🎙️Jouko Huju, Executive Director - IFBSO. Boatbuilding News : The Podcast. EP46🎙️

Jouku Huju, a leader from IFBSO, the global organization dedicated to ensuring boat shows' success joins Hollie to ahead of the European boat show season!
We discus the essential role IFBSO plays in supporting exhibitions, uniting the boating industry, and sharing best practices across five key areas: sales and marketing, communication, sustainability, diversity and inclusion, and IT technology.
We explore the challenges boat shows face, from economic cycles to the impact of global events like the pandemic and the war in Ukraine. Jouku shares insights into how the industry is adapting, with visitor numbers starting to grow and sales picking up, especially for larger boats.
Tune in to hear Jouku's proudest moment-advocating against an unfair boat tax in Finland-and how this victory shaped their approach to leadership. We’ll also discuss the future of boat shows, with a focus on sustainability and the importance of environmental responsibility.
To cap it all off, we ask Jouku a fun question: What quote inspires them? Their answer, a George Bernard Shaw classic, will inspire you too:
“Progress is impossible without change, and those who cannot change their minds cannot change anything.”
Whether you're in the marine industry or just curious about the world of boat shows, this episode is sure to offer valuable insights and inspiration.