The idea of prioritizing causality over demographics in customer segmentation is spot on. It encourages a more strategic approach to targeting the right audience.
Happy to see you sharing content on YT again and YT’s algorithm recognizing my interest again. Switching events, interesting take. I’ll dive into this for us.
This makes total sense . Switching triggers are needs and pain point driven. I always imagine that if a group of people, regardless of demographics share a common need and desired outcome, they will instantly bond. That's your traget audience.
Below is my understanding of icp link with lean canvas. Chosen solution maybe under existing alternatives box of lean canvas. Switch trigger maybe under problem box of lean canvas. Desired outcome maybe under uvp box of lean canvas,
The idea of prioritizing causality over demographics in customer segmentation is spot on.
It encourages a more strategic approach to targeting the right audience.
Amazing video, such high quality
Right? Super clear and solid
Happy to see you sharing content on YT again and YT’s algorithm recognizing my interest again. Switching events, interesting take. I’ll dive into this for us.
Absolutely agree! Staying focused on long-term goals is key to sustained success.
This makes total sense . Switching triggers are needs and pain point driven. I always imagine that if a group of people, regardless of demographics share a common need and desired outcome, they will instantly bond. That's your traget audience.
Seeing this just in time. I just participated in a webinar on developing personas.
Great stuff. It's like testing browser capability rather than version - Bayes keeps coming back.
Very smart and insightful
Brilliant video, thank you!
oh awesome it's make sense
I don’t remember the switching trigger concept from the book. I will have to take another look. 👍
@@dinogane It’s in the 3rd edition that came out 18 months ago.
@@AshMauryaAha! Thanks
Thx Ash for this on ICP.
Below is my understanding of icp link with lean canvas.
Chosen solution maybe under existing alternatives box of lean canvas.
Switch trigger maybe under problem box of lean canvas.
Desired outcome maybe under uvp box of lean canvas,
@@chanrex5109As switching trigger is an attribute of ICP or early adopters, I prefer putting it there.
Thanks 👍
Good video