Ep. 17: Symphonies, Orchestras, and Showing Supporters the Love With Rachel Rossos Gallant

Rachel Rossos Gallant is the Vice President of Marketing and Memberships at the League of American Orchestras. As an alumna of the League’s Executive Leadership Program, she brings nearly two decades of experience in revenue generation, customer retention, and enhancing the customer experience within orchestras. Rachel is dedicated to advancing the field and is excited to contribute to the League's mission on a broader scale. Beyond her professional commitments, Rachel is an accomplished singer, songwriter, producer, and poet, frequently collaborating with her husband on various recording projects.
Here’s a glimpse of what you’ll learn:
• [0:00] Introduction
• [1:39] The impact of relationship marketing and customer loyalty on nonprofits
• [2:40] Enhancing professional creativity and innovation through personal artistic pursuits
• [3:38] The value of music education and its influence on career paths
• [4:39] The power of live performances in forging memorable connections
• [10:34] Why increasing attendance frequency leads to greater audience loyalty
• [14:38] How strategic marketing initiatives reinvigorate a declining subscriber base
• [22:32] Digital tools and platforms for expanding nonprofit reach and engagement
• [27:58] Adjusting communication strategies based on audience familiarity and relationship depth
• [41:15] Benefits of shifting from traditional print to a digital-first approach
In this episode…
In the world of nonprofits, particularly within the realm of music organizations, harnessing the power of relationship marketing and customer loyalty is crucial for long-term success. How does building and maintaining strong relationships with supporters strengthen the organization's foundation and foster a loyal community essential for sustained growth and impact?
Singer-songwriter Rachel Rossos Gallant proposes personal artistic pursuits, like composing or performing, to significantly enhance professional creativity and innovation. When nonprofit leaders and marketers embrace these activities, they infuse their work with fresh ideas, driving the organization forward with renewed energy and vision. By integrating marketing initiatives, communication strategies, and digital tools, nonprofits in the music sector can harness the power of music and marketing to drive growth, enhance engagement, and achieve their mission more effectively.
In this episode of the Nonprofit Thrive podcast with Ben Freda, Rachel Rossos Gallant, Vice President of Marketing and Memberships at the League of American Orchestras, shares strategies for building community among orchestra patrons and discusses the organization's shift to digital platforms. Rachel also explores how music perception inspires innovative marketing techniques and the challenges and advantages of transitioning a longstanding print publication into the digital age.
Resources mentioned in this episode:
• Ben Freda on LinkedIn - / benfreda
• BFC Digital - bfcdigital.com
• Rachel Rossos Gallant on LinkedIn - / rachelrossos | Website - rachelrossos.com | Aurical - auricalmusic.com/about.htm
• Rachel performing live - / rachelrossos | Rachel’s recording projects - rachelrossos.com/#recordings
• Aurical on Spotify - open.spotify.com/artist/69XBh...
• League of American Orchestras - americanorchestras.org
• Symphony from the League of American Orchestras - symphony.org
• New Century Chamber Orchestra - www.ncco.org
• “Planning Web Projects With Emily Culbertson” on the Nonprofit Thrive podcast - bfcdigital.com/planning-for-w...
• “Knowledge Management for Accessibility With Hilary Wartinger of Save the Children” on the Nonprofit Thrive podcast - bfcdigital.com/knowledge-mana...
Sponsor for this episode…
This episode is brought to you by BFC Digital.
At BFC Digital, we help nonprofit organizations thrive on the web so they can improve the world.
Our team of creative and tech experts understands that an online presence can help foundations and organizations accomplish their missions. That’s where we come in. Over the last decade, we’ve advised our clients on web design, front- and back-end development, and tech support.
We’re committed to supporting a select set of clients who continually inspire us with their vision for a better world.
To learn more on how BFC Digital can assist you in realizing your organization’s mission, visit bfcdigital.com, email us at [e-mail], or call 646-450-2236 today!