The first firm (pretty sure) looks B2B. They’re pitching to in-house lawyers at corporations. They want a digital presence that is consistent with “we’re trustworthy, skilled, well credentialed and culturally like you, we aren’t ambulance chasers”. These firms do their lead generation in other channels. The ambulance chasers are B2C. They’re dealing with non-lawyer consumers.
Having a more corporation offering doesn't mean that lead generation can't be improved. I'm sure there are plenty of people in corporations that have visited that site and then bounced without being able to figure out how to get in touch.
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I signed up (with two different e-mails) and I did not receive the playbook.
This is great, I will definitely be using some of these tactics for my brothers law firm
Super valuable information! I love your videos!! I need a SUPER FAN BADGE!!
The first firm (pretty sure) looks B2B. They’re pitching to in-house lawyers at corporations. They want a digital presence that is consistent with “we’re trustworthy, skilled, well credentialed and culturally like you, we aren’t ambulance chasers”. These firms do their lead generation in other channels. The ambulance chasers are B2C. They’re dealing with non-lawyer consumers.
Having a more corporation offering doesn't mean that lead generation can't be improved. I'm sure there are plenty of people in corporations that have visited that site and then bounced without being able to figure out how to get in touch.
Trying to get the guide, but it says Entry Limit Reached. Is there any way to get it?
Sorry about that. It should work now. Try it again
Hello, I have tried to sign up for the playbook however it has still not been sent over....
Hey Henry. It looks like there's a bug in our CRM. I'll email the guide over to you in the next 10 minutes.
- Dale