Thanks for the feedback! We believe all the factors mentioned do attribute to an increase in price. The majority of rims on the market have basic R&D completed by a factory before being sold via a catalogue to brands. This means aero qualities and handling/comfort are not factored when designing. Most of these are tested by brands retrospectively and a marketing headline created. ENVE are designed and tested from the ground up in the best facilities and tested throughout the process before being produced for cosnumers. The fact they are made in the US does of course add cost, but it's a cost worth paying!
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This is an explanation of how they are made. None of the factors mentioned, actually increase the cost other than building in US vs China.
Thanks for the feedback! We believe all the factors mentioned do attribute to an increase in price. The majority of rims on the market have basic R&D completed by a factory before being sold via a catalogue to brands. This means aero qualities and handling/comfort are not factored when designing. Most of these are tested by brands retrospectively and a marketing headline created. ENVE are designed and tested from the ground up in the best facilities and tested throughout the process before being produced for cosnumers. The fact they are made in the US does of course add cost, but it's a cost worth paying!
Over priced luxury life style products! This could be the reason why they are having trouble staying in business.