You're the best Media Buying Strategist I found online. Real process, no fluffs, no theories, Actual results. Best of luck, dear. Being in the industry too for 5+ years, I'm learning a lot from you!
Dara, you're the best media buying teacher that I've found online. Id love to know what YT channels/podcasts are you following to in order to sharpen your sord when it comes to media buying. I think that would make for a great quick video too 🙂
several questions 1) how do you battle with the fact that FB in 80% of the cases favors just 1 ad and barely spends on other variations? 2) when iterating do you often find out that the ad with a new iteration outperforms the original (cause the original usually is almost always the winner considering it already gathered a lot of social proof which often seems like a more decisive factor for people to buy than the new headline)? 3) in which order do you iterate parts of the creative - is it, etc. hook first, then headline, then copy...
Third time watching this vid and I pick up something new each time. Amazing job Dara! I appreciate you dropping these value bombs...can you create a video showing us the inside of your core scaling campaign?
Q: once you've validated a good performing creative in the testing campaign and adset, do you dupe it in it's OWN adset in your main prospecting campaign or do you dupe it into an already running adset in the main campaign?
I LOVE YOUR VIDEOS. I just have one really BIG questions. How do you battle with the fact that in 80% of the cases, Meta favors just 1 or 2 ads and barely spends on the other creative variations? If you could answer this, that would be amazing.
Thanks Dara for another great video. I noticed that you are using a Attribution window of 1 Day Click for conversion campaigns. Is it better than 7 Day Click 1 Day View?
Just want to say THANK YOU DARA for putting these SUPER HELPFUL contents out! Every sentence is literally GOLD! I have learned so much!!! I wish I have discovered your channel earlier so that I won't waste so much FB ads money !! T_T
Youre literally the best! So if you find two or three winners, would you put the three creatives all into one ad set in the main prospecting campaign? or keep them seperate?
Hey Dara, very interesting strategy! Mostly when I run test campaigns, in each ad set there is a creative who gets +90% of spend. So, I wonder how you manage to test ads that don't get traffic?
That is your best performing ad in that ad set then. If FB is pushing most of the budget to only a few ads, or only one, it's because those have the best chances of performing well.
Hi Dara, thank you for the video. I noticed you don't do Dynamic Creative Ads. My question is how do you deal with Learning Limited? Do you have a "Next Steps" when an ad goes into LL? Appreciate any insight. Thanks!
Hi Dara, thank you for this video, very informative as always! Whenever you have time I would love to see a video about dripping in the new creatives into the core campaigns :) Keep it up!
Happy to see you back, and thanks for sharing your “simple” approach to creative testing! Even my FB rep suggests more “advanced strategies” that we never get around to implementing. Will give it a try this coming week! Hope you are well👋
In another video you mentioned a spreadsheet you use to track information about audience testing and creative testing. Could you create a video to show what that looks like, what metrics you are tracking and what they are telling you about the ads? That is the part I have the most trouble with, understanding the numbers Facebook spits out.
Love the video! Quick question though: If you put 6 ads in each testing adset what happens if Facebook allocates spend towards a certain iteration? Won't that not allow each iteration to get a sufficient amount of spend to be tested properly? Or, do you take Facebook's allocation of spend towards that iteration as a signal to tell you the one that's getting all the spend is the best out of the 6?
Facebook's main goal is ultimately to keep ppl on the platform for as long as possible. That means that the algorithm has to show ppl what they like to keep them engaged. The way I understand it works is that Facebook shows all of your ads to initial test groups. It then promotes certain ads which are getting clicks/ conversions to other test groups and leaves behind the loser ads. So in short, Yes - Facebook does give an equal chance to every available ad but chooses to focus spend on the ones with potential. Just like in life...
Often times I will turn off the ads its pushing heavily to see the others' results with the same test ad spend on it. I think she mentions something similar in the video
Great vid dara! Could you make a vid on the core prospecting campaign and what kind of adsets you use there and how you go about managing that campaign? Thanks a lot :)
Hi Dara, hope you’re doing great! I was just confused about something. Each time you find a winning ad and push it into the scaling campaign, wouldn’t you run the risk of resetting the learnings of that particular ad set? Or does each new winner get a new ad set? 🤔 and once a cbo campaign has 3-5 ad sets, would you create a new one for new winners? For example: in your testing campaign you have tests running for Product A and product B, so would you scale the winners of each in different new campaigns like scaling campaign A and scaling campaign B? And if so, every time you found a winner for A, would you push that into the same ad set in scaling campaign A or new ad set? And once the 3-5 limit is hit, would there be another scaling campaign A? Sorry about such a long question
Hey Dara quick q, so if non of the creatives are winner in broad targeting? what's the next step? getting more creatives made and test more? or just believe that the product itself is not a winner?
Hi Dara! I really love watching your videos. I just want to get your insight, is it better to look at CPC compared to Unique outbound CTR? Since CPC is already the actual cost. Because sometimes we get high CTR but also high CPMS and vice versa. So even if the Outbound CTr is high, the CPC could still be expensive as well. Just want to know your thoughts on this. Thanks!
Wow, really great video Dara! Quick question, how can I add those secondary metrics to my ad acct such as "video hook" and "video hold" ? I checked all my columns and they're def not available in my ads manager tabs.
Hi Dara! Here Horacio from Chile ( yes, you also have fans at the extreme south of the world!). So question: How can i evenly distribute the spend of 3-4 ads? I know FB choose the one that is performing better and spend almost every penny in that one, but i just dont want people to get boared watching the same ad and also want them to see the 3-4 different products i have. Thanks for all your help and advice i´ve been really learning and applying all your stuff!
Hey, nice video! About the testing. Ive a CPA of 51 = for 7 Days 50 Conversion i spend 362€ daily per adset. How do you continue if you see after just ONE DAY = no sales?
Great video Dara! This is pretty similar to my testing strategy. Quick question... Have you tried running very different net new videos in one adset? So several different concepts in one testing adset to see which one hits? And then start focusing on iterative testing in another adset for the winner? This is generally how I do it. I also run a lot of these tests dynamically (usually up to 4 videos) with control copy.
What i've been struggling with is the 3 campaign rule. Ideally, you want to have one retargeting campaign, one prospecting campaign (with the structure you mentioned, we got that, and it's great) and one campaign for testing. What i can't figure out is, what about testing audiences? I know creative testing is the main focus. But isn't it desirable to eventually have more working audiences (LLA's, interest stacks etc)? But drip feeding audiences is not possible in a matured CBO. So that would mean you'd get more campaigns eventually, and then you basically lose the simplicity that fb likes. (talking about a $20k a month budget ad account here)
Amazing content as always! May I ask what kind of retargeting audiences you have been using in this post iOS 14 world? When the update dropped we focused more on Social Engagers as opposed to ATC based audiences, thus reducing the quality of users. I would be really interested in what has been working for you.
Hi Dara! thank you so much for creating such a great video! i'll definitely test this out. I am confused about one thing though. We have a large catalog of books which appeal to different audiences and sometimes when a new book launches or an author wants a campaign, we want to focus on that. So let's say we do our testing in the prospecting campaign with ABO, would you launch a new Prospecting core campaign for each product range/type? for example, we ran creative tests for history books and novels separately in the ABO testing campaign and found winning creatives. Would we have to create separate campaigns for each category if we want to scale both? and same with retargeting? or would it be better to run DPAs in such a case? thank you so much once again! if you get the chance, please do make a video about the best structure for promoting various product types/ranges. Thanks!!
Hey Dara, If we keep the audiences & ad sets same, and create multiple ad sets with multiple ads inside it to isolate & test the ad creatives, wouldn't this create audience overlap? We will be bidding against ourselves & increase the costs? Since we are keeping same audiences & ad sets? Wouldn't it be better to just keep testing in the same ad set so that audience overlap doens't take place? (Also since testing is done on ABO campaign & not CBO campaign)
Thank you Dara for your content. It’s been really insightful! I have one question / video idea if you think it’s worth it. I’ve heard of accounts being banned left and right when people dropship. I am launching an ecommerce business (not dropshipping) but wanted to know the safest way protect against account bans. I have an llc and will verify domain and business. I will use Facebook BM. Could you explain how to set up multiple ad accounts on one BM to run ads for a business? This will ensure the pixel data is stored on the BM level correct? Meaning if an ad account is banned you don’t lose your data. Also is logging in from different IP addresses risky? I’ve heard of people being band by doing that. Can you run ads and manage them with traveling? Thank you so much!
LOVED this video (and all of them like always). Thank you so much 💕 I don’t know if you mentioned it, but do you simply drop the creatives in the scaling campaign “ just like that”, you don’t create a new campaign right? You just add the new one in the active campaign and let Facebook try this new creative you are giving him?
Hey Dara! Amazing video with all the details Quick Question - When we are running creative test on a broad audience, we are creating new ad sets for individual creatives with same audience. So we will be competing with ourselves, right? Cost will automatically increase. What's your view on this?
Wow this is paid course material right here.🤯. This is so helpful, thanks! I have a question, so if the core campaigns is where we do audience testing, do we use CBO or ABO for that? I think you’ve told us in the past to always use CBO for scaling, so how does that work? Thanks again!
Hey Dara, i have a question - when i run my test campaign - after 1 week facebook ads enters to Learning Limited status- is it ok ? or it can make bad performance, what should i do ?
What do you do if there is a specific ad that FB is allocating majority of its spend to, at a decent performance. But there are others in the variations that have more promising indicators (allbeit on much lower spend). Do you turn off the 'best ad', do you duplicate and remove the variation that gets all the spend, etc.?
Gold Dara🏄♀️ one question: if you are running this set-up for a retail ecomm with men and womens shoes&clothing. How are you grouping the main scaling campaigns? Do you take all the winners into one ‘womens’ campaign (as in the video) or do you group and divide them after sku/aov/brand etc? Thanks💪
Great question, and it really depends brand to brand. Some apparel brands get great results on DPAs for example, so that's how we scale often SKUs. Other times we divide them by ad sets and use ABO. What you'll find, however, is that not all SKUs and collections scale as effectively on paid ads, so you really have to test and figure out what works for you.
Hi Dara! In your prospecting campaign, are you including broad in there as well, with your top performing ads in that ad set? Or just testing other audiences? mofu, LAL, interest
Hey Dara, love the content. Just got a couple of questions about your scaling prospecting campaign containing all your winning creative. Do you have any broad audiences in this campaign as well? And, assuming you’re using CBO for this campaign, are you sticking with Lowest Cost for scaling or going the bid cap/cost cap route?
Hi Christian! Yes, we do tend to include a broad audience in the core scaling campaign as well. Sometimes we use CBO... sometimes it's ABO. And depending on how volatile the results are, we will opt for either lowest cost or a bid cap. Really just all about testing what works best for the account!
I have two paid media job interviews coming up . I would love your Prospective on how I can discuss Reach with a £5000 budget a day. what would you advise for tracking Facebook or UTM parameters on GA? Any advice would be much appreciated. Raphael
Soo interesting re the Creative testing campaigns sometimes producing better results than the scaling campaigns. Does this worry you that you haven't in fact picked the best creatives for scaling? And if the business is relying on the testing campaign, what happens when a bunch of tests just don't work out?
I saw that you sepperated your ToFo campaign into "creative testing" and "audience testing" in another video. In that video you were creating the creative test with Dynamic Creative, but why do you do that? You won't be getting the data from which creatives are performing well, and there you can't really scale them in the audience testing ToFu. Are you still creating your ad structure this way, or have that changed? I would love to see a new video on how you would set up an ecommerce ToFu, MoFu, MiFu campaign - AND also how you name your different tests in those campaigns
Hey Dara, nice video. I seem to learn new strategies everytime I visit your channel. Would you consider creating a course. It seems we would truly benefit from your mastery .
Another really great video. Thank you so much for this content Dara, amazing value here! Interested to hear the strategy for new brands spending $5k-$10k/m.
Thanks for sharing the strategies for FREE. You could be charging us hundreds of dollars for the information you're sharing with us and it would still be a win-win. 😁
May be a silly question if I turn off a campigns and done with it can I delete it to keep ad manager clean or will it delete that data and affect on going adsets?
I would highly suggest NOT deleting anything because then you would be deleting all the data. I would simply use filters so that everything looks cleaner.
How do you maintain your Fb account so that it wont get disabled? Even though how carefully we follow the Ads policy, Facebook always tend to disable our ads. Please help me. Any insight will be greatly appreciated
Hey Dara, do you use Adobe Premiere Pro? If you do, I would like to SHARE with you some presets like zoom in and out, optimized for videos like yours where you talk to a camera, ready to just plug and play in the cut! They are awesome for audience retention and you need less than 2 minutes to and them in your edition! Just tell me where I can share it with you and I'll do it :) It's the least I can do after all this value in your channel!
Hi Dara! Great video and hope you see this. Couldn't you do creative testing at an AD level and interests testing at an AD SET level? So imagine 2 ad sets. 1 is for broad, 1 is for interest targeting. But both AD SETS have 3-6 creative copies at the AD level. Of course the 3-6 are identical in both campaigns. Would love to hear what you think of this. Thanks!
It touched me to see that sign on the left "ميدان التحرير", All the love from Egypt!
You're the best Media Buying Strategist I found online. Real process, no fluffs, no theories, Actual results.
Best of luck, dear. Being in the industry too for 5+ years, I'm learning a lot from you!
Dara, you're the best media buying teacher that I've found online. Id love to know what YT channels/podcasts are you following to in order to sharpen your sord when it comes to media buying. I think that would make for a great quick video too 🙂
I would also like to know
Same
several questions
1) how do you battle with the fact that FB in 80% of the cases favors just 1 ad and barely spends on other variations?
2) when iterating do you often find out that the ad with a new iteration outperforms the original (cause the original usually is almost always the winner considering it already gathered a lot of social proof which often seems like a more decisive factor for people to buy than the new headline)?
3) in which order do you iterate parts of the creative - is it, etc. hook first, then headline, then copy...
I would love to see answers to these questions as well. Especially#1. Thanks for the great video!
still no answer???
Third time watching this vid and I pick up something new each time. Amazing job Dara!
I appreciate you dropping these value bombs...can you create a video showing us the inside of your core scaling campaign?
This is easily the best video I’ve ever watched on this and I can’t thank you enough for putting this together. Amazing stuff!!!
Q: once you've validated a good performing creative in the testing campaign and adset, do you dupe it in it's OWN adset in your main prospecting campaign or do you dupe it into an already running adset in the main campaign?
This question needs answering
Up
Up
i hope she answers this. :)
Up please :)
I love the little blue squared note which behide you , written in arabic language ( Medan EL Tahrir ) ❤
I lived in egypt for two years!
@@DaraDenney now i understand why the arabic blue squared ميدان التحرير is being behind u .. we love you Dara 🙏❤️
Thanks!
please make a video on how you'd set up a new brand, that doesn't have any audience yet. The budget should go 100% into conversions campaigns?
Great to see what to look at. But I didn’t hear what the numbers should be (KPIs).
Great stuff
Thank you!
Hi Dara. Love your videos. Have any of your recommendations changed since this video was produced?
I LOVE YOUR VIDEOS. I just have one really BIG questions. How do you battle with the fact that in 80% of the cases, Meta favors just 1 or 2 ads and barely spends on the other creative variations? If you could answer this, that would be amazing.
great content! been watching different tutorials and your channel is the best, proving helpful and detailed information!!
I never seen a cute girl like you teaching facebook ads and you have some deep knowledge about fb ads, which comes after geeting experienced ❤
Thanks Dara for another great video. I noticed that you are using a Attribution window of 1 Day Click for conversion campaigns. Is it better than 7 Day Click 1 Day View?
I noticed that too, I thought that looked suspicious 🤨
Hey Dara, that was my question as well. Why do you use 1-day click attribution window for all the campaigns?
Same question
Just want to say THANK YOU DARA for putting these SUPER HELPFUL contents out! Every sentence is literally GOLD! I have learned so much!!! I wish I have discovered your channel earlier so that I won't waste so much FB ads money !! T_T
Thank you for this video! Great help.
Youre literally the best! So if you find two or three winners, would you put the three creatives all into one ad set in the main prospecting campaign? or keep them seperate?
Hello Dara, thank you for the video...
When testing creatives, which is better, to use Dynamic ad creatives, or static ads?
Thank you
Hey Dara, what formula do you use to create the Video Hold rate? From 14:44 in your video. Great video!
Hey Dara, very interesting strategy! Mostly when I run test campaigns, in each ad set there is a creative who gets +90% of spend. So, I wonder how you manage to test ads that don't get traffic?
did you ever find out a solution to this, I'm struggling with the same issue.
That is your best performing ad in that ad set then. If FB is pushing most of the budget to only a few ads, or only one, it's because those have the best chances of performing well.
Hi Dara, thank you for the video. I noticed you don't do Dynamic Creative Ads. My question is how do you deal with Learning Limited? Do you have a "Next Steps" when an ad goes into LL? Appreciate any insight. Thanks!
Hi Dara, thank you for this video, very informative as always! Whenever you have time I would love to see a video about dripping in the new creatives into the core campaigns :) Keep it up!
Happy to see you back, and thanks for sharing your “simple” approach to creative testing! Even my FB rep suggests more “advanced strategies” that we never get around to implementing. Will give it a try this coming week!
Hope you are well👋
thank you
In another video you mentioned a spreadsheet you use to track information about audience testing and creative testing. Could you create a video to show what that looks like, what metrics you are tracking and what they are telling you about the ads? That is the part I have the most trouble with, understanding the numbers Facebook spits out.
Love the video! Quick question though:
If you put 6 ads in each testing adset what happens if Facebook allocates spend towards a certain iteration? Won't that not allow each iteration to get a sufficient amount of spend to be tested properly?
Or, do you take Facebook's allocation of spend towards that iteration as a signal to tell you the one that's getting all the spend is the best out of the 6?
Facebook's main goal is ultimately to keep ppl on the platform for as long as possible. That means that the algorithm has to show ppl what they like to keep them engaged.
The way I understand it works is that Facebook shows all of your ads to initial test groups. It then promotes certain ads which are getting clicks/ conversions to other test groups and leaves behind the loser ads.
So in short, Yes - Facebook does give an equal chance to every available ad but chooses to focus spend on the ones with potential. Just like in life...
Often times I will turn off the ads its pushing heavily to see the others' results with the same test ad spend on it. I think she mentions something similar in the video
@@yourenotmartin You got it :)
@@investinyourself8775 Yep, I also do that! Just to make sure.
Great vid dara! Could you make a vid on the core prospecting campaign and what kind of adsets you use there and how you go about managing that campaign? Thanks a lot :)
Hi Dara, hope you’re doing great! I was just confused about something. Each time you find a winning ad and push it into the scaling campaign, wouldn’t you run the risk of resetting the learnings of that particular ad set? Or does each new winner get a new ad set? 🤔 and once a cbo campaign has 3-5 ad sets, would you create a new one for new winners?
For example: in your testing campaign you have tests running for Product A and product B, so would you scale the winners of each in different new campaigns like scaling campaign A and scaling campaign B? And if so, every time you found a winner for A, would you push that into the same ad set in scaling campaign A or new ad set? And once the 3-5 limit is hit, would there be another scaling campaign A?
Sorry about such a long question
Hey Dara! Great video! I wonder how would you approach creative and audience testing for new accounts with less than 3K/month
Thanks Dara! And love the Arabic sign in the background ;)
Hey Dara quick q, so if non of the creatives are winner in broad targeting? what's the next step? getting more creatives made and test more? or just believe that the product itself is not a winner?
Thanks a lot great video
This is great insight. What is the way tot test out low budget accounts?
Thank you so much Dara for the information
You are so welcome!
The goat is back!!
You truly on fire. love it! Keep ON and thank you for so much value!
I appreciate that!
Hi Dara! I really love watching your videos. I just want to get your insight, is it better to look at CPC compared to Unique outbound CTR? Since CPC is already the actual cost. Because sometimes we get high CTR but also high CPMS and vice versa. So even if the Outbound CTr is high, the CPC could still be expensive as well. Just want to know your thoughts on this. Thanks!
I love you, this is what I was searching for
Dara, how do you prevent the testing campaign from competing with the core prospecting one?
Wow, really great video Dara! Quick question, how can I add those secondary metrics to my ad acct such as "video hook" and "video hold" ?
I checked all my columns and they're def not available in my ads manager tabs.
Yes, it has to be a custom metric!
@@DaraDenney Can you let us know what the formula is for each please? :)
It's so helpful your information. Thanks a lot
Glad it was helpful!
Hi Dara! Here Horacio from Chile ( yes, you also have fans at the extreme south of the world!). So question: How can i evenly distribute the spend of 3-4 ads? I know FB choose the one that is performing better and spend almost every penny in that one, but i just dont want people to get boared watching the same ad and also want them to see the 3-4 different products i have.
Thanks for all your help and advice i´ve been really learning and applying all your stuff!
Sick video Dara, thanks! Could you possibly create videos on how to approach accounts w micro budgets > 5K
Coming up!!
Hey, nice video! About the testing. Ive a CPA of 51 = for 7 Days 50 Conversion i spend 362€ daily per adset. How do you continue if you see after just ONE DAY = no sales?
Great video Dara! This is pretty similar to my testing strategy. Quick question...
Have you tried running very different net new videos in one adset? So several different concepts in one testing adset to see which one hits? And then start focusing on iterative testing in another adset for the winner? This is generally how I do it.
I also run a lot of these tests dynamically (usually up to 4 videos) with control copy.
Another really great video. Thank you, Dara! I was actually wondering how you go about creative and audience testing.
Thank you, Dan!
What i've been struggling with is the 3 campaign rule. Ideally, you want to have one retargeting campaign, one prospecting campaign (with the structure you mentioned, we got that, and it's great) and one campaign for testing.
What i can't figure out is, what about testing audiences? I know creative testing is the main focus. But isn't it desirable to eventually have more working audiences (LLA's, interest stacks etc)? But drip feeding audiences is not possible in a matured CBO.
So that would mean you'd get more campaigns eventually, and then you basically lose the simplicity that fb likes. (talking about a $20k a month budget ad account here)
Hey Dara, Another great video. What exclusions are you including in your Prospecting testing campaign?
Awesome video and explanation. Excited to take some of these methodologies and visualize the data. 👌
Great to hear!
Amazing content as always! May I ask what kind of retargeting audiences you have been using in this post iOS 14 world? When the update dropped we focused more on Social Engagers as opposed to ATC based audiences, thus reducing the quality of users. I would be really interested in what has been working for you.
Hey Dara do you guys exclude anything in creative testing ad sets or just keep it completely broad ?
Hi Dara! thank you so much for creating such a great video! i'll definitely test this out.
I am confused about one thing though. We have a large catalog of books which appeal to different audiences and sometimes when a new book launches or an author wants a campaign, we want to focus on that. So let's say we do our testing in the prospecting campaign with ABO, would you launch a new Prospecting core campaign for each product range/type? for example, we ran creative tests for history books and novels separately in the ABO testing campaign and found winning creatives. Would we have to create separate campaigns for each category if we want to scale both? and same with retargeting? or would it be better to run DPAs in such a case?
thank you so much once again! if you get the chance, please do make a video about the best structure for promoting various product types/ranges. Thanks!!
Love this approach!
Hey Dara,
If we keep the audiences & ad sets same, and create multiple ad sets with multiple ads inside it to isolate & test the ad creatives, wouldn't this create audience overlap? We will be bidding against ourselves & increase the costs? Since we are keeping same audiences & ad sets?
Wouldn't it be better to just keep testing in the same ad set so that audience overlap doens't take place? (Also since testing is done on ABO campaign & not CBO campaign)
Thank you Dara for your content. It’s been really insightful! I have one question / video idea if you think it’s worth it.
I’ve heard of accounts being banned left and right when people dropship. I am launching an ecommerce business (not dropshipping) but wanted to know the safest way protect against account bans. I have an llc and will verify domain and business. I will use Facebook BM. Could you explain how to set up multiple ad accounts on one BM to run ads for a business? This will ensure the pixel data is stored on the BM level correct? Meaning if an ad account is banned you don’t lose your data. Also is logging in from different IP addresses risky? I’ve heard of people being band by doing that. Can you run ads and manage them with traveling?
Thank you so much!
Great video Dara
Why are you using 1 Day Click As an attribution setting and not 7 day click or 1 day view ?
Yeah! Same question here
For this client, we found that we got better/more reliable results on 1DC.
@@DaraDenney Can you explain that whats the difference between different attribution windows
I would love to know what your strategy for creative testing would be for brands that have a smaller budget.
Is there a way to avoid resetting the learning phase when I drip a new creative into my main prospecting campaign?
New requested video... Attribution windows :)
LOVED this video (and all of them like always). Thank you so much 💕
I don’t know if you mentioned it, but do you simply drop the creatives in the scaling campaign “ just like that”, you don’t create a new campaign right? You just add the new one in the active campaign and let Facebook try this new creative you are giving him?
Yes I do!
@@DaraDenney doesn't this reset the learning phase?
Hey Dara! Amazing video with all the details
Quick Question - When we are running creative test on a broad audience, we are creating new ad sets for individual creatives with same audience. So we will be competing with ourselves, right?
Cost will automatically increase.
What's your view on this?
ميدان التحرير ❤
Wow this is paid course material right here.🤯. This is so helpful, thanks!
I have a question, so if the core campaigns is where we do audience testing, do we use CBO or ABO for that? I think you’ve told us in the past to always use CBO for scaling, so how does that work? Thanks again!
Replying to bump up this question cause I'm still looking for an answer lol
Hey Dara -- great video as usual. Thanks :)
Gold
Hey Dara, what font did you use for the text in your video?
Amazing value! Interested to hear the strategy for new brands spending $5k-$10k/m.
Will definitely have that coming up soon!
Hey Dara, i have a question - when i run my test campaign - after 1 week facebook ads enters to Learning Limited status- is it ok ? or it can make bad performance, what should i do ?
wow. so good.
What do you do if there is a specific ad that FB is allocating majority of its spend to, at a decent performance. But there are others in the variations that have more promising indicators (allbeit on much lower spend). Do you turn off the 'best ad', do you duplicate and remove the variation that gets all the spend, etc.?
Gold Dara🏄♀️ one question: if you are running this set-up for a retail ecomm with men and womens shoes&clothing. How are you grouping the main scaling campaigns? Do you take all the winners into one ‘womens’ campaign (as in the video) or do you group and divide them after sku/aov/brand etc?
Thanks💪
Great question, and it really depends brand to brand. Some apparel brands get great results on DPAs for example, so that's how we scale often SKUs. Other times we divide them by ad sets and use ABO. What you'll find, however, is that not all SKUs and collections scale as effectively on paid ads, so you really have to test and figure out what works for you.
LEGEND LEGEND! OMG
Hi Dara! In your prospecting campaign, are you including broad in there as well, with your top performing ads in that ad set? Or just testing other audiences? mofu, LAL, interest
Do you use CBO or ADO?
Hey Dara, love the content. Just got a couple of questions about your scaling prospecting campaign containing all your winning creative. Do you have any broad audiences in this campaign as well? And, assuming you’re using CBO for this campaign, are you sticking with Lowest Cost for scaling or going the bid cap/cost cap route?
Hi Christian! Yes, we do tend to include a broad audience in the core scaling campaign as well. Sometimes we use CBO... sometimes it's ABO. And depending on how volatile the results are, we will opt for either lowest cost or a bid cap. Really just all about testing what works best for the account!
@@DaraDenney Thanks for the quick reply! Love your channel!
Great content 10/10 🙏🏾
Power insight fantastic way to test creatives 🚀✅🔥
Glad you enjoyed it!!!
I have two paid media job interviews coming up . I would love your Prospective on how I can
discuss Reach with a £5000 budget a day.
what would you advise for tracking Facebook or UTM parameters on GA?
Any advice would be much appreciated.
Raphael
Is the video hook percentage 3s viewers/impressions or 3s/reach?
Great Video!
Soo interesting re the Creative testing campaigns sometimes producing better results than the scaling campaigns. Does this worry you that you haven't in fact picked the best creatives for scaling? And if the business is relying on the testing campaign, what happens when a bunch of tests just don't work out?
I saw that you sepperated your ToFo campaign into "creative testing" and "audience testing" in another video. In that video you were creating the creative test with Dynamic Creative, but why do you do that? You won't be getting the data from which creatives are performing well, and there you can't really scale them in the audience testing ToFu.
Are you still creating your ad structure this way, or have that changed? I would love to see a new video on how you would set up an ecommerce ToFu, MoFu, MiFu campaign - AND also how you name your different tests in those campaigns
Hey Dara, nice video. I seem to learn new strategies everytime I visit your channel. Would you consider creating a course. It seems we would truly benefit from your mastery .
ميدان التحرير !!!
Another really great video. Thank you so much for this content Dara, amazing value here! Interested to hear the strategy for new brands spending $5k-$10k/m.
Thanks for sharing the strategies for FREE. You could be charging us hundreds of dollars for the information you're sharing with us and it would still be a win-win. 😁
Thank YOU, Kelvin! Glad you're finding value.
May be a silly question if I turn off a campigns and done with it can I delete it to keep ad manager clean or will it delete that data and affect on going adsets?
I would highly suggest NOT deleting anything because then you would be deleting all the data. I would simply use filters so that everything looks cleaner.
Hey Dara, may I know what's the formula for the hold Hold Rate?
Is it (Thru Play/Impressions) % ?
yes!
this video is so good. omg
How do you maintain your Fb account so that it wont get disabled? Even though how carefully we follow the Ads policy, Facebook always tend to disable our ads. Please help me. Any insight will be greatly appreciated
Are you not worried about auction overlap with this strategy?
Maybe I missed that, but how is your take on the thumbnails at the moment?
Always choose what is the most interesting!
Hey Dara, do you use Adobe Premiere Pro? If you do, I would like to SHARE with you some presets like zoom in and out, optimized for videos like yours where you talk to a camera, ready to just plug and play in the cut!
They are awesome for audience retention and you need less than 2 minutes to and them in your edition! Just tell me where I can share it with you and I'll do it :)
It's the least I can do after all this value in your channel!
Hi Dara! Great video and hope you see this.
Couldn't you do creative testing at an AD level and interests testing at an AD SET level? So imagine 2 ad sets. 1 is for broad, 1 is for interest targeting. But both AD SETS have 3-6 creative copies at the AD level. Of course the 3-6 are identical in both campaigns. Would love to hear what you think of this. Thanks!
Does this work for a service B2B type of solution?
yes!!
What do you think about testing on view content? this is how our pixel will be warmed up and also we'll found our winner creatives.
what’s the arabic said?