2 Introduction to Issues Management

This video will introduce issues management in a public relations context, analyze the complexity of issues management in modern organizational environments, and consider the issues management process goals.

[@hamzabukar7523]

What exactly is issue management

[@audralawson5094]

Watch the video ;) ... But it's a part of risk management... where organizations engage in a process to proactively reduce risks to reputation, accident, crisis, etc.