Is Kpop Still In Crisis Or Was Bang Si Hyuk Minimizing Contribution Of Other Groups?
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- Опубликовано: 25 авг 2024
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In this video, we discuss the topic of whether Kpop is still in crisis or if Bang Si Hyuk's comments were downplaying the impact of other groups. We'll dive into the current state of the industry and the contributions of various groups, providing a balanced perspective on the issue. Tune in to join the conversation and share your thoughts! 
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The problem was thinking that BTS's success was part of Kpop success and It is not. We have been saying this. BTS is an anormality in kpop, now kpop is back to their normal success, in their country and in the kpop bubble. BTS have expanded to GP. I'm GP and we love them.
I so agree. I found BTS at the end of 2017. Soon after, I started checking out K-pop boy groups. Good songs here and there, but no one was consistently putting out new and different music except BTS. I then tried girl groups. I like Mamamoo. They are very talented. The others I found either too cutesy, too poppy, or trying too hard to be fierce. Then came 4th generation. I love the members of Stray Kids, but find their songs to be noisy and not for me (but wish them the best). So after many, many listens, I realized that I’m Army, but not a fan of K-pop. BTS has never really been K-pop from their debut on. BTS never looked for or expected global celebrity. Why do all of today’s artists not just enjoy being k-pop groups. There’s no need to try to follow BTS to global stardom.
BTS was created and the mold was broken. Good luck Bang PD if you think you're going to be able to recreate another BTS.
BTS succeeded because they have a good story (a good underdog story of poor musicians cramming in a small space and getting disrespected in South Korea) and they have a lot of great songs about growth from earlier days. Fans volunteered to create RUclips videos about them and those helped introduce more people to them. The new and upcoming groups just don't have the same draw any more. They are more likely to be associated as created/produced for commercial purposes (of course BTS is the same but BTS is an exception) and lack the unique characteristics and organic factors that people can sympathize with. It will be quite hard to replicate the same kind of enthusiasm people show for BTS because people desperately want to see an underdog group rise and beat their original situation.
@@rosarivera9964 Bang PD already admitted in one of the interviews couple of years ago that he is not sure if he can recreate another BTS. He said that meeting unique and talented people like them (BTS members) was like a miracle and further added he was so lucky to have met them.
@@sharonlahaye5803 very true. BTS was never kpop to begin with also why i love them. the amount of good music i hear in kpop is counted on 1 hand. BTS keeps releasing good music also when it comes to their solo music.
Meanwhile Armys busy taking all BTS music videos to #1 from oldest to newest.
I am a 1st gen. I never thought K-pop would EVER be popular let alone known in the west. And I can honestly say confidently that Bang Si Hyuk is 100% correct. BTS is an anomaly and while I hope that one day that will stop being the case, nothing outside of this particular group has shown me genuine growth or change. The only difference is that people no longer say “What’s that?” when I talk about K-pop, I just get judgmental looks quicker now than when I used to (before I had to explain what it was and then be judged but now I just have to say K-pop and walla: instant judgement).
Same experience, its that and fans are more overly toxic and openly lewd nowadays. They act like you can only like 1 group and 1 million views/sells is a "flop" when it's not.
that instant judgement is real
@@rajirajiraji7232 Soooo real....
Nobody know how 4th generation kpop passed through
Hopes from 5th generation, they would do some good remarkable things like 2nd and 3rd generation
The problem with Kpop is that its over saturated and too many groups imitate one another making it difficult to distinguish the difference between them. The music is just okay and the sexualizing of its male and female artists is just a marketing plot rather than showcasing real talent. Artists from China, Taiwan, Singapore, Malaysia, Indonesia, and Thailand are making waves in the mainstream and are showing their strengths in their strong production skills, musicality, and originality.
that´s true. you just nailed the issue i have with kpop as a whole. real talent and uniqueness is rare, some of the music goes through millions of producers first before being released so it´s a remix of a remix and it sounds so confusing and noisy. keeping it simple and clean is often better for a song.
Saturated is the best word to describe kpop right now.
Exactly, this is what's going on right now. It's hard to distinguish between the numerous acts (male or female) because 90% of the music sounds the same.
Occasionally I get surprised by NCT127, Wavy and RIIZE. The feeling of oversaturation is imminent.
The birth rates declining would be blessing in disguise...far too many underdeveloped kids debuting out there. We need to support over 25 idols
Yes! Many Thai singers are getting recognition internationally because of how unique they are. Even Jpop which is 'gatekept' by its country's laws gets more recognition from Westerners than K-pop groups who promote a lot in the West
Yessss. I love this talk as a closet economist. Let's get into the deep end. SK gov trying to glorify the SK military to women and international fans by using BTS, and diverting attention away from the loses happening with kpop. They are trying to control public opinion and media spin with influencers to draw people to move to SK, but do women understand that up to 70% of men in SK have physically hit their women they have been in relationships with. The impact of abuse, separation, and decline the mandatory service causes SK men who had to sacrifice opportunities because they had to go to service vs those who did not go to mandatory service often getting the highest paying jobs or more long lasting jobs than their counterparts and are higher positioned in the corporate structure or have have launched and are operating their own businesses while these guys return and have to start again like a freshman. When SK was finally reaching new heights with BTS, Yoon gov sacrificed the growing pop economy to ignorance. After seeing how many fans for BTS came to SK, spent so much money, etc., the gov is trying to chase ARMY with influencers to get foreigners to move to SK to go to those entertainment schools that are not recognized outside of SK, which is why is why you only get a GED if you study and pass it rather than a true diploma. It means it is a cram school for dropouts that want to put priority in entertainment and willing to be child laborers in a sense, but they do not get paid until they sign with a label. The school gets paid for making these kids do public entertainment for events and ads though. Anyways, SK needs babies and they are using kpop and influencers to get you to go to SK when BTS is not there. It is a huge waste of money and a betrayal to BTS, because not many go back or find other interest after that trip. They might be giving ARMY a bad experience and low quality unauthorized goods. Wait for BTS. I am only investing my money in BTS and not validating the SK gov/mil abusive use of BTS to enrich themselves and their families.
Just this week, a new political group released a poster featuring BTS (and other popular Korean stars- I think BP was on it as well) with the statement, 'The whole nation wants the new political party'. People were not fooled, and there's been quite a backlash about dragging the guys into politics. I don't think most people are fooled by the current government's efforts to use BTS for political/military clout, either; too annoyed at the government failing to reach any conclusion at all about exemption, and too aware of the guys's absences. I think most of ARMY is just biding their time and saving their money until 2025, and I suspect the government is starting to feel the lack of BTS-related income now that they're all enlisted.
On a side note, I also hear that there's a 'If BTS have to serve, everyone has to serve: no more exemptions, at all!' movement kind of gaining hold. I have doubts it'll get past the government, though; they've shown themselves totally unwilling to do anything but stagnate on the issue, and it's going to cost them... they're running out of population TO enlist, and the best they've managed to speculate about is maybe increasing the time served again, to two years or more.
@@kshafer6220 BTS got themselves into politics though.
@@skillbopster They didn't agree to have their copyrighted photo/image used by a politicial party. So HYBE can sue now yeah for HYBE as Suga would say more money going into my coffeed fun.
@@skillbopster Nnno... they really didn't. The only thing they've done that could be considered remotely political was meeting Biden for AAPI, and that was on behalf of Asians, not about policies.
What an essay 🤔 what crap you wrote. Why so much hatred for our boys
Facts, also Straykids, Seventeen, TXT, Ateez, all fourth gen groups aren't really mainstream or talked about unless you're into Kpop.
To be honest I wouldn't know they exist if not for BTS.
The difference of their fame is world apart, cause even if you don't know much about Kpop, common folks like me have heard of BTS.
Well said & to add even if they might have not heard of BTS they have most likely have heard at least one of their songs without realizing it is them.
Yes I definitely agree. BTS is a household Name just like the phone Samsung. The phone is indispensable so yes it is known globally. But BTS has achieved that global sensation we call a music phenomenon . Anyone who has a phone or watches TV has heard or seen BTS .
Indeed
Yeah! even if you don't know BTS, their name always pops out everywhere like youtube, or in any other platforms and even while when reading news, so, without knowing, the name BTS is already etched in their minds lol!
I don't know anything about JB and MJ but still I heard about them .
We all knew what would happen once our beloved BTS went to the military, all these other groups being trotted out trying and failing to be the next BTS, it's grossly unfair to them because there's no next BTS. You can't create something that was fate, all 7 individually talented men that came together to create excellence. Their journey through Hardships, the mistreatment from other groups and their vile disgusting fans, show hosts and some media was truly heartbreaking to see BTS suffer that. They were young and ambitious and people tried to stop them, they are the biggest and best group for a reason, they formed a very unique bond with Army that can't be replicated. When BTS return in 2025 it will be epic. As Yoongi said on Suchwita " we will eat the world " Everyone and their dog will want to collaborate with them. BTS are very smart guys they are all business majors so they will have negotiated the terns of the new contract they signed before entering the military. People think they are just performers but they are so much more than that. Kpop isn't a thing in the western world and the only reason other groups are known is because of BTS success. Once they return it will be noted by the world's press, I don't see that happening for any of the other groups. BTS are A list Global Superstars with credibility on the world stage. To add, BTS contribution to the industry is over 80% all the other groups including BP are in the less than 20% so that really puts into perspective how huge BTS really are in the world, they have transcended kpop and left the other groups so far behind them.
Love what you just said!
👏 👏 👏
Well said. I agree with you.
It continues to baffle me that the music industries can't comprehend a very simple fact: they can't seem to recognize that BTS are where they are because of their originality and creativity. So the industry tries to duplicate it, never realizing that you can't successfully *copy* someone else's originality and creativity!
There will, eventually, be another supergroup someday- who knows where it'll rise from. But it'll no more be the next BTS than BTS are the next Beatles. They're once-in-a-lifetime phenomenons.
@@kshafer6220 Great comment!🙂
💜💜💜💜💜💜💜
I think when BTS comes back as a group,late 2025, into 2026….K-Pop will once again blow up. There are 50 million ARMY’s waiting for them. Let’s just ponder how well IU’s new video Love Wins All has done on a global scale. She is a fantastic artist, but not well known in the west. The addition of Taehyung in her video has made it blow up. Let’s hope our world doesn’t look like the world in her video by the time BTS military service is finished. It would be nice to see them again.
@@Mal.victorybut not like BTS, I think we all know that
@@Mal.victory they don't make their own music. I personally consider it disrespectful for bts to be compared with blankpink honestly. Ain't no way they even deserve to be compared with people who write and produce their own music
Bcoz IU partner V.. Like hello wheres your common sense.. Even BTS wouldn't be popular w/ Bang PD sold BTS into America. I wonder if he trully sold their soul even BP I'm already aware they are all are sold them for success. The success what they get wouldn't be rn if they didn't do that.. Remember 2018 we're BTS become success western and BP follow that and years now so many grps follow most esp ALL HYBE groups they hold sold it!.
No. Most fans are grown up. They're gonna be like one direction reunion but that's it
@@user-bg9eq9sg9l please mind ur own business. Maybe u don't know bts...they never take their words lightly like one direction. So pls, stop spreading false information
Kpop nowadays lacks of quality & creativity, so boring.Most mainly focus on US market. BTS is rare case not every group can go big like that.
Yes and they says kpop can still survive without BTs they are the reason why ur favs are getting recognition in international platform💀
Saying that kpop nowdays lacks quality and creativity is weird because I've seen many kpop groups and they got great music and creativity.
What makes bts great is their genuine music messages and their underdog story. Musically and talent wise, many groups can compete with them.
@@folkloreevermore2797 it maybe your opinion but no kpop isn't kpop anymore ppl are making any song popular giving any song credit that its iconic ,soty this and that kpop popularity is increasing but they are lacking in many ways they don't do live singing anymore ppl prefer visuals over talent ,comparing each other favs disrespecting others favs and those who are saying BTs music has changed after their insane popularity thats wrong they have only released 3 eng fully eng songs but the mssg they always portrayed through their music is still the same like life goes on,yet to come ,film out ,bornsinger ,youth ,telepathy, whole BE and PROOF album is the proof they aren't but u guys have changed maybe ur music taste has changed but even if u guys 've left the fandom it doesn't me u will disrespect bts they didn't achieved this success overnight they've worked hard and that too triple than ur favs its true kpop was good when it was underrated now they are western izing it
@@divvsi Kpop is Korean pop, music made based in Korea. Idk what you mean by Kpop isn't Kpop anymore? What does it even mean?
And I never disrespect BTS! I said BTS is amazing because they're genuine with their music and have an underdog story, which people love. Something different, breath of a fresh air in Korean idol industry, is that wrong?
But when it comes to talent, many idols are talented. Ofc I agree that many 5th gen idols are preferred by looks over talent , but there are other idols that are talented too. The most notable one right now is KISS OF LIFE, basically Ariana Grande's catalogue sung by a group.
4th gen we got NMIXXX with vocals and amazing live performance.
Stray kids and ATEEZ with creative self producing leaders and Jongho with his vocal.
Àespa with Ningning and Karina.
3rd gen got NCT, Mamamoo, Red Velvet, EXO, Seventeen which either or both have amazing vocalists or dancers.
But when it comes to rap skill, I'd say BTS raplines are on top amongst idols. But vocalists? Many can compete against them.
@@divvsi and I don't even know what you're trying to say that 'you guys saying that BTS is not kpop this and that, disrespecting this and that', like bruh.
And saying that BTS works hard this and that.
I don't disrespect them. You're just projecting your assumptions on me.
And A LOT of idols WORK HARD, not only BTS.
Great information! It's great to see the numbers, hear the explanation. I admit, I am not a K Pop supporter, in whole. I have only bought BTS albums, but in fairness, it takes me a while to decide to spend my money on things, so saying I bought BTS, that is big for me. I do passively listen to K Pop but have not felt the desire to spend my money on anybody else yet, not saying they're not good, I just take my time to listen, watch and get more information before spending my money. I have watched interviews, although it does seem like K Pop is exploding, at the same time, it doesn't, probably doesn't make sense. I don't know how to explain as well as you do, which is why I really appreciated this. Looking forward to the 2nd part. Thank you so much.
I have always stated and thought as fact. Yes, BTS "paved the way" for other K-Pop groups to be looked at, invited, and considered in Western markets such as Europe and the US. Before BTS started appearing on all these big-name talk shows and attending music ward shows, no other groups were invited or appeared. I never saw or heard about anyone, other than PSY dance song briefly. The Western/European markets did not even consider other groups or invite them UNTIL BTS. So other group fans can say, these other K-pop singers or groups "paved the way" but paved it where? To other Asian markets maybe because I sure have not seen them in the big European/Western global market before BTS. That is where the big money is. BTS also says this sometimes about " others" paved the way but they are showing humility, which is prized over there.
Not really. Other groups have gone outside of Koreas' market. I can think of SNSD and Wonder Girls off the top of my head, and BigBang was invited to and won an award at a British music awards show. Now you can move the goal post and say other groups didn't get as big, but let's not act like BTS was the first and other group wasn't even considered. People hate to admit it , but BTS is right when they say what they say because they know the history of their profession and are grateful and respect the groups that came before them. I just wish Kpop fans would follow their lead.
Yes a few other groups did but there were years between and it wasn’t as consistent. BTS has made it as “mainstream” as I think it will ever get and they should be given credit for that. Many older and new K-pop groups say this them selves
@@kpopdisco2330 BTS definitely weren't the first, it's just that from an economic and culture standpoint, the former groups literally made no dent in terms of presence in GP eyes or the music industry outside of Asia. Which isn't to minimise their efforts and achievements NOT AT ALL. Its just what BTS what achieved was a mere fever dream and wishful thinking for a long time, they're an anomaly.
@@kpopdisco2330 No other group made it mainstream, not one before bts....these "kpop" award categories literally were created for BTS
@@emiraseav9293 i mean SNSD became popular in the west as well. i remember hearing about them back in the late 00's when i didnt even know what Kpop was. i was in my mid teens when SNSD formed
Don’t think he meant how many groups are being created, but the groups being able to expand and flourish outside Korean market, like BTS.
When I think of Thai artists I think of The Song writer, composer, producer, musician, singer/artist Jeff Satur and I think of the Thia Rock Band 'Slot Machine'.
I believe he compared Kpop to the emergence of Latin and African music in the West... I think that is nice topic to talk about...
No. He compared it to the growth of kpop last few years
Yep and the fact bighit is making a whole new agency out there probably when bts calls it the company will shrink and he will go into a different market but it will expose south korea to another part of the world to.
@SonderDAzeX-nc6vg I think it's cz these two sounds are easily distinguishable meanwhile K-pop groups produce whatever SOUND OR GENRE is trending on TikTok
@@WTSLMTSKpop is 99% hip-hop/RnB...I don't even understand how ppl say its its own genre...because it never has been. Now Jpop is its own genre though.. But Latin and African music are literally not new and were always present in the west. Especially during summer....
@@kanohaneThey have always been popular but now they are becoming more mainstream especially African Music with artists like Burna Boy and Tyla being at the forefront and breaking barriers. Seeing K-pop trying to mimic Afro beats and Amapiano further proves my point of the industry jumping to every sound popular at the time ... hence non-kpop stans (aka locals) never take k-pop groups serious cz of the lack of originality
I would like a deeper dive into the concert side of things considering the prices of some tickets. I wonder if it will be eventually priced out of everyone's reach.
One has to take into conditions all the factors for example the venues themselves demanding more money from HYBE to hire the venue. The fact they still have to pay for all the hotel rooms whole floors for security. Have to pay a huge security team, Tech team pay for the insurances required, flights not just for the staff and members but for the equipment they used plus on top of that you have cars and huge container lorries that carry the equipment and store it between the airplanes landing and the end of the concert tours. Don't forget currency conversion which changes every single day. Not to mention inflation either. It's hard enough to do it in your own country but doing it abroad is even harder and far more complicated especially in the USA due to their insane tax being different in every single state. It's like being in another country every time you go to another state when it come's to tax.
@@eileencritchley4630 You also have to take the scalper-enabler system that is Ticketmaster into account whenever a group comes to the US. And that's only the tip of the Tickertmaster scam-iceberg.
I think the problem is that the demand for the tickets is so high that the shows will be sold out even if all of us mere mortals with regular incomes are priced out. There are loads of super rich people to buy our tickets instead. 😞
@@hannasizemore8028 No just that it's getting in the que and hoping you don't have IT issue eg loss of connection to the website & having to start all over again once you get connection again. In that small space 1, 000's upon 1,000's of tickets would have been already sold. They sell out within an hour of tickets going on sale. Oh yes mainly go to ARMY so nothing left for the GP.
I made a comment about Ticketmaster and for some reason it got eaten. YT and their loco deletes lately-!
I've been surprised and disheartened by too much negative behavior from fans(antis) who seek to destroy idols for truly minor or made up reasons. That is the crisis I see.
I have found additional groups to follow along with my kings: BTS. ATEEZ, Stray Kids, TXT, The Rose, OOO, and a few new groups I'm learning. And there is nothing wrong with re-listening to BTS' great songs many times!
That's the point. listening to many groups that you mentioned wont make any difference unless you stream all of them massively, buy massively, attend all the concerts of various groups. What you are doing is spreading everything you may have done for bts to multiple groups.
What has to grow is the audience for various groups.
It makes me sad when fans for groups turn on each other. We can go further together. IMO
As always your take in any subject you choose gives facts and views on the general public's eyes. Very enlightening and refreshing with your smiles and giggles. I am one of your fans. Thank you for this episode.
Yes shes give business stats class in a down to earth manner with a smile breaking things down for those who don't quite understand so they can a better understanding
Thank you so much for doing this topic! I love that you explain things in a clear and concise manner. I feel that everybody was too busy selling BTS' success as K-pop's success and didn't acknowledge the reality. I don't think K-pop will disappear, but the niche will not grow bigger fast enough to save all the groups being launched right now, just a few (as it was in days gone by).
A wise person one said (I paraphrase) if you want to be average, do what everyone does but if you want to succeed beyond your wildest dreams, do things differently. I feel like too many groups keep copying others and expect to have great success. This ain't gonna cut it.
Finally, to the solo brigade harping on details in the comments, BTS is BTS and all its members, period. That is why they always present themselves as xxx of BTS. This discussion is about economics, not whose fave had the biggest hits or the highest charting.
There is nowhere left for kpop to go, I fear. It is an exploitative industry, highly restricted by the values & prejudices of the older generations, but the older generations are not kpops target audience.
To meet the expectations of the target audience, modernisation is needed but societal norms are more reminiscent of a bygone era.
I dunno...BTS transcended all generations so why target one?
K-pop is getting better though. New laws have been passed so it's changing for the better, slowly but it is changing and that's all that matters.
@@alinacarrasquillo34 not really...those laws suck...
@@kanohane What do you mean?
@@alinacarrasquillo34 They haven't had any ground breaking laws or changes...if anything its gettimg worse and more exploitative for idols...
I think kpop is slowed by toxic fan culture. It's like having a carnival filled with rabid dogs and wondering why it doesn't get more visitors. People become casual listeners that don't get too involved instead of new fans that pay close attention. Kpop is trying to get away from the toxic ways but most of the industry is set up to run using toxic fan culture. Companies should do what Bang PD said and keep collecting fans outside of kpop. When they have enough, the fan culture can shift naturally and be more welcoming to a more relaxed new fan so they want to be more involved. It feels like kpop has been collecting new fans who like drama and bad behavior for too long.
The toxic fan culture originates from the way Korean fans were mostly teenagers who join fan clubs and spend big bucks buying various products for their favorite idol group. Once these teenager fans grow up, they no longer devote the same energy to their favorite idol groups. However, these adult fans will still appreciate other long-standing singers (i.e. IU) instead of idol groups. I agree with what Bang PD said that Kpop groups need to gather more mature fans so that the immature fan behaviors will fade away mostly. To me, Twice is following that way to gather more mature non-Kpop fans as they continue to release English songs that are beautiful and nice. I sincerely hope that there is a market that will appreciate songs from a group with different voice colors. The variety of voices/sounds can really make the songs sound so much better. To me, that is the beauty and difference of listening to Kpop songs from listening to individual Western singers such as Taylor Swift, etc.
@@cate9963 While the fans of BTS tend to be older than the average South Korean Kpop fan. Look how many of the BTS fans are over the age of 30years old.
I think you make sense maybe with a mixture of fans it might bring freshness and openness if that's even a word lol..
Toxic fan culture is basically encouraged by kpop companies by using parasocialism as a strategy to cultivate fandoms. Fan service? Fan content? Fan merchandise? Everything is dedicated to fans to feed their parasocial relationships😂 and the industry is making a profit out of it.
That’s what I’ve been saying we need mature fans 😭
I think it is also important to highlight some figures published by official Korean media such as "Circle Charts", specifically the "Retail Album Chart" which measures albums shipped by agencies to retail stores vs. albums that actually sold. The rise of groups able to make historic sales on each EP is suspicious, so much so that the Fair Trade Commission in Korea had to issue a recall to the companies for dishonest practices. I'm not saying that other kpop groups aren't successful, but the agencies need to stop inflating numbers, they need to think of ways to strengthen their legacy beyond immediate success. In my opinion, kpop in general is suffering from its clear lack of artistic identity, despite the marketing change they have strived to make, ethical business practices are needed. Kpop needs to stop copying the worst aspects of the US market if it wants to make strides in the global market and be taken seriously.
some groups sold lot of albums, but no where to be seen anywhere, charts, music shows. For example, Jisoo's album was sold to a chinese fanclub with the 850k order.
@@abc-lp6nb unfortunately, this even occurred with BTS and some of the solo debuts. BIllboard disallowed 100k unit sales of Jimin’s Face album in the 2nd week because the albums were sold as part of a bundle. A last minute rule change imposed. Hanteo disallowed 500k sales of V’s album Layover on the first day, which were purchased by a Chinese fan club, because the vendor they purchased the albums from did not have them in stock and able to ship on the 1st day. The fandom even showed receipts where they paid for the albums. Unfortunately the charting industry will try and label this as chart manipulation. Something almost all successful debuts have to deal with this, to include western artists. Rapper Nicki Minaj, bestselling female rapper in the world, addressed this issue. Billboard discredited 100k unit sales of her album Pink Friday. She said rule changes at the last minute sabotaged the debut of her album.
I follow BTS, Eric Nam and the Rose. I keep looking but haven't found anyone else interesting yet. Hopefully other groups will grow and keep BTS company in the billboards.
After listening to Agust D’s (Suga) Snooze, I fell in love with Woosung’s voice. I then checked out The Rose. I can now say that I found a group I can stan besides BTS. I have listened to many k-pop groups but, like you, no group really stands out. The Rose is different.
BTS is one of a kind, irreplaceable. And I think they are paving the way for serious Korean musicians in the western market more than they are paving it for conventional K-pop boy groups and girl groups, per se. Notice that Balming Tiger was on Colbert the other day. And that RM's collaborations -- especially Indigo -- are almost a primer introducing western audiences to the greats of K-hip-hop and K-pop. Yoongi's solo work is similar. They keep using their status to put Korean artists they admire forward on the world stage. They're not shy about promoting Hybe's boy and girl groups, too. But they are most interested in quality, not category.
Im not a fan pf BTS but I know how big that group is, basically when you think kpop its BTS today. And I respect their journey as a group but I wouldn't expect that all groups would prosper like BTS and I have been an observer since 2nd Gen, I don't think im a kpop fan but seeing how much kpop groups are tryhard pushing for international recognition could pay a huge price for them. Its like everyone wants to get a piece of the cake but compromising resources for a LITTLE piece.
So interesting. Thank you. 💜
Uw video's zijn altijd interessant en goed onderbouwd!!! Bedankt 🥰❤️💜
Very good video. You produce work that always goes beyond the surface and makes you think. Even if someone does not agree with your conclusion, you always back up your point of view with data and sound methodology. Thank you for your channel and I very much look forward to part 2.
Let’s be honest about the USA and Europe. Like this wonderful woman/commentator I am entrenched in economic analysis. The USA is spending on products that are for daily living which does not necessarily include ultra expensive concerts or albums. Plus, there is a reluctance to embrace all things K-POP and K-POP has not yet fully penetrated the middle of the US. I live in Texas and can’t believe the number of people that have never heard of BTS. Granted I am a global citizen who has lived in 11 countries and worked in an additional 8 which means I’ve been exposed to many things that the average American who may not have a passport has not. But I can’t believe people have not heard of BTS, a global phenomena, who appear in magazines and on talk shows and even SNL. There are many Americans that have tuned out the media due to fake news and AI. There is also a lurking fear of Asia. That fear is the result of our government’s many years of propaganda focused on China, a lack of geographical knowledge, and a lack of a type of travel where the culture and history of a country is included. Finally, BTS seems to put fright in the entertainment industry. Why? Let me ask how many American singers dance and sing at the level of BTS? Plus, Korean actors and dramas are extremely good and penetrating the US market. I’m going to quit here because my feelings about this are strong.
I am an Army since 2013 and been a K-pop fan since 2007. Hallyu is not in crisis just because BTS is not present. We have been like this before, we have our own world. And everything is and will keep happening inside whether bangtan is present or not. It's the outside world who just knows BTS will think that way. BTS is an abnormality in k-pop and now that they're currently absent, things have gone back to normal.
Thank You ive been hallyu since 2006 and completely get this as well.
Me too, but I think they mean the 'global mainsteam' part...we've always had own world....that's never changing
It was global before but like americans and western locals they believe that for it to exist its on the media cycle so its like people who were like yay pop music *ignores kpop* were the ones to smear older hallyuwave groups not realising were all multifandoms established already. @@kanohane
It makes me laugh at these things but its anything past 2017 we get locals who believed western articles over fans older periods of time with kpop they believe the hype over groups lasting for long periods its very very sad. @@kanohane
I admire your research and time you put into your content. BRAVO. Thank you for your analysis.
I am a fan of BTS Enhyphen and TXT and other Kpop idol groups! I am very much into them so much so that I adore them at my age of 50. Still into them, but in all honesty, my interest in them is slowly fading since I found SB19. I may be overly patriotic but then I realized it's about time that Filipino talents must be known worldwide like Kpop idols. Full of talented guys like SB19 should be known, too.
Wow. I learned so much from your video. Looking forward to part 2.
I don't think Kpop is in crisis. I think Kpop is slightly higher than it was before BTS. It is still a niche genre, and not as mainstream as people think, so it has grown, but I don't think it is fair to expect every group to be as big as BTS. I don't think it is fair to say that every group should strive for those numbers either. If they don't make as much money as BTS, it doesn't mean that they aren't successful. I feel like that expectation would be like expecting everyone to be as big as the Beatles, and calling them failures who waste their time and money if they aren't.
Right! Who’s going to tell her BP world tour 2023 outdid BTS in total revenue?
@@kimckawa No one as that's a complete lie. Go back and check the figure's BP did not out do BTS total revenue figures.
@@kimckawaBP didn't even show up on the pollstar year end ranking or BB touring charts. Just because chartdata a random twitter account is tweeting projections does not mean it is true.
And the last time BTS had a full fledged tour was in 2019 - 5 years ago. Lets see if they can hold up to BTS full fledges tour in 2025-26
@@eileencritchley4630love the low key savagery 😂. “No one because that’s a lie”
@@kimckawa BP world tour generates 45M USD for 12-17 show, while BTS 69M USD for 8 shows (PTD concert) not even in their World Tour, let that sink in
Always love your content, Thank you!
I’d love for someone to talk about how a lot of these 4th gen groups and even some 3rd gen groups RUclips views, sales and streams do not match. I find it so fascinating how big company groups can break a huge record with sales or streams but turn around and nothing matches. We really do not talk about it enough.
Preach! I think photocards are the reason why sales are high meanwhile streams are low. Fans don't care about the music. It's so refreshing seeing 5th gen groups like RIIZE's views, sales, and chart rankings match
I will not be surprised if the number one thing unattractive about kpop to many would be the fan culture. It's frankly grown worse over the years and only results in toxic competition between fandoms. Or certain fandoms that only care about charting and streaming regardless of quality.
KPop is a fad. It'll die it's natural death outside of Asia soon enough. Manwhile, BTS sings in Korean while dominating the world wide market for decades and decades... BTS isn't KPop 🤷♀️
BTS is K-pop 😂. Stop w this nonsense
@@kimckawa Nope
Yes stop crying about it @@kw6180
@Jazmin22271 Sorry, doesn't change the fact BTS is still Kpop. BTS was inspired by kpop group such as BigBang, founded by kpop company (Big Hit), CEO Bang worked/ cut his teeth w JYP. EVERYTHING screams Kpop. Their songs/chereos adhere to kpop format/structure/aesthetics...on on on
@@kimckawa It is and it isn't it's more a hybred.
Few days ago, after my boys went to SM, I started listening a K pop radio station in search of more groups in order to give me a chance to discover more k pop music, I forced myself for two weeks, but I couldnt stand any more. Its not bad music, its poppy and catchy, and nothing else. The only moments when I noticed a different sound, were when a BTS song was played. If people says KPop is not a genre, I disagree... it sounds like a genre or a subgenre of pop music. Only BTS dares to try with other genres so I think effectively, there is a creative crisis in KPop.
Kpop hype may have decreased , but the global popularity has increased. Lesserafim, NJ , IVE, Gidle are enjoying a global success.
Kpop is in crisis will be overreach, i don't stan many grps, but they have been doing well. I just stan ATEEZ beside BTS & i think they have been doing pretty good. They're growing a lil' slowly (as they aren't from big famous company) but strongly & they got massive talent. They have been charting on Billboard & UK charts (no other bg did that beside BTS) that too during holiday season. They're also invited for Coachella this year.
No other group can be another BTS. Why? Because they never experienced the hardships that BTS went through. They were the underdogs, no one believed in them except Band Pd, the members themselves and ORIGINAL ARMYs who were there from the very start. ALL the other groups had money now even the other groups under HYBE came easy for them because BTS paved the way for them in the modern times when other previous groups started kpop in the US was not able to sustain it. I agree with Bang PD.
BTS just one group saved Big Hit and now HYBE who is now considered a Huge qgency. Other groups also has concerts and successful but they are not being talked about in the mainstream media not like BTS.
There are so many groups that have gone through hardships too.
Like ATEEZ for example.
@@donttalk372 It's not just about the 'hardship's though.
@@eileencritchley4630 I am just reiterating what OP said. She said that groups have never experienced the hardships that BTS went through. And I said they are there too. But no one wants to know about them 🤷
@@donttalk372 Maybe "overcame hardship" would be better than only "hardship"
@@Amysalol definitely 🙂
Спасибо, автор, Ваши анализы всегда интересны. Бан Ши Хек умный и дальновидный менеджер; естественно работают, чтобы заработать, как и все мы(пытаемся). Из истории музыки видим, что группы, подобные BTS по популярности, это довольно редкое явление и наверное, много факторов должно совпасть, чтобы " выстрелить" для всего мира. Мальчики превращаются в мужчин и манкость юности уходит, сможет ли любовь поклонников пережить этот переход ? Хотелось бы в 2025 году прожить вместе с группой новое продолжение их концертной деятельности. Ждём ребят и Ваших новых анализов.
BTS are LEGENDS. 💜
Well BTS was, is and will be my favorite i have tried to listen to other groups and it seriously doesn't make sense to me on how some of these music is called good and even charts or gets an award, so it seems now we are seeing the impact that BTS has on K-Pop scene i cannot wait for 2025 we may see a miracle happen
@Jazmin22271 your aunt is correct BTS has moved away from Kpop it's like a whole new genre you have just opened my eyes to such a possibility 💜💜
When ppl starts attacking Bang PD because of what he said, they forgot that he is a businessman. He studies the market and his company have a research team for that. Everyone talks as if they studied business when they don't. You see "genuis" ppl attacking him. They just exposed their empty brains because of being defensive and denial.
Thanks for the well made video.
In a way, BTS are like the glue that holds mostly everything together. Since they aren't around, it's just strange, and yes Kpop is in a crisis.
Enhypen and Stray Kids are huge! Actually bigger globally than SK. Media seem to always forget Enhypen’s achievements. They’ve broken many records surpassing older groups. Stray Kids are dominating too and getting on the same level of BTS. Anyways other groups than BTS shouldn’t be discredited. There will always be groups and singers that paved the way and BTS is one of them of course but people shouldn’t keep harping on that bc it can be a negative mindset that can be perceived as arrogance. Nothing is impossible. New Kids on The Block paved the way in making boy bands popular. Michael Jackson paved the way as well. One of the problems in K-pop is a lot of fans refuse to like or appreciate other groups as well bc they don’t want another group to become bigger than BTS. Artists/groups shouldn’t have to prove themselves in that way. Every group will have their own path and influence in music. I do believe there’s some misinformation in the vid regarding the charts though…..it’s missing K-pop singers and groups that charted in the top.
Speaking as someone who only follows BTS, no, it's not because other groups haven't beaten BTS's success. It's because the music and the members of other groups don't click with me the way BTS does. I did check them out, I did listen and watch, and they just didn't have the same impact. Success isn't the point. Music I enjoy is the point.
@@kshafer6220 everyone has different preferences and experiences. I connect with BTS music too but there’s other groups and artists’ music I connect with as well some even more. You only following BTS is your choice. I follow a few groups. BTS was my gateway into K-pop and Ive stan them for almost 4 years, but my connection with them isn’t as deep as others. I’ll always be an army but my ult is Enhypen. They’re young in their career and I’m experiencing their journey with them. I missed a lot with BTS but still understand their impact in the industry. I’ve given Stray Kids a try because they’re so huge right now but they aren’t for me. It’s just the way “Paved The Way” term is used has been in an insulting way to other groups from what I’ve seen. Don’t misunderstand me, I agree they did and there will not be another BTS however no 2 artist’s career will ever follow the same path BUT it doesn’t mean another group can’t break boundaries in a different way.
@@TingTheCatI sentiment to be exact.
this phrase..."One of the problems in K-pop is a lot of fans refuse to like or appreciate other groups as well bc they don’t want another group to become bigger than BTS." for the ARMY, that is what you called LOYALTY! They don't follow any other groups no matter how good they are out of loyalty to BTS! and this is what real ARMIES are proud of. BEING LOYAL to their beloved BTS. see you in 2025 my dearest ot7! 💕💕💕
Sorry but the sweet guys of Stray Kids are no where near the level of BTS. Stray kids are not selling out multiple Stadium concerts over and over again worldwide. They are not winning awards like BTS they are not breaking records like BTS, they are not setting new records like BTS. They are sweet guys but no where at the same level. I'm sure they will continue to grow slowly but to reach BTS heights that's a very tall order/big shoes to fit.
Some people states it. The problem is oversaturation. Exactly this is going on right now. It's hard to distinguish between the numerous acts (male or female) because 90% of the music sounds the same.
Occasionally I get surprised by NCT127, Wavy and RIIZE. The feeling of oversaturation is imminent.
Thanks 👍
There are possibilities. Looking forward to Le Sserafim's new push for the western market. They are doing it with great dance presence. I hope they can keep this momentum up in 2024.
Great video. Very impressive display of numbers and facts.
Some groups and soloist are really good but not enough promotion, that to needs to be corrected if they want K-pop to grow…a part of success is showing the real person and the story of the artist.
its not as if Kpop is going to fall, if bts is not there, just like BTS isnt gonna fall down if Kpop is falling. As for me, other group have stood with their own now.
Personally I am faithful and only listen to BTS and will wait. Americans have our own music to rely on but will return to BTS in a ASAP Why? Because BTS is more than K-POP. Just like when I was young and the Beatles were more than Rock n Roll. We all still love the Beatles and they still have a big fan base.
I really hate this build you up to tear you down if you don't allow me to control you, from my phone or computer at home in my basement movement happening to BTS right now. All this n@stiness for months going on with BTS's solo careers, fans infighting, and attacking ARMY, which BTS cherishes.
Why are so many people angry about their success, explain this to me somebody please? Especially from where they came, all that hard work, blood, sweat, and tears...it took ten whole years to get here, and y'all want to derail that, and spoil it with fake outrage of the smallest of things. They haven't done anything to any of yall, they have no real scandals, they are always, upbeat, gracias, and humble...it makes no sense.
Insane competition hun
@@btsmochimi7924 It's not competition, it's a rail roading.
Brilliant well done and thank you. People really don't understand how business works well not from a financial background they don't know how to break down figures/stats and understand what they really mean.
There is a big difference in terms of gross revenue and net revenue. While BTS make it sure that they provide their fans with everything, I am sure that their net revenue is much bigger...
Thank you for all the analysis.
Next year BTS will comeback... ❤️💜❤️
I believe we are going to have new ot7 content, but an album? Perhaps in 2026.
@@Marina-sy9ii I might be wrong, but I remember them saying they were going to put out a special album in celebration of the 10th anniversary of the Most Beautiful Moment in Life album, but maybe that would be later 2025 or possibly 2026. I also predict a BTS World tour staring in 2026.
@@Marina-sy9ii Yeah, everybody's trying to rush, rush, rush them the minute they're back!😠 Give them a minute to catch their breath & get adjusted to be "free" civilians again! They're human beings -- not wind-up dolls we control.😒
Always and Forever Army Love, Wellness and Continued Blessings BTS with Army Right Behind Them! 🙋🏽♀️😂😍🤩👏🏽🕺🎶🎤👑🥇🏆💜✌️🙏🌎🇺🇸 BTSARMY Global Domination #ForeverWithBTS
"Kpop isn't growing" this statement is problematic bc what growth model are we expecting to follow? Do you have to measure success based on what bts had claimed? Thats not sustainable. The kpop landscape has changed dramatically over the years. Its not the same during pre-BTS or even when BTS is active. The market has grew but it did not exploded, like many believed. Kpop is not mainstream but it occassionally has hits thanks to powerful social media algorithms nowadays.
The thing is BTS evolved more organically and the people who invested their time with them right from the start know their rags to riches story, which is like a feel good underdog achievement. Name me any other kpop group that has the same narrative. They are also more involved in creating their own music, with RM and Suga being the main contributors, and the main singers each have his niche and individual talents quite different from each other. Yet when they sing together, their harmonies synch as they weave in and out of each other vocals. I'm not a kpop fan yet I'm more aware of BTS than other groups. The only other group that caught my attention is Bigbang but they are not really in action anymore as a group. Technically speaking, I don't consider BTS the typical Kpop group is because of the above I mentioned, and they feel less manufactured and they practically cover every genre of music that appeal to different groups. Also their Korean songs are deep and meaningful, more so than their bumble-gum hum along English ones, obviously so since they have very little input into the Eng ver. Well in any case, times flies, and by Jun this year, Jin will have completed his military duties.
Reading some of the facepalm quality comments here is why Bang PD is the leader of one of THE BIG 5 in the GLOBAL music industry, and why some of us are here posting long comments on RUclips.
Its going to grow, journey is never linear, if their efforts are genuine it will bring results. 😊
An additional point Bang made was acquiring and growing global market share in music industry. So even if Kpop is making some growth unless, it is equal to or greater than than the total music growth of all music, it is slipping. Could you possibly speak to that in your pt. 2 video? Thanks so much!
I will ching in on part 2.
Album sales cannot be the only parameter... streaming and concerts are a big source of revenue
4th gen will be forgotten. 5th gen is already matching and breaking their records in their rookie years. 3rd gen paved the way and maybe 5th will reap the benefits. But maybe not even them
Nobody know how 4th generation kpop passed through
Hopes from 5th generation, they would do some good remarkable things like 2nd and 3rd generation
army has been saying this since 2018, but BTS is a case that cant be replicated, no other group can achieve half of what they achieved... yes many other groups are talented but there will never be next BTS, cause there isn't next MJ
If kpop loses its shine a bit then thats good coz it will give chances to other countries' pop groups. I think even south korea has acknowledged that K-pop is on the decline as the number of korean trainees has dropped significantly. Meanwhile pop groups from china, thailand, vietnam and philippines are gaining traction. Some big korean agencies have now started forming groups composed of talents from different countries.
Kpop is stagnant. Sales and streams are all carried by fandoms, so it's living in its own little bubble. Back in '21, all the music industry pros were saying kpop need like 5 to 10 artists as big as BTS to really get kpop mainstream. It's tryna ride the wave like Latin music did back in the late 90s to mid 2000s but Latin's got that huge Hispanic and Latin American market and not fandoms dependent.
Bang bang SiHuyk is correct. BTS is the only one who has had massive huge success and impact. The other grps do not have the same impact. BTS, though is kpop, will not be considered kpop and more like pop.
Listen. I'm Army too and I love BTS. But I think we're going a little overboard if we pretend that BTS themselves make up kpop now and nothing notable is happening outside of them. Many 4th gen groups write their own stuff, self-produce, and are becoming known in Korea and overseas. BTS is unique and no one else is them. However, I don't see where groups like Stray Kids and Ateez are trying to be them. With all due respect, you don't have to be BTS to be unique, talented, and successful. There are other groups besides BTS FFS.
I thought I’m the only one think the same things like u 😂
True. But they probably meant that bts created an impossible growth model that others would like to follow. But anyone can be successful without replicating bts success.
All I have to say is Great video! And also Armys been knew 😅
The entertainment industry is not a stranger to the market trend of 'rise & fall'. KPOP started to rise with SJ, BIGBANG & their generation then reached its peak with BTS. The trend has been up there for years with some incredible groups enjoying its peak however, like how the market works, with most of its MAiN Players out of the game, it's bound to fall especially now that there's too much supply of the same thing (with the demand for 'groups' decreasing exponentially)...like tbh what have we not seen as kpop fans for years😅... recently Cpop, Thai & South East Asian groups/acts are more interesting.
Even bts cannot be the bts they were pre military,that era pre 2020 was magic,it was a wave ,now those memories are fading,nothing can be like it,not even bts
Important discussion which ppl meed to take with a grain of salt.
Because in this era there is a switch to TPOP, JPOP, PPOP, VPOP, INPOP, MPOP, etc.
Nope not gonna happen. While you wait for all these genres to pop, K-pop will keep eating into those sub-markets
@@kimckawa lol! it's obvious that Kpop will dominate because Kpop's hype and fandoms have been mainstreamed for a decade SEApop are just growing on its own pace but if given them time to sharpened their skills they will definitely reach the global stage. For now the only SEApop group I know that touching the global stage is Ppop SB19 but It's early to say that they will be in equivalent hype to Kpop in this generation since SB19 is just starting to explore what their skills can do and besides they lose their momentum in world tours last year because of the greed of their ex-managamement regarding their group name issue and the reason why many scheduled concerts (Thailand, Dubai, Singapore and Japan) are cancelled last year. SB19 choreograph their own dance, compose their own songs and can be a creative director of their own music MV so in short they are really the BTS version in PH but as I said before catching up the popularity of BTS internationally is impossible for now since SB19 is more active in solidifying their name locally than internationally and besides BTS is one of their inspiration to become a best boy band to exist in this generation
@@klasiktawanan5300 Honestly sad to hear SB19 had to deal w all that internal conflict/drama just when they're barely off the ground. The key to SB19 success has to start w Filipinos home fanbase. If they can stir locals passions and develop cult like followings, rest of the world will notice and follow as well. The world is solely lacking Asian music/artists representations considering how big a music market Asia as whole. This is one of the main reasons I support Kpop even tho I grew up listening Rock, RnB, American pop. This is also reason I feel other Asian countries need to support Kpop cuz at least Asian voice is heard/represented on the global music table dominated by Western artists. While Kpop isnt without flaws/issues, I can see they're doing their best to create pan-Asian experiences by selecting more more idol trainees from other Asian countries and sharing the platform.
@@kimckawa Actually SB19 successfully build a solid fanbase locally and also the status in their own company is now stable they got many sponsors recently. It's just that many local people still not supporting SB19 because they used to watch and listen to Kpop so listening to their local boyband sounds weird for them the worst is those toxic local fans want to bring SB19 down from their great achievements (just because in their own perspective only Kpop deserves to be heard worldwide) that's really a very disturbing thing but I don't blame them because they set their own standard (Kpop standard). But even in struggle times of SB19 last year there are still a growing portion of their fanbase in US and Indonesia (two of several countries where they successfully performed their world tours). I think what SB19 is missing right now is their consistent release of Music Video because we know that having a good quality MV helps the song to get a foreign audiences like their song GENTO (which became Hot Trends) for now MANA and CRIMZONE are their two songs without MV local fans believe that CRIMZONE will be in the same level or maybe surpass GENTO but we will found out soon
I agree the part that Asian music must be heard in the global radar because the talents we can see from Westeners can be found in Asian people too It is just that Westerners have always been finding ways to evolve Music and Arts so that's why we treat them in Higher League
I honestly dont care if kpop is dying. Im still listening to it and if they work harder to produce hit then it will be better for me. Rather than putting out anything and fans still eating it up,I wanted to listen to good music.
I think from a musical standpoint is that all in all kpop is just a “copy” of western music and isn’t really it’s own original genre, if that makes sense. Afrobeats, reggaeton, Brazilian funk have become huge in the past couple of years and will continue to grown and remain popular because they are original genre specific to the regions they come from. Whereas with kpop you can tell (and companies have admitted to it before) that they pay close attention t what’s popular in western music and just make a cheap remake of that sound
BTS has transcended KPOP. So there’s no debate really. They can all argue amongst themselves. Meanwhile, ARMY, let’s get our boys’ songs to billion marks on YT views and Spotify before they return from military. Let’s break records continuously.
Where is Jungkook’s #1, #5, etc and jimin’s #1 in Billboard Hot 100 in 2023? Why were they not reflected in the charts?
Oh dear it's already been explained. Are you ARMY because ARMY know that the members of BTS have always and continue to see all their solo work as part of their group work. They'll always say I'm Jimin of BTS, Jungkook of BTS, RM of..... etc etc unlike other groups like BlackPink who see their solo work as not part of their group work.
BTS do a lot of things different from other groups.
I’m misunderstanding something. I thought Jimin, Jung Kook and V all were in the Billboard Hot 100, but they aren’t in the chart. Would love someone to explain what I’m misunderstanding about that chart? 😊
Your videos are always so interesting. Thank you!
I think they all are under BTS, 13 entries including the solo songs and BTS 2 songs (Take two and The Planet).
@@chbenzy9359 Why would the BTS solo songs be counted under BTS if they are separate from BTS projects? Blackpink's solo songs aren't counted under Blackpink's name? Like I know songs like My Time and Filter were counted towards BTS because they were on BTS albums, but all their solo songs I didn't think counted towards BTS. And I'm pretty sure The Planet didn't even chart on the hot 100.
All 7 members of BTS have had songs on the billboard hot 100 chart. I don't get it either. If they are combining solo work with BTS numbers then why wasn't the same done with Blackpink?
All solo songs by members have entered bb charts its just jk and jimin got ranked #1 on bb charts 100
@@crystalsnow1138 oh sorry my bad.. only take two enter hot100... And it says there 13 (which means it's all BTS solo and Group songs) and BTS solo projects are still under the BTS project... I can't properly explain this to you but I don't think it's an "issue"(?) if any member's name were not written in the chart cause if you're an ARMY you'll immediately know that BTS CAN'T release 13 SONG in 2023 cause they're on HIATUS since 2022 so it's like given that 13 entries are all from the members😅...... and about BP.. I don't know what group song they have that enters Hot100 in 2023 so i think it's given that only Jenny's name was there(?) Cause for sure if BP has 1 or more entries, either group or solo, they'll fall under BP name.
Oh... And this video talks about the DATA ANALYSIS not really who is who on the chart. So whether JK or JM got no 1 is not the topic of discussion but Kpop in general.
Because songs are not catchy plus their style is so similar ... choreography seems very similar ...BTS is exception ..and language is foremost issue ....
Hallyuwave also is for older fans who wanted korean culture expressed more
im kind of waiting for a group to really share south koreas complicated rich history in a fun way.
Thanks ….very interesting and I appreciate how you have dissected it. I do agree with others here that BTS is an anomaly for so many reasons that cannot be replicated.
There was a ranking released two dass ago listing the best selling artists globally by using data from all copyright associations. The result was the best result ever. NCT dream at 15, IVE at 12, new jeans at 8, txt at 7, stray kids at 3 and seventeen at 2. This is pretty impressive. Kpop is growing, but of course it would be bigger with bts active at the moment
I used to remember its hard to chart in ifpi charts 3 years ago? Now the market has expanded thanks to bts🎉
Yeah but the only thing is selling albums doesn’t really matter if the streams do not match. That’s a real big problem these days. Groups are having record breaking sales but low streams.
can we still take album sales seriously anymore with all the versions and collectible inclusions? we're not seeing a lot of western artists on the list you mentioned because a lot of them do not release physical albums, like there are huge name rappers with huge streams nowhere to be found on ifpi. i found bts in early 2019 and even in those short amount of years there's been a massive shift in physical album consumption. it was impressive for top GGs to sell 200k units, now most of the top GGs can push 1m sales. top bgs were just about selling 1mil now even middle level bgs are pushing 2mil.
@@haileymitchell8165 That depends some people don't stream as much as they play their CD's
I think still, HYBE is making 60% of total revenue in kpop industry.
It was short-sighted of the Korean government to require K-Pop stars to complete military service instead of celebrating their global success. Why should a world that values freedom support bands at risk of disbandment due to such regulations? By treating these global icons as regular citizens, Korea undermined its own cultural phenomenon. It's no surprise that K-Pop is now facing a crisis.
This is the truth i had this thought these days
BTS keeps growing, for sure. Kpop is still very popular. I see it in my young students here in Sweden. But these young fans can't buy alot of albums. Most of them listen on Spotify and other platforms.
And I wonder how much happens on iTunes in 2024 as new ARMY is buying older albums... And now the LPs. Not many younger fans will get them.
Bang said that Latin music will grow and I believe him. He's thinking globally and no Kpop group will become as big as BTS. However, the comeback of BTS will be huge.
K-pop has a major demographics problem as it is one of the business models most impacted by a falling youth population in all its major markets.
No more riding on BTS success
Tbh overall i also think bts reached their highest peak .bts before main reason of blowing up is cos its new to ppl now majoity ppl know whtg. Kpop is
Saludos chicas !!! Y mucho éxito 💜
Even when Psy hit the world, I didn't know he was Korean or what his name was. For me, BTS introduced KPop to the world equivalent to big western artists. But! They then surpassed or equaled Western records and will forever be legends. So I believe without BTS, KPop will revert back to how it was. However, when you look at the $ in the KPop industry, BTS is simply on another level.
There is nothing new in kpop, for me Kpop has become overwhelming.. and most of them sound similar..
top kpop markets outside south korea (sales)
1. japan
2. china
3. usa
top kpop countries most consumed music
1. japan: jpop 70%
2. china: traditional chinese 95%
3. usa: hip-hop and country 60%
K-pop is very much global now, but the SYSTEM won't show you the real numbers, or else everybody will lose their jobs
1:31. 3:24 4:28 5:06 8:46 10:09
Why I don't know BTS I'm very honest. I heard BP but not as much.
Aren't Stray Kids blowing up, I see their name a lot in western media kpop related sites.
I don’t
@@cambelloroxy9420Well, that's you, I do, they just won a PCA along with Jungkook...
@@freethinkingMILF she just said in the video pr and marketing shouldn’t be ur only source of info
@@mayiluvu3 Winning an award is not PR, it's actually winning the award. Majority fan voted awards. Recognition is not pr. PR handles your image and reputation. Why wouldn't you look at the market, the market is the demand is. So if you are in demand, which means people are actually buying your music, coming to your shows, and talk shows are inviting you for interviews and to perform, and promote you, that means you are succeeding.
Plus, you are receiving multiple awards and other accolades (brand deals, endorsements), that would mean you are successful, and rising in popularity, if not already popular. Nobody is going to be successful if people are not buying, streaming, requesting, and buying tickets to see perform. People are actually doing that, it's not a stunt, it's real, Stray Kids are getting more recognition in The US. You can't trick people into liking you enough to spend their money, it doesn't work that way...ever heard, you can lead a horse to water, but you can not force it to drink. You can do as many or stunts as you want, if the product (Kpop in this case) isn't quality, not many are going to buy it and you will not succeed.