@@brucebobtrotter2170 I hate u with a burning passion, there is not a single ad better then this one, fucking grew up watching this and it was my favourite video let alone ad, it’s just so amazing when he starts hitting the drums it’s just fucking great, and the point is that a weird ad will leave the ad and the brand in ur head for years to come and they were just trying to associate the chocolate with joy
You all did an amazing job, this is still an incredible piece of animatronic, filmed and lit so beautifully that 13 years later I'd still regard it as one of the best short film puppetry pieces ever made. But more importantly for an advert agency, the song choice, non contextual setting etc help keep it forever relevant and effective as marketing. Bringing all of us back just to have a look at an amazing advert. Thank you
Me he levantado a dos días de la final de la eurocopa y digo, me apetece un montón ver el video del gorila tocando la batería, y aquí estoy. Majestuoso.
Cadbury rejected this ad for 6 months but the guy producing it just didn't give up. Finally, in desperation due to low sales, they let it air. I think it played during the super bowl, and as you probably know, it was a huge international hit.
@markguzewski5430 incorrect, it was when cadburys was dropped from every sponsorship due to the salmonella scandal in 2006-2007 so they came back with this simple advert to say "we are still here and here's a bar of chocolate" which got everyone thinking "what's a gorilla on a drums got to do with a bar of chocolate"? And it got it everyone's heads and before u know it cadburys was on your mind
This is also the best version of this. I don’t know if they lost the rights to it or whatever but this was the first version I saw an it was so, so good… then I just kept seeing a bunch of versions with different songs that never hit the mark
the funniest commercial i ever seen in my life it doesn't do as a chocolate i love cadbury then this is the gorilla ad i saw it on cartoon network after an episode of ed edd n eddy in 2007
The drumming start is brilliant.. but I just love how the Gorilla, eyes closed, 🦍 loosens his neck..just getting in the zone before.. bam bam bam bam bam bam bam bam! 😄😎
IMAGINE the pitch for this ad! It doesn't make *any* sense, and doesn't have anything to do with chocolate. But some executive said "OK sure". ...And it was the best decision anyone has ever made in the history of mankind.
The truth is the cadbury executives hated it and said it would never go on air. It took 4 months of effort from the head of the ad agency to persuade them. I shot the ad, everyone on the set knew it the director's idea was genius. We film ads all the time and they rarely excite you on set. It works on the simplest level and the most complex. Now ad people don't understand this, they are brand and marketing and virtue signaling obsessed and risk averse.The first time you see it, it's a perfect moment. Now the brand is associated with that good feeling.
Superb advert and probably right up there with the very best ever. Just such a horrible shame that the firm were bought out by than American conglomerate who have ruined a tradition and the quality of the product has hugely deteriorated.
The product is the same taste, they didn’t change the recipe at all, although it does seem a bit lifeless now and america did get a worse tasting bar due to some ingredients being banned over there.
My favourite advert as a kid. Love how the gorilla has nothing to do with the chocolate
Cacao ces from the gorilla's habitats and irresponsible farming kills the gorillas
nor with the drumming.
@@burnsson Oh I disagree. This particular gorilla has EVERYTHING to do with drumming. 😊
In fact the gorilla is not even a real gorilla.....
@@nilesbutler8638 Owh. I thought it was the real thing
Easily one of the best ads ever.
Hands down.
Cadburys should bring it back
Well they still make plush of him at Cadbury world
Surely the greatest ever TV advert of all time
2nd after blackcurrant Tango
Don't forget the Libra Invisible Pad Ad. Lol
@@brucebobtrotter2170 You are not the target demographic
@@brucebobtrotter2170 I hate u with a burning passion, there is not a single ad better then this one, fucking grew up watching this and it was my favourite video let alone ad, it’s just so amazing when he starts hitting the drums it’s just fucking great, and the point is that a weird ad will leave the ad and the brand in ur head for years to come and they were just trying to associate the chocolate with joy
@@brucebobtrotter2170 then you fail at life.
Love this advert, it reminds me of a time where adverts were just as entertaining as the programmes that were on
R.I.P Harambe the greatest drummer that ever lived
😂😂😂
I come back here every few weeks. One of the all time greatest adverts.
Does anyone else remember that this was Cadburys big come back after a Salmonella outbreak? An absolutely genius idea and unforgettable comercial!
Yes I do remember.
No I don't remember that
@@LongJohnHugeDong Well get better at remembering fucking dementiated prick
Yep, there was a programme about Cadbury and they mentioned this
Yay, salmonella is so fun 🎉
0:59 Lost my mind when that gorilla started drumming! Hilarious!!! 😂😂😂🤣🤣🤣
😂😂😂😅
Why a drumming gorilla? Why Phil Collins? Why Cadbury chocolate? Masterpiece.
It's all about joy
@@prince_bharath1595 Ah yes, the joy that comes from eating chocolate. 🍫
2022 and this is still the best advert the UK has ever produced.
You KNOW when you've been TANGO'D!
🎵🎶 If you like a lotta chocolate of your biscuit, join our club… 🎶🎵
It's good but the Yellow Pages add with the children and the mistletoe is heart-warming.
THERE’S A MOOSE LOOSE ABOOT THIS HOOSE
Armadillos!
It’s the best advert ever made and you can’t argue about it because you know it’s true
0:44 That short growl when the camera gets too close . . . "MOVE!! I'm just about to make commercial history!" ❤
Favourite bit - just after 0:50 when he cricks his neck and you can hear the bone crack just ever so slightly - ahh the detail!
0:50
I don't think I've ever replayed an ad so many times. Just love it.
Still the coolest Cadbury Ad of all time!
I actually went to a Cadbury shop in the late 10's in Wales and bought the keychain of the gorilla. Good memories.
I still cannot get enough of this great ad, especially that part when he starts drumming.
To be fair, the gorilla might be female. Can you tell by looking? Are you a gorillaologist?
RUclips the closest thing to a time machine, I loved this ad so much as a kid
I remember years ago I saw this commercial at the movie theatre and at the end everyone started laughing when the Chocolate logo showed up
Best advert ever. Wish they'd bring it back.
Late 90’s and early 2000’s contained the greatest time in cinematic history… even the adverts were amazing 😂
This ad doesn't really cover either of those time frames though
I worked at the company that made this
You all did an amazing job, this is still an incredible piece of animatronic, filmed and lit so beautifully that 13 years later I'd still regard it as one of the best short film puppetry pieces ever made.
But more importantly for an advert agency, the song choice, non contextual setting etc help keep it forever relevant and effective as marketing. Bringing all of us back just to have a look at an amazing advert.
Thank you
No u didn't tour jdt trying to be popular
It all proves that no matter how much of a mega star Mr Collins was, he retained his sense of humour.
he wasnt the hero we wanted... but hes the hero we needed...
Someone get this advert back on tv asap!!!!!!
0:59: the best bit. I still absolutely love this advert and song.
I have never seen this advert. Ever. And I live and have lived in the UK my whole life. Love it 🤣
This is the only Phil Collins song I have ever heard and it makes me want to eat some cacao seeds with milk.
Wish it was still on tv 😭
Yeah
Same here
Teacher: "And that's why Napoleon got stranded on an island"
Me in the back with two pens I found:
😅😅😅😅😅
Who watching this in 2020 just love this advert.
2021 represent
@@uzijn me too
2022 😘
I'm from the future: it's 2023😂
2023
Went to Cadbury World in Birmingham (UK) last week and the gorilla is still there! Albeit it's an animatronic but they never forgot about it
TO this day, I still see this gorilla when I hear this song
Me he levantado a dos días de la final de la eurocopa y digo, me apetece un montón ver el video del gorila tocando la batería, y aquí estoy. Majestuoso.
Why does this make me smile so much?!?? Love it!
0:55... He was waiting for this moment, all his life.
still one of the best adverts around
The guy pitching this ad got to be a genius.
Cadbury rejected this ad for 6 months but the guy producing it just didn't give up. Finally, in desperation due to low sales, they let it air. I think it played during the super bowl, and as you probably know, it was a huge international hit.
@markguzewski5430 incorrect, it was when cadburys was dropped from every sponsorship due to the salmonella scandal in 2006-2007 so they came back with this simple advert to say "we are still here and here's a bar of chocolate" which got everyone thinking "what's a gorilla on a drums got to do with a bar of chocolate"? And it got it everyone's heads and before u know it cadburys was on your mind
Just came across this.. goose bumps in first 20secs loved this ad sooo much
Can’t believe it’s already Been 14 years damn I’m old
I could really see a gorilla loving the drums especially since they drum their chests.
Eating Cadbury Three Wishes and watching one of the best adverts of all time
This is also the best version of this. I don’t know if they lost the rights to it or whatever but this was the first version I saw an it was so, so good… then I just kept seeing a bunch of versions with different songs that never hit the mark
Was looking for a gorilla drumming on his chest, didn’t find what I was looking for, but I am not disappointed😂
Never knew this existed, till just now 8/23/2023, 9:36 PM. Very cool.
This gorilla knows how to rock, dudes
the funniest commercial i ever seen in my life it doesn't do as a chocolate i love cadbury then this is the gorilla ad i saw it on cartoon network after an episode of ed edd n eddy in 2007
I love the bit where matey here cracks his neck right to left and then……………………BAM!!!
Anyone else here for homework
No just me
i am XD
As if they are still setting this as homework I had to do it over 10 years ago haha
LOL
What homework are you here for? I'm a College student learning about the Kraft's acquisition of Cadbury lol
@@ProtoPacket just some english stuff
Please please Cadbury.... bring it back!!!!
The drumming start is brilliant.. but I just love how the Gorilla, eyes closed, 🦍 loosens his neck..just getting in the zone before.. bam bam bam bam bam bam bam bam! 😄😎
This is all about joy and captures that emotion perfectly. Really clever ad
twenty five years later still makes me Cry
It hasn’t been 25 years yet😅. I’m 23 and this advert was on when I was a kid. 15 years maybe but not 25.
Harambe will forever be the best drummer in history
This advert for Cadbury Dairy Milk and the re-introduction of the Wispa choc bar led to a 6% revenue growth for Cadbury that year.
Like the bit when he creeks his neck before he plays the drums
That's my Favourite Ads from Cadbury. 👌🏼
IMAGINE the pitch for this ad!
It doesn't make *any* sense, and doesn't have anything to do with chocolate. But some executive said "OK sure".
...And it was the best decision anyone has ever made in the history of mankind.
The truth is the cadbury executives hated it and said it would never go on air. It took 4 months of effort from the head of the ad agency to persuade them. I shot the ad, everyone on the set knew it the director's idea was genius. We film ads all the time and they rarely excite you on set. It works on the simplest level and the most complex. Now ad people don't understand this, they are brand and marketing and virtue signaling obsessed and risk averse.The first time you see it, it's a perfect moment. Now the brand is associated with that good feeling.
this is where our sense of humour came from
THIS WAS AN AD FOR A CHOCOLATE FROM THE BEGINNING??? Alright very cool 👍 will play it again
2024 and the big Cadbury's bar is down to 180g (via 230 and 200), and they have moved where the weight is written to around the back.
Thanks Mike from 102.7 the Wolf.
It must've taken them a while to teach a gorilla to do this? Absolutely incredible!
Então é daqui os memes do Instagram kkkkkkkkkkkk música é viciante kkkk 👏🏻👏🏻😁
Being in Canada I never saw this ad..but WOW it's amazing!!!
The video detailing how the gorilla learnt how to play the drums is awesome.
“That gorilla is a very noisy blighter,” noisy blighter
15年前創作但今日看絕不過時、充滿活力一一敬佩、勁!👍👍👍👏👏👏
dale dale dale dale Boca!
I LOVE THIS VIDEO :)
There. Is simply no relationship between gorilla plying drum and cadburry
But brilliant
what a fantastic idea, even if the gorilla wasn't real, loved the video Tom ,,,,,,,,,,greetings Renee
Better than any Super Bowl commercial . .
I can only imagine what the casting call for this must have looked like
I love this advert
this advert revealed this banger to my ears as a kid, fuckin slaps to this day!
Not my teacher showing my class this ad and not me laughing through it:
Cant believe this was 16 years ago? Would have thought 10 years max. Time flies...
If it wasn't for Phil Collins making the songs for Disney's animated classic Tarzan, this advert would have made less sense growing up.
Only when I see it in the good video quality, I understand the advert. Thanks for sharing.
Idk but this advert and song give me ptsd from my childhood 😭✋
same and i was 4 yrs old too 😂
This and the eyebrow advert are elite ads.
🎃🥶🎃 Phil has changed 🌝🌚🌝
It's so easy, a caveman could do it.
from argentinian mind, the best advert of history
SOMETIMES....
You can work with a product so obvious and understood....
You can do ANYTHING.
Gonna tell my kids this was Harambe x
If Carlsberg did adverts…. But it’s Cadburys… You know what I mean 😂
The best chocolate add ever love this song
nobody:
MY wife:
She is 300 pounds the grogrilla
Dude, WTF does this mean!!!! Dirty old dirt bag! Go back to the northlands!
I still remember seeing this for the first time
This advert keeps popping up in my head ✋😤
That's the power of advertisement...
Superb advert and probably right up there with the very best ever. Just such a horrible shame that the firm were bought out by than American conglomerate who have ruined a tradition and the quality of the product has hugely deteriorated.
The product is the same taste, they didn’t change the recipe at all, although it does seem a bit lifeless now and america did get a worse tasting bar due to some ingredients being banned over there.
@@lemonadesnake Just as long as it never ever starts to taste of Hersheys
yeah it won't, it just tastes slightly less flavorful in the us @@Blitterbug
Can't wait to see this guy face Godzilla.
Such an iconic advert
This is British marketing at its finest.
This scared the shit out of me when i was a kid 😅
THIS IS THE BEST SONG THAT WILL EVER LIVE!!!🦧
Fantastic ad and have always loved this song!
Trash Taste #136 sent me here