De Jesus, Chris John C. BS ENTRE 3D Unit 7-Media:A Different, More Flexible Approach Media is a powerful influence in cultures that has improved much over time since the new way of thinking about media was transformed into digitized and social media. This has significantly changed the direction through which media information is being digested and produced. Literacy on the proper application of media to articulate self plays a very central position; this enables the use of persons to properly critique messages as portrayed in the media, thus differentiating between what is true and not. Social media has beneficial and costly sides; of importance, one needs to apply them appropriately and adequately. Media professionals should be challenged to carry out socially responsible and ethical production to further justice and respect for human rights.
De Guzman, Jamaica H. BS Entre 3-B Based on my understanding of the discussion I watched, direct marketing professionals approach media differently than general advertisers because they prioritize three key elements: targeting individuals, continuous testing and learning, and ongoing communication. These focal points significantly influence their media strategy, particularly in terms of media importance. Direct marketers often prioritize channels that allow for targeted reach and measurable results. They focus on media that enables them to segment their audience and deliver personalized messages to specific individuals. However, continuous testing and learning are fundamental to direct marketing. Direct marketers constantly experiment with different media combinations, messaging, and offers to optimize their campaigns for maximum effectiveness.
Sicat, Kimberly G. BS Entre 3A In Unit 7, I learned how businesses are adapting various media platforms to engage audiences and advertise their brands effectively. With the increasing focus on media today, direct marketers can tailor their advertisements to resonate with their target audience and align with trends. The unit highlights media strategies for connecting with audiences, emphasizing the importance of reaching the right people at the right time. It also discusses traditional media's advantages and disadvantages. Successful media selection involves learning from others' experiences, minimizing risks, and one of the effective to reach the audience is "media recipe" which fosters customer engagement and leads to successful business outcomes.
Pamintuan, Mariz M. BS ENTRE 3A The video discussion on "MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH" was super insightful. I really liked the idea of using a variety of media channels to reach our target audience. By combining email marketing, social media, and targeted ads, we can create a more comprehensive and effective marketing strategy. It's also important to remember that our audience is constantly changing. We need to be flexible and adaptable in our approach. By staying up-to-date on the latest trends and technologies, we can ensure that our campaigns remain relevant and effective. Overall, the video emphasized the importance of knowing our audience and choosing the right media channels to reach them. By following these principles, we can create more impactful marketing campaigns.
Del Mundo, Julie Pearl C. BS Entre- 3A Unit 7 - Media: A Different, More Flexible Approach I have learned that media strategies enable brands to engage customers. In today's world, choosing the right approach is particularly important, as direct marketers surely reach the right customers at the right time. However, it has been mentioned that one of the traditional media is direct mail, which is definitely effective in making personalized messages. Wherein it enables to select customers who previously made a purchase or select based on purchase history; these make choosing the right customer. Additionally, flexibility, as one of the advantages of direct mail, allows to tailor the right messages and communicate effectively to targeted customers. On the other hand, the media recipe is about the mix of media used to cater and engage the target customers much more effectively. As direct marketers aim to build a long-term relationship and as consumer preference evolve, they must choose the right media recipe, which is a key to success.
Dasalla, Edgeline S. BS Entre 3-A Unit 7- Media: A Different, More Flexible Approach In this video, I learned how brands can leverage flexible, multi-platform media strategies to engage with their target audiences effectively. Companies like Nike and Adidas uses traditional media such as TV and prints and digital tools like social media and influencers which enable companies to connect and reach a wide range of target audiences. Direct marketing is highlighted as a important strategy, focusing on personalized, data-driven communication, continuous testing, and relationship-building and it measures responses through clicks and purchases. I also learned that if brands or marketers use media mix and choose the right platforms, they can achieve broader reach, build a strong relationship and loyalty with their target audience. The discussion emphasizes that flexibility and precise targeting are important and help the brands to maintain relevance and capture the attention of their customers in this very competitive media landscape.
Hipolito, Christian Rey S. BS Entre 3A Unit 7: Media:A Different, More Flexible Approach This lesson showed how the media world is changing quickly. Digital advances are posing a threat to traditional approaches, and customers are growing more discriminating. A more adaptable strategy to media is necessary to manage this shifting landscape. This video emphasizes around how direct marketing has increased business flexibility. It has made it possible for the company to interact with and quickly reach its target audience.Also it shows the media recipe a deliberate combination of media designed to successfully engage and connect with particular audiences is also covered, also it emphasizes the value of reaching the appropriate people at the right time, highlights media tactics for audience connection, and, finally, uses the rule of three to assess success
Cucio Clarissa May P. BS ENTRE 3A In Unit 7, Media: A Different, More Flexible Approach, the main idea is that today’s media is changing and becoming more adaptable to people’s needs. Unlike traditional media, new media lets people control what, when, and how they consume content. For example, with streaming and social media, you can choose what to watch or read and even create your own content. This flexibility allows people to stay updated on their terms, and it’s also easier to reach a wider audience. Overall, modern media is interactive, giving people more choices and freedom compared to older forms of media.
Baldevieso, Joyce Ann A. BS ENTRE-3C Unit 7- MEDIA: A DIFFERENT,MORE FLEXIBLE APPROACH In this unit, I learned that exploration of media and flexible approaches highlights how rapidly evolving technology reshapes communication and information sharing. Today, media is no longer limited to traditional forms like newspapers and television; it now includes a vast array of digital platforms, from social media to streaming services. A more flexible approach in media means being adaptable to emerging trends and platforms. It also involves a willingness to engage audiences in diverse ways, using interactive content, multimedia storytelling, and responsive communication strategies. Flexibility in media is crucial for staying relevant in a constantly changing landscape, fostering deeper connections with audiences, and delivering information in formats that suit modern, fast-paced lifestyles. This adaptability ensures media remains engaging, accessible, and aligned with the needs and preferences of a global, digitally connected audience.
Reyes, Maricel S. BS Entre 3A The discussion on media highlighted several crucial concepts that are essential for effective direct marketing. One key takeaway is the significance of flexibility in marketing strategies. The ability to quickly adjust campaigns based on real-time feedback allows businesses to better meet customer needs and preferences. Additionally, the video emphasized the integration of digital and traditional media, illustrating how a multi-faceted approach can enhance audience engagement. I was particularly struck by the importance of storytelling in marketing, which helps create a deeper connection with consumers. Overall, this discussion has deepened my appreciation for the strategic use of media in driving successful marketing outcomes.
Bautista, Jennelyn U. BS Entre 3-A Unit 7: " Media: A different, more flexible approach" Direct Marketing is more envolving and more growing. The video discuss the value of direct marketing and how to emphasis the individual targeting and building a relationship with customers. The unit discussed the various media option such as ad campaigns and social media platform to engage audiences. And also choosing the right media type is crucial that's why "media recipe" is suggesting to achieve the success of how the reaching the right people at the right time.
Dela Cruz, Pearl Nicole G BS ENTRE 3A A different, more flexible approach to media involves embracing personalization, omni-channel presence, dynamic storytelling, real-time engagement, data-driven decisions, agile production, collaborative ecosystems, experimentation, inclusivity, and evolving business models. This approach prioritizes audience needs, fosters innovation, and adapts to changing consumer habits. Key takeaways include. Investing in data analytics, prioritizing inclusivity and diversity, collaborating with creators, and developing flexible business strategies. Embracing this approach enables media organizations to increase audience engagement and loyalty, improve brand relevance, enhance content discovery, and drive better ROI. It also requires managing complexity, ensuring content quality, addressing data concerns, balancing creative freedom, and staying updated on technological advancements.
Trish Andrea M. Dela Cruz BS ENTRE 3A This unit discusses changing landscapes: adaptibility to the rise in changing consumers' behavior and digital innovations. Traditional media is being replaced by digital platforms, and more dynamic strategies for the media are needed. It focuses emphasis to how traditional media is giving way to digital platforms and how media strategies must hence be flexible. It discusses how social media influencers shape public opinion and consumer trends and user-generated content. Additionally, ethical issues such as the digital divide, privacy, and disinformation are also addressed. From my personal experiences, the section highlights the fact that social media is a strong tool for advertising and communication, which affects every day-to-day life in our interactions and information flow. The presentation brings to light cost-effective advertisements with ten ways to reach ad efficiency.
Perez, Patrishia Y. BS ENTRE 3A In studying Unit 7 Media: A different more, flexible approach, on media in direct marketing, I found the emphasis on a flexible, adaptable approach to be especially valuable. This unit highlighted how the rapidly evolving media landscape, including social media, mobile platforms, and personalized digital strategies, allows marketers to reach customers in new, tailored ways. Rather than rigidly adhering to traditional marketing methods, direct marketing now encourages fluid, creative tactics that cater to the preferences and behaviors of target audiences. Overall, this approach not only enhances customer engagement but also allows for a more responsive and effective marketing strategy in a digital world.
Pallarca, Sharline M. BS ENTRE 3A UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH This unit explains the way the field of media is changing and emphasizes the need for adaptability due to shifts in consumer behavior and digital innovations. It focuses emphasis to how traditional media is giving way to digital platforms and highlights how media strategies must be flexible. It talks about how social media influencers shape public opinion and consumer trends, as well as user-generated content. Additionally, ethical concerns including the digital gap, privacy, and disinformation are analyzed. As it relates to my own experiences, the section highlights how social media has grown into a powerful tool for marketing and communication, impacting our everyday interactions and information accessibility.
Arias, Aira R. Bs Entre 3-A UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH The unit emphasizes the necessity of a flexible approach to media comprehension, acknowledging its various forms and societal effects. It promotes evaluating media messages critically by taking into account their target audience, source, and goal. Additionally, the unit highlights the importance to choose the right media recipe, which is the key to achieve and succeed. The recipe refers to mix of media tailored to reach and engage of your target audience effectively . By understanding media's diverse forms, we can make informed decisions about what we consume and how we interact with the world.
Lagrata, Mark Andrei D.C. B.S. Entre 3A At the unit 7: Media: A different more flexible approach explains the importance of media in direct marketing. The media plays a crucial role in direct marketing which enables the business to reach and engage with their audiences effectively and efficiently. The media strategy is all about reaching the right people at the right time. Choosing the right media depends on your objectives and to the product you offer. Traditional media differs from each other. There are 7 traditional media which have different advantages and disadvantages.Media helps businesses reach a large audience increasing brand visibility and frequency. Also the media is cost-effective rather than traditional advertising and can build brand awareness by consistently media presence to build brand recognition and reputation.
Irabagon, Jerome Y. BS Entre 3A In the discussion on media, several key points resonated with me. Firstly, the emphasis on adaptability in direct marketing strategies highlights the need for marketers to remain agile in response to shifting consumer behaviors and technological advancements. The video also underscored the importance of integrating multiple media channels to create a cohesive and engaging customer experience. This multi-channel approach not only broadens reach but also enhances the effectiveness of campaigns by catering to diverse audience preferences. Furthermore, I appreciated the discussion on data-driven decision-making, which emphasizes the role of analytics in optimizing marketing efforts. Overall, this video reinforced my understanding of the dynamic nature of media in direct marketing.
De Guzman, Anabelle DL. BS ENTRE - 3A I this unit I leaned that, adopting media choices across various platforms significantly strengthens brand presence by increasing visibility and engagement with diverse audiences. Each platform has unique user demographics and engagement styles, enabling brands to reach specific groups in targeted ways. This multi-platform approach allows consistent messaging while adapting content to each channel’s unique strengths, fostering a broader and more connected audience base. Furthermore, a presence on multiple platforms amplifies credibility and recall, as audiences are more likely to remember and trust brands they see frequently and across different spaces, solidifying long-term brand loyalty and recognition.
Malang, Kaye C. BS ENTRE 3D UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH Unit Media's flexible approach to direct marketing emphasizes a customer-centric focus, leveraging data-driven insights to tailor strategies. By integrating multiple channels, they ensure cohesive messaging and maximize engagement. Their agility allows for rapid adjustments based on real-time feedback, fostering creativity and cost-effectiveness. This approach builds long-term customer relationships and emphasizes measurable outcomes, enabling effective ROI demonstration. Continuous learning from campaigns ensures adaptability to market trends, while strong client partnerships align marketing efforts with business goals. Overall, Unit Media's innovative methods position them for success in a dynamic marketing landscape.
Jamaica DS. Arcega BS Entre 3A Unit 7: Media: A Different, More Flexible Approach This video explores the transformative power of direct marketing in modern business. It highlights how direct marketing fosters flexibility, allowing businesses to connect with their target audience more effectively and build stronger customer relationships. The video introduces the concept of the Media Recipe, emphasizing the importance of a strategic media mix tailored to specific audience segments. It then delves into the Seven Traditional Media, showcasing the unique strengths of each medium, from print to broadcast and outdoor advertising. Finally, the video stresses the importance of balancing traditional and modern media to create a comprehensive approach that resonates with a diverse audience while catering to individual customer preferences.
Nilo, Jhoy Ann P. BS ENTRE 3A In Unit 7, Media: A Different, More Flexible In basic terms, media strategy refers to the method by which businesses choose the best news sources to effectively contact and interact with their target audience in order to communicate their message to them at the right moment in time. It is crucial to advertising because the media channels a brand chooses to use determine how successfully it connects with its target audience and conveys its message. In order to develop a successful media strategy, businesses need to have an extensive understanding of their target audience, including their demographics, preferences, habits, and time spent there. Whether it's digital platforms like social media, traditional media like TV and radio, or other interactive platforms, this information assists businesses in selecting the channels that will most effectively reach their target audience.
Sta. Cruz Daryll F. BS ENTRE 3B In this topic in UNIT 7:Media A Different, More Flexible Approach I gained valuable insights into how media has evolved to become more adaptable and how this flexibility shapes our engagement with information. One of the key takeaways was understanding how media's shift towards interactive and customizable formats impacts learning. For instance, unlike traditional media, which is typically static and passive, modern media invites more active participation from users. This encourages a more hands-on approach to learning, where we can select content that aligns with our needs and preferences. I learned that this adaptability in media provides both opportunities and challenges. On the positive side, it allows for personalized learning experiences, enabling me to choose sources and formats that resonate with me and fit my learning style. This chapter helped me see that flexibility is not just about convenience but also about enhancing my ability to critically engage with and interpret diverse information sources. However, I also recognized that with this flexibility comes the responsibility to discern credible information from unreliable sources.
Ferrer, Amivel F. BS ENTRE 3B Unit 7 A Different, More Flexible Approach. I learned how companies are moving away from standard advertising or changing how they advertise. Instead of the same message for everyone, they're now personalizing things. It explained that they're now using different ways to connect with people, like social media, email, and online ads, to send messages that are more personal. The video emphasized the importance of being able to watch how well things are working, study the information they get, and quickly make changes to their advertising. It said this new way of doing things builds trust and stronger relationships with customers, which is better for business.
Cuadero, Emil R. BS ENTRE 3A UNIT 7 - MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH This discussion focuses on the role of targeted advertising; it ensures that your ads get to the right people at the right time. Strategic thinking is also emphasized since effective advertising goes beyond simply creating a catchy ad or spending a lot of money. This video discusses the value of direct marketing and its emphasis on individual targeting, continuous testing, and building a relationship with customers. Overview of the different types of advertising media, including mail, newspapers, and TV, along with their strengths and weaknesses. Among other important key takeaways, these include learning from effective campaigns, testing the ad effect, and strategically selecting locations where to place ads in order to achieve the greatest effect. In conclusion, the paper answers the need to know and understand the target market audience and to choose the right channels for advertising, after which one has to be persistent in refining and trying out a new strategy toward achieving effective advertising outcomes.
Reyes, Severino Jr, S. Bs Entre 3A Unit 7, Media: A Different, More Flexible Approach, focuses on the changing role of media in modern society, emphasizing adaptation and involvement. Insights that include the need for media format flexibility to appeal to different audiences and platforms, the significance of multimedia integration, and the advantages of interactive, user-generated content. This strategy emphasizes real-time input and audience participation, resulting in media that is more responsive and relevant. It also acknowledges the transition from old, static formats to dynamic, digital platforms, emphasizing the importance of technology in making media more accessible, participative, and adaptable to varied consumer tastes and trends.
Sambaan, Christzia N. BS Entre 3A Unit 7: "Media: A different, more flexible approach" The discussion illustrates how the media has historically been a reliable source of information for customers. It also requires that these channels are widely accessible and capable of successfully reaching an extensive audience with a message. These days, in particular, new media tactics like social media and online advertising give companies the capacity to target particular groups and monitor the success of their campaigns in real time. Furthermore, Businesses and customers can communicate in both directions via social media platforms, which opens up possibilities for interaction and feedback. Overall, By leveraging the strengths of both traditional and new media, businesses can create a comprehensive media strategy that effectively reaches their target audience.
San Mateo, Nadine G. BS ENTRE 3-A Unit 7 - "Media: A different, more flexible approach" This discussion is all about making sure your ads reach the right people, at the right time. It says that you need to be clever about how you advertise, and how you will choose the best way to reach your audience. And a one way to do that is through "direct marketing", which means focusing on individual targeting, continuous testing, and keeping in touch with them. The discussion also contains the different types of advertising, like mail, newspapers, and TV, and explains the pros and cons of each type throughly. This discussion also highlights that if you want to ensure the successful media selection, you should learn from others who have been successful and already experienced, test your ads to see its effectiveness, and think about where you place your ads to get the most attention. Overall, this discussion taught me a lot about the importance of strategic thinking in advertising. That it's not just about creating a catchy ad or spending a lot of money, but also about understanding and reaching your target audience, choosing the right media channels, and constantly testing and refining your approach.
Ordeliz, Norilyn BS- Entre 3A In Unit 7, I discovered how media's flexible approach helps businesses thrive in today's market. Direct marketing targets specific customers, unlike traditional broad-audience methods. A well-crafted media strategy reaches the right people at the right time, requiring identification of the target audience and optimal communication timing. Marketers prioritize channels differently than advertisers, and selecting the right 'media recipe' is crucial for success. This strategic blend of media channels, platforms, and content formats effectively communicates with customers.
Marcelo,jericho L. BS ENTRE 3A UNIT: 7 media media different more flexible approach I learned how to adaptive media strategies Brands can adopt a flexible media planning strategy to adapt to consumer trends in real-time are a media strategy that implements the use of a particular media to achieve advertising or marketing goals. Media strategies are frequently used in advertising campaigns to increase brand awareness and interest in a company's products or services includes finding a social media influencer to partner with the company to promote there brand the advantage and disadvantage advantages of social media are connectivity, real-time communication, and accessibility of information However, some disadvantages potential addiction, privacy concerns, and the spread of misinformation.
DE GUZMAN ANGELOU P. BS ENTRE 3A Unit 7 MEDIA: A different, more flexible approach. key takeaway from Media: A Different, More Flexible Approach is that modern media planning benefits from adaptability and targeted strategies.Advertisers can better reach and engage audiences by focusing on five unique factors, using a "media recipe" across seven traditional types, and applying insights like Amazon's tailored approachs. The “ten good deals” highlights how specific media choices maximize effectiveness, illustrating that a balanced, flexible media strategy is key to successful, impactful advertising.
Matias Erica T. BS ENTRE 3-B Unit 7: Media: A different more flexible approach It showed how companies are moving beyond traditional advertising and using a mix of channels social media, email, online ads, to connect with customers in a much more personal way. The ability to track results and adapt strategies quickly based on data is key. It's all about being flexible and responsive to what customers want, which builds stronger relationships and loyalty.
Seisa, Krystal Joy G. BS Entre 3A A different, more flexible approach to media emphasizes adaptability and responsiveness to changing audience needs. This involves using various platforms-like social media, podcasts, and video content-to engage with diverse demographics. By prioritizing real-time feedback and data analytics, creators can tailor their messages and formats to resonate better with their audience. This approach encourages collaboration and innovation, allowing for quicker adjustments in content strategy. Ultimately, it fosters a more interactive relationship between creators and consumers, ensuring that media remains relevant and impactful in a rapidly evolving landscape.
Burton, Christine B. BS ENTRE 3A UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH This highlights the importance of a flexible approach to understanding media in all its forms and its influence on society. It emphasizes critical evaluation of media messages, considering the intended audience, source, and purpose. Success hinges on selecting the media recipe a blend of channels to effectively reach and engage a target audience and it's important to build a stronger relationship with our customers. By understanding the diverse forms of media, we can make informed choices about our consumption and engagement with businesses.
Antimo, Jewel Mae S. BS Entre 3A In the ever-changing landscape of direct marketing, flexibility is critical for adapting to changing consumer preferences. The video discussion emphasized how businesses may adapt to different media platforms to stay connected with their audiences. It also underlines the significance of using multiple, flexible approaches to increase engagement and develop more personalized messaging for consumers. This approach includes email marketing, targeted ads, and social media to stay in touch with customers and establish immediate connections. Overall, the video emphasizes the necessity of recognizing your target market audience and selecting the appropriate media channel for advertising.
Quintana, Tanya Mae M. BS ENTRE 3-B I discovered the new traditional media forms include TV and radio broadcasting, print advertisement, and outdoor media. The use of these forms may lead to one-way communication to the enormous audience without creating opportunities for participation. Sometimes, media recipe is used as a term that describes a thought-out blending of several fundamental requirements for the conveyance of a proper message properly. Some of them have content, others have a well-chosen format, which attracted the required section, while yet others ensure reaching the message to the delivery destination through the selected mass communications. This would ensure the message was suitable for the audience and the platform in question. Knowing this is what allows one to better clarity, engagement and overall impact.
Oliveria, Lindzay P. BS Entre 3C Unit 7: By using data analytics and personalization to customize communications to each customer's interests, a different, more flexible approach to direct marketing raises engagement and conversion rates. Social media, email, and mobile apps are just a few of the channels that marketers can use to reach consumers where they are most engaged, improving customer experiences. Stronger customer relationships are also fostered by this flexibility, which enables firms to react quickly to shifting consumer preferences and market trends.
SAGUN, FIONARISSA J. BS ENTRE 3A In this lesson, I learned how crucial a flexible media strategy is to direct marketing. Direct marketing, in contrast to traditional advertising, emphasizes constant communication, continuous testing, and individual targeting. This strategy requires a unique approach to media selection, providing channels that encourage direct interaction with customers. Focusing on individual impact rather than cost, learning from results, and flexible budgeting are some of the primary differences between direct and general advertising. The class also discussed the benefits and drawbacks of a variety of media options, including magazines, broadcast media, and outdoor advertising. By understanding this lesson, I can develop more effective media strategies to reach target audiences and achieve marketing goals.
Miclat, Jennylyn DL. B'S Entre 3A In this unit 7, The "Media: a different, more flexible approach " This lesson is about being able to change and adapt your marketing tactics based on what works best for your customers. Instead of sticking to a set plan, you try different ways to reach people, adjust your message if needed, and use various channels (like email, social media, or texts) to connect with them. For example, if one form of message or offer is not receiving a positive response, you may simply swap it around. Alternatively, if your clients prefer to receive messages via social media rather than email, you might prioritize that platform. In short, flexibility in direct marketing is about constantly adjusting to what makes customers respond better, helping you reach more people effectively.
Pabunan,Sandra A. Bs Entre 3-B I've learned that media is moving beyond traditional, one-way formats and embracing a more flexible approach. Content is becoming personalized, delivered as a continuous stream, and tailored to individual preferences. This shift embraces blurring lines between formats, user-generated content, and interactive experiences, creating a more engaging and diverse media landscape.
De Pano, Rominia S. BS Entre 3-A In Unit 7, Media: A Different, More Flexible Approach, I learned about the crucial role that media plays in today's fast-paced world, as it is rapidly evolving. Businesses that adapt quickly and utilize media effectively gain a significant advantage in connecting with their target audiences. The unit discussed various media options for reaching specific customers, such as creating highly targeted ad campaigns on social media platforms based on interests and demographics, and sending personalized email messages based on purchase history or interests. I also learned about the importance of selecting the right "media recipe" to achieve success. By carefully choosing the appropriate channels and strategies, businesses can effectively reach their target audience and achieve their marketing goals.
Aguirre, Gail E. Bs- Entre 3B In UNIT 7, I learned that the media landscape in direct marketing is becoming increasingly flexible and dynamic. The video emphasized the five major differences between traditional and digital media, particularly how digital media offers personalized messaging and interactive experiences that resonate with consumers. The concept of the "media recipe" was particularly interesting, as it encourages combining various media channels to enhance campaign effectiveness. Furthermore, understanding the seven traditional media channels helps marketers recognize how to leverage each one effectively. Overall, this unit highlighted the critical role of strategic media selection in engaging audiences and driving successful marketing outcomes.
Manalastas Aldrin R BS Entre 3-A Unit 7 MEDIA: A different, more flexible approach. One of the highlights in the video is how media choices strengthen brand presence. Generation today is easy, unlike in the past. Just like marketing different products, there's so many tools that can be used, maybe online platforms or applications. Resulting that it can be easy to target, communicate, and discuss the products with the audience. Then another highlight in the video is the ten good deals, meaning that if the plan or direct marketing works, there's an offer before and after purchasing the products that will lead to customer engagement or customer relationship.
Bustamante, Janine F. Bs Entre 3D Media: A different more flexible approach It involves embracing dynamic distribution, where content adapts to diverse platforms and audiences. This approach leverages real-time data, automation, and AI-driven analytics to optimize delivery. It fosters collaboration, encouraging co-creation and feedback. By breaking silos and embracing agility, organizations can respond swiftly to changing market conditions. This flexible approach enables personalized experiences, enhanced engagement, and improved ROI. It's about being responsive, resilient, and open to evolution, ensuring relevance in an ever-changing landscape. This mindset fuels creativity, innovation, and growth.
Fernando, Godlyn G. BS Entre 3-B It refers to a change from conventional, inflexible media models to more flexible and dynamic systems, I discovered. Prioritising user experience and tailored interaction, this entails adopting new technologies and approaches to produce and distribute information in a variety of formats. It covers adaptable labour arrangements in media companies as well as a receptiveness to quickly shifting audience tastes and news cycles. The objective is to make the media landscape more responsive and nimble so that it better serves consumers and content producers.
Jimlani, Jhana B. BS Entre 3-A Unit 7: Media: A Different, More Flexible Approach emphasizes the need to move beyond traditional media models. Media is evolving rapidly, demanding a more adaptable and responsive approach. By understanding the unique characteristics of each platform, brands can tailor their messaging and content to maximize impact. This means embracing new technologies, experimenting with innovative formats, and prioritizing audience engagement. By staying flexible and agile, we can navigate the ever-changing media landscape and unlock new possibilities in content creation and consumption.
Gabaig, Crizel Mae B. BS Entre 3-B I discovered that it implies a shift towards a more dynamic and interactive media environment, away from conventional, static media formats like print or television. This change prioritises user-centric experiences and personalised content, which is frequently distributed across numerous devices and platforms, and welcomes new technologies and platforms for content generation and consumption. In order to adjust to quickly shifting audience tastes and news cycles, it also includes a more flexible and responsive approach to media production and delivery.
Aira Shayne S. Javate BS ENTRE 3B In this unit I learned about the 7 traditional media and it's function and these are: Direct mail is a form of advertising where physical mail pieces, such as letters, postcards, brochures, catalogs, and more, are sent directly to potential customers. Door-to-door drops, is a traditional marketing technique where printed materials like flyers are physically distributed to homes or businesses in a specific geographic area. Newspapers have been a vital source of information for centuries. From their humble beginnings as hand-written news sheets Magazines are offer a diverse range of content, from news and current affairs to fashion, beauty, technology, and hobbies. Broadcast media refers to the transmission of audio and video content to a wide audience through electronic means. A telephone a device that has revolutionized the way we communicate, making long-distance conversations as simple as a dial or a touch of a button. Posters are large, printed sheets of paper designed to convey information or advertise a product or event
Juan, Mariel S. BS ENTRE 3-B In Unit 7, Media: A different, more flexible approach I learned that the media used in direct marketing is rapidly evolving, flexible and dynamic in direct media landscape , Flexible marketing strategy allows businesses to respond to quickly changes in the market, such as new trends, and opportunities. In this lesson , the video tackles the media recipe which is very useful as it offer to the different flexible approach. This approach includes the social media, personal ads and email marketing. The key takeways is the needed to adapt quickly in trend , As my personal experience, I discovered this approach effectively and relatable as my own experience, and give knowledge in a different,more flexible approach.
Tinio, Charmaine N Bs Entre 3A The presentation highlights the cost-effective advertising strategies, detailing ten approaches to maximize ad efficiency. Among them are volume discounts, which reward high spending commitments; series discounts for taking multiple ads; run-of-week discounts, where advertisers can save by being flexible on scheduling; and standby discounts, allowing ads to fill open slots at a reduced rate. The presentation also emphasizes the importance of considering various factors in media selection, such as individual impact versus cost and testing budgets. Choosing the right media type is crucial, with the “media recipe” suggesting that different products require specific mediums to convey their message effectively. For instance, simpler products may benefit from radio ads, while complex ones need more descriptive formats.These strategies highlight balancing cost efficiency with strategic media planning to optimize ad outcomes and meet advertising objectives successfully.
Matias, Lester A. BS ENTRE 3b In unit 7 (MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH) I learned about the flexible media approach to direct marketing that enables customization of messages and selection of the best modes of channel for each audience group is discussed. We can get in touch with new audiences through social media networks, by email or running online advertisements, which are available on the web. This flexibility allows for rapid alterations of campaigns based on clientele and trends. Audience segmentation is very important because it increases response and sales rates. Also, this is an accountable activity that keeps us focused on the need to target our audience so that we can measure the success of our activities. Overall, a flexible approach allows me to create more efficient marketing strategies and engage the customers quite effectively.
Javier, Jmark B. BS ENTRE 3B The media landscape in direct marketing has evolved significantly with the rise of digital platforms. Traditionally, direct marketing relied on channels like mail, telemarketing, and print. Today, digital tools such as email, social media, and search engine marketing dominate, allowing businesses to target specific audiences with precision. Automation and data analytics enable personalized, real-time communication, enhancing customer engagement and conversion rates. The growing importance of mobile marketing and influencer partnerships has further expanded the reach of direct marketing campaigns. Overall, the shift toward digital media has made direct marketing more efficient, measurable, and adaptable to changing consumer behaviors.
Buenaventura, Ralph E. BS ENTRE 3B In this video UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH, I learned that the media in direct marketing is changing and becoming more flexible. Companies now use different platforms, like social media and emails, to reach their target customers directly. This flexibility allows them to tailor their messages based on customer preferences and behaviors. I found it interesting that brands are moving away from traditional advertising and focusing more on creating a personal connection with their audience. This approach helps in building trust and loyalty. The video also highlighted the importance of tracking and analyzing data to adjust strategies quickly. Overall, it shows how the media is adapting to meet customer needs better.
Batas, Joan R. Bs Entre 3-B IN UNIT 7, MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH In this lesson I learned that the media landscape for direct marketing is rapidly evolving and more flexible approach to reaching consumers. This approaches allows businesses interact with their customers more effectively and enabling them to respond more quickly to inquiries and feedback through various channels, including social media, email marketing and traditional advertising. The video also tackles the media recipe which emphasizes the importance of blending different media channels to engage the audience effectively. This method helps reach diverse audiences and building a stronger connection.
Reyes, Obed M. Bs Entre 3-B Unit 7 "Media: A Different, More Flexible Approach" highlights the importance of adaptability in media strategies. By quickly adjusting to audience behavior and platform shifts, brands can maintain relevance. This flexible, cross-platform approach leverages data insights to deliver personalized content, optimize media spending, and improve engagement, helping brands build stronger connections with their audience.
Magsanoc,Lorie Ann P. Bs Entre 3A Unit 7: Media: A different, more flexible approach In this video discussion highlights how flexible and customer focused strategy in direct marketing. Personalized and targeted communication should be the first priority for marketers instead of depending on basic messaging. By employing data analytics and customer insights, they are able to create messages that have an additional effect on people. This approach increases brand trust in along with interest and strong responses. Additionally, a flexible approach provides higher relevance and impact by allowing marketers to quickly adjust to changing consumer preferences and market developments.
Pelacio, Jamie D.G Bs Entre 3B MEDIA: A DIFFERENT MORE FLEXIBLE APPROACH Flexibility is crucial for any companies today because it allows them to adapt to rapidly changing market conditions , cultures , trends and consumer preferences. The concept of a "media recipe" involves strategically combining various media channels to effectively engage target audiences. The seven traditional media types-direct mail, door to door drops, newspapers, magazine , the broadcast media , the telephone and posters each serve unique purposes in reaching a wider customer base. The media recipe and seven traditional media in direct marketing have several similarities they both focus on reaching a specific audience to communicate effectively to encourage people to respond like making a purchase.
Gayoso, Gelaine Mariz L. Bs Entre 3-B MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH in direct marketing emphasizes how media choices are changing to meet modern consumer demands. Unlike traditional, one way advertising, flexible media lets brands engage directly with customers in real time. This approach includes social media, email marketing, and personalized ads, which allow for more targeted and immediate connections. A key takeaway is that brands now need to adapt quickly to trends and feedback, which feels more personal and engaging. Personally, I find this approach more effective and relatable as it meets people where they are, creating a more personalized experience.
Dela Peña, Rina V. BS Entre 3B MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH This video emphasize how direct marketing is becoming more flexible in terms of business. It allows the business in engaging and reaching their target audience easily, and also to connect and build a relationship in their customers. This discussion involves the "Media Recipe" which is a key to achieving success and it refers to mix of media tailored to reach and engage your target audience effectively. It also discussed "The Seven Traditional Media" which really can help and useful in approaching their target audience using the variety of traditional media.
Miranda, John Joshua G. BS ENTRE 3B The rapidly evolving direct marketing media landscape highlights the significance of digital media in delivering personalized messaging and interactive experiences that engage consumers, while a thorough understanding of the seven traditional media channels remains vital for crafting effective marketing strategies and ensuring successful audience engagement.
VARGAS, MELISSA C. BS ENTRE 3B A flexible approach to media allows brands to stay relevant by quickly adapting to audience behavior and platform shifts. This strategy prioritizes a cross-platform presence, leveraging data-driven insights to engage audiences with personalized, responsive content. By remaining agile, companies can optimize media spending, improve engagement, and anticipate trends, building stronger connections with their audience.
Sanchez, Rose Lyn B. BS ENTRE 3A On lesson number 7, which is "Media: A Different, More Flexible Approach," I understand that one of the ways for critical success of media strategies is about reaching the right people at the right time. Second, the one-on-one differences of different emphasis, individual impact versus cost, figures not the only indication, test budget, and winning the battle. Lastly, I learned that recipe refers to the mix of media used to engage and reach your target audience effectively and different products and messages and use different media, and it is crucial to use the right media recipe for achieving success.
De Guzman,Micaela S. Bs Entre 3-C Unit 7- MEDIA: A DIFFERENT,MORE FLEXIBLE APPROACH In this unit, I learned that a well-planned media strategy is key to building strong, lasting customer connections. Choosing the right mix of media known as the media recipe helps brands reach targeted audiences with tailored messages. Traditional tools like direct mail offer personalization and flexibility, making them effective for connecting with specific customer segments. A multi-platform approach boosts brand visibility, credibility, and audience recall, as different platforms engage users in unique ways. Consistent yet adaptable messaging across channels strengthens brand presence and trust, helping brands foster long-term loyalty and recognition in an ever-evolving marketplace.
Castillo, Lizette Lei P. Bs Entre 3B In Unit 7, I learned that In the context of media, a "different, more flexible approach" usually means a change from conventional, inflexible media tactics to a more flexible and creative way of thinking. This entails utilizing a variety of platforms, trying out novel formats, and reacting fast to shifting consumer tastes and technical developments. By embracing a more flexible approach, media organizations can better adapt to the changing landscape, deliver engaging content, and build stronger relationships with their audiences.
Caingat, Airish DJ. BS ENTRE - 3A MEDIA: A Different, More Flexible Approach This unit talks about media strategy, which is used in reaching the right people at the right time, and how it enables the brands to connect with their target audience. In order to reach their target audience, a company and organization have to understand their audience to be able to select an effective and fitting channel they will use for advertising their business. Seleting a media channel is crucial for advertising considering it will be the way they approach and interact with their target audience, and to ensure a successful media selection, they can take notes and learn from people. Using direct marketing, which is all about targeting individuals, continuous testing, maintaining communication with customers, and selecting the right media channel, ensures a successful advertising campaign.
Lagrata, Bernadette B. Bs Entre 3-A Unit 7: Media: A Different, More Flexible Approach This video focuses on how business has been made more flexible by direct marketing. It has allowed the business to engage as well as easily reach its target audience and even allows the linking as well as building up of relationships in their customers. And it's discussed the Media Recipe, which involves a strategic mix of media tailored to effectively connect with and engage specific audiences. The video also covers The Seven Traditional Media, showcasing how each medium whether print, broadcast, outdoor, or others can be uniquely valuable for reaching audiences with the right messages. Also it highlights the importance of balancing traditional and modern media to create a cohesive approach that not only reaches a broad audience but also aligns with the unique needs and preferences of different customer segments.
GALANG, JAYMIE ROSE P. BS ENTRE 3A Unit 7, Media: A Different, More Flexible Approach, In the fast-paced world of marketing, it's easy to get caught up in the latest trends and feel pressured to be the first to adopt new platforms. But as this lesson highlights, a more effective approach is to learn from others' experiences and adapt your media choices across different platforms. Instead of trying to be the first to use a new platform, learn from others' experiences. By adapting your media strategy to different platforms and constantly evaluating what works, you can build a stronger brand presence and reach your target audience more effectively. By embracing a flexible approach and learning from others, you can create a media strategy that truly resonates with your target audience and helps your brand thrive.
Gamboa, Gian Paulo M. BS ENTRE 3D In this video UNIT 7-MEDIA: A DIFFERENT MORE FLEXIBLE APPROACH. I Discovered that the media used in direct marketing is evolving and growing more adaptable. Businesses now approach their target customers through a variety of platforms, including emails and social media. They can customize their communications according to the tastes and actions of customers thanks to this flexibility. The fact that companies are shifting their focus from traditional advertising to building connections with their audience fascinated me. Building loyalty and trust is facilitated by this strategy. The video also emphasized the significance of monitoring and evaluating data. It demonstrates how the media is changing to serve the demands of its audience.
Sabino Christine Kyle B. BS ENTRE 3B In this video it highlights how using various media channels can create more personalized and engaging messages for consumers. I found it interesting how data analytics enables marketers to adjust campaigns in real time, making them more effective. This flexible approach not only strengthens connections with audiences but also keeps marketing strategies relevant in a fast-changing environment. Overall, the video reinforced the importance of being open to new methods to improve direct marketing outcomes.
Simbulan, John Kenneth Y. BS ENTRE 3B In this discussion an alternate and more adaptable direct marketing extends on the point that the media choice are evolving with the consumers wants. In contrast to the traditional advertising which is one way communication and which acts like a wall, this type of media encourages the brands to communicate with the customers directly in a real time mode. This includes the usage of social networking sites, emailing and customized short commercials which enable a more focused and fast approach to interaction. By staying nimble, firms can effectively manage their media budgets, enhance interaction, foresee developments, all of which help to foster better relationships with their customers.
KYLA MAE A. SAYO BS ENTRE 3B Flexibility is important in today's changing media environment. To successfully reach diverse background groups of audiences, one has to change strategies according to new platforms. Such a campaign will involve aligning contents to fit media channels that can ensure that the time and relevance of the messages are met. Embracing new formats and narrative allows brands to reach and connect with the target market better. One gets to know audience behavior and preferences well to communicate better and powerfully. A flexible media strategy thus makes a brand presence and pushes success by adapting to changing consumer needs. Moreover, this helps in developing stronger relationships, thereby making for long-term relevance in this fast-changing world.
Valerio, Margie M. Bs Entre 3B MEDIA: A DIFFERENT MORE FLEXIBLE APPROACH It explores how media strategies is able the companies to connect with their target customers through different and more flexible approaches. In the lesson it tackles the "media recipe" which is useful as it offers a highly targeted and different flexible approach, allowing businesses to target customers through various channels like email, SMS, social media, and direct mail. It requires thorough timing for repeated advertisement for instance some companies sending a follow up email about a new product offer a few weeks after the initial announcement. This result from direct marketing allows measurable and trackable in real-time, enabling businesses to analyze campaign performance and quickly adjust strategies to have successfully marketing campaigns.
Nilo, Jhoy Ann P. BS ENTRE 3A In Unit 7, Media: A Different, More Flexible In basic terms, media strategy refers to the method by which businesses choose the best news sources to effectively contact and interact with their target audience in order to communicate their message to them at the right moment in time. It is crucial to advertising because the media channels a brand chooses to use determine how successfully it connects with its target audience and conveys its message. In order to develop a successful media strategy, businesses need to have an extensive understanding of their target audience, including their demographics, preferences, habits, and time spent there. Whether it's digital platforms like social media, traditional media like TV and radio, or other interactive platforms, this information assists businesses in selecting the channels that will most effectively reach their target audience.
Nilo, Jhoy Ann P. BS ENTRE 3A In Unit 7, Media: A Different, More Flexible Approach In basic terms, media strategy refers to the method by which businesses choose the best news sources to effectively contact and interact with their target audience in order to communicate their message to them at the right moment in time. It is crucial to advertising because the media channels a brand chooses to use determine how successfully it connects with its target audience and conveys its message. In order to develop a successful media strategy, businesses need to have an extensive understanding of their target audience, including their demographics, preferences, habits, and time spent there. Whether it's digital platforms like social media, traditional media like TV and radio, or other interactive platforms, this information assists businesses in selecting the channels that will most effectively reach their target audience.
Nilo, Jhoy Ann P. BS ENTRE 3A In Unit 7, Media: A Different, More Flexible Approach In basic terms, media strategy refers to the method by which businesses choose the best news sources to effectively contact and interact with their target audience in order to communicate their message to them at the right moment in time. It is crucial to advertising because the media channels a brand chooses to use determine how successfully it connects with its target audience and conveys its message. In order to develop a successful media strategy, businesses need to have an extensive understanding of their target audience, including their demographics, preferences, habits, and time spent there. Whether it's digital platforms like social media, traditional media like TV and radio, or other interactive platforms, this information assists businesses in selecting the channels that will most effectively reach their target audience.
De Jesus, Chris John C.
BS ENTRE 3D
Unit 7-Media:A Different, More Flexible Approach
Media is a powerful influence in cultures that has improved much over time since the new way of thinking about media was transformed into digitized and social media. This has significantly changed the direction through which media information is being digested and produced. Literacy on the proper application of media to articulate self plays a very central position; this enables the use of persons to properly critique messages as portrayed in the media, thus differentiating between what is true and not. Social media has beneficial and costly sides; of importance, one needs to apply them appropriately and adequately. Media professionals should be challenged to carry out socially responsible and ethical production to further justice and respect for human rights.
De Guzman, Jamaica H.
BS Entre 3-B
Based on my understanding of the discussion I watched, direct marketing professionals approach media differently than general advertisers because they prioritize three key elements: targeting individuals, continuous testing and learning, and ongoing communication. These focal points significantly influence their media strategy, particularly in terms of media importance. Direct marketers often prioritize channels that allow for targeted reach and measurable results. They focus on media that enables them to segment their audience and deliver personalized messages to specific individuals. However, continuous testing and learning are fundamental to direct marketing. Direct marketers constantly experiment with different media combinations, messaging, and offers to optimize their campaigns for maximum effectiveness.
Sicat, Kimberly G.
BS Entre 3A
In Unit 7, I learned how businesses are adapting various media platforms to engage audiences and advertise their brands effectively. With the increasing focus on media today, direct marketers can tailor their advertisements to resonate with their target audience and align with trends. The unit highlights media strategies for connecting with audiences, emphasizing the importance of reaching the right people at the right time. It also discusses traditional media's advantages and disadvantages. Successful media selection involves learning from others' experiences, minimizing risks, and one of the effective to reach the audience is "media recipe" which fosters customer engagement and leads to successful business outcomes.
Pamintuan, Mariz M.
BS ENTRE 3A
The video discussion on "MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH" was super insightful. I really liked the idea of using a variety of media channels to reach our target audience. By combining email marketing, social media, and targeted ads, we can create a more comprehensive and effective marketing strategy.
It's also important to remember that our audience is constantly changing. We need to be flexible and adaptable in our approach. By staying up-to-date on the latest trends and technologies, we can ensure that our campaigns remain relevant and effective.
Overall, the video emphasized the importance of knowing our audience and choosing the right media channels to reach them. By following these principles, we can create more impactful marketing campaigns.
Del Mundo, Julie Pearl C.
BS Entre- 3A
Unit 7 - Media: A Different, More Flexible Approach
I have learned that media strategies enable brands to engage customers. In today's world, choosing the right approach is particularly important, as direct marketers surely reach the right customers at the right time. However, it has been mentioned that one of the traditional media is direct mail, which is definitely effective in making personalized messages. Wherein it enables to select customers who previously made a purchase or select based on purchase history; these make choosing the right customer. Additionally, flexibility, as one of the advantages of direct mail, allows to tailor the right messages and communicate effectively to targeted customers. On the other hand, the media recipe is about the mix of media used to cater and engage the target customers much more effectively. As direct marketers aim to build a long-term relationship and as consumer preference evolve, they must choose the right media recipe, which is a key to success.
Dasalla, Edgeline S.
BS Entre 3-A
Unit 7- Media: A Different, More Flexible Approach
In this video, I learned how brands can leverage flexible, multi-platform media strategies to engage with their target audiences effectively. Companies like Nike and Adidas uses traditional media such as TV and prints and digital tools like social media and influencers which enable companies to connect and reach a wide range of target audiences. Direct marketing is highlighted as a important strategy, focusing on personalized, data-driven communication, continuous testing, and relationship-building and it measures responses through clicks and purchases. I also learned that if brands or marketers use media mix and choose the right platforms, they can achieve broader reach, build a strong relationship and loyalty with their target audience. The discussion emphasizes that flexibility and precise targeting are important and help the brands to maintain relevance and capture the attention of their customers in this very competitive media landscape.
Hipolito, Christian Rey S.
BS Entre 3A
Unit 7: Media:A Different, More Flexible Approach
This lesson showed how the media world is changing quickly. Digital advances are posing a threat to traditional approaches, and customers are growing more discriminating. A more adaptable strategy to media is necessary to manage this shifting landscape. This video emphasizes around how direct marketing has increased business flexibility. It has made it possible for the company to interact with and quickly reach its target audience.Also it shows the media recipe a deliberate combination of media designed to successfully engage and connect with particular audiences is also covered, also it emphasizes the value of reaching the appropriate people at the right time, highlights media tactics for audience connection, and, finally, uses the rule of three to assess success
Cucio Clarissa May P.
BS ENTRE 3A
In Unit 7, Media: A Different, More Flexible Approach, the main idea is that today’s media is changing and becoming more adaptable to people’s needs. Unlike traditional media, new media lets people control what, when, and how they consume content. For example, with streaming and social media, you can choose what to watch or read and even create your own content. This flexibility allows people to stay updated on their terms, and it’s also easier to reach a wider audience. Overall, modern media is interactive, giving people more choices and freedom compared to older forms of media.
Baldevieso, Joyce Ann A.
BS ENTRE-3C
Unit 7- MEDIA: A DIFFERENT,MORE FLEXIBLE APPROACH
In this unit, I learned that exploration of media and flexible approaches highlights how rapidly evolving technology reshapes communication and information sharing. Today, media is no longer limited to traditional forms like newspapers and television; it now includes a vast array of digital platforms, from social media to streaming services. A more flexible approach in media means being adaptable to emerging trends and platforms. It also involves a willingness to engage audiences in diverse ways, using interactive content, multimedia storytelling, and responsive communication strategies. Flexibility in media is crucial for staying relevant in a constantly changing landscape, fostering deeper connections with audiences, and delivering information in formats that suit modern, fast-paced lifestyles. This adaptability ensures media remains engaging, accessible, and aligned with the needs and preferences of a global, digitally connected audience.
Reyes, Maricel S.
BS Entre 3A
The discussion on media highlighted several crucial concepts that are essential for effective direct marketing. One key takeaway is the significance of flexibility in marketing strategies. The ability to quickly adjust campaigns based on real-time feedback allows businesses to better meet customer needs and preferences. Additionally, the video emphasized the integration of digital and traditional media, illustrating how a multi-faceted approach can enhance audience engagement. I was particularly struck by the importance of storytelling in marketing, which helps create a deeper connection with consumers. Overall, this discussion has deepened my appreciation for the strategic use of media in driving successful marketing outcomes.
Bautista, Jennelyn U.
BS Entre 3-A
Unit 7: " Media: A different, more flexible approach"
Direct Marketing is more envolving and more growing. The video discuss the value of direct marketing and how to emphasis the individual targeting and building a relationship with customers. The unit discussed the various media option such as ad campaigns and social media platform to engage audiences. And also choosing the right media type is crucial that's why "media recipe" is suggesting to achieve the success of how the reaching the right people at the right time.
Dela Cruz, Pearl Nicole G
BS ENTRE 3A
A different, more flexible approach to media involves embracing personalization, omni-channel presence, dynamic storytelling, real-time engagement, data-driven decisions, agile production, collaborative ecosystems, experimentation, inclusivity, and evolving business models. This approach prioritizes audience needs, fosters innovation, and adapts to changing consumer habits. Key takeaways include. Investing in data analytics, prioritizing inclusivity and diversity, collaborating with creators, and developing flexible business strategies. Embracing this approach enables media organizations to increase audience engagement and loyalty, improve brand relevance, enhance content discovery, and drive better ROI. It also requires managing complexity, ensuring content quality, addressing data concerns, balancing creative freedom, and staying updated on technological advancements.
Trish Andrea M. Dela Cruz
BS ENTRE 3A
This unit discusses changing landscapes: adaptibility to the rise in changing consumers' behavior and digital innovations. Traditional media is being replaced by digital platforms, and more dynamic strategies for the media are needed. It focuses emphasis to how traditional media is giving way to digital platforms and how media strategies must hence be flexible. It discusses how social media influencers shape public opinion and consumer trends and user-generated content. Additionally, ethical issues such as the digital divide, privacy, and disinformation are also addressed. From my personal experiences, the section highlights the fact that social media is a strong tool for advertising and communication, which affects every day-to-day life in our interactions and information flow. The presentation brings to light cost-effective advertisements with ten ways to reach ad efficiency.
Perez, Patrishia Y.
BS ENTRE 3A
In studying Unit 7 Media: A different more, flexible approach, on media in direct marketing, I found the emphasis on a flexible, adaptable approach to be especially valuable. This unit highlighted how the rapidly evolving media landscape, including social media, mobile platforms, and personalized digital strategies, allows marketers to reach customers in new, tailored ways. Rather than rigidly adhering to traditional marketing methods, direct marketing now encourages fluid, creative tactics that cater to the preferences and behaviors of target audiences. Overall, this approach not only enhances customer engagement but also allows for a more responsive and effective marketing strategy in a digital world.
Pallarca, Sharline M.
BS ENTRE 3A
UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH
This unit explains the way the field of media is changing and emphasizes the need for adaptability due to shifts in consumer behavior and digital innovations. It focuses emphasis to how traditional media is giving way to digital platforms and highlights how media strategies must be flexible. It talks about how social media influencers shape public opinion and consumer trends, as well as user-generated content. Additionally, ethical concerns including the digital gap, privacy, and disinformation are analyzed. As it relates to my own experiences, the section highlights how social media has grown into a powerful tool for marketing and communication, impacting our everyday interactions and information accessibility.
Arias, Aira R.
Bs Entre 3-A
UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH
The unit emphasizes the necessity of a flexible approach to media comprehension, acknowledging its various forms and societal effects. It promotes evaluating media messages critically by taking into account their target audience, source, and goal. Additionally, the unit highlights the importance to choose the right media recipe, which is the key to achieve and succeed. The recipe refers to mix of media tailored to reach and engage of your target audience effectively . By understanding media's diverse forms, we can make informed decisions about what we consume and how we interact with the world.
Lagrata, Mark Andrei D.C.
B.S. Entre 3A
At the unit 7: Media: A different more flexible approach explains the importance of media in direct marketing. The media plays a crucial role in direct marketing which enables the business to reach and engage with their audiences effectively and efficiently. The media strategy is all about reaching the right people at the right time. Choosing the right media depends on your objectives and to the product you offer. Traditional media differs from each other. There are 7 traditional media which have different advantages and disadvantages.Media helps businesses reach a large audience increasing brand visibility and frequency. Also the media is cost-effective rather than traditional advertising and can build brand awareness by consistently media presence to build brand recognition and reputation.
Irabagon, Jerome Y.
BS Entre 3A
In the discussion on media, several key points resonated with me. Firstly, the emphasis on adaptability in direct marketing strategies highlights the need for marketers to remain agile in response to shifting consumer behaviors and technological advancements. The video also underscored the importance of integrating multiple media channels to create a cohesive and engaging customer experience. This multi-channel approach not only broadens reach but also enhances the effectiveness of campaigns by catering to diverse audience preferences. Furthermore, I appreciated the discussion on data-driven decision-making, which emphasizes the role of analytics in optimizing marketing efforts. Overall, this video reinforced my understanding of the dynamic nature of media in direct marketing.
De Guzman, Anabelle DL.
BS ENTRE - 3A
I this unit I leaned that, adopting media choices across various platforms significantly strengthens brand presence by increasing visibility and engagement with diverse audiences. Each platform has unique user demographics and engagement styles, enabling brands to reach specific groups in targeted ways. This multi-platform approach allows consistent messaging while adapting content to each channel’s unique strengths, fostering a broader and more connected audience base. Furthermore, a presence on multiple platforms amplifies credibility and recall, as audiences are more likely to remember and trust brands they see frequently and across different spaces, solidifying long-term brand loyalty and recognition.
Malang, Kaye C.
BS ENTRE 3D
UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH
Unit Media's flexible approach to direct marketing emphasizes a customer-centric focus, leveraging data-driven insights to tailor strategies. By integrating multiple channels, they ensure cohesive messaging and maximize engagement. Their agility allows for rapid adjustments based on real-time feedback, fostering creativity and cost-effectiveness. This approach builds long-term customer relationships and emphasizes measurable outcomes, enabling effective ROI demonstration. Continuous learning from campaigns ensures adaptability to market trends, while strong client partnerships align marketing efforts with business goals. Overall, Unit Media's innovative methods position them for success in a dynamic marketing landscape.
Jamaica DS. Arcega
BS Entre 3A
Unit 7: Media: A Different, More Flexible Approach
This video explores the transformative power of direct marketing in modern business. It highlights how direct marketing fosters flexibility, allowing businesses to connect with their target audience more effectively and build stronger customer relationships. The video introduces the concept of the Media Recipe, emphasizing the importance of a strategic media mix tailored to specific audience segments. It then delves into the Seven Traditional Media, showcasing the unique strengths of each medium, from print to broadcast and outdoor advertising. Finally, the video stresses the importance of balancing traditional and modern media to create a comprehensive approach that resonates with a diverse audience while catering to individual customer preferences.
Nilo, Jhoy Ann P.
BS ENTRE 3A
In Unit 7, Media: A Different, More Flexible
In basic terms, media strategy refers to the method by which businesses choose the best news sources to effectively contact and interact with their target audience in order to communicate their message to them at the right moment in time. It is crucial to advertising because the media channels a brand chooses to use determine how successfully it connects with its target audience and conveys its message. In order to develop a successful media strategy, businesses need to have an extensive understanding of their target audience, including their demographics, preferences, habits, and time spent there. Whether it's digital platforms like social media, traditional media like TV and radio, or other interactive platforms, this information assists businesses in selecting the channels that will most effectively reach their target audience.
Sta. Cruz Daryll F.
BS ENTRE 3B
In this topic in UNIT 7:Media A Different, More Flexible Approach
I gained valuable insights into how media has evolved to become more adaptable and how this flexibility shapes our engagement with information. One of the key takeaways was understanding how media's shift towards interactive and customizable formats impacts learning. For instance, unlike traditional media, which is typically static and passive, modern media invites more active participation from users. This encourages a more hands-on approach to learning, where we can select content that aligns with our needs and preferences.
I learned that this adaptability in media provides both opportunities and challenges. On the positive side, it allows for personalized learning experiences, enabling me to choose sources and formats that resonate with me and fit my learning style. This chapter helped me see that flexibility is not just about convenience but also about enhancing my ability to critically engage with and interpret diverse information sources. However, I also recognized that with this flexibility comes the responsibility to discern credible information from unreliable sources.
Ferrer, Amivel F.
BS ENTRE 3B
Unit 7 A Different, More Flexible Approach.
I learned how companies are moving away from standard advertising or changing how they advertise. Instead of the same message for everyone, they're now personalizing things. It explained that they're now using different ways to connect with people, like social media, email, and online ads, to send messages that are more personal. The video emphasized the importance of being able to watch how well things are working, study the information they get, and quickly make changes to their advertising. It said this new way of doing things builds trust and stronger relationships with customers, which is better for business.
Cuadero, Emil R.
BS ENTRE 3A
UNIT 7 - MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH
This discussion focuses on the role of targeted advertising; it ensures that your ads get to the right people at the right time. Strategic thinking is also emphasized since effective advertising goes beyond simply creating a catchy ad or spending a lot of money. This video discusses the value of direct marketing and its emphasis on individual targeting, continuous testing, and building a relationship with customers. Overview of the different types of advertising media, including mail, newspapers, and TV, along with their strengths and weaknesses. Among other important key takeaways, these include learning from effective campaigns, testing the ad effect, and strategically selecting locations where to place ads in order to achieve the greatest effect. In conclusion, the paper answers the need to know and understand the target market audience and to choose the right channels for advertising, after which one has to be persistent in refining and trying out a new strategy toward achieving effective advertising outcomes.
Reyes, Severino Jr, S.
Bs Entre 3A
Unit 7, Media: A Different, More Flexible Approach, focuses on the changing role of media in modern society, emphasizing adaptation and involvement. Insights that include the need for media format flexibility to appeal to different audiences and platforms, the significance of multimedia integration, and the advantages of interactive, user-generated content. This strategy emphasizes real-time input and audience participation, resulting in media that is more responsive and relevant. It also acknowledges the transition from old, static formats to dynamic, digital platforms, emphasizing the importance of technology in making media more accessible, participative, and adaptable to varied consumer tastes and trends.
Sambaan, Christzia N.
BS Entre 3A
Unit 7: "Media: A different, more flexible approach"
The discussion illustrates how the media has historically been a reliable source of information for customers. It also requires that these channels are widely accessible and capable of successfully reaching an extensive audience with a message. These days, in particular, new media tactics like social media and online advertising give companies the capacity to target particular groups and monitor the success of their campaigns in real time. Furthermore, Businesses and customers can communicate in both directions via social media platforms, which opens up possibilities for interaction and feedback. Overall, By leveraging the strengths of both traditional and new media, businesses can create a comprehensive media strategy that effectively reaches their target audience.
San Mateo, Nadine G.
BS ENTRE 3-A
Unit 7 - "Media: A different, more flexible approach"
This discussion is all about making sure your ads reach the right people, at the right time. It says that you need to be clever about how you advertise, and how you will choose the best way to reach your audience. And a one way to do that is through "direct marketing", which means focusing on individual targeting, continuous testing, and keeping in touch with them. The discussion also contains the different types of advertising, like mail, newspapers, and TV, and explains the pros and cons of each type throughly. This discussion also highlights that if you want to ensure the successful media selection, you should learn from others who have been successful and already experienced, test your ads to see its effectiveness, and think about where you place your ads to get the most attention.
Overall, this discussion taught me a lot about the importance of strategic thinking in advertising. That it's not just about creating a catchy ad or spending a lot of money, but also about understanding and reaching your target audience, choosing the right media channels, and constantly testing and refining your approach.
Ordeliz, Norilyn
BS- Entre 3A
In Unit 7, I discovered how media's flexible approach helps businesses thrive in today's market. Direct marketing targets specific customers, unlike traditional broad-audience methods. A well-crafted media strategy reaches the right people at the right time, requiring identification of the target audience and optimal communication timing. Marketers prioritize channels differently than advertisers, and selecting the right 'media recipe' is crucial for success. This strategic blend of media channels, platforms, and content formats effectively communicates with customers.
Marcelo,jericho L.
BS ENTRE 3A
UNIT: 7 media media different more flexible approach I learned how to adaptive media strategies
Brands can adopt a flexible media planning strategy to adapt to consumer trends in real-time are a media strategy that implements the use of a particular media to achieve advertising or marketing goals. Media strategies are frequently used in advertising campaigns to increase brand awareness and interest in a company's products or services includes finding a social media influencer to partner with the company to promote there brand the advantage and disadvantage advantages of social media are connectivity, real-time communication, and accessibility of information However, some disadvantages potential addiction, privacy concerns, and the spread of misinformation.
DE GUZMAN ANGELOU P.
BS ENTRE 3A
Unit 7 MEDIA: A different, more flexible approach.
key takeaway from Media: A Different, More Flexible Approach is that modern media planning benefits from adaptability and targeted strategies.Advertisers can better reach and engage audiences by focusing on five unique factors, using a "media recipe" across seven traditional types, and applying insights like Amazon's tailored approachs. The “ten good deals” highlights how specific media choices maximize effectiveness, illustrating that a balanced, flexible media strategy is key to successful, impactful advertising.
Matias Erica T.
BS ENTRE 3-B
Unit 7: Media: A different more flexible approach
It showed how companies are moving beyond traditional advertising and using a mix of channels social media, email, online ads, to connect with customers in a much more personal way. The ability to track results and adapt strategies quickly based on data is key. It's all about being flexible and responsive to what customers want, which builds stronger relationships and loyalty.
Seisa, Krystal Joy G.
BS Entre 3A
A different, more flexible approach to media emphasizes adaptability and responsiveness to changing audience needs. This involves using various platforms-like social media, podcasts, and video content-to engage with diverse demographics. By prioritizing real-time feedback and data analytics, creators can tailor their messages and formats to resonate better with their audience. This approach encourages collaboration and innovation, allowing for quicker adjustments in content strategy. Ultimately, it fosters a more interactive relationship between creators and consumers, ensuring that media remains relevant and impactful in a rapidly evolving landscape.
Burton, Christine B.
BS ENTRE 3A
UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH
This highlights the importance of a flexible approach to understanding media in all its forms and its influence on society. It emphasizes critical evaluation of media messages, considering the intended audience, source, and purpose. Success hinges on selecting the media recipe a blend of channels to effectively reach and engage a target audience and it's important to build a stronger relationship with our customers. By understanding the diverse forms of media, we can make informed choices about our consumption and engagement with businesses.
Antimo, Jewel Mae S.
BS Entre 3A
In the ever-changing landscape of direct marketing, flexibility is critical for adapting to changing consumer preferences. The video discussion emphasized how businesses may adapt to different media platforms to stay connected with their audiences. It also underlines the significance of using multiple, flexible approaches to increase engagement and develop more personalized messaging for consumers. This approach includes email marketing, targeted ads, and social media to stay in touch with customers and establish immediate connections. Overall, the video emphasizes the necessity of recognizing your target market audience and selecting the appropriate media channel for advertising.
Quintana, Tanya Mae M.
BS ENTRE 3-B
I discovered the new traditional media forms include TV and radio broadcasting, print advertisement, and outdoor media. The use of these forms may lead to one-way communication to the enormous audience without creating opportunities for participation. Sometimes, media recipe is used as a term that describes a thought-out blending of several fundamental requirements for the conveyance of a proper message properly. Some of them have content, others have a well-chosen format, which attracted the required section, while yet others ensure reaching the message to the delivery destination through the selected mass communications. This would ensure the message was suitable for the audience and the platform in question. Knowing this is what allows one to better clarity, engagement and overall impact.
Oliveria, Lindzay P.
BS Entre 3C
Unit 7: By using data analytics and personalization to customize communications to each customer's interests, a different, more flexible approach to direct marketing raises engagement and conversion rates. Social media, email, and mobile apps are just a few of the channels that marketers can use to reach consumers where they are most engaged, improving customer experiences. Stronger customer relationships are also fostered by this flexibility, which enables firms to react quickly to shifting consumer preferences and market trends.
SAGUN, FIONARISSA J.
BS ENTRE 3A
In this lesson, I learned how crucial a flexible media strategy is to direct marketing. Direct marketing, in contrast to traditional advertising, emphasizes constant communication, continuous testing, and individual targeting. This strategy requires a unique approach to media selection, providing channels that encourage direct interaction with customers.
Focusing on individual impact rather than cost, learning from results, and flexible budgeting are some of the primary differences between direct and general advertising. The class also discussed the benefits and drawbacks of a variety of media options, including magazines, broadcast media, and outdoor advertising. By understanding this lesson, I can develop more effective media strategies to reach target audiences and achieve marketing goals.
Miclat, Jennylyn DL.
B'S Entre 3A
In this unit 7, The "Media: a different, more flexible approach " This lesson is about being able to change and adapt your marketing tactics based on what works best for your customers. Instead of sticking to a set plan, you try different ways to reach people, adjust your message if needed, and use various channels (like email, social media, or texts) to connect with them.
For example, if one form of message or offer is not receiving a positive response, you may simply swap it around. Alternatively, if your clients prefer to receive messages via social media rather than email, you might prioritize that platform. In short, flexibility in direct marketing is about constantly adjusting to what makes customers respond better, helping you reach more people effectively.
Pabunan,Sandra A.
Bs Entre 3-B
I've learned that media is moving beyond traditional, one-way formats and embracing a more flexible approach. Content is becoming personalized, delivered as a continuous stream, and tailored to individual preferences. This shift embraces blurring lines between formats, user-generated content, and interactive experiences, creating a more engaging and diverse media landscape.
De Pano, Rominia S.
BS Entre 3-A
In Unit 7, Media: A Different, More Flexible Approach, I learned about the crucial role that media plays in today's fast-paced world, as it is rapidly evolving. Businesses that adapt quickly and utilize media effectively gain a significant advantage in connecting with their target audiences. The unit discussed various media options for reaching specific customers, such as creating highly targeted ad campaigns on social media platforms based on interests and demographics, and sending personalized email messages based on purchase history or interests. I also learned about the importance of selecting the right "media recipe" to achieve success. By carefully choosing the appropriate channels and strategies, businesses can effectively reach their target audience and achieve their marketing goals.
Aguirre, Gail E.
Bs- Entre 3B
In UNIT 7, I learned that the media landscape in direct marketing is becoming increasingly flexible and dynamic. The video emphasized the five major differences between traditional and digital media, particularly how digital media offers personalized messaging and interactive experiences that resonate with consumers. The concept of the "media recipe" was particularly interesting, as it encourages combining various media channels to enhance campaign effectiveness. Furthermore, understanding the seven traditional media channels helps marketers recognize how to leverage each one effectively. Overall, this unit highlighted the critical role of strategic media selection in engaging audiences and driving successful marketing outcomes.
Manalastas Aldrin R
BS Entre 3-A
Unit 7 MEDIA: A different, more flexible approach.
One of the highlights in the video is how media choices strengthen brand presence. Generation today is easy, unlike in the past. Just like marketing different products, there's so many tools that can be used, maybe online platforms or applications. Resulting that it can be easy to target, communicate, and discuss the products with the audience. Then another highlight in the video is the ten good deals, meaning that if the plan or direct marketing works, there's an offer before and after purchasing the products that will lead to customer engagement or customer relationship.
Bustamante, Janine F.
Bs Entre 3D
Media: A different more flexible approach
It involves embracing dynamic distribution, where content adapts to diverse platforms and audiences. This approach leverages real-time data, automation, and AI-driven analytics to optimize delivery. It fosters collaboration, encouraging co-creation and feedback. By breaking silos and embracing agility, organizations can respond swiftly to changing market conditions. This flexible approach enables personalized experiences, enhanced engagement, and improved ROI. It's about being responsive, resilient, and open to evolution, ensuring relevance in an ever-changing landscape. This mindset fuels creativity, innovation, and growth.
Fernando, Godlyn G.
BS Entre 3-B
It refers to a change from conventional, inflexible media models to more flexible and dynamic systems, I discovered. Prioritising user experience and tailored interaction, this entails adopting new technologies and approaches to produce and distribute information in a variety of formats. It covers adaptable labour arrangements in media companies as well as a receptiveness to quickly shifting audience tastes and news cycles. The objective is to make the media landscape more responsive and nimble so that it better serves consumers and content producers.
Jimlani, Jhana B.
BS Entre 3-A
Unit 7: Media: A Different, More Flexible Approach emphasizes the need to move beyond traditional media models. Media is evolving rapidly, demanding a more adaptable and responsive approach. By understanding the unique characteristics of each platform, brands can tailor their messaging and content to maximize impact. This means embracing new technologies, experimenting with innovative formats, and prioritizing audience engagement. By staying flexible and agile, we can navigate the ever-changing media landscape and unlock new possibilities in content creation and consumption.
Gabaig, Crizel Mae B.
BS Entre 3-B
I discovered that it implies a shift towards a more dynamic and interactive media environment, away from conventional, static media formats like print or television. This change prioritises user-centric experiences and personalised content, which is frequently distributed across numerous devices and platforms, and welcomes new technologies and platforms for content generation and consumption. In order to adjust to quickly shifting audience tastes and news cycles, it also includes a more flexible and responsive approach to media production and delivery.
Aira Shayne S. Javate
BS ENTRE 3B
In this unit I learned about the 7 traditional media and it's function and these are:
Direct mail is a form of advertising where physical mail pieces, such as letters, postcards, brochures, catalogs, and more, are sent directly to potential customers.
Door-to-door drops, is a traditional marketing technique where printed materials like flyers are physically distributed to homes or businesses in a specific geographic area.
Newspapers have been a vital source of information for centuries. From their humble beginnings as hand-written news sheets
Magazines are offer a diverse range of content, from news and current affairs to fashion, beauty, technology, and hobbies.
Broadcast media refers to the transmission of audio and video content to a wide audience through electronic means.
A telephone a device that has revolutionized the way we communicate, making long-distance conversations as simple as a dial or a touch of a button.
Posters are large, printed sheets of paper designed to convey information or advertise a product or event
Juan, Mariel S.
BS ENTRE 3-B
In Unit 7, Media: A different, more flexible approach
I learned that the media used in direct marketing is rapidly evolving, flexible and dynamic in direct media landscape , Flexible marketing strategy allows businesses to respond to quickly changes in the market, such as new trends, and opportunities. In this lesson , the video tackles the media recipe which is very useful as it offer to the different flexible approach. This approach includes the social media, personal ads and email marketing. The key takeways is the needed to adapt quickly in trend , As my personal experience, I discovered this approach effectively and relatable as my own experience, and give knowledge in a different,more flexible approach.
Tinio, Charmaine N
Bs Entre 3A
The presentation highlights the cost-effective advertising strategies, detailing ten approaches to maximize ad efficiency. Among them are volume discounts, which reward high spending commitments; series discounts for taking multiple ads; run-of-week discounts, where advertisers can save by being flexible on scheduling; and standby discounts, allowing ads to fill open slots at a reduced rate. The presentation also emphasizes the importance of considering various factors in media selection, such as individual impact versus cost and testing budgets. Choosing the right media type is crucial, with the “media recipe” suggesting that different products require specific mediums to convey their message effectively. For instance, simpler products may benefit from radio ads, while complex ones need more descriptive formats.These strategies highlight balancing cost efficiency with strategic media planning to optimize ad outcomes and meet advertising objectives successfully.
Matias, Lester A.
BS ENTRE 3b
In unit 7 (MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH)
I learned about the flexible media approach to direct marketing that enables customization of messages and selection of the best modes of channel for each audience group is discussed. We can get in touch with new audiences through social media networks, by email or running online advertisements, which are available on the web. This flexibility allows for rapid alterations of campaigns based on clientele and trends. Audience segmentation is very important because it increases response and sales rates. Also, this is an accountable activity that keeps us focused on the need to target our audience so that we can measure the success of our activities. Overall, a flexible approach allows me to create more efficient marketing strategies and engage the customers quite effectively.
Javier, Jmark B.
BS ENTRE 3B
The media landscape in direct marketing has evolved significantly with the rise of digital platforms. Traditionally, direct marketing relied on channels like mail, telemarketing, and print. Today, digital tools such as email, social media, and search engine marketing dominate, allowing businesses to target specific audiences with precision. Automation and data analytics enable personalized, real-time communication, enhancing customer engagement and conversion rates. The growing importance of mobile marketing and influencer partnerships has further expanded the reach of direct marketing campaigns. Overall, the shift toward digital media has made direct marketing more efficient, measurable, and adaptable to changing consumer behaviors.
Buenaventura, Ralph E.
BS ENTRE 3B
In this video UNIT 7-MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH, I learned that the media in direct marketing is changing and becoming more flexible. Companies now use different platforms, like social media and emails, to reach their target customers directly. This flexibility allows them to tailor their messages based on customer preferences and behaviors. I found it interesting that brands are moving away from traditional advertising and focusing more on creating a personal connection with their audience. This approach helps in building trust and loyalty. The video also highlighted the importance of tracking and analyzing data to adjust strategies quickly. Overall, it shows how the media is adapting to meet customer needs better.
Batas, Joan R.
Bs Entre 3-B
IN UNIT 7, MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH
In this lesson I learned that the media landscape for direct marketing is rapidly evolving and more flexible approach to reaching consumers. This approaches allows businesses interact with their customers more effectively and enabling them to respond more quickly to inquiries and feedback through various channels, including social media, email marketing and traditional advertising. The video also tackles the media recipe which emphasizes the importance of blending different media channels to engage the audience effectively. This method helps reach diverse audiences and building a stronger connection.
Reyes, Obed M.
Bs Entre 3-B
Unit 7 "Media: A Different, More Flexible Approach" highlights the importance of adaptability in media strategies. By quickly adjusting to audience behavior and platform shifts, brands can maintain relevance. This flexible, cross-platform approach leverages data insights to deliver personalized content, optimize media spending, and improve engagement, helping brands build stronger connections with their audience.
Magsanoc,Lorie Ann P.
Bs Entre 3A
Unit 7: Media: A different, more flexible approach
In this video discussion highlights how flexible and customer focused strategy in direct marketing. Personalized and targeted communication should be the first priority for marketers instead of depending on basic messaging. By employing data analytics and customer insights, they are able to create messages that have an additional effect on people. This approach increases brand trust in along with interest and strong responses. Additionally, a flexible approach provides higher relevance and impact by allowing marketers to quickly adjust to changing consumer preferences and market developments.
Pelacio, Jamie D.G
Bs Entre 3B
MEDIA: A DIFFERENT MORE FLEXIBLE APPROACH
Flexibility is crucial for any companies today because it allows them to adapt to rapidly changing market conditions , cultures , trends and consumer preferences.
The concept of a "media recipe" involves strategically combining various media channels to effectively engage target audiences. The seven traditional media types-direct mail, door to door drops, newspapers, magazine , the broadcast media , the telephone and posters each serve unique purposes in reaching a wider customer base. The media recipe and seven traditional media in direct marketing have several similarities they both focus on reaching a specific audience to communicate effectively to encourage people to respond like making a purchase.
Gayoso, Gelaine Mariz L.
Bs Entre 3-B
MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH in direct marketing emphasizes how media choices are changing to meet modern consumer demands. Unlike traditional, one way advertising, flexible media lets brands engage directly with customers in real time. This approach includes social media, email marketing, and personalized ads, which allow for more targeted and immediate connections. A key takeaway is that brands now need to adapt quickly to trends and feedback, which feels more personal and engaging. Personally, I find this approach more effective and relatable as it meets people where they are, creating a more personalized experience.
Dela Peña, Rina V.
BS Entre 3B
MEDIA: A DIFFERENT, MORE FLEXIBLE APPROACH
This video emphasize how direct marketing is becoming more flexible in terms of business. It allows the business in engaging and reaching their target audience easily, and also to connect and build a relationship in their customers. This discussion involves the "Media Recipe" which is a key to achieving success and it refers to mix of media tailored to reach and engage your target audience effectively. It also discussed "The Seven Traditional Media" which really can help and useful in approaching their target audience using the variety of traditional media.
Miranda, John Joshua G.
BS ENTRE 3B
The rapidly evolving direct marketing media landscape highlights the significance of digital media in delivering personalized messaging and interactive experiences that engage consumers, while a thorough understanding of the seven traditional media channels remains vital for crafting effective marketing strategies and ensuring successful audience engagement.
VARGAS, MELISSA C.
BS ENTRE 3B
A flexible approach to media allows brands to stay relevant by quickly adapting to audience behavior and platform shifts. This strategy prioritizes a cross-platform presence, leveraging data-driven insights to engage audiences with personalized, responsive content. By remaining agile, companies can optimize media spending, improve engagement, and anticipate trends, building stronger connections with their audience.
Sanchez, Rose Lyn B.
BS ENTRE 3A
On lesson number 7, which is "Media: A Different, More Flexible Approach," I understand that one of the ways for critical success of media strategies is about reaching the right people at the right time. Second, the one-on-one differences of different emphasis, individual impact versus cost, figures not the only indication, test budget, and winning the battle. Lastly, I learned that recipe refers to the mix of media used to engage and reach your target audience effectively and different products and messages and use different media, and it is crucial to use the right media recipe for achieving success.
De Guzman,Micaela S.
Bs Entre 3-C
Unit 7- MEDIA: A DIFFERENT,MORE FLEXIBLE APPROACH
In this unit, I learned that a well-planned media strategy is key to building strong, lasting customer connections. Choosing the right mix of media known as the media recipe helps brands reach targeted audiences with tailored messages. Traditional tools like direct mail offer personalization and flexibility, making them effective for connecting with specific customer segments. A multi-platform approach boosts brand visibility, credibility, and audience recall, as different platforms engage users in unique ways. Consistent yet adaptable messaging across channels strengthens brand presence and trust, helping brands foster long-term loyalty and recognition in an ever-evolving marketplace.
Castillo, Lizette Lei P.
Bs Entre 3B
In Unit 7, I learned that In the context of media, a "different, more flexible approach" usually means a change from conventional, inflexible media tactics to a more flexible and creative way of thinking. This entails utilizing a variety of platforms, trying out novel formats, and reacting fast to shifting consumer tastes and technical developments. By embracing a more flexible approach, media organizations can better adapt to the changing landscape, deliver engaging content, and build stronger relationships with their audiences.
Caingat, Airish DJ.
BS ENTRE - 3A
MEDIA: A Different, More Flexible Approach
This unit talks about media strategy, which is used in reaching the right people at the right time, and how it enables the brands to connect with their target audience. In order to reach their target audience, a company and organization have to understand their audience to be able to select an effective and fitting channel they will use for advertising their business. Seleting a media channel is crucial for advertising considering it will be the way they approach and interact with their target audience, and to ensure a successful media selection, they can take notes and learn from people.
Using direct marketing, which is all about targeting individuals, continuous testing, maintaining communication with customers, and selecting the right media channel, ensures a successful advertising campaign.
Lagrata, Bernadette B.
Bs Entre 3-A
Unit 7: Media: A Different, More Flexible Approach
This video focuses on how business has been made more flexible by direct marketing. It has allowed the business to engage as well as easily reach its target audience and even allows the linking as well as building up of relationships in their customers. And it's discussed the Media Recipe, which involves a strategic mix of media tailored to effectively connect with and engage specific audiences. The video also covers The Seven Traditional Media, showcasing how each medium whether print, broadcast, outdoor, or others can be uniquely valuable for reaching audiences with the right messages. Also it highlights the importance of balancing traditional and modern media to create a cohesive approach that not only reaches a broad audience but also aligns with the unique needs and preferences of different customer segments.
GALANG, JAYMIE ROSE P.
BS ENTRE 3A
Unit 7, Media: A Different, More Flexible Approach,
In the fast-paced world of marketing, it's easy to get caught up in the latest trends and feel pressured to be the first to adopt new platforms. But as this lesson highlights, a more effective approach is to learn from others' experiences and adapt your media choices across different platforms.
Instead of trying to be the first to use a new platform, learn from others' experiences. By adapting your media strategy to different platforms and constantly evaluating what works, you can build a stronger brand presence and reach your target audience more effectively. By embracing a flexible approach and learning from others, you can create a media strategy that truly resonates with your target audience and helps your brand thrive.
Gamboa, Gian Paulo M.
BS ENTRE 3D
In this video UNIT 7-MEDIA: A DIFFERENT MORE FLEXIBLE APPROACH.
I Discovered that the media used in direct marketing is evolving and growing more adaptable. Businesses now approach their target customers through a variety of platforms, including emails and social media. They can customize their communications according to the tastes and actions of customers thanks to this flexibility. The fact that companies are shifting their focus from traditional advertising to building connections with their audience fascinated me. Building loyalty and trust is facilitated by this strategy. The video also emphasized the significance of monitoring and evaluating data. It demonstrates how the media is changing to serve the demands of its audience.
Sabino Christine Kyle B.
BS ENTRE 3B
In this video it highlights how using various media channels can create more personalized and engaging messages for consumers. I found it interesting how data analytics enables marketers to adjust campaigns in real time, making them more effective. This flexible approach not only strengthens connections with audiences but also keeps marketing strategies relevant in a fast-changing environment. Overall, the video reinforced the importance of being open to new methods to improve direct marketing outcomes.
Simbulan, John Kenneth Y.
BS ENTRE 3B
In this discussion an alternate and more adaptable direct marketing extends on the point that the media choice are evolving with the consumers wants. In contrast to the traditional advertising which is one way communication and which acts like a wall, this type of media encourages the brands to communicate with the customers directly in a real time mode. This includes the usage of social networking sites, emailing and customized short commercials which enable a more focused and fast approach to interaction. By staying nimble, firms can effectively manage their media budgets, enhance interaction, foresee developments, all of which help to foster better relationships with their customers.
KYLA MAE A. SAYO
BS ENTRE 3B
Flexibility is important in today's changing media environment. To successfully reach diverse background groups of audiences, one has to change strategies according to new platforms. Such a campaign will involve aligning contents to fit media channels that can ensure that the time and relevance of the messages are met. Embracing new formats and narrative allows brands to reach and connect with the target market better. One gets to know audience behavior and preferences well to communicate better and powerfully. A flexible media strategy thus makes a brand presence and pushes success by adapting to changing consumer needs. Moreover, this helps in developing stronger relationships, thereby making for long-term relevance in this fast-changing world.
Valerio, Margie M.
Bs Entre 3B
MEDIA: A DIFFERENT MORE FLEXIBLE APPROACH
It explores how media strategies is able the companies to connect with their target customers through different and more flexible approaches. In the lesson it tackles the "media recipe" which is useful as it offers a highly targeted and different flexible approach, allowing businesses to target customers through various channels like email, SMS, social media, and direct mail. It requires thorough timing for repeated advertisement for instance some companies sending a follow up email about a new product offer a few weeks after the initial announcement. This result from direct marketing allows measurable and trackable in real-time, enabling businesses to analyze campaign performance and quickly adjust strategies to have successfully marketing campaigns.
Nilo, Jhoy Ann P.
BS ENTRE 3A
In Unit 7, Media: A Different, More Flexible
In basic terms, media strategy refers to the method by which businesses choose the best news sources to effectively contact and interact with their target audience in order to communicate their message to them at the right moment in time. It is crucial to advertising because the media channels a brand chooses to use determine how successfully it connects with its target audience and conveys its message. In order to develop a successful media strategy, businesses need to have an extensive understanding of their target audience, including their demographics, preferences, habits, and time spent there. Whether it's digital platforms like social media, traditional media like TV and radio, or other interactive platforms, this information assists businesses in selecting the channels that will most effectively reach their target audience.
Nilo, Jhoy Ann P.
BS ENTRE 3A
In Unit 7, Media: A Different, More Flexible Approach
In basic terms, media strategy refers to the method by which businesses choose the best news sources to effectively contact and interact with their target audience in order to communicate their message to them at the right moment in time. It is crucial to advertising because the media channels a brand chooses to use determine how successfully it connects with its target audience and conveys its message. In order to develop a successful media strategy, businesses need to have an extensive understanding of their target audience, including their demographics, preferences, habits, and time spent there. Whether it's digital platforms like social media, traditional media like TV and radio, or other interactive platforms, this information assists businesses in selecting the channels that will most effectively reach their target audience.
Nilo, Jhoy Ann P.
BS ENTRE 3A
In Unit 7, Media: A Different, More Flexible Approach
In basic terms, media strategy refers to the method by which businesses choose the best news sources to effectively contact and interact with their target audience in order to communicate their message to them at the right moment in time. It is crucial to advertising because the media channels a brand chooses to use determine how successfully it connects with its target audience and conveys its message. In order to develop a successful media strategy, businesses need to have an extensive understanding of their target audience, including their demographics, preferences, habits, and time spent there. Whether it's digital platforms like social media, traditional media like TV and radio, or other interactive platforms, this information assists businesses in selecting the channels that will most effectively reach their target audience.