Tuborg Digital Graffiti case

Digital graffiti is the new style of life of Tuborg's target audience. Graffiti, hi-tech & urbanization - there are the main parts of this case.
Holding in their hands the conventional laser pointer, target audience got an opportunity to feel themselves like an urban-hooligans and write everything they want in the wall of one of the biggest Kiev buildings. The square of these «canvas» was more than 300 sq.m.
Thanks to wow-effect we had got a sharp increase of the loyalty level of target audience, that we had noticed in the buzz-effect in the Social Media as well as in the increase of popularity of Tuborg's profiles on the hugest social services and platforms.