Channel 10's Big Switch from CBS to NBC | NBC10 Philadelphia
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- Опубликовано: 6 сен 2024
- NBC10 turns 25 years old this month and we're celebrating by looking back at the big switch from CBS. NBC10's Tim Furlong takes a trip down memory lane.
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At 2:35, the two CBS-owned radio stations were in the same building. 1210 AM was WCAU once upon a long-ago time.
From a 1994 article on the switch....
NBC made the deal because it needed an affiliate in Philadelphia, the nation's fourth largest market (Miami-Fort Lauderdale ranks 16th). CBS had _two_ Philadelphia stations - WCAU, which it owns, and KYW, because of a deal it made to transform all stations owned by Group W into CBS affiliates. NBC made a bid to buy WCAU. CBS suggested that in lieu of all cash, the antenna positions in Miami-Fort Lauderdale be part of the deal. The horse-trading expanded to include NBC stations in Denver and Salt Lake City and Group W.
Yes the big switch happened in 1994 in a lot of markets.
Except KPIX in San Francisco was a Group W station AND CBS O&O at the time of the 1995 deal.
But KYW Channel 3 is where NBC used to broadcast in Philadelphia. How did CBS own that?
@@44excalibur It became CBS O&O.
@@44excalibur They didn't. CBS made a deal with Group W to change affiliations which led to Westinghouse buying CBS and changing its name to CBS. They had to pick which of the two stations to keep and opted to keep KYW. Fox and NBC then waged a bidding war to buy WCAU which NBC won. Fox wound up buying its own affiliate, WTXF, from Paramount. Eventually, Westinghouse, CBS and Paramount all got rolled up into Viacom.
WOW 25 YEARS OF NBC 10 I DON'T BELEIVE THIS
Before 1995, NBC was carried in Philadelphia by KYW-TV Channel 3 (now a CBS O&O)!
And we all know the backstory: CBS had just been bought by Westinghouse, and in addition to WCAU, their other sister stations WBZ and WJZ automatically became CBS O&Os after being with NBC and ABC respectively (KDKA and KPIX were left alone of course).
I bet Jim Gardner and everybody else at WPVI were sitting back with their cigars when the big switch happened.
KYW Newsradio ended their partnership with CBS 3 and formed a new partnership with NBC 10.
@@BenJabituya KYW news radio is no longer CBS. It’s owned by A new company call Audacy.
Even WPVI (the ABC affiliate) had some changes too. By 1996, they were owned by Disney.
That explains KYW owner Westinghouse was snapped up by CBS
One Year Later in September '96 in Birmingham, Alabama WBRC Channel 6 switched from ABC to FOX, a brand new ABC Station called "Alabama's ABC 33/40" WCFT 33 in Tuscaloosa and WJSU-TV 40 Anniston/Gadsden from CBS to ABC, WTTO 21 loss its affiliation to rival WBRC, and ended up the WB Television Network in February 1997.
At that same time KYW became CBS 3 after being NBC 3. And now NBC 10 you guys are also part of NBC-Universal while KYW is part of CBS-Viacom and WPVI your former neighbors on City Avenue are owned by the Walt Disney Company.
In January 1995, the three major network affiliates in Baltimore switched their networks.
WMAR 2 switched from NBC to CBS;
WBAL 11 switched from CBS to ABC;
WJZ 13 switched from ABC to NBC.
In Charleston-Huntington, West Virginia, there were two stations that swapped affiliations TWICE. WHTN (later to become WOWK, which is on Channel 13, was CBS from 1958-62. During that time WCHS-TV (Channel 8) was ABC. In 1962, they did the switcheroo, and in 1986, it came full circle, which has been the case ever since.
Don't forget about Saved By The Bell, California Dreams, Saturday Night Live featuring The Weekend Update, and all of NBC's iconic soap operas in 1995.
A friend of mine living near Philly has heard rumors that later this year (2022), the call letters of WCAU would be changed to WDSS-TV, in honor of NBC founder David S. Sarnoff.
Is this true?
It’s 2023 and the station did not change their call letters
1:04 - Wrong! Wrong! Wrong! It wasn't the NFL as the main reason for NBC to buy WCAU. NBC had to buy WCAU because in 1994 KYW (then an NBC affiliate), which was owned by Westinghouse, reached a deal to have all the channels carry CBS broadcasting. By FCC rules, two stations cannot air the same network in the same city. Therefore NBC needed to find a new home and was able to reach one with WCAU. Interestingly, the switch came one year after Fox bought out WTXF (they were owned by Paramount Stations Group in the early 90s but carried Fox programming) when it appeared that Fox may buy out WGBS (now WPSG). WPSG (now a CW affiliate) later was bought by Paramount (now part of ViacomCBS) and is now the sister station of KYW.
WCAU was a CBS-owned station -- before the CapCities-ABC merger, the only network-owned station in the market. CBS had to sell to affiliate with KYW. What was interesting was how over the top WCAU was about the change while KYW totally low-keyed it.
@@mikedemenchuk7717That is true. Maybe it was because NBC was the top network at the time while CBS was bringing up the rear. Of course that changed in 2000 when CBS got Survivor, CSI and of course the NFL.
@@seanvogt221 I'm sure there was a lot less corporate excitement at KYW about switching to a less-rated network then there was at NBC to finally have an owned station in Philly.
Expanding on what I said earlier about "Cheers," its whole run (in Philadelphia) was on KYW. It ran from 1982-93,and the switch was still more than 2 years away when the last episode ran.
My grandmother was very confused by that....
It was my 42nd birthday when channels 3 and 10 swapped affiliations
It was your Birthday is the same day as the Greatest Anime Legend of ALL Time Amy Anderson (Sailor Mercury)'s 17th Birthday on that same day.
I remember the promos for the switch over. I didn’t understand why they were doing it but it was okay for me. R.I.P. Siani Lee.
This happened on my 42nd birthday
Lol...Did anybody else notice how they OPENED this particular newscast with the "IMPACT" Version 1 theme song?... So cool...one of the BEST theme songs, first aired on WTVT/FOX-13 in Tampa, FL
MY Big Switch was 5 years ago, when I switched from Microsoft Windows to Apple Macintosh, and switching from Android to iPhone.
I hope Birmingham does the same retrospective for WBRC this coming September.
On July 14, 1994, Group W signed an affiliation deal with CBS. This created a major problem in Philadelphia. CBS planned to sell channel 10 to NBC, but tax reasons forced the sale to be canceled. In November 1994, it was announced that the NBC stations in Salt Lake City (channel 2) and Denver (channel 4), along with the allocation for channel 4 in Miami, would be traded to CBS in exchange for channel 10 and the channel 6 allocation in Miami. In March 1995, CBS announced the acquisition of WPRI (channel 12) in Providence, which was the last move that was made before Westinghouse bought CBS in November of that year. As a result of that deal, CBS was forced to sell WPRI to a third party in order to protect WBZ (channel 4) in Boston, which had joined CBS back in January. CBS would sell off its station in Salt Lake City in 2007.
Why swap it than sell it plus taxes
At 1:33, "Cheers" was already off the air, having exited in 1993.
One word: RERUNS
@@revinhatol I thought they were referring to first-run shows.
Surprised he never mentioned Friends
Friends was on KYW for its 1st season (1994-95) but moved to WCAU for the second (and for the remainder of its first-run life), when the two stations swapped networks (and owners).
Well isn't this only half the story. In 1995 Westinghouse bought CBS. So KYW could no longer be an NBC affiliate could it?
That was delayed until the trade was completed. CBS had announced that it had put up WCAU for sale before that.
WCAU became NBC because Westinghouse who own KYW made a affiliate deal with CBS and as a result, CBS had to sell WCAU at market value. The CBS deal came because Westinghouse was upset that WJZ in Baltimore lost it's ABC affiliation because of a deal made with E.W.Scripps over WMAR. Westinghouse was originally trying to work out a deal with ABC.
I have a hard time believing ABC would ever have given up WPVI and moved its Philadelphia affiliation to KYW. They fought like hell for a waiver to keep it after the CapCities merger, despite huge overlap with WABC, because it was ABC's most profitable affiliate by far.
@@mikedemenchuk7717 There was a backup plan for WPVI: Sinclair Broadcasting was ready to manage ABC6 in Philadelphia if the waiver wasn’t obtainable!! And ABC would have still owned the station.
@@dimitriberozny3729 Sinclair Broadcasting couldn't have managed WPVI. The company wasn't founded until 1986. The CapCities-ABC merger was in 1985. Nor were local marketing agreements a thing until the 1990s (the first was in 1991). The options on the table were to sell WPVI or WXYZ Detroit. They probably would have sold to Scripps like they did with the station in Detroit.
@@mikedemenchuk7717 Actually they were in existence: they were Fanthom Broadcasting group.
wow it been 25 yrs.
This was all part of the fallout after Fox got half of the Sunday afternoon NFL TV package.
Fox then bought New World Television, which owned 12 stations thst had been affiliated with ABC, NBC, or (mostly) CBS (BTW, CBS previously had the NFL package Fix acquired).
CBS also lost a few other stations, so it was then that Westinghouse bought CBS.
As the merged entity had two stations in Philly, one had to go.
Logic might have dictated that NBC might have bought Westinghouse's KYW Channel 3, to avoid an affiliation swap, but it was WCAU Channel 10 that was sold.
You lost The Price is Right, but still got some good shows.
Channel 10 is now NBC10 Pass it On!!
3:13
Ten Is…. The Big Switch to NBC!
The switch happened at 1 a.m. because they had to wait for the "Saturday Night Live" episode airing on KYW to end.
🎉🎉🎉
I still don’t understand why it happened. CBS and NBC are competitors so why would one become the other and why would the other agreed to switch?
NBC10 Philadelphia Number I in News information local.. state and Abroad and Philly live with Aunyea is a Gem best kept Secret.. she covers it all in the Community locally and abroad as well
Fox was also interested in 10 at least since the Eagles are part of the NFC since this newscast referenced the 1993 outbid with 10 not carrying football in 94-95 season, Fox did look at 57 but ended up buying 29 instead
But Fox already owned WTXF29 at that point
Once again, 10 is now the Official station of the Philadelphia Eagles. That is, if the Eagles play on Sunday night, they can be shown on NBC 10.
You need to change your call letters! Because K-POP group BTS will sue you.
They won't care.