He Made 8000 CRORES In JUST 6 Months - Unicorn Mensa Brands' Ananth Narayanan | FO 58 - Raj Shamani
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- Опубликовано: 4 июл 2024
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In this latest episode of Figuring Out Podcast we are in conversation with Ananth Narayanan, founder and CEO of Mensa Brands and we have discussed:
-What are the key points you need to keep in mind when you are starting a brand?
-How to scale a business and increase your profit margins?
-Who are the first 5 people you need to hire?
-How to hire senior people and how to hire junior people?
-How to make sure that you are joining the right company at the right time and building yourself up?
The former CEO of Myntra, an Indian fashion ecommerce company, started Mensa Brands and within six months was able to reach a billion-dollar valuation and became India’s fastest unicorn.
Before becoming CEO of Myntra, Narayanan was working at McKinsey and was able to reach the position of managing partner. His experience as a managing consultant to various businesses became a huge asset in acquiring and growing digital global brands.
Mensa kick-started its journey in May 2021 with a vision to partner and invest in digital-first brands across fashion and apparel, home and garden, beauty and personal care and food and scale them exponentially. Mensa works closely with founding teams to accelerate growth on marketplaces, through the brand's own websites, and global platforms by using a combination of initiatives across product, pricing, marketing, distribution, and brand building with a technology platform at the core.
Ananth Narayanan's
Social Media Handles ⤵︎
Instagram @narayanan.ananth
/ narayanan.ananth
Twitter @ANarayanan24
/ anarayanan24
Linkedin - Ananth Narayanan
/ ananth-narayanan1
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Timestamps:
00:00 - Introduction
02:45 - Engineering Vs Consulting
04:58 - How to make sure you are joining the right company?
06:40 - How to build a reputation?
10:53 - How to hire the first 5 people?
13:59 - Why hire a tech person?
16:46 - 3 things to look for in an operations person CV?
19:21 - Sourcing Person in D2C Business
20:28 - Consulting to Startup
23:33 - How to scale your business?
24:59 - Why is the USA a world power?
26:58 - Why is China rising so fast?
28:51 - Growth of India in next 10 years
32:05 - Purchasing price parity in India
36:42 - How to increase profits in D2C?
39:42 - Brand building in D2C
45:33 - Top 3 Brands
46:42 - Demographics in terms of higher spending power
48:33 - How to build customer retention in D2C?
51:26 - Right time to get into entrepreneurship
56:45 - How to hire the right people?
1:02:25 - 3 biggest mistakes
1:03:36 - How to hire a senior person?
1:04:58 - Next big billion dollar industry?
1:06:37 - Conclusion
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About Raj Shamani
Raj Shamani is an Entrepreneur at heart that explains his expertise in Business Content Creation & Public Speaking. He has delivered 200+ speeches in 26+ countries. Besides that, Raj is also an Angel Investor interested in crazy minds who are creating a sensation in the Fintech, FMCG, & passion economy space.
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About Figuring Out
Figuring Out Podcast is a Candid Conversations University where Raj Shamani brings raw conversations with the Top 1% in India.
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Not many young people are aware of who Ananth Narayanan is but it is sooo MASSIVE to see him on FO. Just can't believe that we are listening to such people for FREE while sitting in our home. Thanks Raj ! 🥂❤️
Yes he is modern daku
Young chodho, mostly inhe nhi jante h
Who he is and what's his contribution?
@@resonance.439 Smassssshhhhh. ✨
Ya absolutely
Raj himself is an entrepreneur and ofcourse face challenges also.
These challenges/experiences are the source of such genuine questions.
Appreciate your efforts 🎉
Such type of content adds real values to our lives.Thankyou Raj sir 🔥
efefe
dasdsadadasddadas
I heard this brand first time but yes we are proud because india is also becoming start-up market
💯💯
Thank you so much Raj Shamani for bringing us such an amazing content for free.
Cannot thank you enough for this episode. Downloaded and saved for future. Learnt and lot. This is what every aspiring entrepreneur like me should listen. Congratulations for Figuring this Out for all of us.!!👍🏻
I am in awe of Ananth, Just like Raj😅 Thank you Raj👍🏻 for bringing such exceptionally intellect people
Awesome interview Raj, you do this time and again with every guest. Asking the guests the right and smart questions and at the same time maintaining the seamless flow makes the interview so organic. You can ask those questions because you are in the same process. There is so much value in just 1 hr.
Wow just wow the way you are comfortable with every guest 🙂 and Don't make them uncomfortable
@Raj, you asked some great questions which were answered in the perfect way by Ananth. I come from an E-commerce background so I could relate to each and every word. This would be the best and most intellectual episode on your channel👌
You add so much value to our lives by doing these podcast bro. Stay bless and happy 😊
One of the best podcasts, I have ever listened to in my lifetime.
I really like the way you break down the questions step by step on the go. There are very less prepared questions, of course context is planned but as per the answers given by the guest, you quickly grab it and ask next set of relevant questions in methodical way.
Ananth Narayanan is ofcourse a Success, but I really want to compliment you Raj for conducting it so beautifully
What a learning experience we having through this. Thanks for organizing this. Just amazing man.
This is GOLD. 🙌🏼
time actually flew by!!!!! Wow!
Such a best knowledgeable video i have ever seen kudos to you man.
I didn't take a single break while watching this
India needs many people like you.....
Found exactly the question and answer I needed to ask. Thanks, Raj
Raj bro you are the best youtuber I genuinely feel that after watching your podcast again and again
Thank You so much Raj ...God bless you
Loved this episode! The amount and quality of info this guy has given in such a small amount of time is gold. Also, ur questions Raj, were very relevant and there was something for everyone in the enterpreneur sector. I saw this one thrice 🙂
Hey Raj, love your interview style. I come across a lot of Indian podcasts hosts just being basic, or worse being quite unauthentic in how they they conduct the podcast but you're quite effective at getting to the points that you want the audience to know. Kudos!
Stick with the "Day 1" question Raj. That's one of the most important questions to ask, we would really love to get insights from different thought leaders on this!
Bravo Raj ! One of the finest interviews yet. Just a suggestion: Put up a thumbnail of the books you mention [maybe a link to buy them, too]. 🙂
The real value based podcast I have watched an entire podcast without loosing a focus while taking notes as well thanks for sharing the million $ insights. 😍🙂😇👍
One of the best interview I've ever seen ... Every second I've learnt something new or Co relate with both of you ... I'm Sharing it with my small team as well
Just googled. In FY22, Mensa (never heard about this brand before) posted ₹ 96.7 cr LOSS. But we are living in the era where adani group's 18 lakh crore business generates 5k crore profit after committing so many frauds and this business is considered better than well established businesses with excellent fundamentals and consistent performance.
Bro business not run by emotions
@@ridhamjain3241 They are run by profits that I have added in the comment.
Excellent episode. Thank you so much for asking such appropriate questions. 🙏
First time I watched full podcast and it is worth for me thanks for adding value in our life. 👍
He knows every aspect of the business and process. He started after knowing the engineering of business
How much awareness in business study that i can understand from viewer from this vedio..amazing
Proud to be a part of Mensa Brands😊
Thankyou for bringing him here
This is just an amazing podcast i ever watched! Many thanks Raj and Anant for such a great knowledge sharing!
Mr. Narayan sounds very charismatic and he seems to me a very smart leader. Love to be mentored by him. Thanks for some very interesting insights though. Thanks raj for asking always very interesting questions.
RS that was crazy, thanks 4 bringing such guests 🙏
Very Insightful and thought provoking!!
Quite honestly, this was an amazing episode. Great questions and even greater responses. Thank-you!
This is such a great learning experience, good and relevant questions I loved it.
Lot of things in startups I observe make more sense now, This will help me personally also , Thank you Raj.
This is what adds value to my life
I actually got an idea for my next business....thank you Raj and Ananth for making this Episode. loved it👍
Pls share
Thanks!
Everything in one podcast ! Amazing content
Its really worth watching this show, Thanks a lot!!
Brilliant insight. The knowledge Ananth is awesome.
Love you brother.... For such a great contribution for us (young people). bringing such conversations with great people which is eye opening for lots of people, and of course free of cost! 💐
AMAZING!!!! 💐 🙏
😊😊
one of the great podcast!!
What a source of input fr startup/professionals!
really very nice discussion. I have learnt a lot,Thanks Raj and Ananth Narayanan .I'm from Ethiopia
Thank you Raj for these podcasts.❣️
Always waiting for new videos 🥲🤯so much knowledge and experience sharing videos . Thank you so much for such videos best channel for people try to figure out .
Rally good episode and as you said the time flew by . Thanks for this episode Raj ❤️
Thank you Raj, very informative!
Just concrete solutions of biggest problems! Awesome talk!
Brilliant Conversation. How to hire People among other points has been a superb insight. Thanks for bringing out the knowledge of such great people to common masses..
Great content! Ananth was to the point ans clear . Great insights from his experience! Thanks @raj
Great work Raj. Really awesome to listen to this great content and many thanks for democratising their knowledge, wisdom and experiences for every startup founder or people wishing to start.
Excellent! I paused midway to stop and mention how much thought provoking this discussion is.
Crazy infos you deliver Raj ✨❤️
Useful comments by Ananth for a D2C business. Pls post videos on marketplace or other online platform businesses too that are successful
Great learning from the interview thanks Raj
He is a super computer growing everyday!
Keep figuring it out...!!!
I know Anant Narayan from beginning when noone aware about Mensa STARTUP..❤️❤️
Oscar dilwae tujhe??
thank you so much Raj,you really help me a lot with a bunch of insights
Super episode. So much to learn 👍
Ananth is simply brilliant and honest to the core like you, Raj. Maybe you want to cover just a UNIT PRICE, a topic that matters for every start-up!
I am building next billion $$ business in healthy food category. One step at a time.
Thanks Raj for sharing this minds to us
Your my inspiration bro love from indore 🔥🔥
Mba ke time wale keede jagaa diye bhai. So good. So good.
7:30 reputation
11:00 (consumer, DTC) hiring first 5?
hustle and executioners?
Performance marketing + tech/tech-product (why? 14:00) + opns (how? 16:46 sr? 18:40)+ talent acquisition guy (*) + business finance person
This is a such an insightful interveiw. Many takeaways about hiring, branding, marketing.
I came across the company Mensa, by chance from another video by think school. And I was so fascinated by the company. Always wanted to know who built it and how they built it. This podcast has been so useful. Thank you.
(ps: I found clarity in my business to an extent)
what business are you in?
@@bherusinghkitawat9933sneaker cleaning buddy
Good job, Raj, Ananth.
Thanks Raj coz of you I m able to learn many things coz even I have started a startup...hope to see myself on your podcast when my startup is successfull...you are doing wonders.....
Beautiful pod cast...... Every thing holds true 1 yr down the lane
Anant is a gem of a person. He answered all the questions also gave some unknown insights which will ultimately help the founders. Thanks Raj!
Hi Raj..... I finished this episode in 2+ hours because I was pausing and writing notes and reflecting and smiling to have watched this Golden episode of yours. This episode will be watched by me and others again and again and again. Can't thank you enough for bringing this to me.
God bless you.
Anurag Chaturvedi
can you send me the notes😅
Absolute gold!
A suggestion: balance the volume output from both mics
Sure next 10 years will be best for India and its people
Raj sir... Please we need hindi version of this conversation. Its a big episode for knowledge as concern.. So plz proper samajh me aana jaruri hai hamare.. Kindly upload...
Do more podcast bro i will support you.
Thank you so so much learn a lot of new things ☺️🦋
Thanks for this amazing podcast...
Here is one thing i wanna ask you
Wouldn't you mind......could i work for you in your new startup...
Pls make a podcast on how to bring intensives in your own platform
HRX will certainly do well. Please share examples of brands who has started from tier 2/3 from 5 lakhs and have raised pre seed....
In a startup overthinking is a disaster, one of the most important line.
Thanks Raj for bringing this video to us. Really helps us to get new insights and opens up a possibility to start dreaming about starting up one day.
39:38 Noted.
Super duper podcast ..
one of the best sessions
Thanks Raj
Great episode❤
Thank u for such valuable contents✌️
Glad you liked it :)
Bring shridhar vembu sir. Need to hear his story.
Dear Raj , I am also from indore and appriciate your all efforts. You ask all FAQ question on behalf of us. My onlu suggession is to you kindly USED HINDI also so my other friends can also get same value. I have many freinds follows to you but ca not get actual essence of the podcast. Hopefully you work on this node. Again many congratulation.
Awesome insights 😍👏👏
Awesome Podcast 👏👍
Hello,
Had a request please make a video for totally keeping in mind how to hire the first five people.
I am facing big big problem.
Watched your all the episodes but till have lot of confusion.
Please do
It will help me alot.
Hello Raj,
Just wanted to tell you your Podcast are like the lectures from Top Bschools .
Thanks for explaining & making business Simple.
Lots of love & respect .
One day I will be in this show as a guest for sure...