Return To Business Growth in 2024: How To Play the Winning Hand

In order to make the best marketing decisions, businesses need the best data. Only data that is trusted, accurate and unbiased provides confidence in strategies, enables scale despite fragmentation, while not sacrificing consumer privacy.
AppsFlyer President and GM, Brian Quinn said during this keynote: “Keep in mind, Finance will have their view. Product teams and game studios have their views. Ultimately, the entire business needs to have a source of truth consistent across the board.” “The marketing picture is very complicated and fragmented, yet you’ll need to provide a single view of marketing - aggregating all the measurement methodologies and signals to inform the business and make the best decisions.”
In this video you'll also learn:
✅ How mobilityware utilized AppsFlyer SSOT to scale confidently in iOS despite fragmentation and signal loss
✅ How gopuff efficiently grew new customers by 160% with lesser resources thanks to AppsFlyer
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