If this video gets 5k likes, I will make this spec commercial to demonstrate the entire process. This will provide you with a better understanding of the process from beginning to end. Help me reach that goal by hitting the like button and leaving a comment!
Question: I have some experience in videos and documentaries and I want to change into commercials. What could be the first steps? How can I get assigned to make a treatment?
You can’t really get assigned to write a treatment unless you have some form of a commercial portfolio and network within production companies. You can either make some spec commercials and send them to production companies OR write your best ideas as a treatment and try and pitch them to the smaller local brands, but then again - because there’s no evidence of your commercial directing abilities, chances are slim. Hence the first option is the surest way.
Yep. I actually do use quite a few. So I use this platform called katalist for my storyboards. I use notion’s ai writer to help me tidy up my writing and organize my notes. And I use canva’s ai features to basically replace all my photoshop needs
Awesome content & tone, the way you explain things in a cool manner. Could you possibly make a video on how to improve your live pitching skills? I find that this one is sometimes difficult, especially if you're working directly with the client, only brainstorming on ideas with them and trying to understand their expectations. Or perhaps you'd advice to never brainstorm with a client in a live call?
Yep. This something I try to avoid. I know that I need some quiet time and focus before I come up with something worthy. And usually my first idea isn’t my best. But that’s me. And then once I have a basis we can start discussing with the client and usually it gets better from there. Sometimes they’ll bring something up that makes it better.
HI Nur, I do have a question, if there is something similar, but do we have to worry about protecting ideas? Like what if you send your Idea in this case to the final client (not the agency) and they won't take you as director but take the idea? I am curious about that. Any experience or ideas? Maybe that never happens?
It happens often and you can’t do much about it unfortunately. And if it makes you feel better - even if they take your idea it’s never gonna be done the way YOU envisioned it. I talk about it more in one of my previous QnA videos.
Please will you make the treatment you just created available for download? I pray you get more likes so you can shoot the commercial for real. Great tutorials by the way.
what a helpful video, thanks for sharing. I have a very important question, is that a mate at the left of the frame (the green cup with the bombilla in it)?
ProMist factor set to 1990s levels! I've been seeing a lot of bloomed highlights lately, it's a fascinating trend. Style sure is a cyclical beast. Snarky filtration jokes aside, this is yet another great video Nur. Here's to 5k likes. NAY! 50,000 likes!
Thanks so much for creating this! I’m applying for a job as a Directors Assistant at a top production company in my city. A large part of the job is image research and creating treatments (or helping to). I’m thinking of submitting a mock treatment along with the application/portfolio and wondering if I should use a mock ad brief or make it for a short film idea/script I’ve been sitting on for a while. Any advice would be appreciated!
Try to make it into a sellable ad as much as you can. That way it’s much easier to penetrate the market, when the idea you’re pitching will drive more sales/brand awareness/loyalty. It’s always best when your ideas are applicable in a commercial sense. If they’re too avangard, you can still try, but research the market first. Otherwise it’s just a passion project for yourself. Which is okay too as long as you understand the outcome.
Do you ever participate in the creative process of what the commercial will be? or you always start from the agency brief? whats the process when there is no agency and you are dealing directly with the client
I actually do, although not as often nowadays as before. Direct-to-client work is mostly with smaller brands and smaller budgets. This can be either good or bad, depending on the people managing those brands. Some may have a cool product and fully trust your team's vision, while others may have little experience, unrealistic expectations, and a desire to micromanage, all while having limited budgets. Therefore, working directly with clients requires a case-by-case approach. Working with ad agencies helps to address these issues, although it might mean less input at the beginning of the script, because like you said - we hop on board when we get the brief.
Beautiful video Nur, it is a blessing the value you are providing for free.But this video made me curious about one thing...Where do we find agencies looking for freelancers for their commercials?
Thank you! Focus on finding production companies. They have access to all the agencies. And they’ll bring you commercial briefs. Make sure to sustain the relationship with the local producers.
Do you manage to get them looking exactly like you want or just use what it gives to you? I often want images to look like 16mm film, grainy and lit by hard light. Last time I dabbled into midjourney I couldn’t get anything close to it :(
one more trick: getting the midjourney image 75% there, and then using photoshop generative fill to change those small things it decided to do like putting champagne bottles in the middle of their forehead , lol. @@nur-niaz
was that MJ 5 yet ? its pretty good for cinematic images. prompting for 16mm grain and hard light should be do-able. you can upload a image and have MJ suggest prompts to revise engineer, good way to find tokens that might help. @@nur-niaz
If this video gets 5k likes, I will make this spec commercial to demonstrate the entire process. This will provide you with a better understanding of the process from beginning to end. Help me reach that goal by hitting the like button and leaving a comment!
Great video and so helpful! Thank you! - Also is that a Mate on your desk? ;)
Thank you! Yerba Mate is THE BEST!@@brianvisciglia3640
There wasn't 5k, but I would absolutely love to see this done bro
Like im dustin mentioned this vid didn't hit 5k but it would be SOSOSO useful and awesome if you did go ahead and make that!
Cant tell you enough how much youtube lacks this type of information in the industry! Thank you for making it!!
My pleasure! ✨
Because of gatekeeping obviously
Question: I have some experience in videos and documentaries and I want to change into commercials. What could be the first steps? How can I get assigned to make a treatment?
You can’t really get assigned to write a treatment unless you have some form of a commercial portfolio and network within production companies. You can either make some spec commercials and send them to production companies OR write your best ideas as a treatment and try and pitch them to the smaller local brands, but then again - because there’s no evidence of your commercial directing abilities, chances are slim. Hence the first option is the surest way.
Dude. Are you drinking MATE???? From an Argentine - much respect.
MATE GANG!
🔥🔥🔥🔥
❤️❤️❤️
Брат, отличное видео, подчерпнул для себя много нового, спасибо!
QUESTION: Are you using any AI as part of your process now?????
Yep. I actually do use quite a few. So I use this platform called katalist for my storyboards. I use notion’s ai writer to help me tidy up my writing and organize my notes. And I use canva’s ai features to basically replace all my photoshop needs
yesssssss thanks
Awesome content & tone, the way you explain things in a cool manner. Could you possibly make a video on how to improve your live pitching skills? I find that this one is sometimes difficult, especially if you're working directly with the client, only brainstorming on ideas with them and trying to understand their expectations. Or perhaps you'd advice to never brainstorm with a client in a live call?
Yep. This something I try to avoid. I know that I need some quiet time and focus before I come up with something worthy. And usually my first idea isn’t my best. But that’s me.
And then once I have a basis we can start discussing with the client and usually it gets better from there. Sometimes they’ll bring something up that makes it better.
Great post! Question: when you add the reference options; audio/video... you get that done using also keyNote? thanks!
Yes you can! Either as a link in pdf, or as an interactive slide if you’re sending it as a keynote file.
HI Nur, I do have a question, if there is something similar, but do we have to worry about protecting ideas? Like what if you send your Idea in this case to the final client (not the agency) and they won't take you as director but take the idea? I am curious about that. Any experience or ideas? Maybe that never happens?
It happens often and you can’t do much about it unfortunately. And if it makes you feel better - even if they take your idea it’s never gonna be done the way YOU envisioned it. I talk about it more in one of my previous QnA videos.
Love your visual and editing style. Writing a good treatment is truly a artform in itself and you have mastered it.
Thank you so much! 🙏
@nurniazfilms Do you have a green "mate" in the frame? As an Argentinian fan....I loved that 😊
Yassss! Yerba Mate makes me invincible haha
Please will you make the treatment you just created available for download? I pray you get more likes so you can shoot the commercial for real. Great tutorials by the way.
Yeah it’s already available for download. Check the links in the description 👍
🙌🏼🙌🏼👏🏼👏🏼
what a helpful video, thanks for sharing. I have a very important question, is that a mate at the left of the frame (the green cup with the bombilla in it)?
Yes, it is!
let's go
Damn!!
Awesome vid! Can't wait for those 5k likes (wish these were views)
Thanks siiiirrr 🙏
Bit of an amateur question, but would it be wise to make a treatment like this for a short film??
Yeah of course! You can use this for a short, a tv show, a music video or a commercial. The logic is exactly the same.
🤞🤞
❤
Thank you so much Bro pls do more Videos!!!!
More to come! Thank you 🙏
Let’s get this to 5k likes guys 🔥
🚀🚀🚀
i see sum ezco elements there! I'm a fan already
Ezco is the GOAT! 🖤🖤🖤
ProMist factor set to 1990s levels! I've been seeing a lot of bloomed highlights lately, it's a fascinating trend. Style sure is a cyclical beast. Snarky filtration jokes aside, this is yet another great video Nur. Here's to 5k likes. NAY! 50,000 likes!
🤣🤣🤣 yeah i like going over the top with these things from time to time
Excellent work. Thanks for posting.
Many thanks!
You are awesome and so instructive ! Thank you a lot ! And... why do you have a 'mate' in your desk?! Greetings from an argentinian director !
Because MATE is the best drink the humanity has ever invented 🤷♂️😂
@@nur-niaz love it ! haha
Will there be a store sale soon for the holidays? 🎉 please 😅
yes there will be :D
Thanks so much for creating this! I’m applying for a job as a Directors Assistant at a top production company in my city. A large part of the job is image research and creating treatments (or helping to). I’m thinking of submitting a mock treatment along with the application/portfolio and wondering if I should use a mock ad brief or make it for a short film idea/script I’ve been sitting on for a while. Any advice would be appreciated!
Try to make it into a sellable ad as much as you can. That way it’s much easier to penetrate the market, when the idea you’re pitching will drive more sales/brand awareness/loyalty. It’s always best when your ideas are applicable in a commercial sense. If they’re too avangard, you can still try, but research the market first. Otherwise it’s just a passion project for yourself. Which is okay too as long as you understand the outcome.
Do you ever participate in the creative process of what the commercial will be? or you always start from the agency brief? whats the process when there is no agency and you are dealing directly with the client
I actually do, although not as often nowadays as before. Direct-to-client work is mostly with smaller brands and smaller budgets. This can be either good or bad, depending on the people managing those brands. Some may have a cool product and fully trust your team's vision, while others may have little experience, unrealistic expectations, and a desire to micromanage, all while having limited budgets. Therefore, working directly with clients requires a case-by-case approach. Working with ad agencies helps to address these issues, although it might mean less input at the beginning of the script, because like you said - we hop on board when we get the brief.
Really cool! A lot of production houses lack the seriousness of investing time on Treatment. 🤘🏻🤘🏻
Thank you! True 🤷♂️
Lovely video again, I'm going to have to get all my friends to like this video, because I need that commercial breakdown haha. All the best Nur Niaz!
Yes please! 🖤✨
Thanks for the interesting content! Keep it up!
Thanks for watching!
Hello Nur! Excellent and very useful video! Where could I find opportunities to pitch? Thanks for the value you provide!👍
Amazing! Very smooth everything!
Thank you! Cheers!
Please we need the commercial already😭 Absolutely love your work!!!
Wow
🙏
Awesomeness, have learnt a lot love and support from Kenya Africa
Thank youuu 🙏
This is awesome! Found your channel a few weeks ago and it has been the best RUclips find of the year! Awesome content and value. Thank you 🔥❤️
I appreciate that! Welcome aboard 🖤
Congratulations on winning the pitch
! and it's already interesting to see what kind of project it is
It’s a spec! Hope we can get this to 5k ✨
@@nur-niaz it is unreal cool to make such quality for such a cost🦾
Thank you for sharing your process 👏🏼👏🏼
Beautiful video Nur, it is a blessing the value you are providing for free.But this video made me curious about one thing...Where do we find agencies looking for freelancers for their commercials?
Thank you! Focus on finding production companies. They have access to all the agencies. And they’ll bring you commercial briefs. Make sure to sustain the relationship with the local producers.
You are a great inspiration bro. All the way from South Africa🔥❤️🔥
🙌
The goat has talked and we all listened
I love it! can't wait to they approve this pitch
Just came across your account bro, absolutely LOVE IT!!!
Welcome aboard!
sooo helpful thank you!💖
i love this deck style. i've been using midjourney to generate my images for pitches lately and it's been a game changer
Do you manage to get them looking exactly like you want or just use what it gives to you? I often want images to look like 16mm film, grainy and lit by hard light. Last time I dabbled into midjourney I couldn’t get anything close to it :(
one more trick: getting the midjourney image 75% there, and then using photoshop generative fill to change those small things it decided to do like putting champagne bottles in the middle of their forehead , lol. @@nur-niaz
was that MJ 5 yet ? its pretty good for cinematic images. prompting for 16mm grain and hard light should be do-able. you can upload a image and have MJ suggest prompts to revise engineer, good way to find tokens that might help. @@nur-niaz
Will look into it! Thanks 🙏 @auzeone1
Alright that’s genius. Haven’t even thought about it 😅 @SHVWNCOOPER
Here for the algorithm, love these video's! Even your talking head shots are super well shot.
Thank you 🙏
Please how do you record your screen?
I just use the built-in screen recorder in my Macbook :)
@@nur-niaz Quick Time player?
Idk 😂 it’s “Command + Shift + 5”. Works flawlessly!
@@nur-niaz I’d try it out. ☺️
would like to see this filmed as a spec advert for sure
Me too! Let’s get this to 5k. I mean even if it gets less Imma probably make it anyways so that you guys can gain some insight into it 🙏
Excited for this dude!
🙏
Thank you so much!
Glad it helped!
Man killing it like always
Thank sir 🙏 much appreciated
Thx for info bro
Thanks for watching!