CPS Colloquium: Digital Truth in an Era of Suspicion

Digital Truth in an Era of Suspicion:
How the intersection of reputation, digital asset management, and proactivity can lead your organization through this turbulent era.
Defending against disinformation can be one of the greatest challenges organizations face. It can erode reputation, trustworthiness, and ability to attract and retain customers, staff, and supporters. Furthermore, it can spur chaos in virtually every department, including PR, legal, HR, IT, marketing, investor relations, and more.
This colloquium, presented by the Continuing and Professional Studies Department of the Rutgers University School of Communication and Information, originally aired on November 14, 2024 on Zoom, will provide ideas, strategies, and techniques for navigating the murky world of digital truth, artificial intelligence manipulation, deep fakes, and the brighter world of digital provenance and content authenticity.
You will learn:
• How to build trust in challenging environments
• Proactively preparing for mis- and disinformation
• What should be the role of digital asset management in your preparation
• How to work with top management throughout the organization by knowing their varied issues
• How to strike back if you've been affected
Presenters include:
Michael Cherenson, APR - A 33-year veteran of the public relations industry, Michael Cherenson has counseled hundreds of organizations, helping them navigate and thrive in complex environments. The author of three studies on the impact of reputation, Cherenson is Accredited in Public Relations (APR) by the Universal Accreditation Board and Public Relations Society of America (PRSA) and is a member of the latter’s prestigious College of Fellows.
Ken Hunter, APR - President and Chief Strategist of public relations and marketing communication consultancy PowerStation Communications, where he works with clients to drive their PR, marketing, advertising, and brand strategy. Throughout his career, Hunter has provided businesses with visions, strategies, and inspiration for communication programs. With deep experience in the consumer, tech, healthcare, B2B, real estate, and government sectors, his work effectively builds relationships, counsels senior executives, and boosts revenue.
Julie Johnson, Ed.D. - Julie has 30+ years of professional development and continuing education experience within higher education, international non-profit organizations, and public education. She is currently the Director of Continuing and Professional Studies (CPS) and participates in the campus and university continuing education and micro-credentials bodies. As the Director of CPS, Johnson leads all continuing education, non-degree, micro-credentialing programming, and educational outreach of the Rutgers School of Communication and Information.
David Lipsey - DAM Industry Strategist and DAM industry foundational contributor. Global Chair, The Art & Practice of Managing Digital Content worldwide conferences. Executive and Advisor on initiatives designed to put digital assets to use in their daily and greater purpose, including executive coaching on DAM issues, organizational change management consulting stemming from content / digital issues, and commercial, museum, and not-for-profit business development.
Jennifer Sunday - Jennifer has over 13 years of experience as a Technology Leader in Corporate Marketing, IT, and Digital Asset Management systems. Over the years, her experience has evolved in administrating, governing, training, migrating, and supporting DAM systems. Throughout Jennifer’s DAM journey, she has implemented and integrated DAM systems with multiple types of software for a cohesive user experience. She has proven experience in Business Relationship Management, software development life cycle, change management, and establishing a content and data governance framework. Jennifer’s current role as the Global Asset/DAM Specialist focuses on Governance and Compliance for DAM while leading the global governance council for content operations.
Visit comminfo.rutge... for more information on the Continuing and Professional Studies Department of the Rutgers University School of Communication and Information and it's programs.