almost guarantee y'all that companies such as burberry, Gucci, prada, fendi, etc, have invested the same amount of money as louis vuitton
LVMH owns Fendi. This video isn’t about LV - it’s about LVMH, which owns a ton of brands
Liked, thinks for sharing a great stock tip !!♥️💯👍
LV doesn't stand by the quality of their products though. I had bought a duffle from them and about a year later the strap broke. Refused to replace it. Bought a Saddleback instead. 100 year warranty.
I think the reason for LVMH/LV success is due in part to the riding living standards in China, India and other such countries. These newcomers to 'luxury' want a slice of the 'good life' and they are so misinformed and uneducatd that they think buying a 'luxury' brand will elevat them to the gods they worship!
Not just about newcomers. Many people from the west are still into that luxury lifestyle for photos makes them feel they’re better than other people concept especially for new moneys. You can easily gain lots of followers simply by showing bags, jewellery etc.
There's reasons for that. These countries had and still are trying to move away from making money by exporting to the US and need to create more consumption in their own country. So the shop-till-you-drop culture is enforced by a state promoted narrative.
@@TokyoTaisu yep. Certainly boosts the economy and puts tax money into governments pockets.
@@vanodyssey1659 it does. They cut salaries in 16 then add back a bi-annual bonus which is then spent on such goods. These goods have a luxury tax and because wages are lower companies can make the same profit for less exports.
Don't know enough about India, but things are changing in China (and rather quickly). People understand they are ripped off buying a luxury "brand" paying 10x more than is necessary for the same product of the same quality made by a local brand. It was a passing phase of the nouveau riche that has worn off. Also thanks to the US economic war, much of China has gone nationalist. Buying "brands" made by certain hostile countries (and paying premium for it) is now frowned upon. People increasingly want to buy good quality LOCAL products and support the local economy instead. Why buy from hostile countries when China can just make its own.