Selling Coffee At Farmers Markets
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- Опубликовано: 1 дек 2022
- This is a long one, I know that, but if you're a home roaster thinking about selling coffee, you need to watch this. I'm covering everything from networking to booth setup, finances, and more. Learn here how I got started selling my coffee at farmers markets so you can get your foot in the door making money roasting coffee. So brew some coffee, get comfortable, and let's dig in.
Special thanks to my good friend @donaldmiller3574 for grabbing great clips of me at one of my farmers markets.
CHAPTERS
1:43 Networking
6:06 Branding
12:03 Initial Investments
34:44 Setting Up
38:12 Being a Salesperson
41:45 Managing Finances
51:32 Analyze and Adjust
54:16 Welcome Feedback and Make Changes
59:35 Conclusion
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www.davidsargentcoffee.com
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Хобби
Been doing a market for 18 years, good to see you giving this a solid treatment.
Used to roast and brew at the market; that market closed and the new one is too queued up for me to roast at. Just brew now. Legal changes too ridiculous to detail here made selling beans this year impossible, but took that in stride.
Yeah, the markets are a lot of fun, but they aren't without certain bureaucracy and their own rules and whatnot. Worth it when you get in and get established but I can imagine the headache in your situation.
I’m thinking of selling coffee one day as a supplemental income, I have no experience so I’m doing all my research and your video provided me tons of good information, thanks
Sweet! I wish you nothing but the best luck! It's a really fulfilling thing to go after.
Great video. It’s not so easy.
Awesome video. Very informative 👍
Thanks! I hoped it'd be helpful.
Absolutely loved this video man. Thank you so much. I’ve been in business for about a year now (with a hired roaster) and would like to start roasting myself. I have a customer base already but have an opportunity to expand that with a large group of people. You’re a few hrs away from me so do you offer lessons on roasting? It’s hard to find here in Indiana. Again thank you, this was invaluable information for me and I will be applying it.
I totally would but I recently moved 4.5 hours north into the UP to roast with Dead River Coffee now. Check out my most recent video I Can Explain for details on that. If you're up here ever though, hit me up and we can chat I'm sure.
I just the checked the SC cottage food laws. I can sell coffee beans at the farmers market. You can sell coffee beans but they don't allow you to sell brewed coffee. The coffee roasting is coming along nicely hopefully I can start going to the farmers market in Georgetown SC area in May or June of this year. I have been to a lot of farmers markets around the Georgetown area haven't seen anyone selling coffee beans. There are a lot of baked goods being sold. Thank You for all this great info.
Awesome! Very interesting they stipulate you can't brew there, but if they don't say anything about free samples, I highly suggest your bring the means to brew and give free samples. I can't tell you how valuable freshly brewed samples were to selling my coffee right then and there.
Ridiculously in Illinois, the law's change a couple years back makes it fine to sell brewed coffee, but not the very beans one uses to brew that coffee. The law is the most insane change in Illinois law for small vendors I've ever seen. It allows counties responsible for registering vendors to implement it as arbitrarily as they wish.
@@scottmarquardt8770 I lived in IL my whole life 56yr old. We moved to SC 3 years ago the taxes and everything else that that state has done to destroy the state and business. It a dame shame how the politicians have destroyed the state of IL..
Please do a live roast along on your bullet!!!
Not a bad idea. I can see how that might be of value. Are you looking for any type of roast in particular? I do still have some Ethiopia Yirg I could do an example roast with. I also have a bunch of Guatemala that would be better for general medium roasts.
@@davidsargentcoffee yeah I think a Guatemalan might be a bit more simple and general for everybody. It be tough managing the video and roaster but I think people would dig it!
I agree, but I do think my Guatemala is one of the more consistent, easier roasts for me to try this with, and in all likelihood, I'd do multiple roasts and have some fun and hang out without too much pressure to cover a bunch of things in only a short amount of time. Maybe I'll try for Sunday or Monday 🤔
Great conversation Mr. Sargent! I’ve had an Aillio now a couple months, and am enjoying learning the ins and outs of roasting the different beans it. Not sure if I’ll do a market at some point but this was great for wrapping my head around it. Thank you.
Hey if you learned at least one thing from that hour-long chat then I'm happy! Thanks for watching, I do really appreciate it. The Bullet is a seriously capable machine for this if you have a set of expectations and develop of a system to keep things running smoothly. This thing can really produce.
Hi David how do you make hot water at the farmers market if there is no power. Thank You
Good question. Luckily for me, I have power access reachable by extension cords, but for those who do not, you have portable options but they'll range in viability. Firstly, a gas powered generator is probably going to be the more reasonable option. Depending on where you are in the world, it's going to be what you can likely go get most easily and use with relative ease, though they can be quite big sometimes. Next most reasonable option is a gas powered burner, I'd say. You'll need a regular, non electric gooseneck kettle to use with this, but those are fairly cheap. You won't get temperature control or easy button press use, and that comes with inherent risk of fire, so check with your local market manager about use of a gas burner.
Lastly, this will probably be the most costly, but it might be an option to get a large enough battery bank that can output above the peak wattage that electric kettles tend to be specced for. I believe they average about 1000wh peak and to get a battery bank that can output above that to properly run it without failure could be costly. That'll require some good research that I haven't done for any specific product yet. Good luck!
Hi David, I have a question did you have to go to your city and get a business license or did you have to go to the state you live in to get a business license? What type of insurance do you need to see coffee beans.That is what I am trying to figure out. Thank You
Cottage Laws make it much simpler than that, thankfully. No insurance required in my state/city. No permits required either. For Michigan and for the markets I attend, I just need to declare cottage operations, adhere to those rules, and pay my market fees and sign their contracts. No licensing for my situation but please refer to your states cottage law if you go that route. Read your market vendor contracts and you should be good to go. If you're working out of a commercial kitchen with FDA inspection then your market vendor contract may differ depending on your business.
@@davidsargentcoffee I would be working under the cottage food laws. Thank You so much for the help..
Did you have a hard time with the labels as far as FDA requirements go?
So Michigan has a cottage food law that allows people within the state to start a food based business from their home as long as you follow some simple rules including specific verbage that must be included on the packaging. It's about 2 lines that note that the product was not made in an FDA inspected kitchen and must have other information about where I can be located. Check your state's cottage food laws, you may find something similar.
How long did you roast at home before you were confident enough to sell your coffee?
I roasted for about 3 months initially before I asked anyone for money. For the first 3 months I gave away a lot asking only for feedback. By the time the first farmers market came up I had been roasting for approximately 8 months where I really began making any money.
I do that too. lets chat.
Feel free to chat with me on IG @_davidsargentcoffee 🙂