Best Practices Offline Conversion Tracking in Google Ads, Meta Ads | 1PD Ops

Explore our comprehensive best practices guide to mastering offline conversion tracking! In this video, you'll learn 9 to 10 best practices to seamlessly integrate offline data, optimize ad campaigns, and elevate your digital marketing strategies.
Whether you're looking to increase your conversion rate, gain complete customer insights, or target the right audience more effectively, our guide has got you covered.
Don't miss out on these expert tips to boost your marketing success. Watch now and take your offline conversion tracking to the next level!
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00:29 - What are offline conversions and what is offline conversion tracking
02:08 - Best practices for offline conversion tracking
02:12 - Automate the flow of offline event data
03:07 - Assign external ID (user ID)
03:44 - Add values to your conversions
05:34 - Not final conversions alone
06:33 - Optimize for all funnel stages
07:30 - Optimize for the lowest conversion point possible
08:50 - Continue to drive lower-funnel results
09:35 - Test value-based bidding
11:00 - Drive AI-based campaigns
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