Learning How To Scale Two Unicorns From Jason Cohen

Jason Cohen, the mind behind WP Engine which hosts 2.5% of the world's top domains, reveals how he bootstrapped his company to billions and outsmarted tech giants like Google Cloud.
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Question - Would you rather chose bootstrapping over venture capital?
⏰Timecodes ⏰
00:00 - Introduction and Background
10:09 - Embracing Optionality in Business Strategies
31:18 - Operating Like a Public Company
45:16 - Continuous Customer Development
55:02 - Creating a Company Culture for Personal Growth
01:03:34 - Hiring and Accountability in Management
01:14:50 - Finding a Niche in the AI Landscape

[@jasonsierra]

Wow this is crazy, I literally just found Jason Cohen on twitter and subscribed to his email and now I bump into this! AMAZING

[@El_Diablo_12]

0:00 basics of bootstrapping
19:30 the power of getting an annual payment
22:50 raise at reasonable valuations
30:45 operate like the kind of company that’ll be bought
32:20 first company took 6 years and was sold for single digit millions
35:00 Jason didn’t do customer development in his first company
37:40 how to think about customer development
38:40 what’s happening on the day that they wake up and want a product like yours?

[@leadgenjay]

Jason's insights on bootstrapping are spot on. Remember that customer feedback loops are crucial; engage early adopters as co-creators to refine your product beyond initial assumptions.