How to create a media kit that sells (w/ Broadstreet)

Kenny Katzgrau and Annette Batson led a workshop on creating effective media kits for local news organizations. They emphasized the importance of understanding the business and personal problems of potential advertisers to effectively sell ad space. Katzgrau also discussed the importance of including the seven P's in a media kit, focusing on the people, place, purpose, and partners.
Katzgrau discussed the CPMs for display advertising and emphasized the importance of understanding pricing for agencies and local businesses. He provided examples of pricing for different ad units and explained the concept of CPM to the audience. He also discussed the importance of simplicity, uniqueness, and specificity in pricing and packaging sponsor content. He emphasized the need to avoid offering discounts and to ensure that the product is difficult to compare elsewhere.
Katzgrau and Batson also discussed the strategy for creating a media kit, deciding to include separate pages in one kit and leaving out the money amounts. They emphasized the importance of simplicity and understanding, and the need to focus on the core essence of the business in the media kit.
CHAPTERS:
- Building a media kit for entrepreneurs. 0:07
- Creating effective media kits for local advertisers. 3:10
- Creating effective media kits for local businesses. 8:35
- Creating a user-friendly media kit for small businesses. 15:10
- Creating effective media kits for digital publications. 18:17
- Partnerships and advertising for a local news platform. 24:55
- Advertising strategies and pain points. 27:21
- Marketing strategies and unique selling points. 33:37
- Advertising pricing and packaging strategies. 38:57
- Creating a media kit for a local media outlet. 42:22
- Creating media kits for local news businesses. 47:58
- Advertising strategies for niche publications. 50:36
- Advertising and media kit design. 56:33
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Video edited by Joe Amditis: / jsamditis