Why Do You Feel Bad After Buying Stuff? Buyers Remorse
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- Опубликовано: 24 июл 2024
- Ever bought something and a the next day you regret that purchase? Well what you have is postpurchase cognitive dissonance. Basically buyers remorse. The feeling that you should maybe not have bought that expensive outfit, or had that expensive meal, or choose the wrong college to go to. Here we go through where buyers remorse comes from and how to help customers not have buyers remorse.
Filmed in Santa Fe, NM
Copyright Mark Wolters 2019
Topic 5: Consumer Behavior
#marketing #buyersremorse #principlesofmarketing
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I just bought a fantastic camera for myself that will help my business, but I still feel horrible about me
Yeah. Even if its a good buy sometimes we feel badly
It's funny how some people feel buyer's remorse a lot, perhaps sometimes even too much, but other people don't feel it much at all. I'm more the type of person who feels it a lot. Especially for somewhat larger purchases, like anything that is a few hundred bucks or more. I'm a musician and I play acoustic guitar, and just this year I bought a really cool vintage acoustic guitar, and I really like it, but in retrospect it wasn't necisary, because now that I am more educated I realize for a smaller investment I could have bought a really nice good quality used modern guitar from a different brand, but vintage guitars just tend to appreciate somewhat in value due to their rarity and unique character, thus fetching a higher price. I could always sell the vintage guitar, but I may not be able to get what I payed for it depending on the market. Sometimes when I get bored with life I end up buying things on a whim, but later I can feel a bit remorseful about it if I realize I didn't really need it in the first place. For that reason, it is best for me to take more time to think if I really want to buy something, to avoid buying things on impulse.
Oh man i am experiencing this right now after buying a new phone 😓not a good feeling at all .
This is me right now, I spent $650 AUD on a PS5 and even though I should be stoked! I’m feeling down after spending that much.
I’m feeling remorse over buying a Nintendo switch oled, thinking I would need it on my 6 hour flight to LA (which I booked thanks to Wolter lol) and I haven’t even taken it out of the box thinking that I might return it tomorrow
I think I simply have anxiety or something. Our 15 year old dishwasher died. It cannot be fixed for under the price of a mid range new one. We need a new one. We set aside a budget for it. I have researched and compared different brands. I've researched features. I've talked to owners of new dishwashers. I've looked at different stores. I've physically looked at so many store display dishwashers.
I finally purchased one yesterday, came in about $150 under budget, and now I'm up at 3 in the morning looking up videos about buyer's remorse... 😫
Sometimes you just need to let go :)
Hi professor Wolters! I am Julia, from Russia. I learn English on Bob's short lessons channel and he gave the phrase" buyer's remorse" so I wanted to know more about it and I found that phrase on your channel! I really liked the way how you explain it! I slowed down the video a bit and turned on the subtitles so I could understand! And I would like to say thank you!
Thank you Julia. I'm glad i could help
0:09 replay button for y'all. i have never seen somebody speak with such clarity, such conviction. the passion he exudes is next to none. if i may, postpurchase cognitive dissonance has changed my life.
Thank you
I spend $5 on something and feel horrible for literally no reason, despite having literally amazing self control and having preemptively established that I'll feel bad
i want a professor like that :(
At least I have the videos fir you to learn from 😁
It's something about marketing teachers, they are always the best. My favorite one at my school was my international marketing teacher, and now we have a great one on RUclips.
I’m so used to just living paycheck to paycheck, paying bills and I finally had a few dollars to buy myself a coat for winter and the only thing I could think of was am I missing a bill that needs to be paid 😢. I don’t buy myself things to often.
I just bought 300 dollars of clothes for the third time and I feel so terrible lol but I need work clothes and shopping was a scarce activity for me as a kid
I just purchased a jacket on sale, yet I feel bad. Its not even winter... It sounded so right just before I payed...
That´s why I googled for "Buyer guilt".
I´m not cheap or anything! Weird feeling... Every. Single. Time.
it happens, don't worry
Yep that's the weird thing it feels so right but then after you buy it the regret starts kicking in .
@@awsomemodels one year update: i used the jacket many times and it was a nice purchase. There is hope 😁
@@pedrobrito8080 Oo that's great to hear , i hope i would feel the same about the new phone i just bought because there's a heavy buyers remorse right now !
I get terrible buyers remorse when I buy cars, so much I cant sleep and feel sick to my stomach. Do the car lots care? Not really, even if they might call you.
They call after a few weeks to reinforce that you made the right choice. Think of it as a pat on the back:)
I have that now
Went through that so bad the last two days. It was a decision that at first upset some people but I worked it out with them. I have no regrets.
I started watching these travel videos and then I started watching these other videos and now I'm being called a marketer and I'm learning things, but I graduated college like ten years ago and told myself I'd stop learning at that point, so now I'm sitting here after spending 4:44 minutes of my life watching this at 1:29am and I just don't know how I feel about it.
lol, jk. I love all of your videos!
I'm glad I can help keep you learning :)
This Sounds Ridiculous, But,
I play a lot of soccer (Football) and have some interesting growing in my feet, I need to buy a lot of new shoes, mainly because the shoes break after weeks, I feel bad because my parents don't want me to buy good and expensive boots, I generally like colourful shoes, so they are more expensive. Yesterday I bought new boots which were $55 (I always try to get them on sale) and I trained today... Turns out they shift around at the back when I am sprinting, which makes me feel worried. I don't know how to tell my parents I need to refund them and of course buy new ones, even though this time I bought them with my money, I had an opportunity to wait 16 days and get amazing boots shipped to my house, but stupid little old me, wanted to get boots right away, my parents told me to shut up and not complain after I made a purchase that they weren't happy about. I really am puzzled and I can't sleep thinking about this mistake...
Great video. I spent $2500 on a entire computer set up. Yeah I get work done on it, and I can play a few games but it hit me hard the night of the purchase, and still does. Like, did I really need something so expensive? Ugh I can’t go back in time but I wish I could 🤷🏻♂️
same, lol how is it going for you now?
I just bought an upgrade graphics card. I feel bad but when you think buying it will make you happy then why not. Make yourself happy.
Fascinating........ thanks Mark 👍
You are welcome
postpurchase cognitive dissonance
My name is Walter and I approve this message.
Thanks Walter :)
I just bought concert tickets and afterwards, saw the band line up and thought, they aren't that good and now buyers remorse... Yikes
I've been there for a few festivals over the years. Yes we are going!!! Then big band pulls out and I'm left with blah 😞
Love that these videos make me think. Ha. Need a bit of clarification, Mark. So, let's say I pick up six Oktoberfest beers. After I make my purchase and as I'm leaving I start to think perhaps I should have gone all German instead of a mix of German and American beers. Classic buyer's remorse albeit mild but I get it. So, the question. What if I drink one of the beers and I don't like it? It's not unpleasant but super thin and lacks flavor. Simply not liking something after purchase is NOT buyer's remorse, right? I bought a book I couldn't get into and eventually stopped reading it. Making a bad choice isn't necessarily buyer's remorse. Or is it?
No. It's not. That is just bad luck.
But the feeling you have walking out of the store thinking, "did I buy the wrong beer?" That is buyers remorse. The fact the beer sucks... that's just the s.o.l. analysis ;)
@Professor Wolters Perfect. That's what I thought. The SOL bad choice 😂 is where I was hoping you'd go. My friend's wife is always dissatisfied with the food she orders and after a few bites she usually says "I've got buyer's remorse again!" but really she simply is not used to well prepared food because she can't cook and they eat only salty basic stuff at home. It's quite hilarious eating out with that couple. Thanks for the response as always.
@Professor Wolters BTW, the beer purchase example was completely contrived because I know I'm going back in a week for more so it's all good. Ha.
That's funny. Sounds like a few people I know :)
This is me after buying gift for my siblings and family. I’m only 18 but got it extremely bad. When I see their reactions it’ll be worth it though
I know the feeling too 😀
I know this video is a bit older but maybe someone will read it.
I have buyers remorse on every single one of my purchases.
I think it also get amplified by my ADHD.
So i always buy my stuff somewhere where i can return the goods within a certain peroid.
This way i can kinda (make friends) with my purchase and see if before the return period ends i am still not really sure i made the right decision.
But this got me in trouble already with a big Online Marketplace (THE BIG A)
Sometimes i also get kinda buyers remorse attacks where i dont know what to do or what i really want.
This often makes Life in general a hard time.
you are not the only one that does that :) my mom will buy things and leave them at a friends house for months then bring htem home so it is not a "new purchase" :)
i used the 100 dollar gift card that my dad got me for christmas today, and i used it on pointless game currency, i feel so horrible, i couldve gotten way better things
I just bought an Iphone coz really wanted to try it. But now I finally get it I feel so anxious, I get chills and panicking. I don't know anymore
I spent 100 dollars on action figures. I know i will love them but i still veel guilt for some reason?
Heck no!!! You needed those!
We had a little restaurant in Honduras that said if you didn't like the food, you didn't have to pay. We tried the pupusas and we're hooked and had to get tacos too. I knew the worse that would happen is I'd have food we didn't like and we didn't have to pay. We kept going back after that. I love companies that limit buyer's remorse.
Do comments on RUclips videos help the video get more views?
Sounds like a restaurant we should check out. Comments do help because it shows RUclips that the video has a high engagement rate and that usually means the video is more relevant so they should show it to more people
@@ProfessorWolters you'd love the restaurant. Plus, its view of the ocean was amazing.
On a different note, I'm glad comments help. I try to comment for RUclipsrs to help them out. I also get more of the videos that I want to see. Have an awesome weekend and thank you.
I dont think I've ever had it yet...
I spent 900 dollars on trying some rare cognac. I woke up the next day feeling horrible about it, even though I have more than enough to cover it
i have buyers remorse before even buying something lol
❤😂
Idk if i have buyers remorse, because its nothing even close to major, nor do i regret either of my purchases. I feel like its more of feeling bad because there was something i ultimately chose not to purchase, but I wish I did, and now I dont have the option to purchase something like it again for atleast a few months, more likely to be a year. How long is this going to last, are there any ways I can put an end to these poor feelings? Thanks.
Today I purchased a mobile and I feel horrible and regret buying it.
Same with me , even though it's much better than my older one .
😢
I spent 120$ on some Jordans and they turned out to be fake but they are not that easy to notice that they are fake,now i am depressed i don't know what to do with myself i feel so bad inside i can't get over it,this is all i am thinking about 😔😔😔
Yeah. Counterfeit goods are a serious issue. My feeling is that asume it is fake unless it is in an official outlet, like in a Nike store. Too many "alternative production" products out there
I just spent 4 dollars on sunscreen and I feel so horrible
Ouch!
I'm only 12 and I used my parents money to by a bird electric scooter and now I feel guilty because we don't have a lot of money I think I made the wrong decision what should I do to reassure me I made the right decision?
Edit: professor woltors what should I do
You can always surprise them in the future when you start working on wages.
Yea bro you’re screwed but I’ve made a mistake like that when I was young 😂 it’s all good
@Watanabbe Fasuto I know I feel bad I tried to get them to day no but they wouldn't listen so now we only have like 50 dollars😔 sometimes I lay in bed I just think is my life worth something?
@@lilneedy5514 help me
@Watanabbe Fasuto help me
I just bought 35$ worth of game coins can you make me feel better🎈
i want to buy a motorcycle. I used to ride 15 years a go and had some great times. But also it created some stress. Id like to have some good times again but im worried about the stress it may also create
I just bought a new $400 ipad
cool
Virus Remorse
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Doin this for BS merit badge
Anyone else?
Same here.