sometimes, it hurts more than it benefits the channel if you have a million subs and only 1,000 of them are active when you post a video, then the algorithm would be thinking your video sucks and won't recommend it to new people
Upload time isn't really a factor these days since MOST views come from browsing. RUclips will find your audience for you, regardless if you upload when they are active. It will show it to them when they are online. If you're a channel that specializes in something that benefits from search results, unless it's a relevant topic (like news), the upload time doesn't really matter either.
This is usually the case for older channels, particular gaming ones, where the fanbase have moved on or just simply aren't interested anymore and go on to make a new RUclips account leaving their old subscribed to you.
@@EVILBUNNY28 YEah this is especially true in the argument against subscriber count mattering. If you have an old channel, you naturally collect a lot of dead accounts subscribed to you. Unless you continue to innovate on RUclips, and bring in new viewers / slow the bleeding of old subscribers leaving, you're gonna get to a point where RUclips will stop recommending your videos because a vast group of your subscribers aren't watching which is telling RUclips they aren't interested in your content. If your subscribers aren't interested, RUclips thinks it's bad content and won't recommend it to new people. In short, the most important metric to the game is retention. If you can keep old viewers engaged somewhat equally with new ones, you're just gonna grow. That's the simple facts. If you have good titles/thumbnails but bad retention, you end up hurting yourself in the long run because you turn off new potential subscribers. RUclips is a fucking video game, and some people really hate it or don't engage with it because it compromises "their vision". Creators should make what they want, but they have an obligation to themselves if they want to succeed on this platform, to also make content others want to watch. I would argue, only a VERY tiny percentage of creators are able to see a path, where they can BOTH make what they want, and make what people want to see. It's just a lot of optimization and compromise.
The problem is that people think the algorithm is good at figuring out what you like but that's wrong. The algorithm is only good at finding if you had a momentary interest in 1 thing and then repeat this over again. I love diversity in things I see and learn. Algorithms fail me all the time. Continuously, those system keep showing stuff I had a novelty interest for like a second but not they think that my life is all about this. but it's not and I get tired. Left to my own device I learn and discover so much more interesting thing. Algorithms so far are only glorified echo chamber makers.
The algorithm isn't here to serve your interests. It's here to serve Google's interest. Basic evidence: why would RUclips recommend videos that I've already watched?
@@mastpo Except...it DOES recommend videos you have previously watched! It even puts a "Watch Again" label on them! I am confused as to what you tried to say there, Google gets money as long as the user watches videos; to do that, you need the user to find the recommendations interesting.
I work at a PR agency and I am so sharing this. This is also my first comment in years, which feels like a great meta way of saying I love your work (and that I'm gonna go subscribe to the full episodes and watch more than a few videos)
The TikTok algorithm is extreme. It got me hooked better than anything else I’ve ever tried in my life. It was scary af I would spend 6 hours straight just scrolling. I had to delete it, if RUclips adopted a similar algorithm I will be fucked yet again lol
I only watch RUclips videos from my subscriptions, I don't use any other page on the site. I might click a video that is in the suggested sidebar, but if I don't know the creator then it has to be a really worthwhile looking video.
Personally I've watched youtubers for over a year and not missed a single video without subscribing, the recommended page just knows, even now im watching multiple reaction series without being subbed to them
Doing some research and something that struck me around 7:35 was the point about engagement with subscribers. Subs only lose meaning when the subscriber audience isn’t engaged! I just talked to a business owner the other day about the importance of a subscriber-to-view ratio.
Browsing is such a huge part of traffic now, you don't need people to subscribe to you to find you every time you upload. Simply watching one video of yours is enough for RUclips to throw in a couple of more of your videos in their home page. Most of my subscribers (not this channel, I run a larger one) are returning, my main issue is capturing more people without losing the people I already have. Subscriber count, I feel becomes more relevant to you the larger you are as you give off the aura of quality uploads, when you have that large subscriber number, it feels like a community certification almost, "this place uploads content worth your time".
I started a Channel in 2020 and started uploading ( low quality ) Videos weekly. By my 10th video i hit 1.450.000 Views pretty randomly. It was pretty much my worst video.. On the one hand im grateful becouse i passed my goal of 1k subscribers in a matter of months but about 2 years later i wish it didn't happen, at least not this video, becouse now i got many ''dead subscribers'' and the people who watch that video most likely think that all my videos are like that ( which they aren't, I improved the quality of my videos and im proud of what I do )
I... Hardly watch videos from my subscriber page, and rather watch videos from my homepage which seems to have a perfect blend of videos from subscribers I engage with regularly and... Content I watch regularly but am not subscribed to. So I agree that the subscriber count maybe doesn't mean as much as it used to, and rather good content is more important. In the case of Colin and Samir. Through my engagement in their content, I was watching their videos for a good while, and it was being served to me via the home page for a good while before I actually subscribed. I.e. I was watching and being presented with their content without being subscribed for a while, purely from the algorithm.
I feel +95% of people use the home/recommended page and not the subscribe page. Just whenever I notice people in public on the subway or bus scrolling through RUclips, they're ALWAYS on the home page and never on the subscribe page. And I'm not stalking them or anything, haha. I just have a fascination sometimes what appears on other people's feed compared to mine.
There’s been times when I clicked on a video of some random channel I never watched or had any interest watching and YT kept recommending me those channels until I manually clicked on ‘Don’t Recommend Channel’. I love YT but they go real hard. I’m subscribed to at least a dozen channels and I forget 90% of them at a given time until I rotate creators to watch.
I mostly browse my home these days, but occasionally go to the sub box because the subbed creators are the ones I really want to know what they're up to. The algorithm suggest lots of good stuff, but I also want to be able to manually define what channels I want to keep up to date with.
About ticktock / RUclips comparisons, there’s none to be played. RUclips has grown far from seconds of entertainment to be the source you go for updated news, information on anything you can possibly imagine. Subscribing to an RUclips channel is a lot about trusting the source and seeing it constantly on your feed. Ticktock seems random all the time. They are not to be compared on any level. Regarding subscriptions, it may be helpful for creators not counting on subscriptions for algorithms but for users it will be always nice to be able to subscribe to a channel that is your game.
I think RUclips should substitute or rather add an average views counter to channels. It may be more meaningful to have, say, 5million average views appear on a profile header than 5million subscribers which in most cases does not mean your views are close to that value. Subscriber count just means you, the creator, were able to convince people to click the button and not necessarily watch your videos.
on the subject of how youtube suggests stuff, I didn't know I was not subscribed to this channel, because after I watched the first time it just kept showing up as suggestions and I just kept watching so I thought I WAS subscribed.
Wanted to leave a comment after the point @4.40 personally I feel that on TikTok you swipe to a video and you see the video and you can start deciding if you want to watch this video right away, on youtube, if you don´t have ad blocker, you will get an ad (which recently has been a 15 sec google ad) and then you usually get some intro and then the video starts, so if that video is not interesting you have already spent so long just getting to the content of the video. (Edit: and no matter how good my internet connection is it usually takes at least a second, usually more than 1, before a video starts playing, while tiktok can queue them up)
Actually having too many subscribers can also be a bad thing in terms of partnerships as a lot of smaller startups have a range, or a maximum subscriber count above which they know they won't be able to afford a partnership. But yeah, that number is being used for a lot of things, a price-range calculator for ad agencies - definitely.
Boris brecha and the fact that psychedelic trance techno/edm is the future of humanity. I never understood the enthusiasm of hippies toward the psychedelic music especially trance/edm until i listened to it while on acid. That music is like a cosmic wave man. Its universal, non stop, without any lyrics, something even aliens could connect to. Gravity boris brecha and Goa trance on acid changed the way I perceive music and its importance on us as a species
How do you decide what to watch? I go directly to the subscription page, and if youtube takes that away I will make a hand written list of channels to check on a daily basis.
Although it’ll probably be a long time if ever that companies look at views the way this video talks about I give props to the channels getting more views than the amount of subs they have. My tech channel The Xiryrus Man only has 94 yet some of vids do waaaay more than that. It shows that quality matters and that person is great at getting their vids into the algorithm. Marques spoke about focusing on making great content versus flooding the market and perhaps that’s something RUclips needs to focus more on.
11:11 Thing is, like you were saying, what use is a subscription in determining a user's interest if subscriptions don't translate to engagement. If the platform can use watch time and other engagement metrics that are 'more accurate', it just goes back to the same point. It's moreso just useful for young platforms with an unsophisticated algorithm, and for brand new users of the platform. Idk just spitballing
I personally hate Tick-tok because my experience has always been ranchy I never encourage anyone to go there but RUclips is on another level...ppl who subscribed to Tick-tok in my mind are not ppl who are looking to improve themselves... RUclips on the other hand suits people who do not want to be mindless..for me it's like apples learning..I learn incredible amounts from RUclips. Can any comment on what Learning value on Tick-tok. There is no network apart from School or tertiary education that compares to RUclips...what does Tick-tok compare to???
I think you're right about advertisers still looking at sub counts. Greg Benson hasn't been posting on RUclips since the algorithm change & RUclips stopped monetizing comedy and pranks, the only time he makes a video for youtube now is if he gets a sponsor, and he's gotten a few sponsors. the only way he could possibly have gotten sponsors is if they didn't notice that he's not making videos anymore, which means they're looking at other metrics such as sub counts or views and to be fair he says his videos still get views, he just doesn't get paid for them, which is BS. I get that they wanted to demonetize pranks to discourage the malicious ones, but he made a lot of videos that weren't pranks.
The main difference between using both those platforms is, I use TikTok while sitting on the toilet, and use RUclips when I wanna watch something that I actively wanna watch. Not necessarily what the feed wants me to what (which is rarely the case)
My RUclips feeds mostly suggest me from my subscribed channels (sometime old videos like 9-10 years). Either video from subscribed channels or topic - something related to what I recently keep searching like : border crisis or Samsung S22. I love this, make me instantly want to check it! (Like this video came in my feed)
It can be an unhealthy number to focus on versus video watch time. Subscribers are just a label. I had success running giveaways on my Twitch channel, but they led to empty numbers that ended up just demotivating me.
I think that a feed with only content from the channels you want would be the only possible workaround. But I don't like the idea. Plus, the algorithm doesn't quite work for me. It doesn't know what I ACTUALLY want to watch.
I don't know if it's a glitch or intended but I don't get notifications for youtube shorts but I do find shorts from channels I am subscribed to more often in my youtube shorts recommended
I have the real time playlist Chrome extension. I go to my subscriber page scroll through adding all the videos I want to watch, so then I have a pull-out list to click my next video and when it is empty I go back to my subscriber list.
It seems like TikTok's shorter form made it easier to teach their algorithm, since they could be 'riskier' with suggestions with less risk, if that makes sense
yes. more music coverage. but please make sure you cover amazing artist on the cusp not just big stars. Easier to type that than to do it. Support rising creators and give them a leg up and a boost.
I once dealt with influencer a long time ago, way before TikTok was a thing. For RUclips, we figured it would be best to compare their views on recent videos to subscriber ratio and not just look at subscribers alone. We also guess that channels with less frequent uploads but higher view count and higher view to subscriber would be more "influential" than vice versa. That's the general guideline, personally, it feels more like praying.
With RUclips Shorts, i wonder how many of the views are unique views. Considering they're short videos and easy to watch, there gotta be some replay value.
Am I the only person who routinely chooses a video to watch from my subscriptions feed? Like I don’t watch all the videos from all the channels I subscribe to, but I almost always watch some videos from my subs.
you know youtube shorts is a great way for creator to start out and then create a fan base from that... because i remember Bentist is a youtuber/tiktoker and he started off with shorts and then he got a huge bump up in subscribers... then after that he starting shouting out his other channels and shouting out his other chanells from there on he was high flying
Okay, I've a completely different question here. Share your thoughts if you find it interesting. At about 5 minute in the video you load a RUclips page and it takes like 9 to 10 seconds to load. And I presume that being a tech channel that uploads in 4k, you must have a high speed internet of at least 100 megabits/second. So, my question is does that much speed doesn't matter when loading web pages ? Or there is something I'm missing here. Good day.
it's true that subs are not that important and a lot of channels with millions subs have less engagement than their subs number, but a big factor of that is the RUclips notification system. like it doesn't work. why would you separate the subs button and then the notification button and not to mention even when a user activate the notification button still there are some notification problems.
We are the A B test. When we create videos, RUclips wants to know how effective it will be. I never thought of subscribers as a way for RUclips to vet your videos. Solid take 👍
The Subscriber count is for ego. That's why some people hide it. I'd rather have a channel with 5,000 dedicated Subscribers (Community) and 1billion views (Monetization) than 500,000,000 Subscribers and 1,000 views. This is why I don't listen to big RUclipsrs because they don't understand what it takes today. They've all had 8-10 years to build a channel. That's not a strategy. TikTok is AMAZING for attention and building a following.
Nowadays we have to look at views vs likes. 100k views with only 1k likes? No bueno. That's negative feedback. RUclips should have never taken the dislike button away.
The Short work with the Algorithm BUT the videos are a bit different, if your subscribed to certain content creators RUclips will actually stamp videos "they think" you should watch and not really what you watch... Most of the content creators I enjoy dont pop up as much as people I'm not even subscribed too..... For example I watch alot of "blk people" for the lack of better phrase content... No matter what I watch DJ VLAD AND THE BREAKFAST CLUB are going to pop up 100% of the time and I have to type in the content creators I like.
Tiktok has the highest ratio of people viewing that are unsubscribed. RUclips tried this and push up the numbers but I'm assuming it didn't work with long-form content. So depending on the content you make I believe the subscribed to unsubscribed ratio differs. This was why so many creators saw 90%+ unsubscribed for awhile and now it's down closer to 75%.
Short answer = Barely. Less shorter answer = It's a false vanity metric. Longer answer = Algorithm is king. Subscribers have a tiny effect on algorithm. But marketing agencies are dumb and just look at subscriber counts. At least, these were the conclusions I drew from their discussion.
7:22 (and others) - Hey, could you just move your camera to the right by, like, half an inch, so the table edges line up with the panels in the middle of the screen? Thanks so much. :)
Subscriber counts are about potential you have this count, and it measures how many views you may get. Thats all 182 k subs here with 54k in views. At least on RUclips that is.
Algorithm is not really that great. Most of the time i used another account on my social media (Instagram & RUclips) just to get a new things in their "explore" feature. It's irony, because this feature should be the place that we discover new stuff, but sadly they showing nearly the "same" type of content.
Personally, subscribing doesn't work to me because I barely subscribe to anyone. I only subscribe to channels that I will most likely watch all their videos like for example an NBA game highlights channel. Aside from that, I rely mostly with recommendations and searching (which have been stupid)
the algorithm has no clue what you like to watch, what you're watching and what you enjoy watching. most of the time it's trying to force feed you vomit because you accidentally watched some completely irrelevant video at some point in the past 2 weeks and now it thinks that's all you'd be watching.
If you guys can really Touch your audience and they subscribe, you can look to the Horizon and know that you are Doing It Right all Around The World. That's right. I stayed until the very end of the video.
I wouldn't trust anything that Ezra Cooperstein says. If anyone remembers RoosterTeeth, he's the guy who drove that company into the ground in the space of like a few years. This dude knows nothing about doing business in this space.
I have seen channels that have at least 10,000 subscribers that get views similar to my channel and that blows my mind because I would have thought a channel of that size would be getting more views
Not algorithm. Recommender system. Please. Science. Marques, can you call it by its correct name; A Recommender System, not ‘THE AlGaRyThEm’ they’re all using a collection of machine learning algorithms and it’s a whole sub field of data/computer science. The term is menacing to too many people, but when you’re able to read up on R-S’s and learn more about how they work will hopefully result in fewer inane conversations and perhaps alleviate most peoples concerns about TikTok/YT premiums intrucivity with usage data.
It will disappear if/ when the usual suspects decide that is traumatizing for them to see counts. So it depends how the creators that Susan Diane Wojcicki and her team give priority are doing in terms of subs.
sometimes, it hurts more than it benefits the channel
if you have a million subs and only 1,000 of them are active when you post a video, then the algorithm would be thinking your video sucks and won't recommend it to new people
People will find the video if they are actively looking for that specific type of video, the algorithm doesn't have to recommend it to them
Upload time isn't really a factor these days since MOST views come from browsing. RUclips will find your audience for you, regardless if you upload when they are active. It will show it to them when they are online. If you're a channel that specializes in something that benefits from search results, unless it's a relevant topic (like news), the upload time doesn't really matter either.
This is usually the case for older channels, particular gaming ones, where the fanbase have moved on or just simply aren't interested anymore and go on to make a new RUclips account leaving their old subscribed to you.
@@EVILBUNNY28 YEah this is especially true in the argument against subscriber count mattering. If you have an old channel, you naturally collect a lot of dead accounts subscribed to you. Unless you continue to innovate on RUclips, and bring in new viewers / slow the bleeding of old subscribers leaving, you're gonna get to a point where RUclips will stop recommending your videos because a vast group of your subscribers aren't watching which is telling RUclips they aren't interested in your content. If your subscribers aren't interested, RUclips thinks it's bad content and won't recommend it to new people.
In short, the most important metric to the game is retention. If you can keep old viewers engaged somewhat equally with new ones, you're just gonna grow. That's the simple facts. If you have good titles/thumbnails but bad retention, you end up hurting yourself in the long run because you turn off new potential subscribers. RUclips is a fucking video game, and some people really hate it or don't engage with it because it compromises "their vision". Creators should make what they want, but they have an obligation to themselves if they want to succeed on this platform, to also make content others want to watch. I would argue, only a VERY tiny percentage of creators are able to see a path, where they can BOTH make what they want, and make what people want to see. It's just a lot of optimization and compromise.
@@venator7889 what to do when they don't actually search the terms you put on the title and search words?
The problem is that people think the algorithm is good at figuring out what you like but that's wrong. The algorithm is only good at finding if you had a momentary interest in 1 thing and then repeat this over again.
I love diversity in things I see and learn. Algorithms fail me all the time. Continuously, those system keep showing stuff I had a novelty interest for like a second but not they think that my life is all about this. but it's not and I get tired. Left to my own device I learn and discover so much more interesting thing. Algorithms so far are only glorified echo chamber makers.
factual
Yes!!
The algorithm isn't here to serve your interests. It's here to serve Google's interest.
Basic evidence: why would RUclips recommend videos that I've already watched?
@@mastpo Except...it DOES recommend videos you have previously watched! It even puts a "Watch Again" label on them! I am confused as to what you tried to say there, Google gets money as long as the user watches videos; to do that, you need the user to find the recommendations interesting.
@@emenesu
Re-read my comment. Agreed that you're confused.
I work at a PR agency and I am so sharing this. This is also my first comment in years, which feels like a great meta way of saying I love your work (and that I'm gonna go subscribe to the full episodes and watch more than a few videos)
Stop saying bullshit to get attention 👎
@@antoineb7002 damn right!
The TikTok algorithm is extreme. It got me hooked better than anything else I’ve ever tried in my life. It was scary af I would spend 6 hours straight just scrolling. I had to delete it, if RUclips adopted a similar algorithm I will be fucked yet again lol
stay safe cabron!
Welcome to chinananana
That's really how social media operate in China too. Everything is so extreme.
9:28 I have the exact same experience with shorts, typically they'd have a flat line for 4 days and then RUclips will add them to the algorithm
Hi Mr. Chippy!
i feel like subscribing is more like saying "i like this content, I will watch your videos regularly (each time you post)"
I only watch RUclips videos from my subscriptions, I don't use any other page on the site. I might click a video that is in the suggested sidebar, but if I don't know the creator then it has to be a really worthwhile looking video.
Personally I've watched youtubers for over a year and not missed a single video without subscribing, the recommended page just knows, even now im watching multiple reaction series without being subbed to them
Doing some research and something that struck me around 7:35 was the point about engagement with subscribers. Subs only lose meaning when the subscriber audience isn’t engaged! I just talked to a business owner the other day about the importance of a subscriber-to-view ratio.
SUPER INTERESTING. Thank you for talking about this, especially the part where you compare the "fake tiktok boost" vs. real stats.
And yeah, Id be super keen to hear you talk about music! I discovered so many tracks & artists by looking up the songs from the MKBHD Channel
Browsing is such a huge part of traffic now, you don't need people to subscribe to you to find you every time you upload. Simply watching one video of yours is enough for RUclips to throw in a couple of more of your videos in their home page. Most of my subscribers (not this channel, I run a larger one) are returning, my main issue is capturing more people without losing the people I already have. Subscriber count, I feel becomes more relevant to you the larger you are as you give off the aura of quality uploads, when you have that large subscriber number, it feels like a community certification almost, "this place uploads content worth your time".
RUclips in 2050: We are removing videos from our site. We want to give relevant info to our audience
I started a Channel in 2020 and started uploading ( low quality ) Videos weekly. By my 10th video i hit 1.450.000 Views pretty randomly. It was pretty much my worst video.. On the one hand im grateful becouse i passed my goal of 1k subscribers in a matter of months but about 2 years later i wish it didn't happen, at least not this video, becouse now i got many ''dead subscribers'' and the people who watch that video most likely think that all my videos are like that ( which they aren't, I improved the quality of my videos and im proud of what I do )
With companies I’ve worked with the first thing they talk to me about is average views per video
I... Hardly watch videos from my subscriber page, and rather watch videos from my homepage which seems to have a perfect blend of videos from subscribers I engage with regularly and... Content I watch regularly but am not subscribed to. So I agree that the subscriber count maybe doesn't mean as much as it used to, and rather good content is more important. In the case of Colin and Samir. Through my engagement in their content, I was watching their videos for a good while, and it was being served to me via the home page for a good while before I actually subscribed. I.e. I was watching and being presented with their content without being subscribed for a while, purely from the algorithm.
i never use my homepage and get all my videos from my sub page.
i used to use my sub page but now i use the recommended. glad i’m not the only one
This is me...
I feel +95% of people use the home/recommended page and not the subscribe page.
Just whenever I notice people in public on the subway or bus scrolling through RUclips, they're ALWAYS on the home page and never on the subscribe page.
And I'm not stalking them or anything, haha. I just have a fascination sometimes what appears on other people's feed compared to mine.
There’s been times when I clicked on a video of some random channel I never watched or had any interest watching and YT kept recommending me those channels until I manually clicked on ‘Don’t Recommend Channel’. I love YT but they go real hard. I’m subscribed to at least a dozen channels and I forget 90% of them at a given time until I rotate creators to watch.
Crap, I recently started my RUclips Channel and I talk about music in a comedic way- its friggin hard to get subs in this day and age.
I mostly browse my home these days, but occasionally go to the sub box because the subbed creators are the ones I really want to know what they're up to. The algorithm suggest lots of good stuff, but I also want to be able to manually define what channels I want to keep up to date with.
The longer form does make serving content higher risk. Great point, Marques
About ticktock / RUclips comparisons, there’s none to be played. RUclips has grown far from seconds of entertainment to be the source you go for updated news, information on anything you can possibly imagine. Subscribing to an RUclips channel is a lot about trusting the source and seeing it constantly on your feed. Ticktock seems random all the time. They are not to be compared on any level. Regarding subscriptions, it may be helpful for creators not counting on subscriptions for algorithms but for users it will be always nice to be able to subscribe to a channel that is your game.
Plus, tiktok is cringe
I think RUclips should substitute or rather add an average views counter to channels. It may be more meaningful to have, say, 5million average views appear on a profile header than 5million subscribers which in most cases does not mean your views are close to that value. Subscriber count just means you, the creator, were able to convince people to click the button and not necessarily watch your videos.
I like this idea! This reminds me of Pinterest’s monthly views which is valued higher than followers.
on the subject of how youtube suggests stuff, I didn't know I was not subscribed to this channel, because after I watched the first time it just kept showing up as suggestions and I just kept watching so I thought I WAS subscribed.
I actually just enjoy just watching these causal discussions.
Wanted to leave a comment after the point @4.40 personally I feel that on TikTok you swipe to a video and you see the video and you can start deciding if you want to watch this video right away, on youtube, if you don´t have ad blocker, you will get an ad (which recently has been a 15 sec google ad) and then you usually get some intro and then the video starts, so if that video is not interesting you have already spent so long just getting to the content of the video.
(Edit: and no matter how good my internet connection is it usually takes at least a second, usually more than 1, before a video starts playing, while tiktok can queue them up)
A huge competition between social medias, on limited time to give information can be a tremendous effect on people's attention span.
Actually having too many subscribers can also be a bad thing in terms of partnerships as a lot of smaller startups have a range, or a maximum subscriber count above which they know they won't be able to afford a partnership. But yeah, that number is being used for a lot of things, a price-range calculator for ad agencies - definitely.
Boris brecha and the fact that psychedelic trance techno/edm is the future of humanity. I never understood the enthusiasm of hippies toward the psychedelic music especially trance/edm until i listened to it while on acid. That music is like a cosmic wave man. Its universal, non stop, without any lyrics, something even aliens could connect to.
Gravity boris brecha and Goa trance on acid changed the way I perceive music and its importance on us as a species
How do you decide what to watch? I go directly to the subscription page, and if youtube takes that away I will make a hand written list of channels to check on a daily basis.
Although it’ll probably be a long time if ever that companies look at views the way this video talks about I give props to the channels getting more views than the amount of subs they have. My tech channel The Xiryrus Man only has 94 yet some of vids do waaaay more than that. It shows that quality matters and that person is great at getting their vids into the algorithm. Marques spoke about focusing on making great content versus flooding the market and perhaps that’s something RUclips needs to focus more on.
11:11 Thing is, like you were saying, what use is a subscription in determining a user's interest if subscriptions don't translate to engagement. If the platform can use watch time and other engagement metrics that are 'more accurate', it just goes back to the same point. It's moreso just useful for young platforms with an unsophisticated algorithm, and for brand new users of the platform. Idk just spitballing
That's your cool shirt from your "Please Twitter, we need an edit button" video from 1000 years ago! 🤓
I personally hate Tick-tok because my experience has always been ranchy I never encourage anyone to go there but RUclips is on another level...ppl who subscribed to Tick-tok in my mind are not ppl who are looking to improve themselves... RUclips on the other hand suits people who do not want to be mindless..for me it's like apples learning..I learn incredible amounts from RUclips. Can any comment on what Learning value on Tick-tok. There is no network apart from School or tertiary education that compares to RUclips...what does Tick-tok compare to???
Likes on a video are useful, and subscribing is basically a way of 'liking' a channel.
I think you're right about advertisers still looking at sub counts. Greg Benson hasn't been posting on RUclips since the algorithm change & RUclips stopped monetizing comedy and pranks, the only time he makes a video for youtube now is if he gets a sponsor, and he's gotten a few sponsors. the only way he could possibly have gotten sponsors is if they didn't notice that he's not making videos anymore, which means they're looking at other metrics such as sub counts or views and to be fair he says his videos still get views, he just doesn't get paid for them, which is BS. I get that they wanted to demonetize pranks to discourage the malicious ones, but he made a lot of videos that weren't pranks.
If I could give this video 2 thumbs up I would. Love learning about the platforms and algorithms.
No joke, before I watched this I was thinking to ask MKBHD if we can submit music for his/ the team’s consideration. Yeah more music talk please.
The main difference between using both those platforms is, I use TikTok while sitting on the toilet, and use RUclips when I wanna watch something that I actively wanna watch.
Not necessarily what the feed wants me to what (which is rarely the case)
My RUclips feeds mostly suggest me from my subscribed channels (sometime old videos like 9-10 years). Either video from subscribed channels or topic - something related to what I recently keep searching like : border crisis or Samsung S22.
I love this, make me instantly want to check it! (Like this video came in my feed)
It can be an unhealthy number to focus on versus video watch time. Subscribers are just a label. I had success running giveaways on my Twitch channel, but they led to empty numbers that ended up just demotivating me.
I think that a feed with only content from the channels you want would be the only possible workaround. But I don't like the idea.
Plus, the algorithm doesn't quite work for me. It doesn't know what I ACTUALLY want to watch.
I don't know if it's a glitch or intended but I don't get notifications for youtube shorts but I do find shorts from channels I am subscribed to more often in my youtube shorts recommended
I have the real time playlist Chrome extension. I go to my subscriber page scroll through adding all the videos I want to watch, so then I have a pull-out list to click my next video and when it is empty I go back to my subscriber list.
Thoughts on a separate RUclips Shorts app. Wouldn't it be better to have a standalone app, rather than a feature in the main app?
IGTV was dead on arrival because it was a separate app, so that's a no no
It seems like TikTok's shorter form made it easier to teach their algorithm, since they could be 'riskier' with suggestions with less risk, if that makes sense
yes. more music coverage. but please make sure you cover amazing artist on the cusp not just big stars. Easier to type that than to do it. Support rising creators and give them a leg up and a boost.
i'm actually enjoying waveform clips channel just as much as MKBHD main channel. i love both though.
I once dealt with influencer a long time ago, way before TikTok was a thing. For RUclips, we figured it would be best to compare their views on recent videos to subscriber ratio and not just look at subscribers alone. We also guess that channels with less frequent uploads but higher view count and higher view to subscriber would be more "influential" than vice versa. That's the general guideline, personally, it feels more like praying.
I'd like music. As long as you guys talk about headphones and speakers too.
Yes they matter. Didn’t even need to watch the entire thing still going to though
Yeah but not as much
Enjoyed that ending bit !
With RUclips Shorts, i wonder how many of the views are unique views. Considering they're short videos and easy to watch, there gotta be some replay value.
I see you with that No Dunks Podcast at 5:15 👀👀
Am I the only person who routinely chooses a video to watch from my subscriptions feed? Like I don’t watch all the videos from all the channels I subscribe to, but I almost always watch some videos from my subs.
i click on tiktok to kill time. I watch youtube to enjoy something i like watching. i’m sure there’s many people out there like me.
YES MUSIC
you know youtube shorts is a great way for creator to start out and then create a fan base from that...
because i remember Bentist is a youtuber/tiktoker and he started off with shorts and then he got a huge bump up in subscribers... then after that he starting shouting out his other channels and shouting out his other chanells from there on he was high flying
Can we talk about the bad battery life in the S22 series? Seems only fair since you guys bashed the Pixel 6 series.
Okay, I've a completely different question here. Share your thoughts if you find it interesting. At about 5 minute in the video you load a RUclips page and it takes like 9 to 10 seconds to load. And I presume that being a tech channel that uploads in 4k, you must have a high speed internet of at least 100 megabits/second. So, my question is does that much speed doesn't matter when loading web pages ? Or there is something I'm missing here. Good day.
Laughing at the end of this 🤣
The times that I still used my subscribtions was back when Ytitty and ApeCrime were still a thing in germany. Thats been some time now ^^
Would love to see some music content!
it's true that subs are not that important and a lot of channels with millions subs have less engagement than their subs number, but a big factor of that is the RUclips notification system. like it doesn't work. why would you separate the subs button and then the notification button and not to mention even when a user activate the notification button still there are some notification problems.
We are the A B test. When we create videos, RUclips wants to know how effective it will be. I never thought of subscribers as a way for RUclips to vet your videos.
Solid take 👍
PewDiePie has won the subscriber race
If I can't have my subscriber page and with that easily see all videos I want to see in one page I'll probably stop using youtube.
The Subscriber count is for ego. That's why some people hide it. I'd rather have a channel with 5,000 dedicated Subscribers (Community) and 1billion views (Monetization) than 500,000,000 Subscribers and 1,000 views. This is why I don't listen to big RUclipsrs because they don't understand what it takes today. They've all had 8-10 years to build a channel. That's not a strategy. TikTok is AMAZING for attention and building a following.
Nowadays we have to look at views vs likes. 100k views with only 1k likes? No bueno. That's negative feedback. RUclips should have never taken the dislike button away.
The Short work with the Algorithm BUT the videos are a bit different, if your subscribed to certain content creators RUclips will actually stamp videos "they think" you should watch and not really what you watch... Most of the content creators I enjoy dont pop up as much as people I'm not even subscribed too..... For example I watch alot of "blk people" for the lack of better phrase content... No matter what I watch DJ VLAD AND THE BREAKFAST CLUB are going to pop up 100% of the time and I have to type in the content creators I like.
Beyoncé of google plus? umm .. Micheal Jordan of google plus .. James Bond .. lol .. not Beyoncé 🙄
Tiktok has the highest ratio of people viewing that are unsubscribed. RUclips tried this and push up the numbers but I'm assuming it didn't work with long-form content. So depending on the content you make I believe the subscribed to unsubscribed ratio differs. This was why so many creators saw 90%+ unsubscribed for awhile and now it's down closer to 75%.
Short answer = Barely.
Less shorter answer = It's a false vanity metric.
Longer answer = Algorithm is king. Subscribers have a tiny effect on algorithm. But marketing agencies are dumb and just look at subscriber counts.
At least, these were the conclusions I drew from their discussion.
7:22 (and others) - Hey, could you just move your camera to the right by, like, half an inch, so the table edges line up with the panels in the middle of the screen? Thanks so much. :)
Yes, more music content!
Andrew looks like Mark Zuckerberg but sounds like Marques so I always get confused XD
I would like to hear from you on the music topic
I would like to hear from you on the music topic
Subscriber counts are about potential you have this count, and it measures how many views you may get. Thats all 182 k subs here with 54k in views. At least on RUclips that is.
How much hours watched on tick tock vs RUclips in an hour?
Just wondering, did not everyone download the chrome adon that gives ou back the dislike count?
Algorithm is not really that great. Most of the time i used another account on my social media (Instagram & RUclips) just to get a new things in their "explore" feature. It's irony, because this feature should be the place that we discover new stuff, but sadly they showing nearly the "same" type of content.
Not necessarily interested in music, but maybe the tech behind it?
Personally, subscribing doesn't work to me because I barely subscribe to anyone.
I only subscribe to channels that I will most likely watch all their videos like for example an NBA game highlights channel.
Aside from that, I rely mostly with recommendations and searching (which have been stupid)
Please tell me the ending was surprising!
the algorithm has no clue what you like to watch, what you're watching and what you enjoy watching. most of the time it's trying to force feed you vomit because you accidentally watched some completely irrelevant video at some point in the past 2 weeks and now it thinks that's all you'd be watching.
I have watched all Technology for Year's why all the Negativity lately.? Keep up the Wonderful job Guys.Thanks Deb ?
what kind of laptop is Andrew uses?
If you guys can really Touch your audience and they subscribe, you can look to the Horizon and know that you are Doing It Right all Around The World.
That's right. I stayed until the very end of the video.
I wouldn't trust anything that Ezra Cooperstein says. If anyone remembers RoosterTeeth, he's the guy who drove that company into the ground in the space of like a few years. This dude knows nothing about doing business in this space.
I have seen channels that have at least 10,000 subscribers that get views similar to my channel and that blows my mind because I would have thought a channel of that size would be getting more views
Not algorithm. Recommender system. Please. Science.
Marques, can you call it by its correct name; A Recommender System, not ‘THE AlGaRyThEm’ they’re all using a collection of machine learning algorithms and it’s a whole sub field of data/computer science. The term is menacing to too many people, but when you’re able to read up on R-S’s and learn more about how they work will hopefully result in fewer inane conversations and perhaps alleviate most peoples concerns about TikTok/YT premiums intrucivity with usage data.
Sad that subscribers means nothing anymore it sure helps if the number is big and you got a channel without strike or anything wrong in channel
Audio is too sharp.. It hurts my ears 😪😪 please soften it little bit
I think views are more important than subs
A perfect example is smosh who has 25 million subs yet they now average less than half a million-
Why are you ignoring the situation in the world?
This is a tech channel beytach 😑😑😑😑
Open RUclips, click on something, get 15 sec unskippable ad, get disgusted instantly, close RUclips without watching anything.
Go buy yt premium then
lol at the end
Hi yes more music please. We like music.
lit ep.
It will disappear if/ when the usual suspects decide that is traumatizing for them to see counts. So it depends how the creators that Susan Diane Wojcicki and her team give priority are doing in terms of subs.
They all matter nowonder we all seek engagement from you guys