This Is The New Business Model For All Creators - Houston Howard
HTML-код
- Опубликовано: 24 окт 2021
- BUY THE BOOK - YOU’RE GONNA NEED A BIGGER STORY: The 21st Century Survival Guide To Not Just Telling Stories, But Building Super Stories - amzn.to/2w7NGUa
BUY THE BOOK - YOU’RE GONNA NEED A BIGGER WORKBOOK: The Official Step-By-Step Companion of You’re Gonna Need A Bigger Story - amzn.to/3EV5TqV
LINK TO ARTICLE - How Stephanie Land went from Vox article to book deal to Netflix show
www.vox.com/culture/22727892/...
Houston Howard is a professor, producer, author, speaker and thought leader in the entertainment and branding communities because of his unique and proprietary transmedia approach to story. Houston has written several books about transmedia including Make Your Story Really Stinkin’ Big and You’re Gonna Need a Bigger Story. He had advised companies such as Mattel, Disney Imagineering, ABC, CBS, Reliance Media Works, West Coast Customs, Samuel Goldwyn Films and Harper Collins Publishing, as well as designing a number of transmedia-focused projects for Fox, the CW, TNT, Slinky and the writers of Toy Story, Houston has an impressive amount of of experience designing projects that are primed for the 21st Century. He is Chief Storyteller and Co-Founder of One 3 Creative.
MORE VIDEOS WITH HOUSTON HOWARD
bit.ly/2u6sf7n
CONNECT WITH HOUSTON HOWARD
www.one3storytelling.com
/ houstonjhoward
/ houston_howard
(Affiliates)
►WE USE THIS CAMERA (B&H) - buff.ly/3rWqrra
►WE USE THIS EDITING PROGRAM (ADOBE) - goo.gl/56LnpM
►WE USE THIS SOUND RECORDER (AMAZON) - amzn.to/2tbFlM9
►WRITERS, TRY FINAL DRAFT FREE FOR 30-DAYS! (FINAL DRAFT) -
SUPPORT FILM COURAGE BY BECOMING A MEMBER
/ @filmcourage
CONNECT WITH FILM COURAGE
www.FilmCourage.com
#!/FilmCourage
/ filmcourage
/ filmcourage
/ filmcourage
/ filmcourage
SUBSCRIBE TO THE FILM COURAGE RUclips CHANNEL
bit.ly/18DPN37
LISTEN TO THE FILM COURAGE PODCAST
/ filmcourage-com
Stuff we use:
LENS - Most people ask us what camera we use, no one ever asks about the lens which filmmakers always tell us is more important. This lens was a big investment for us and one we wish we could have made sooner. Started using this lens at the end of 2013 - amzn.to/2tbtmOq
AUDIO
Rode VideoMic Pro - The Rode mic helps us capture our backup audio. It also helps us sync up our audio in post amzn.to/2t1n2hx
Audio Recorder - If we had to do it all over again, this is probably the first item we would have bought - amzn.to/2tbFlM9
LIGHTS - Although we like to use as much natural light as we can, we often enhance the lighting with this small portable light. We have two of them and they have saved us a number of times - amzn.to/2u5UnHv
COMPUTER - Our favorite computer, we each have one and have used various models since 2010 - amzn.to/2t1M67Z
EDITING - We upgraded our editing suite this year and we’re glad we did! This has improved our workflow and the quality of our work. Having new software also helps when we have a problem, it’s easy to search and find a solution - goo.gl/56LnpM
*These are affiliate links, by using them you can help support this channel.
#writing #film #movies
This is one of the best interviews on Film Courage. Houston Howard gave some great and practical advice that’s relevant for creators today. Rather than feeding into the old outdated advice and relying on hope (to break into Hollywood), his interview details how to break out of bubbles that are self imposed or imposed by old industry standards. Thank you Film Courage for the great content.
We love when we get some time with Houston. Look forward to sharing more.
Yeah that's what I live about him.
I listen and apply this knowledge to video games or at least am trying to
The light bulb turned on above my head when I first listened to Houston's interview. " Houston, I no longer have a problem!"
It stands for intellectual property in case anybody’s wondering
Thank you. They must have left out the beginning of the interview when they told us what IP is. I was wondering how your computer's IP address is going to help market films, Lol.
Thanks. I actually came to the comment section to look for the meaning of that abbreviation. Now I have to watch the video again with "Intellectual Property" inserted in 😂
@@AdeleCeleste I thought it might mean internet production. Get it out there on the internet so that you have a record of producing your original idea. A short film, a youtube video, just something that outlines your idea and story.
Thanks!!
PLEASE LIFT THIS COMMENT TO THE TOP PLEASE!!
The analogy of the pizza maker wanting to open a shop and learning new skills to do that is great
I've probably watched over 100 film courage videos. This is one of the Top 3 in terms of useful information
What are the other two?
Wow, this man is such an amazing human being. Bought the book, each time I hear him talk I'm pumped for at least a month. Thank you Film Courage!
Cheers Bruno!
He was my instructed at the LA film School, I’d say his class was the only class worth taking. He was amazing and also got a signed copy of his book
@@OA5ive awesome how long ago did you attend the L.A. film school I was gonna go there but I went to full sail instead
@@fantaztikbeatz I went there 2015 -2016 . I left as I was getting gigs outside of the school and was learning more being on set so realized it wasn't necessary to stay at that school paying so much :) how was full sail ? I had that in mind
I gotta say Karen, you're doing an amazing job each time and he is completely correct!
Cheers!
This confirms a lot of hunches I had. Very encouraging to hear this.
Which part was the most encouraging?
@@filmcourage just a sense of empowerment at owning your own IP
Our video tomorrow touches on the same point.
For real. I thought so too.
I loved this because for years I was told the exact opposite, that making an IP first could damage the interest a company might have in the work since they know they won't own all of it.
As a webcomic artist who’s always listening to writing advice (which usually ends up being directed at novelists and screenwriters), this was very encouraging to hear!
What’s your webcomic?
If anyone isn’t sure, IP stands for Incredible Pancakes. It’s all about the breakfast
What?!! I thought it was Instant Pudding?
Ah, I thought it meant Intense Panic. Thanks.
Intense Pistachios
You're all wrong. Intermittent Pants.
DAMN Y'ALL
This interview was so validating to hear. I realized long ago that there was no path for me in traditional filmmaking, so I decided to take a completely different route. I used stop motion animation to tell the stories I wanted to, and now I'm about to release a stop motion feature film that takes place in a cinematic universe I've expanded with fans. We have a podcast, a wiki, and I'm currently working with an artist to make a comic book. So excited for what the future holds.
Superb advice. I decided to turn my screenplay into a comic and it's given me so much more content to explore.
Great to hear Andre! How far into the comic are you? Have you published any issues?
@@filmcourage not quite yet but, I've developed the road map and have concept art. I've began the script for the first issue too. There's some legal work to be done but, it's on the way.
Thanks for the reply Andre. Exciting times. Our best to you as you bring your work to life.
Great advice. I may now begin writing a novel version of my screenplay.
I’ll experience no writer’s block, no holding back on a large cast, zero special effects budget….
THANKS !
Peter Pan, you may enjoy this one - ruclips.net/video/8gwEJLfRZF8/видео.html
The timing of this video couldn't have been any better. In regards to the IP and not taking the conventional way of approaching a studio is precisely the direction I was going in and this video reassures me that I'm on the right path so thank you Film Courage.
Glad it was helpful!
Sorry - what is “the IP”?
Intellectual property - en.wikipedia.org/wiki/Intellectual_property
This is exactly what i´m doing. Publishing a micro webtoon every week on different platforms. At first i didnt want it cause i was "Mr. screenwriter/director", (Not a cartoonist) but i realized this was a time where you have to get into other fields in order to thrive in this industry. It requieres some extra work but at the same time, as Mr. Howard stated, its satisfying and puts the future of your art/story under your control. Cheers!
Nice to hear Josefino! When did you start publishing the webtoon?
@@filmcourage About three years ago. Still a relatively small fan base, (compared to the big players) but with some loyal followers supporting any new projects related to this character. Greetings FC!
@@josefinotv Great stuff! After 3 years, how do you feel about your decision?
@@filmcourage It has been a Roller Coaster, but looking back and listening to this kind of advice makes me feel i was on the right track. Generating content with consistency was a whole different animal; Establishing discipline, learning digital marketing and the most difficult: Learning to deal with criticism. But as Mr. Houston said, It keeps your creative muscle in shape. :)
I think your advice is extremely valuable, but then again , Sylvester Stallone wrote Rocky and played the main character , no books , no money , pretty much homeless. A good script is great sales itself.
This channel has been such a blessing and encouragement in my life and a blossom in my RUclips feed of cynical garbage and chatter.
🤯 Myyyyy mind. Was literally journaling today about my career projections and highlighted 'Repurposing content' ... 'Multiplying content' 'Multipurpose content' ... 'IP Real estate'.
This video has such powerful creative business insights. "How do I not wait for _ to give me permission. " " Launch ... not just waiting for _ to give you feedback." Sooo sooo good.
Thank you Houston!
Thank you Film Courage!
Attack the marker with IP. Brilliant advice - we’ve built our comic book and followed this model. Attending comic cons, building a strong fan-base, creating continuous content
When did you start Ben?
What is meant by IP? I am not from the US.
@@susisusanne2876 intellectual property. Characters and story worlds made to tell stories is IP. It is broader than that, but hopefully that gets you started thinking about it.
This is amazing. I'm working on developing a comic book series from a screenplay.
@@MrGoodbye23 Thank you! 👍🤗
Fun Fact, something of the sorts is happening in Argentina. Hernan Casciari is a storyteller and a writer who created an IP out of himself and the publisher he co created called Orsai. Now he managed, together with the team at Orsai, to crowdfund an entire movie with almost two thousands producers. The movie is almost done shooting and a series based on some short stories is on the way. So with persistence and some charisma it can be done.
I found this to be very encouraging! In April of this year, I started developing a comic book series out of a space sci-fi screenplay I wrote 19 years ago! This is very encouraging!!!
that's amazing, I hope it's all coming together for you
@@MellowMutated Thank you so much! Last year I had some character design art commissioned. Next up is do a 2nd rewrite of issue one, and fine tune the story outline for 6 issues for the first volume instead of just 4 issues!!
I watched this one once and I'm gonna watch it again in a day or 2, cuz it contains lots of gold. This is actually 'required viewing' for all 'creatives' (not just screenwriters).
This man has dropped GEMS!
I think he’s absolutely right. THIS is the new business model for creatives. Even with Issa Rae and insecure...started as a web series....I know for me, I’ve always looked at these career climbs as exceptions to the rule, BUT, they ARE the rule.
Technology is such a weird thing rn. Lol. Gives unlimited freedom, but you have to be so aware of what you’re curating from the jump.
Amazing!! Thank you for this insight!
I needed to hear this! Working on a second podcast that’s fictional based off of my screenplay that I’d like to see as a TV series, but I’m just starting out in the business and have a minimal chance of being seen by the major networks.
It’s very encouraging and inspiring to hear this! Most favorite video on your channel so far!!!
Our best to you and your work!
✊🍷🎩🎩🎩 Love this guy. If you don’t MAKE it happen, it probably won’t happen. It’s your parade. 🍺
THIS was amazing and exactly what I needed to hear. I was already on the path towards this, but this gives me the conviction to move forward with it! So happy I found your channel!! THANK YOU!!!
Yup I just subscribed to the channel
AMAZING ADVICE! As a visual artist first, I use everything at my disposal to get my movie idea out there. Art, Posters, Printed 3D models, Music... Try it all and see what happens! LOL.
FANNNTASTIC!! Howard, speaking for 25 mins STRAIGHT.
x w only about 2 prompts, lays out a compelling motivational narrative for all if us to gonout there and create a following for the IP in us all. Any deal after that will be seriously tastey BUTTER!
To date, one of the best useful videos for new or current creators, seen on this channel. Hope you have Houston back for future interviews.
Always great speaking with Houston. We've interviewed him 3 times totaling over 7 hours of his teachings - bit.ly/2u6sf7n
@@filmcourage Excellent...! Have seen two of his interviews so far, reviewing the others ASAP . This interview was useful for us to prevent a collosal mistake, i.e., pitching a fresh new story script to various streaming platforms like Netflix, when at the same time, we have a growing new local audience & fan base eager to learn about our story series. (Am an American expat residing in Venezuela).
Priceless and timeless !!!!! This is my favorite! I always wondered why we never talked about getting in front of the parade.
If a screenwriter who won the Nichols Fellowship cannot get a movie made that just confirms my opinion that screenwriting contests are a waste of time and money. Each contest costs 50-100 USD and they don't even give you any feedback. Or if they do you have to pay extra for it.
Thank you. Finally someone in the industry talks about disrupting the old models and expectations and what I’ve been doing for twenty years…building intellectual property and audiences too…
This video is one of the best I’ve heard. The timing and the meaning for me is on par! Thank you for posting! Awesome clip!
We are glad this one found you at the right time!
I love the title of this and how it’s “Creators” instead of “Filmmakers” because filmmakers are creators at the end of the day. And how he explains the new reality of the film business it’s just so amazing to be encouraged to branch out in other media formats for the sake of benefiting a film adaptation. Nothing but creating more and nothing but more fun ahead!!
To attack the market I’m going ham with RUclips first making “cinematic business documentaries” using stock clips and narration. Funny enough, alot of people I’ve shared my first video with have suggested making a podcast out of it. Podcast is coming next, making time to learn animation after that, a book series, all of the mediums/formats will be explored and conquered. For the sake of creativity! 👏👏💪💪❤️❤️
Looks like you are off to an impressive start. Your viewers really seem to enjoy your Wendy's: The Dave Thomas Story video. You may be on to something. Our best to you as you move forward. Keep creating!
@@filmcourage thank you so much for your kindness, it was through this process that I found your channel and I’ve been on cloud nine ever since. I appreciate it so much. ❤️❤️
I am attacking the market with my dysfunctional band from near-future Kenya (#TheShenganiguns). I am having so much fun plus learning a lot in the process. I am learning to edit, I collaborated with a Canadian filmmaker on a crossover project and made my debut as a voice over artist. Learning all this has enriched my craft as a screenwriter. Thanks for this video. It's encouraging!
The business model will mirror that of the music industry. More doing things on your own. Not replacing the studio. Just like record companies aren't going anywhere. But the ability to get something created without the studio will become easier.
To what he's saying about movies being based on a book. There's a Film Courage interview with who I think is a screenwriter, who gave his opinion on whether hollywood has run out of ideas because of all the reboots and remakes that are being done. Who said he thought it had to do with fear of new ideas not working out and hollywood playing it safe, instead of running out of new ideas.
But when I started paying attention to the credit list at the beginning and end of movies and saw how many were based on a previously written book by someone other than who wrote the screenplay, I realized that hollywood never had many ideas in the first place. They get their ideas from authors of books.
IP is everything! It truly is the way of the future. As a content creator myself, this video is so awesome for envisioning just how far actions today, can go tomorrow. Thanks for sharing!
Houston Howard is absolutely correct and his advice is very inspiring.
Dear curator of this channel. I have a radio show on FM98.1 called “how to make it in Hollywood” and I would live to interview you if you ever make it to Santa Clarita :)
Maybe send them an email?
Plus to make it easy for them... why not interview them through the internet?
Bless you, guys, for doing this. He confirmed what I've been seeing gradually take place over the past ten years in the film, book, and other industries. I’m happy to see that I’m headed in the right direction.
I enjoy listening to him so when I saw he had a book.. Well... It would be rude not to! Arrives Thursday 😊👍 Thanks, Film Courage!
Great stuff David!
First time I've ever commented on a youtube video in probably 10 years..... AND I HAVE TO SAY WOOOOOOOOOOOW!!! THIS VIDEO IS FULL OF GOLD NUGGETS!!!
Cheers Hussein! Great to see you find so much value here!
He definitely makes a lot of good points and makes a lot of sense
Wow! This is the smartest advice that I've ever heard about writing and getting into the movie business! I still need to play it again to get everything I can from it. Smart guy, thanks for the advice!
This is so fantastic! Thank you!!!
this video is everything i have been preaching and have established my understanding over 5 years in one video - this is the best video for new people students - pure quality
Glad this one found you! Keep working and keep creating!
This is solid advice.
And the other interviews here have helped me a lot developing my story universe, thank you Film Courage! ✌🏻
Film courage is the gift that keeps on giving. Thank you
I love this Guy ! Houston Howard is so inspiring. I've watched all of his appearances in Film Courage, amzingly contemporary .. Thank you Film Courage and Thank you Houston Howard
This video and interview changed my day’s mindset completely. Thank you for this, Film Courage & Houston!
Great to hear! Cheers Sara!
This is hands down one of the most useful tips out there right now. I’m actively pitching IP of my own and others and we all use these tools to create content that studios want to get behind.
Actually great advice, thank you. Have ideas I've wanted to try in other formats in the meantime.
Very powerful video, I've watched it at least three times, the jewels dropped in this video are life changing!!!!!! Kudos to all those involved, your changing lives!!!!!!
Fantastic video. Every independent creator needs to watch this
Yes
Such incredible and inspirational content once again. He is a great interviewee.
This was incredible! It opened my eyes to what would have been undoubtedly a pillaging of my IP by any studio that I would've pitched it to. I was considering the self-producing route, and this only verified that!
This guy is encouragement itself, always giving the most suitable stuff. i"m pleased to listen to him ....
IP has been the main goal in comics and games for over 10 years. I'm surprised only "now"(a few years recently) the movie industry gets it. Interesting.
OMG! This is amazing! All great advice! I couldn’t find a single quote because there were so many good ones.
Glad it was helpful!
Houston, thanks for the solution !!
I needed the company and guidance of your 'voice' in my head and it will add up to everything else I will do.
Awesome! So many great points! Thank you ❤
I REALLY like Mr. Howard. He actually knows and understands the market we're in now and understands how modern mass-market customers look at things vs. silos and niche fanboy echo-chambers. Great stuff, as usual! This has become my favorite channel about Game Development Business and Production. ;) Keep up the great work!
Thanks Tony! It is great to see our videos providing cross-over value for your career pursuit.
Well said!! And it holds true. That’s what I do with my IP also. Houston Howard is so inspiring!
This was very illuminating.
This is one of the best interviews ever on film courage… This man is a gift, and the way he is explaining the new business model is exactly what we take for granted… As a creator, we are making things too difficult to get started and you don’t need to be validated by a corporate interest like he said, asking permission to use your own God-given talents… That day is over with
Cheers! Our best to you and your work BJ!
IP is such an important topic. In the music industry they take the Masters (the final completed version of a song) and have ownership over it if the artist is not careful or aware to own their own masters.
My first short film was based on a excerpt of the three books I wrote. I never wrote for a film but it came.
Along with it was the original music I had done.
What's the film?
This is prolly the best little clip I’ve heard on this channel.
Currently doing this exact thing with my Void Beast IP. It’s currently a manga and I’ve sold 10k over the 8 years. Awesome advice
Amazing to get this beautiful insight in how to approach film making as a young content creator, thank you so much for this!!!
This was the single best advice I have ever heard about the entertainment industry. Now is the best time to do this. And I Am already doing it now in Seattle WA.
Love this post so much. Fantastic work and thanks to all involved :) EDIT - I posted this too quick. THIS IS MY FAVOURITE RUclips POST EVER!!! Inspirational, insightful and helpful 🤗
Finally my time is here! Thanks so much. This applies to to all IP including film.
THIS! Is the information I’ve been looking for! Thank you Sir!
We're glad this one found you!
This was fascinating, super insightful tips!!!
Glad it was helpful!
Really great and valuable information.
Definitely needed to hear that - thanks 🙏🏻👌🏻
This is excellent. I’m 5 podcasts in since I watched this
Sensational insight. Thanks
Glad you enjoyed it Howard!
This was a master class lecture. Thanks! 🙏🙌
You earned a sub.
Glad this one found you!
Excellent interview. Houston has an unique approach that he makes sound do-able for anyone.
As an aspiring novelist, this video is so good, I want to crush it up and snort it
another fantastic interview
Houston is great!
love this conversation !
Pardon the hackneyed term, but this is a paradigm shifting video. Thanks so much!
Cheers! We love this one. Hope you are able to put these words into practice.
Mind blowing theory! I totally agree with every single word!
Great insights 👏🏼
More IP it is great video as usual 🎯 Houston appreciate it
I wish I had started following him a year early :) Thank you Houston
This dude is literally tied with Chris Gore as my favorite. He is saying exactly what I've been preaching for a couple years now.
Thank you as usual Film Courage! And THANKS AGAIN AND AGAIN to Mr. Houston Howard!!! Not only I agree 100% with you, but also I'm building my IP Trans-medialy" thanks to you and because of you and FC! Thank you so much!!!
This channel has been a blessing! Nothing but great advice! As a creative (graphic/motion designer) all of the projects I’ve worked on over the years as portfolio pieces (mock brands & products) can be easily flipped into various IP. I’ve already pivoted my self-published children’s into the NFT market place! Game-changing advice, thank you!
Loved this video 🥂
Totally my approach! 👍
This was fantastic👏🏾👏🏾👏🏾
Thanks for watching!
This was one of the best Filmcourage vids
Cheers Sedric, great to see you finding value here!
Loving it. The gaming industry and the adult entertainment industry is also about to add a nuance to filmmaking and the cinema. IP is definitely the way to go considering the rise and rise of smart contracts and this nft business..... You might just have to have a McKinsey's approach to making entertainment....cheers shout out from South Africa!
If a producer options a successful book and the movie fails it's not his fault.
He optioned a successful book, hired an experienced script writer, an experienced director
and an acknowledged actor. If it fails, it's their fault.
If a producer plumps for an original idea, and the movie fails, it's his fault.
Even if everyone else on production is at the top of their game.
Now imagine you're a producer.
It has nothing to do with awareness.
17:50 "There's so much stuff out there!" Absolutely 100% true. The market (especially the web market) is completely saturated with stuff (most of it garbage).
" And it's way too competitive!" Absolutely 100% not true. I'd say 70-75% of the stuff circulating out there is no-quality, consumerish, watch- me- once- and- then- throw- me- in- the- waste-basket rubbish. Some of it may be popular, but it doesn't mean its competitive. It's way too competitive only when it's coming out of powerful all-encompassing Studios and totally out of the grasp of Indipendent Filmmakers, who could never compete with that high level of specialized artistry, expertise, resources and production values.
So you see, in the end it would be wise to be able to get inside them and work with them if you can. The alternative (as an emerging Indie) is a life of back-breaking work that could lead you nowhere. I know lots of guys who woke up in their mid 60s, asking themselves "Ah, if only I had done this! I shoulda, coulda, woulda..."
Well, It's a conundrum, I know!
The jewels he's dropping. 😫 He even mentioned wattpad. 🙌🏾
I always visit here and remind myself why I want to continue my story IP.
re-re-re-re-launching an old established IP is always more 'safe' than launching a new IP.
Problem is, this never allows NEW IPs!
Make enough money and connections re-launching, then throw a curve ball
Depends. Zack Synder is launching his own franchises on Netflix.
One is a zombie franchise other is space SciFi like Star Wars. Both original.