I think right now authentic content is important now, many people are tired of consuming the same thing over and over again, originality and being yourself is what’s most important.
YEaaaah I feel this has always been the way. The quick hit dopamine short form ~4-6 sec was a fad and has already fatigued most viewers. Originality and authenticity will always prevail!
Super well said bro. I think all the content creators are course correcting a bit back to the longform content that feels more authentic. It’s hard because the algorithm still rewards those super short videos but I’m going to try and keep the long game in mind. This was a great breakdown and vid!
I agree 1000%. The reason I loved the Vlog era of YT was that connection with the creator. Feeling like I was apart of their day to day lives was awesome. Sure the short form storm was fun but I am excited to get back to the slower, longer and deeper videos.
Yeah I think we’re shifting back to the middle of the balance with short form getting reach and long form is the building connection with people and creators. I think it’s dope how things are changing
Love this! I 100% agree. I think for my brain, and I am sure I am not alone in this over the last few years felt overstimulated, and overworked, that's just from a consuming standpoint. Now, honestly I'm tired of it. I want us as a culture of creators to slow down, tell stories with purpose and just breath for a second, I know that's my goal this year and I am really excited to see what unfolds.
This is good stuff man. I've always leaned more toward long-form content, so I'm happy to see it moving back toward the middle a bit. Espeically with new features on YT where you can use a Short to direct attention to an associated long-form vid, I think using the vertical stuff to generate awareness and then using the long-form stuff to build relationships is the winning combo.
Anyone trying to build a sustainable business doing content creation, whether it be a personal brand or a brand, they needs do long-form content to build that relationship with their audience or brands. For the last 3 years, I've been doing short-form content and now I'm finding myself coming back to doing long-form because like you said it builds a stronger connection with the audience.
Love your take on this. I enjoy long form much more. Especially because of the detail that goes into it. But it’s all about connecting and getting to spend more time with people who are intentionally showing their character and vulnerabilities. Simply it’s just more Human and easier to keep up with. Thanks for having us! 🔥
I feel like creators are just going back to how they started which has all been inspired by RUclips. Continue creating what makes you feel good and that’s sustainable. Love seeing your growth and success boss 💯
As a “consumer” “subscriber” feel that RUclips and content like this is my preferred to watch. Although I do think the short form vertical lowers the barrier to entry and is easier to learn to create.
I do and have seen the shift heppening for a while now! For me it went all the way back to 2019/2020. Analyzing youtube growing up there have and always are "Phases" EX: 1) OG's, 2) 2013 Careers, 3) Vine Era, 4) Mass Advertisement + TV, and 5) Mr.Beast/business. Every era has lasted its while, but i've been wondering "what is era 6?" and is the MRB era over yet? has it overstayed its welcome? I am excited for what the future holds and how I'll add my piece to it someday. Anyways Love from Chicagoland, I'd love to come support at an event or photo/video walk 2024!
I’m actually excited to see this shift across the board with longform content. Something that I can simply enjoy and not feel like I’m going to have a seizure every 10 seconds.
The shift is still moving towards short form content from what I see. I think it will circle back around to long form content eventually but not yet. But again it depends on the type of content. Educational videos are longer by nature. Entertainment videos are quick. I personally look at short form content as advertising or commercials for my brand.
funny you speak on this. Tiktok brought more value to video. Most people didn't understand video and didn't feel the reason to dump alot of money into one video that gets posted on one platform. Shortform vertical allowed everyday people to see the value in bring a videographer onto their team etc. Now that the phase has leveled out you see people wanting long form content again. Someone that enjoyed that learned how to story tell longform i saw myself like you said adjusting trying to make shortform to be seen. Now in 2024 you just record long form have the AI Reframe throw subs on it and pump out your longform, break it down and just pump it out into sections to get exposure on certain parts of the video. People coming in, at 2020 as videographers going to struggle cause creating longform isn't easy and is harder to turn around unless you a professional. You will see people shifting back to longform while the shortform acts as a hook to real them in. In a world going towards negativity people going to be looking for that real in content creation. If you can harness that you will be special. People need to learn to story tell. It was easy in 2020, 2021, and 22 to post a highquality 10 sec clip with a trending sound now you gotta get creative. Good luck the best will rise people that don't adjust won't get the reach like they use to.
Ofc we are all tired of this short content ! The storytelling is so limited, the cosy talk, the lack of authenticity. Everything is so fast, and all those trend... its frustrating for all the creator who like slow paced content. And i dont even talk about the Vertical format vs 16:9. So this feeling of shifting, is definitely something i will support.
I used to watch RUclips a lot, then started to watch tiktok in late 2020 until now and my attention span is so short now when I hop over to RUclips. But lately I’ve been feeling burnt from short from content and I’m back to watching longer videos on RUclips from creators I used to watch before 2020 and new creators I’ve found on tik tok. And I agree with all the comments here. Being authentic is key. A lot of the same content over and over gets boring so when someone’s being different they seem to stick out more
I agree with all points you were aiming to shed some light on! I relate to this pov just bc it’s always been my ideal work flow. Evenly working on both long and short form content but long form has always meant more to me as a creator.
JHawk’s been authentic from Day 1 - one of many things I appreciate and admire about your channel. While authenticity seems to come naturally to you, maybe offer a “how to” class for those of us that it doesn’t?!
Great video and 💯 agree. Also, attention spam is getting worst with fast-paced short form videos. Going back to engaging with the creators and appreciating the hard work that takes to make content is what I want in my feed. Thanks for sharing!
Absolutely have been noticing a slower pace from content creators and I've enjoyed it a lot. A good balance of short/long form from you and others have been great
lough is the perfect example imo :) i hate short form content cause it's 90% ads. those chill long form videos just give your brain way more chills and don,t put it in such a hectic mood and fomo state
🔥🔥 As always. People do look for a connection with the creator through their video. So even taking a breath in the video, revealing something about your life or maybe even sharing a laugh in the video can help the audience connect which is what will keep them coming back.
I think short form content can introduce you to new creators but I much prefer long form content. I think people want meaningful connection and that comes across way more authentically in long form, vlog style content.
I am looking to start you tube and been putting it off for a year. I have just recorded a few videos in exactly the style you described and hope to upload them soon.
I think it’s exciting you’re talking about this. Long form content is just better if you’re wanting to feel connected with a creator. Especially if you find yourself giving them a lot of your time and attention. Really prefer this style of content anyway.
Ever since short form I LOVED long form and the connection it made with me and my favourite content creators It was hard for me to adjust making and consuming short form but I did I can see a shift and I’m quite happy long form is making a comeback on apps
idk how it effects the channel to have both shorts and long form, I see some channels that split up long form and clips something about the algo messes up when u have both on the same channel? would be a interesting test.
I also think long form and more raw content is starting to be a trend. Yes you need good audio and lighting. But I see people leaving in maybe some mistakes or being more themselves and not having to put on a front or fake personality for their videos. This is allowing people to really relate and actual build almost a friendship with their favourite creators.
I have definitely noticed a shift. There seems to be some space for low-budget creators like myself to build an audience, however small. On TikTok there was space for a hobbyist like myself to build a modest (50k) following, and a small (600) following on my story account on RUclips. Growth on RUclips does still depend on making higher quality videos, both in production quality and quality of content. I am hoping that as my editing skills grow along with my ability to create more engaging content, that I will be able to grow my account even more.
Well said, you nailed it!! Hope you bring out the long content on youtube!! Huge fan of the day in the life! Sony meet up was 🔥!! Keep up the great work 🔥
I think content creators like yourself and others who have the fan base and followers/subscribers.. once you hit your peek, you start getting sponsors and really making money from being a creator, I feel some should start mentoring and bringing other people behind you all up,, a lot of creators forget about the people behind them. There’s a lot of up and coming creators that need support from the ones that’s out here doing it now. Those who figured out the algorithm, teach the next ones so we can keep the creator game on lock.. I never see that in this community. All I see if creators trying to to charge others for the skill set.
Drop a comment if you see a shift happening with content! 👇
I agree it's time for real art and creativity too be seen🔥🔥🔥
I'm loving the vlogs -longer form content from the creators!! I see that all fast clips videos all starting to look almost identical 😂
It’s tight to experiment w/ all forms & challenge the story telling / potential of building that emotional connection.
I think right now authentic content is important now, many people are tired of consuming the same thing over and over again, originality and being yourself is what’s most important.
Truth bro!!
YEaaaah I feel this has always been the way. The quick hit dopamine short form ~4-6 sec was a fad and has already fatigued most viewers. Originality and authenticity will always prevail!
Super well said bro. I think all the content creators are course correcting a bit back to the longform content that feels more authentic. It’s hard because the algorithm still rewards those super short videos but I’m going to try and keep the long game in mind. This was a great breakdown and vid!
I agree 100%! Keep doing ur thing too bro
I agree 1000%. The reason I loved the Vlog era of YT was that connection with the creator. Feeling like I was apart of their day to day lives was awesome. Sure the short form storm was fun but I am excited to get back to the slower, longer and deeper videos.
Well said! Agree br
Yeah I think we’re shifting back to the middle of the balance with short form getting reach and long form is the building connection with people and creators. I think it’s dope how things are changing
Completely agree!
Spot on man, I never have been a fan of the go go go over edited, glad its getting a little chilled.
Truth bro!!
Love this! I 100% agree. I think for my brain, and I am sure I am not alone in this over the last few years felt overstimulated, and overworked, that's just from a consuming standpoint. Now, honestly I'm tired of it. I want us as a culture of creators to slow down, tell stories with purpose and just breath for a second, I know that's my goal this year and I am really excited to see what unfolds.
Couldn’t agree more!
Definitely sense a shift happening. Excited for everybody to find their own flow, voices, and self expression.
Couldn’t agree more!
This is good stuff man. I've always leaned more toward long-form content, so I'm happy to see it moving back toward the middle a bit. Espeically with new features on YT where you can use a Short to direct attention to an associated long-form vid, I think using the vertical stuff to generate awareness and then using the long-form stuff to build relationships is the winning combo.
Appreciate it! Truth
Anyone trying to build a sustainable business doing content creation, whether it be a personal brand or a brand, they needs do long-form content to build that relationship with their audience or brands. For the last 3 years, I've been doing short-form content and now I'm finding myself coming back to doing long-form because like you said it builds a stronger connection with the audience.
Agreed!
Love your take on this. I enjoy long form much more. Especially because of the detail that goes into it. But it’s all about connecting and getting to spend more time with people who are intentionally showing their character and vulnerabilities. Simply it’s just more Human and easier to keep up with. Thanks for having us! 🔥
Appreciate you! 🙏🏻
@@JHawk absolutely brother! Gotta elevate the chitown talent. Even our adopted Ohioans 😁
For every fad that comes and goes, there has been one constant. RUclips. Longer form storytelling will never truly die.
Truth!!
I love your channel because it's different. There is no copy and paste.
Salute and be blessed
Means a ton! Appreciate you. 🙏🏻
I feel like creators are just going back to how they started which has all been inspired by RUclips.
Continue creating what makes you feel good and that’s sustainable.
Love seeing your growth and success boss 💯
Appreciate it bro!
Hit the nail on the head with this one 💯
My man
As a “consumer” “subscriber” feel that RUclips and content like this is my preferred to watch. Although I do think the short form vertical lowers the barrier to entry and is easier to learn to create.
Agreed!
I do and have seen the shift heppening for a while now! For me it went all the way back to 2019/2020. Analyzing youtube growing up there have and always are "Phases" EX: 1) OG's, 2) 2013 Careers, 3) Vine Era, 4) Mass Advertisement + TV, and 5) Mr.Beast/business. Every era has lasted its while, but i've been wondering "what is era 6?" and is the MRB era over yet? has it overstayed its welcome? I am excited for what the future holds and how I'll add my piece to it someday.
Anyways Love from Chicagoland, I'd love to come support at an event or photo/video walk 2024!
Appreciate you a ton! Love the insight
I’m actually excited to see this shift across the board with longform content. Something that I can simply enjoy and not feel like I’m going to have a seizure every 10 seconds.
Haha right
The short form feels more generic, longer form feels more personal and harder to replicate.
Def can be!
The shift is still moving towards short form content from what I see. I think it will circle back around to long form content eventually but not yet. But again it depends on the type of content. Educational videos are longer by nature. Entertainment videos are quick. I personally look at short form content as advertising or commercials for my brand.
Def can depend!
I watched this whole video! Keep producing this type of videos
Means a ton! Thank you
I've been using the space bar to 2x the longer stuff... especially the boring parts I've heard over and over and over...
funny you speak on this. Tiktok brought more value to video. Most people didn't understand video and didn't feel the reason to dump alot of money into one video that gets posted on one platform. Shortform vertical allowed everyday people to see the value in bring a videographer onto their team etc. Now that the phase has leveled out you see people wanting long form content again. Someone that enjoyed that learned how to story tell longform i saw myself like you said adjusting trying to make shortform to be seen. Now in 2024 you just record long form have the AI Reframe throw subs on it and pump out your longform, break it down and just pump it out into sections to get exposure on certain parts of the video. People coming in, at 2020 as videographers going to struggle cause creating longform isn't easy and is harder to turn around unless you a professional. You will see people shifting back to longform while the shortform acts as a hook to real them in. In a world going towards negativity people going to be looking for that real in content creation. If you can harness that you will be special. People need to learn to story tell. It was easy in 2020, 2021, and 22 to post a highquality 10 sec clip with a trending sound now you gotta get creative. Good luck the best will rise people that don't adjust won't get the reach like they use to.
Ofc we are all tired of this short content ! The storytelling is so limited, the cosy talk, the lack of authenticity. Everything is so fast, and all those trend... its frustrating for all the creator who like slow paced content. And i dont even talk about the Vertical format vs 16:9. So this feeling of shifting, is definitely something i will support.
I used to watch RUclips a lot, then started to watch tiktok in late 2020 until now and my attention span is so short now when I hop over to RUclips. But lately I’ve been feeling burnt from short from content and I’m back to watching longer videos on RUclips from creators I used to watch before 2020 and new creators I’ve found on tik tok.
And I agree with all the comments here. Being authentic is key. A lot of the same content over and over gets boring so when someone’s being different they seem to stick out more
Couldn't agree more! You nailed it bro.
🙏🏻🙏🏻🙏🏻
I agree with all points you were aiming to shed some light on! I relate to this pov just bc it’s always been my ideal work flow. Evenly working on both long and short form content but long form has always meant more to me as a creator.
Short form burn is so real right now
Great insights brotha 👏🏼
My GUY
JHawk’s been authentic from Day 1 - one of many things I appreciate and admire about your channel. While authenticity seems to come naturally to you, maybe offer a “how to” class for those of us that it doesn’t?!
Thank you!!
Great video and 💯 agree. Also, attention spam is getting worst with fast-paced short form videos. Going back to engaging with the creators and appreciating the hard work that takes to make content is what I want in my feed. Thanks for sharing!
Couldn't agree more
I def think short form content hit its peak. although it is still very present. I do feel long form content is making its way back now.
100%n
Absolutely have been noticing a slower pace from content creators and I've enjoyed it a lot. A good balance of short/long form from you and others have been great
Completely agree!
lough is the perfect example imo :) i hate short form content cause it's 90% ads. those chill long form videos just give your brain way more chills and don,t put it in such a hectic mood and fomo state
Lough is def doing it right!
🔥🔥 As always. People do look for a connection with the creator through their video. So even taking a breath in the video, revealing something about your life or maybe even sharing a laugh in the video can help the audience connect which is what will keep them coming back.
Well said!
I think short form content can introduce you to new creators but I much prefer long form content. I think people want meaningful connection and that comes across way more authentically in long form, vlog style content.
Truth!
I am looking to start you tube and been putting it off for a year. I have just recorded a few videos in exactly the style you described and hope to upload them soon.
You can do it!
There is a shift for sure, happy to see it. Tired of the fast phased editing style. For me personally i like the slow phased content a lot more!
Yeah I agree!
I think it’s exciting you’re talking about this. Long form content is just better if you’re wanting to feel connected with a creator. Especially if you find yourself giving them a lot of your time and attention. Really prefer this style of content anyway.
So true!
Ever since short form I LOVED long form and the connection it made with me and my favourite content creators
It was hard for me to adjust making and consuming short form but I did
I can see a shift and I’m quite happy long form is making a comeback on apps
Totally agree!
Definitely see that shift happening. It's part of the reason I even feel comfortable shifting my focus back to RUclips.
Feel this!
idk how it effects the channel to have both shorts and long form, I see some channels that split up long form and clips something about the algo messes up when u have both on the same channel? would be a interesting test.
Either way there are people that swear by it. Try it out and see what works!
Enjoying the experimental season right now we’re seeing with all creators
Amen bro!
I also think long form and more raw content is starting to be a trend. Yes you need good audio and lighting. But I see people leaving in maybe some mistakes or being more themselves and not having to put on a front or fake personality for their videos. This is allowing people to really relate and actual build almost a friendship with their favourite creators.
Truth!!
Don’t have to hold those 🎤 like that at all they are super responsive clip it to your collar
Surprisingly enough I can hold them if I want. Crazy!
So true
🤞🏻
AGREEEE 100%
🙏🏻🙏🏻🙏🏻🙏🏻
The only thing lost I feel about is how we haven't done a video together yet.
Hahaha we gotta bro!
Nailed this one bro! Would much rather digest content that gives more into the creator than just fast pace transitions for 5 seconds
Same man!
yooooooo
Ayeeee
I have definitely noticed a shift. There seems to be some space for low-budget creators like myself to build an audience, however small. On TikTok there was space for a hobbyist like myself to build a modest (50k) following, and a small (600) following on my story account on RUclips. Growth on RUclips does still depend on making higher quality videos, both in production quality and quality of content. I am hoping that as my editing skills grow along with my ability to create more engaging content, that I will be able to grow my account even more.
People have channels with millions of subs only using their iPhone to film. I’d have to disagree! Bring value and anything can win
@@JHawkYou’re right, I shouldn’t blame my gear. I’m just not making videos that provide value or interest. I need to try something different.
Well said, you nailed it!! Hope you bring out the long content on youtube!! Huge fan of the day in the life! Sony meet up was 🔥!! Keep up the great work 🔥
That's the plan!
Thank you!
thas becus i love too look your youtube videos
🙏🏻🙏🏻🙏🏻
You are re-inspiring me to make content
🙏🏻🙏🏻🙏🏻
Love learning from yall
Thank you!!
Def love slower paced content
Same here
Quality take man keep it up
Appreciate you!
I totally agree with this!
🙏🏻🙏🏻🙏🏻
Big fan of this video!
Thanks brother!
I think content creators like yourself and others who have the fan base and followers/subscribers.. once you hit your peek, you start getting sponsors and really making money from being a creator, I feel some should start mentoring and bringing other people behind you all up,, a lot of creators forget about the people behind them. There’s a lot of up and coming creators that need support from the ones that’s out here doing it now. Those who figured out the algorithm, teach the next ones so we can keep the creator game on lock.. I never see that in this community. All I see if creators trying to to charge others for the skill set.
I hear your points!
Well said, J! 🙌
🙏🏻🙏🏻🙏🏻🙏🏻
LETS RUN IT!
🚀🚀🚀
Adapting is the name of the game. A perfect example is Blackberry they didn't want to adapt and got left behind.
Truth!!