KMAX CW 31 Good Day Sacramento Open, 1/27/2009
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ARCHIVE: Open for the 6:00pm newscast from CW O&O (and as of May 2023, soon-to-be-independent station) KMAX-TV in Sacramento, California. Recorded Tuesday, January 27, 2009.
As mentioned, this, and many other clips that will be posted over the coming months, are from my archive. These clips are all ones I have had for years and were either captured by me, sent to me, or downloaded by me from now-defunct websites, and have not seen the light of the day in 15-plus years, so it's time to showcase these opens to a new generation who has never seen them before, and reintroduce them to those who saw them on my old channel many moons ago. I am sending these here instead of my Rewind channel as a lot of this was once posted as "new" content and I felt better putting a lot of it here as opposed to a channel that has a lot of considerably older content taken off of VHS tapes (a lot of these were either over the air, or recorded off of live streams back when that wasn't as easy to do as it is now).
This particular open was recorded for me by an old friend who sent me a bunch of news opens back in the late 2000s. Good Day Sacramento is a long-running (since 1996) morning newscast on KMAX. KMAX has had some form of news programming since the 1980s, originally producing primetime newscasts before expanding to mornings and middays in the 1990s. The later newscasts were eventually canceled, leaving just "Good Day". While then-owner Paramount was cutting local news productions across its group in the late 90s and early 2000s, Good Day was left alone largely because it did very well for itself offering a local alternative to the national morning shows (Fox affiliate KTXL was very, very late to the morning news race, not launching until 2005).
In 2005, Viacom, which by then owned KMAX, bought KOVR and combined the two operations at the KOVR studio, but KMAX kept its separate "Good Day Sacramento" production and talent, and the two competed against each other until 2020, when due to COVID cost-cutting measures, KOVR began to simulcast Good Day, complete with its lighter, quirkier format to the harder, more traditional newscasts KOVR was doing. KOVR has since gone back to a separately-formatted harder morning show that KMAX simulcasts, with Good Day now being relegated to 7-11am. So KOVR and KMAX are back to doing unique morning shows, but are no longer competing like they used to.
At the time, KMAX was using bad production music for its opens, as this replaced Stephen Arnold's "News Edge" following the 2007 SESAC rate increases that forced many stations to switch to different composers with cheap royalties (this was resolved a short time later, but many of those clients never returned to Arnold, including KMAX, and it took him a few years to build his client list back up). The opens were also held over from their UPN-era and were clearly designed around the 2002 UPN logo. Beau Weaver is the voiceover artist and is still used now.
Anchors are Marianne McClary (retired in 2019), Nick Toma (now at WBRE/WYOU in Pennsylvania), news anchor Chris Burrous (later went to KTLA, now deceased), entertainment reporter Mark S. Allen (now with competitor KXTV), forecaster Julissa Ortiz (still there), and traffic anchor Tina Machua (also still there).
©2009 CBS Broadcasting Inc. and KMAX-TV, no copyright infringement intended. For educational and historical purposes only. We do not profit off of this video.
R.I.P. to Chris
I can also see a nod to the UPN branding in the live bug and the red circle incorporated into the breaking news chyron.
Interesting to see them on a more tradtional looking set. They must have had this look in graphics as a holdover from the UPN days .
Mark S Allen now at KXTV
Interesting fact: Lana Dykstra - who was one of the leads in the pretty awful movie "Replica" - worked on Good Day Sacramento for at least a time.
You Have A Rewind Channel
Yet You Uploaded A 2009 Newscast Here
read the description
Why are the CBS-owned CW stations leaving the network? Where will the CW go in those markets?
They’re leaving as part of mutually agreed upon terms of Nexstar’s purchase of The CW (LIV Golf had nothing to do with it). As for replacements, unannounced yet but safe to assume other Nexstar stations in markets where both them and a CBS CW station exist.
@@Studio31MediaArchive Do Nexstar have stations in all of those markets?
@@KLR2007 yes i.e. LA with KTLA