Burger King | "Traffic Jam Whopper"
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- Опубликовано: 12 май 2019
- The Traffic Jam Whopper. We used real-time data to detect our potential buyers in a traffic jam in order to offer them a Whopper and deliver on the move.
We used 100% dynamic, data-driven media to promote our service, only in high congestion zones. By leveraging traffic and drivers’ real-time data, we adjusted our billboards’ location and content, displaying information about the remaining time in traffic to order, and personalized updates about deliveries in progress.
As soon as drivers entered our delivery zones, Waze banners ads and push notifications invited them to get a Whopper with our hands-free Voice-activated ordering feature. Then, using the latest Google Maps API’s, we pinpointed vehicle location and speed in order to deliver-- for the first time ever-- to a driver on the move. The delivery zones changed following the traffic live, making our service available when a gridlock was identified within a 3 km radius from the restaurants.
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When you truly believe and create, good things and people follow.
Gracias for Believing. 
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This needs way more views! Innovative!
Burger King connect their ad management system to Traffic API of Google Maps
by which road is the traffic jam, People who driving on that route will receive advertisements. that you could order to deliver directly to the road where the car is stuck.
I love this idea, I love this brand and this agency
so amazing !!! omg
Burger King is making major moves towards the future
Did you get the memo about how they encourage physical violence by customers against celebrities?
This will cause even more traffic as the motorcycle gaps will now be even more flooded by competitors...
Next level of marketing.. genius
For motorcyclist they had to put "you are the hero" music and then ubruply stop it with his phrase.
0:26 cuando estas eligiendo champ en ranked y lo bloquean
Hi there - Chris Holmstrom here with CBSLA. Did you produce this video? Would we be able to use it and share it on multiple platforms?
Chris Holmstrom. Yes feel free to use it.
coming soon: The McDrone??
I work for EBS, Korea Educational Broadcast System and our team would like to use this video on our Burger king episode. Our program is , which introduces multinational brands to Korean audience.
I have tried to contact Burger king PR team to get confirmation of using this video to our TV program. But I failed to reach them so I am writing this comment hoping that someone from this youtube channel can give me the contact number of PR team or event get confirmation of using this content.
Hola, lamentamos no haber visto este comentario antes, pero estamos a tu disposición ante cualquier consulta a nueva que quieras satisfacer. Nos puedes contactar a través de nuestro instagram: @Webelieversnow
ebs 짱!
La idea no es mala pero tiene 3 debilidades:
1. Fomenta el uso del celular al conducir, así como el de comer manejando.
2. Causa más tráfico, pues el motociclista te alcanza y entrega tu pedido sobre la vías de circulación.
3. No la he visto en exteriores, soy de CDMX y me la paso cruzando la ciudad en auto...pero bueno, ya saben que en el video-case todo siempre se ve perfecto, hermoso, feliz...
(y truchísimo)
What the fuck ?
Damn I'm so glad to be born off grid
What the hell is this cyberpunk dystopia ?
Personnal data invasion to send me an ad while trapped for hours in a car because there is not buses to drive me home in less than 15 minutes.
Hope you hare ok Mexican brothers
I have a pet giraffe.
did he really say fuck?
In some way yes. He said "Me cagaba de hambre" (no direct translation, cagar means "take a shit"). In other words, I was fucking starving.
sí, y créeme, es lo que menos importa en todo esto... 👍🏼
Is this a real thing? 🤣
No cherto
3k6k9k...soon
This is a banned ad because a guy said a f word
Junk solutions brought to you by a junk food corp. Don't get me wrong, I could eat a bk broiler anytime, but having a smokey exhaust, lane splitting, moped, deliver a greasy bag of fries to someone in bumper to bumper traffic seems utterly gross.
clearly you dont need any salt
:)
Imagine getting a large ice-cold drink or shake or ice cream cone to make a hot day more bearable....now that's awesome! HERSHEY'S Chocolate Hand Spun Shake... Vanilla Hand Spun Shake...Strawberry Hand Spun Shake6...HERSHEY'S Chocolate Fudge Sundae...Caramel Sundae....mmmm delicious!
It's just another way to capitalize on the misery of commuters. Why solve traffic problems when you can profit from them? Great, as if exhaust fumes weren’t appetizing enough, now we get dinner in the ambiance of honking cars. Desperation seems to be the secret sauce for profit nowadays. Seriously, it's a bleak testament to our chronic infrastructure failures that dining in traffic is considered a viable business model.
So this is what we want now? Promote traffic jams, fast food, and irresponsable behavior at the steering wheel? This is frankly disgusting.