CBS Sonic Branding - Case Study (2022)

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  • Опубликовано: 6 янв 2022
  • Courtesy of Antfood, the company which composed the music for CBS and CBS Mornings.

Комментарии • 22

  • @mochafiend1
    @mochafiend1 2 года назад +9

    Great network presentation. 😍😍😍👏🏽👏🏽👏🏽 I love it. 💙💙💙 CBS 🧿always had its eye on Entertainment, Sports and News. 👁‍🗨

  • @cameronyoshittv7146
    @cameronyoshittv7146 10 дней назад

    I love the CBS graphics since October 2020. Since December 2022, CBS News and Stations started a rebrand of a local news operations for CBS' owned-and-operated stations which was branded as CBS News (region) to align themselves with its chain of local streaming news channels and the national CBS News division, and adopting new graphics and music incorporating the eye motif and sonic branding. For example, my local CBS O&O station KYW-TV in Philadelphia uses CBS News Philadelphia on April 12, 2023 (replacing the 2nd incarnation of Eyewitness News brand from 1998 to 2023). Outside of a news, KYW branded as CBS Philadelphia and even though, their CBS 3 logo remains intact, with a number "3" in a different font. KYW-TV uses their green version of the graphics that matches the same color as the Philadelphia Eagles.

  • @socksalots
    @socksalots 2 года назад +6

    who knew 👁 can be so in depth?

  • @bluerubyshadow
    @bluerubyshadow 2 года назад +10

    manifest there being an nbc rebranding and fox getting a jingle this year

    • @DonDonP1
      @DonDonP1 2 года назад +1

      @Melanie , Hello. I presume you mean the new one that was not the Alfred Newman-composed "20th Century Fanfare," eh?

    • @thegoodbesttelevisionchann3411
      @thegoodbesttelevisionchann3411 Год назад +1

      @@DonDonP1 , NBC Re-brandeding logo! 😁👍❤💚💙💛💜💗🌈

  • @catherinegalette8664
    @catherinegalette8664 2 года назад +8

    From Daytime to primetime sports to news

    • @UrLocalRuckaRuckaAliFan
      @UrLocalRuckaRuckaAliFan 5 месяцев назад

      Sitcoms dramas and reality shows CBS is America's number one network

    • @Idontknowwhy497
      @Idontknowwhy497 14 дней назад

      To unite such a large and diverse brand under one federal banner, we first set out to clarify the brand voice.

  • @chrisdagemjian8458
    @chrisdagemjian8458 2 года назад +9

    This is CBS

    • @djsammy25
      @djsammy25 5 месяцев назад

      “This is KPIX.”
      KPIX-TV Channel 5 San Francisco/Oakland/San Jose, California

  • @Henry_Fung
    @Henry_Fung Год назад +3

    "The federal and states" of CBS.

  • @thegoodbesttelevisionchann3411
    @thegoodbesttelevisionchann3411 Год назад +3

    Request : NBC Peacock Bright and Colour/Slogan : all be there
    Chermayyeff and Geismar"s Identity Legacy Logo - Re-brandeding Case Study.

  • @DHARI15Kuwait
    @DHARI15Kuwait 9 дней назад

    The CBS Logo Front/But CBS Logo Side That Pac-Man Eating Pebbelz 0:12

  • @olivesouch6423
    @olivesouch6423 Год назад +1

    Copyright 2022 - Columbia Broadcasting System.

  • @RTSXVI
    @RTSXVI 8 месяцев назад +1

    This is CBS.

    • @djsammy25
      @djsammy25 5 месяцев назад

      “This is KPIX.”
      KPIX-TV Channel 5 San Francisco/Oakland/San Jose, California

  • @johnjones6496
    @johnjones6496 2 года назад +2

    play the one from 1926

    • @MikeTVe
      @MikeTVe  2 года назад +3

      Okay John

    • @TheLogoKid
      @TheLogoKid 2 года назад +2

      CBS didn’t exist till September 18th, 1927…

  • @alexbronynerfman
    @alexbronynerfman Год назад +4

    I do one better in melodic voiceover:
    🎶 This is C-B-S🎶