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How Mattel Is Making A Comeback With The Barbie Movie
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- Опубликовано: 22 авг 2022
- Mattel's iconic 63-year-old Barbie brand is gearing up to hit the big screen in July 2023 with a movie starring Margot Robbie and Ryan Gosling. But despite the doll's decades long popularity, the brand has a controversial past. For years, Barbie has sparked debate over portraying unrealistic body ideals. With a total overhaul of the brand's themes and with CEO Ynon Kreiz's arrival in 2018, Barbie and Mattel have made a successful resurgence alongside a restructuring of the company's intellectual property verticals.
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How Mattel Is Making A Comeback With The Barbie Movie
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I’m a 50-yr old Barbie girl. Growing up in the 80’s I was never traumatized by Barbie’s skinny body. I totally understood that Barbie was a doll. I was never traumatized by Strawberry Shortcake with huge heads and tiny bodies.
Everyone is different, I always Idislize barbies perfect proportions I looked a magazine models from the 90s, and this led me to a huge food disorder and I lost a lotnof weight to the point of blacking out. I never really liked my hair or eyes...
Thank you!
@@rociomartines916 Isn't that your own problem? Do you think kids who watch superhero movies think they can fly?
@@SSchithFoo it wasnt just the toys. but the costant bombarding all together from comercials that never represented my ethnic features, magazines, movies, and any poster of what a beutiful woman should be. Barbie was just one of those things. It wasnt just barbie, but everything together... all of it had an effect on me.
@@SSchithFoo Mate, a bit rude. There's clearly a difference between the two brands/themes you mention. Plenty of people obviously had there life affected by *these* toys and marketing. We don't fly, but can try our best to look like certain standards, and some have to the detriment to their health. Please be more empathetic, if it doesn't concern you than it isn't even your problem to comment about.
I have noticed in my conversations with people who think that Barbie is a unrealistic body image tend to not realize the exact same arguments can be made for GI Joe. In fact you could argue GI Joe is worse as not only does he have a unrealistically muscular physique but he's trying to get you to join an occupation with a normally high mortality rate. The vast majority of Barbie's jobs involve her being in an air conditioned building in contrast.
The people who claim Barbie is a controversial toy tend to be people who don't buy the product. They tend to be people who think a fat Barbie being in the market would somehow make them feel better about their own lives.
A fat barbie would still be super cute because she is still a pretty doll in the end
So they'll make the next movie, GI Barbie...so it will be equally unrealistic but include women.
GI Joe is unrealistic but supporting the military is a good thing
Fat/Curvy Barbies are lovely. As well as all the others!
THANK YOU! Cannot add any further comment to this insightful one.
Barbie never traumatized me, even as a mixed race person. Her white skin and blonde hair never bothered me. I thought she was so beautiful but I wasn’t jealous of her beauty. Barbie is a threat to insecure and jealous people. Barbie is an issue for people who compare themselves to others when they should be focusing on themselves. Barbie is a threat to people from unstable home lives where they are not taught good self esteem. It’s a doll. There is no difference Barbie and Cabbage Patch dolls 🤷🏽♀️ if Barbie offends you in anyway I recommend that you consider therapy 🤷🏽♀️😬
The problem is kids don't use their imagination to play anymore. Tiktok, games, all technology driven now. That is what Barbie needs to do, is become an app. Create your Barbie, Ken, Skipper, corvette's, swimming pools, campers, dream houses, and build a city. Everything is virtual nothing is tangible.
It's a shame kids don't play with toys as much anymore
This. Moon Channel's made an amazing video going over the history of games and PC software made for girls and how that segment crashed in early 2000's because of the lack of quality control. He comes to the conclusion that's a huge market for games for girls/women, but only indies are catering to this audience, intentionally or not - as RDR2 is the very popular with horse girls.
Mattel could make a life simulation game like The Sims, but with Barbie. The actual The Sims is full of microtransactions and DLCs, to the point you have to spend 1000+ just to have the complete experience. Nintendo justa announced a Princess Peach solo game, ans I wouldn't be surprised if it turns to be a smash hit, as Nintendo has a track record of making some of the best "girls" games back in the GBA era with the Hamtaro games.
Why do dolls have to be realistic?. They are dolls , understand and treat them like one. You can make dolls in any size. As more people become self aware, things would change.
Just like to relate to things I should just like the way you would
I am an Arab girl with huge different facial features and colors than Barbie.
No the doll never created any sort of controversy to me.
It did not even bother me to have a doll that did not have "Middle-eastern" skin and hair color as I am
I grew up liking natural body types and natural features, Barbie NEVER made me covet slimness or thinness.
No the doll never made me covet unrealistic beauty standards
The doll was just a doll for me. I enjoyed the fashion of the doll more than what the doll represented to others.
I agree , I am from dubai as well , now live in the states. We didn't even think of stuff like that lmao. All this stuff is another cash grab , make more dolls so more people can consume.
@@Dimitris_Half Can I hug you? 🤗
@@askbob exactly! Who cares if my St. Tropez barbie is prancing in a bikini all day long and i come from a conservative tribe in Saudi Arabia? I guess we are less impressionable 😁
@@Dimitris_Half 🤗🤗♥️♥️
You made my day
@@Dimitris_Half of course I like yours! Finally! A comment that is B.S. free
And extremely insightful too🤗
In the 90s there was a pregnant barbie pulled from the shelves, I still have one in the box
I have an abortion barbie.
Cool
For people that are against barbie and her doll perfection...
You tell others not to judge people
But you yourself have issues with pretty people. Smh.
Its not some perfect proportion anyway. It looks nice on a doll but would be in the uncanny valley if actual humans looked liked that.
@@SSchithFoo I was referring to people 😅
Barbie was "unrealistic" and "too skinny," but people kept buying her dolls and giving them to their daughters and relatives to play with. Why is that Barbie's fault? Why is Barbie a problem, but "unrealistic" and "overly muscular" male dolls like He-Man and G.I. Joe not also a problem? Truth is, you'd likely have to be anorexic with fake boobs to truly look like Barbie, and you'd have to be a steroid abuser obsessed with protein shakes and working out to look like He-Man. The fact that only one of them was ever demonized says a lot about our culture.
👏👏👏👏👏👏👍👍 my thoughts to the exact T tooo
This, couldn’t agree more
Taiwan produced 50% of all Barbies in the market from 1967 to 1987. There is even a Mattel barbie factory museum in Taipei.
I still love Barbie. She still gets to live the American dream.
If you ask doll collectors, prices for dolls in general are going up, but quality is going down, down, down. Imagine all the plastic that will end up in landfills from all those cheap quality Fashionistas. Mattel will no doubt pump out tons of Barbies given the popularity of the movie, but they too will be SUPER cheap.
Unfortunately I feel like Action Figure toys are suffering from this quality drop as well. If one was to look at the Halo ones, they would see how the ones from 2003-2007 were LEAGUES above what we have now, and it's sad because I love Halo. Looks like the only quality toys being mass produced anymore are Legos, and some others.
@@Halomans Yeah, I saw some Avatar action figures and they were hideous, even the paint job is all over the place.
“First World Problem”
👍👍👍🤣😄😏
But it also says how Bummy and Dusty you are
Problem? What problem? Craaaaazyyyy
I played with Barbies all during my childhood and I never remember thinking I had to look like her when I grew up. The only problem I had with how she looked was that every Barbie was blonde (I'm a brunette). I was envious of a couple of Black girls I used to play with because their Barbies had dark hair.
There has been brunette Barbie since the 70s ? I’m a brunette myself and was always given brunette Barbie’s 😂
@@ccutehoney I do remember seeing off brand dolls that were White and brunette, but I don't remember any White brunette Barbies during the 70s.
I am a vintage Barbie collector and there have been Brunettes Barbie since 1960, Ponytails, Bubblecuts and American Girls up to 1966. In 1967 Mattel changed the Barbie looks to a more youth version in their TNT bodies to reflect the MOD era (Turn and Twist) and again Barbie was available in Brunette. in 1970 a TNT "Marlo Flip" was also released in Brunette. The only doll up to Late 70' the was not released in Brunette was "Malibu" Barbie and that's where I stopped collecting vintage as from this point on there was a drastic change in the presentation of the Doll and they no longer held the same interests I appreciated in the Nostalgic dolls. Quality declined dramatic. In 2000, I picked up collecting Barbies again during the release of The BMFC silkstone collection Up to 2008 when again, quality dropped dramatically. So, nowadays I still get some satisfaction in collecting Barbie with a new wave of nostalgic REPRO release in Silkstone. I collect what I like and appreciate and not what anybody else's is collecting. I still have the thrill to search and find missing pieces or complete Fashions from a long time ago and the Nostalgic Barbie will always have a Place in my Hart, it is a whole different ball game.
In commemoration of Mattel's 75Th Anniversary Mattel released an Absolutely Stunning reproduction of a Barbie #1 in Silkstone Body. Another Favorite is the 2018 Release of Barbie "Busy Gal" This is a perfect example what a Ponytail #1 Brunette Barbie should alway look like. But Again, it is only my Humble Opinion.
Mattel: We acknowledge Barbie toys have unrealistic proportion!
Also Mattel: here's a Barbie movie starring Margot Robbie & Ryan Gosling!
Lol yeah they literally casted two actors who are regarded as beautiful
@@Sequaloid
Because humans instinctively prefer to look at people and things we perceive as beautiful. If movie stars and dolls just looked the average American they wouldn’t sell as well.
It’s why I never cared about the arguments regarding Barbie’s looks. One of reasons every Barbie & Friends dolls get popular because they are so pretty. Whining about fashion dolls being “unrealistic” is like whining that baby dolls are unrealistically cute because 90%+ of newborns are actually reddish, wrinkled-looking, squinting and have distorted looking heads due to being shoved through a birth canal. Dolls don’t need to represent real life
So what?
It's a toy factory not a "self-esteem" factory
Unrealistic 🤣🤣🤣🤣, wokeness is out of control
@@romeuvanelli8666 i swear 😬
LOL, Barbie never actually had "perfect" proportions though. If a human being could actually have those proportions for real, it would scare the living daylights out of people. 🤭
As a little boy I used to love playing with all my Barbies. I still have them
Im just kidding, don't hate meeeeeeee....
Ummm, that's a little G🌈Y
With all due respect, Ms. Carol Spencer... Mattel programmed that LIE into you all many decades ago. Ruth Handler stole the Barbie concept from a German doll maker while on vacation with her husband. The ORIGINAL doll's name is Bild Lillie. I'm sorry, but if we're going to tell the story... Let's tell THE WHOLE TRUTH!!
Being a former little girl who played with Barbie, I don't care about Barbie's looks, its the message she brings all the women and girls in the world.
I love Carol Spencer designs,so iconic. Glad shes doing just fine.
Maybe they're only making a Barbie movie because sales of the doll are down.
When they say cultural moment, it’s probably going to be some activist forced woke identity gender politics laden movie. Please don’t ruin Barbie by pandering to these noisy but extremely small twitter groups that don’t even buy the dolls.
@@Dimitris_Half Means he’s an idiot who takes things way too seriously.
Well, once they're saying we grew up with these brands and have nostalgia for, specifically, Barbie, then why are they still making those plastic logs dressed in paper thin super cheap dresses? There are posters of Barbie dolls in the office from the 70s and it's clear those dolls have bendable legs! Ynan, why won't take that into consideration that nobody really wanna play with the play lines that come out of your CEOing!
This just makes me want more stories from Carol Spencer 🙂 about everything they created. I really never even played with Barbie dolls. I was all about getting the Barbie 🐎 horses.
lmao, I never understood the sexism and body image stuff. I'm 26, always loved my barbie (only had one - trans kid, yes we existed in the 90s) and saw myself in her even though she was called "California Girl" (I'm not american), was very tan (I am pale), had fully grown boobs (I wasn't even in puberty back then) and had coconut scented hair (who has that?). The only thing I had in common with her was being brunette. For a kid with imagination, that was enough. I lost her sadly due to life wanting me to "man up", but found her in original packaging on ebay. Now I have a bit of good childhood memory to keep forever. :)
How come no-one complains about the unrealistic body image standards portrayed by Optimus Prime who is always strong, powerful, inspirational, big bulge, leadership, mentor and is usually always a red and blue color way. I want my toys to be fat and ugly.
I’m here after Barbie movie passed $1 bil
Anytime the liberal media says "controversial", ask yourself "controversial to who?"
That's all you need to know.
Those conservatives the demanded pregnant Barbie br removed from shelves
Yeah... *In the long run People will just give up on them* ......
I used to buy into that crap. Not anymore. So, yes, good question.
Right kind of slow moving aren't you they're talking to their people and their people talk back to them just like your people talk in their circles
the digital version of Barbie is The Sims
Carol Spencer is so wholesome, bless her.
Parents can be absurd and nonsense
Who buys fat barbies? Must be a big huge flop in sales
they aren't fat enough
The quality of Barbie has gone down hill though.
Why dont i have a body of the lego figurines. boo hoo
Somebody is poor
If Mattel wants a realistic Barbie they need to design one based on a typical American woman: Fat, loud, bossy with tats & piercings. Feel free to comment on what Ken should look like!
LOL Come on man you know that's not going to happen and two you see how THEY really want things just like the way you want it just like the way you're trained to want it
You can only become truly accomplished at something you love. Don’t make money your goal. Instead, pursue the things you love doing, and then do them so well that people can’t take their eyes off you. --Maya Angelou....
Why do girls allow a doll to dictate how one should be
Be happy the way you are ladies
It's just a doll - not real
THANK YOU!
Exactly, I grew up with Barbies in the 90s and I never not once felt shamed because of how my Barbie looked.
*Don't you know it's a Snowflake Generation* ??? They will seek their Identity Repression among Everything....
Well, I had a white Barbie that I loved until I got a black Barbie. Then black Barbie became the hero in my stories and white Barbie became best friend. Sometimes you just want things that you can identify with as a kid.🤷🏽♀️
@@AlisonCrockett apparently and obviously a lot of guys don't really get it they don't get the whole psychological effect of these dolls I could tell you it's just the same like you said relationship and mental security that's what I was thinking when that lady was saying in the beginning when they was making a Barbies they were making them very fashionable but I was thinking what about being very relational go for the Boy Next Door the Girl Next Door type of look
I don't like the new dolls.My daughters don't care for them either .. I used to like the beautiful dolls they used to make with beautiful dresses. My grandmother was a seamstress and she used to make dresses for them. Also, no, I never expected myself to look like them, just like I wouldn't expect myself to look like the stuffed animals my grandmother made for me. I understood they were toys.
I was looking for If there was a collaboration between mettal and Warner Brothers
I was more of a garbage pale kid myself
Is nobody going to say anything about Gerrick Johnson talking to CNBC from a children's play room? Someone teach this man how to use virtual backgrounds please? And please for the love of RUclips, buy him a shirt that actually fits, and maybe also a few cups of coffee.
Let it go. 🙄
Ha! That room really could use a makeover. Keep the toys! Add more!
If you're talking about toys, leisurely playful creativity is everything here.
Sarah Whitten's backdrop at 12:06 is awesome!
I wonder how many Barbies are floating in the oceans.
Its like fast fashion. Yikes. That is a real issue.
More of Mattel’s toys are getting film adaptations.
A long time ago, in a small hillbilly town far, far away... about the time Star Wars' ROTJ came out: the sibling reveal between Luke and Leia ruined the past couple of years of playing kissy face with my Luke and Leia plastic toy figures. With Leia changing saddles to Han, poor little Luke had no one to play kissy face with any more, so I got him a Barbie. Sure, she was twice his height, but Luke liked tall chicks better any way. Han never played kissy face with Leia quite as passionately after that... I often wonder if that is what caused their son to have such anger issues.
XD
They will always find a way to capitalize on things its even better when it is controversial.
Yeah it is about capitalism and consumerism they both go hand in hand
I love the older barbie, im not a fan of the new barbie they look stupid to me if i wanted a realistic toy id just rent me a human..... 😂 jk i wouldn't rent a human but i grew up with the older barbie so thats what i collect id like to own some silk stone barbie though.
So if we had to compare to Instagram which ones worst?
Up Next: The Barbie Metaverse!
I had the brunette with bathing suit. The body image had no affect on me. I was always overweight until I went vegan and ditched Barbie.
Carol Spencer.... Just WOW... 'if you respond to criticism, it will continue.'... I'm not American, but that is one of the most ignorant, tone-deaf, and god knows what other nonsensical comment I have heard in a while... No wonder she likes Barbies - white blonde dolls which are as far away from reality as possible... Thank god for the new Mattel guy...
Yea that phrase made me cringe 😬
Seems like a waste of plastic
Its not... you guys make nothing out of something... just like the 90s!!!!
Barbie, and everything else that came decades before have been running just fine. Until this generation. Smh. Almost everyone has something to complain about.
Oh man you're a big lie on that
Amen, Paul
Everything was running fine when there was slavery too, or with feudal system, or during imperialism. But running fine for whom is the real question.
Barbie is a Babe
Barbie 💓💓💓💓💓
*well, i guess as of today (8.7.23) you can call her **#BillionDollarBarbie* 💃🏼💸🕺🏼
Real story, Barbie went from $1bn in sales in 1991 dollars to $300 million in 2021 dollars which accounting for inflation says Barbie is probably 10% or less of what it used to be. Brand destroyed. Get woke, go broke
There is more competition now. When i was a kid the only other option was Sindy, now there are all sorts like Bratz and so on.
@@gcooper642 these guys are poor they can't figure that stuff out
Wow, Gooseman is literally me!.. Wait a second...
I watched 13.42 minutes of this, no mentioned of the barbie movie is banned in Vietnam, because of the 7 dotted lines drawn on the south china sea, which the CCP illegal claimed are all theirs
Barbie had its last days at the start of the 21st century. Kids don't play with toys anymore, and barbie is bland and too bright. The new movie isn't gonna change anything.
Always been huge fan myself of this woman, thank you so much for creating my girl
I am impressed by Carol Spencer. I am knitting clothes now for this doll. And I felt myself a young Carol 😍
I see Barbie as one doll with different outfits. All the others should have different names
Nothing more controversial then beautiful women. Give me a break
Thank you...gosling
Nice video.
Still can't believe they're making a barbie live action movie. I just don't see how that is going to work as the appeal for it will be really limited.
There'll only be feminist men in the audience. No one else cares
Nostalgia. I'm 40 and I want to see it.
Barbie was my favorite toy growing up in the 90s I can't wait to see it ❤️ to each their own.
@@Dimitris_Half Maybe because its a live action movie based on a toy. Unless its going to be a musical I don't see how they're going to make a decent movie because building something off nostalgia rarely works in media.
@@Dimitris_Half that's the real question
Adblock works great
Huge fan
SOME BODIES BIG HIT...WORLD BEAT...#USAARMDFOURCES
How do you make a video about the toy industry and don’t mention Lego? The biggest toy company in the world that also developed different lines based on different IP, has movies, and is also targeting adults with certain lines.
Typical USA centric video and media outlet, completely forgets about any European company even when they are bigger and were doing all of this years before.
Read the title of the video. Wtf does Lego have to do with controversy?
Somebody stepped on a Lego, and decided no, we won't talk about Lego 😄.
IDK. But yeah, Lego is like a massive universe.
I guess because maybe Barbie is making a comeback especially with the women Folk who knows but the title on this was stating that this is mainly about Barbie and Barbie Dolls
@@alliwishis_2 and did you watch the video? Was it mostly about the dolls? Or was it mostly about the Mattel turn around strategy for their largest brand, comparing the company to competitors, talking about whether it is sustainable and if the movie will help or not? Lego has done all of those things and is larger than Mattel, while also taking a different approach to manufacturing. That is why this video, which is basically a business case, is incomplete without Lego.
@@BadAtPickingUsernames did you watch the video it was actually all of above that you just said
How dare they didn't come up with a transgender version!
That’s the beauty of dolls ou canuse your imagination plus they actually do her name is Lavern cox
Is the word barbie deprived from baby
It's a nickname for the name Babara
I hope Barbie doesn’t get too woke.
0:27 love these actors but won't watch this movie. really doesn't look that good.
I ❤️ Barbie!
Commercial couched as a news story. In other words: BS!
Boring.
🙌 Very Good!
Next will be a trans barbie.
I think there is already one
Trans Bobbie
@@simonleach8464 see a third party already made it up now all someone from Mattel has to do is do like what they always do buy that ideal out
Hold on to the ideal dude you thought of it first
I feel like the one thing that keeps Barbie going is her dedicated fan base who have stood by her for generations. Nothing lasts forever, but if the quality is there, the creativity is there and they continue to be innovative and inclusive, then Barbie will hopefully remain for generations to come.
They should change it to "Tyrone and Stacy"
The movie will flop 🤞🏿
Long overdue for this stupid wasteful plastic junk to go away. Kids now have video games to tell them what their adult bods are supposed to look like.
I saw the Barbie film two days ago and it was really good! 🩷💞🎀🎥🔥
Yea it was good and funny