Corona Light Now on Draft (B2B Marketing Video)

Corona Light draft will continue its momentum following successful roll outs in key markets in 2012-2013, by launching in more than 35 U.S. markets. Corona Light, the third-largest brand in the Crown portfolio, continues to outpace the premium light category after a 2.9 percent sales increase in 2013 and a sales increase in 18 of the last 19 years.
This business-to-business marketing video was created in order to sell Corona Light Draft into new US markets after a successful testing in select markets. After several rounds of script and storyboard revisions, the PumaPro team travelled to New York, New Jersey, Florida and Chicago markets to capture the excitement surrounding the Corona Light Draft test market. Once the final cut was ready and approved, the Anheuser-Busch InBev team decided to change their key target demographic for the national Corona Light Draft roll out, and PumaPro was asked to re-edit the video to reflect the new demographic.