NOTE: This setup does come with a cost due to the fact you're using an AWS server to send CAPI events. So you will get a bill from AWS every month after setting it up - many people are seeing $70+ USD per month bills from AWS. It's a very easy, effective CAPI setup, but just a heads-up re. cost :)
This is quite expensive! I don't understand why you would recommend such an expensive solution. My last bill was $100. In the video you said something about $7 a month, if I remember correctly.
so just to make sure i understand this correctly, it's totaly normal to be get billed over 70$ for this solution ? it's not a set up mistake. ? it's much more than i imagined, in the video you say ther is tiny monthly cost so i hoped it was less. did it change recently ?
@@pierredecayron1304 I just revisited this video as ive been billed $350 for Amazon Elastic Compute Cloud after setting this up. Not Andrews fault as his video was great, but thats an unexpectedly high bill. If anyone has a solution i'd love to hear
The reason is that you are using a t3.large instance. That is a 8 GB RAM, 2 vCPUs instance and a total overkill. It costs 60$ per month. You could go for a t3a.nano instance instead. That is only 3.38$ per month, or use a free tier instance (t2.micro) for free for 12 months.
Update: Unfortunately this does not work currently. The smallest instance that can be used as of now (February 2023) is a M5.large instance. This is around 80$ per month.
This is the guy I would buy a course from. Short video, straight to the point and doesn't leave you more confused than you were before watching the video. Thanks for sharing Andrew 👍🏻
I cannot tell you how long I struggled with getting this done and eventually started procrastinating on doing it. I watched your video and it's DONE I can't tell you how good it feels thank you!!!
I normally hate, despise, and loathe learning from videos. They're usually too slow and full of gibberish. You are perfect. No nonsense, clear, and to the point. You left no stone unturned and the editing was exceptional. I am now huge fan and will be following.
Good day, brother. I want to express my gratitude for creating this video. Your video has now spared me from spending a lot of time learning how to build an app using Xcode, Github, and CocoaPods. My entire week was a complete waste. lots of love from India. Keep up the good work, and more blessings will come your way.
Thanks for this video, I followed all the steps and everything works correctly. I just have one question, before using amazon for facebook API I used the official facebook plugin on wordpress. Do I have to do anything in particular? There are no problems to have two types of conversion API? Thanks for your answer.
Hey Andrew! Thank you for another great video. I set this up last week on two of my ad accounts and it's saying I'm about to reach my 30GB limit and charge me $50 this month. It's also forecasted to charge $90 next month. That doesn't make much sense to me since I don't understand how it could reach 30GB off of two accounts with only lead tracking. Did set it up wrong? Should I turn off microdata?
@@teo4596 it's also costing me way more then just a couple bucks and I barely get traffic on my website. Just a heads up to everyone that believes what he says.
Hey @teo! Lots of people are experiencing this unfortunately. Try logging into the CAPI gateway portal and turning off the pageview event. That will dramatically reduce the number of events going back to FB and should help with costs
Hi Andrew. Thanks for the video tutorial, I know it's 2023, but this video still provides great help! I have a question for you. When I open the gateway, no subdomain appears. Do I need to add it manually? How do I do it? Thank you so much!!!!! Looking forward to your reply!
I like your content. As a beginner in FB ads this is really pure gold :) Sometimes overwhelming but so valuable. Thank you. Another question. Your videos are presented so good. Are you cutting your videos on your self or do you have someone who is doing that? It would also be interesting to have such a skill.
@@AndrewHubbard1 thank you! I Judy filled out the form on your website as well. Interested in your services for dialing in our ads using our video content.
You are awesome, love you dude. But I have a question, while accessing [ connect your conversion API gateway in event ] what if our business doesn't have any subdomain. Actually, this is the only doubt I'm stuck with.
Hey Andrew! Great Video! I am very thrilled to start watching all your content. One question: I followed every step and could install the API Gateway. Once I redirected the subdomain to AWS servers, my SSL certificate stopped working. Did you encounter any SSL issues going forward?
This is by far the most complete and most useful tutorial on CAPI available online, much much appreciated! So, Andrew, I followed your instructions carefully and everything seems to be working fine, except one thing. Namely, I've set up Contact and ViewContent events on the client's website that has a consistent flow of traffic from paid ads, but it seems that their CAPI Gateway Console is receiving PageView event ONLY (alongside Microdata and ButtonClicks). It seems that Contact and ViewContent events are somehow not reaching the CAPI Gateway at all, while the Test Events tab in Events Manager registers all events in real-time, including Contact and View Content events. Do you think this might be happening because the CAPI is relatively freshly installed (like 48 years ago), or you think there's something else going on? Many thanks in advance! Matt
@@Yas9in Yes, sir! It took me a few weeks to realize this --- So, all events (Lead, Purchase, Contact, etc.) that you set up on the website using the Event Setup Tool in Events Manager DO NOT appear in API console for some reason. Only PageView events appear. However, if you set up the events on the plug-in level (in PixelCat for WP for example), all the events (Purchase, Lead, Contact) are ACTUALLY visible in the API console. Hole that helps. Cheers! Matt
OMG Great video - so helpful. A question, if I have 4 products (ebook, mini course, course,, coaching) how would you recommend i set up purchase events to reflect the different value of each one? Can I just set up as 4 separate custom evetns/conversions? Or set up purchase with dynamic value?
Thank you so much for this video. It’s really helpful. One question, do we need to change anything with our existing ads once this is set up? My thinking is it just makes our existing ads better automatically?
Great video! Do you feel that the one for WP Conversion tracking improves the accuracy of conversions? Just set it up since I am on WP. Or should I always use a server side solution?
Great video Andrew! For agencies who are trying to use Conversions API on behalf of multiple clients, would we need to set up multiple AWS accounts for each individual clients? Or will one AWS account work on many different clients at once? Thanks!
It is, but just be aware the costs might stack up. Lots of people are seeing aws bills of $50-$70 usd per month. Just want to make sure you don’t get a shock!
Hey Andrew thank you for this great video. I'm all setup for a month but I've been charged $80usd for Feb for Elastic Compute Cloud! Why am I being charged this. From your video it didn't explain there would be this charge? Thank you in advance :)
Hi Andrew, this is a great tutorial and we found it very easy to set up following your process. Something we have noticed though since we have completed it is that our Event Match Quality is pretty low? When we've looked into it, it doesn't seem to be matching up the; First Name, Last Name, E-mail and Phone Number details. Is this something you have seen before?
Amazing video, thanks for sharing! Quick q: should you have the normal pixel connected before you set up the gateway? Or should there be no conncetion to the store?
Thanks for this video. How do you set up various events to be tracked like Lead, Complete Registration or Purchase? Is it just via the normal Pixel method and now Conversions API Gateway is pinged in addition? If I'm using a third-party form to collect leads/complete registrations, does this pass back enough data to Facebook to be useful for conversion events? Just wanted to see how this worked before pivoting tracking methods.
Hey Andrew, I purchased the AWS Free plan for 12 mos. I did the conversion api setup and everything is running perfectly, but for some reason, I'm getting charged over $100 a month. It is saying because I am using Amazon Elastic Compute Cloud running Linux/UNIX, which is an extra service. Now, this was created because of the conversion api gateway. Is there a way to lower the monthly charge.
Hi, thanks for the tutorial. Very helpful. For me, the DNS setup seemed to be detected automatically after clicking "next". I also don't have "A RECORD" but "Subdomain" above it in Facebook Messenger. Is it possible that this was detected automatically?
❓But no one talk about this 👇 First, thanks for this valuable video🙏 I was using CAPI Facebook through GTM server side, and I was putting some Tags to track custom events like (cliking button as an add to cart event, visiting a page as a purchase event...). After this video, I deleted GTM Server Side and start using Facebook CAPI Gatewau with Amzon AWS. 🔹🔹 But my question is... how do I track the custom event and how i can TEST CAPI Gateway and see there result in event manager in facebook?? The pixel is still in GTM, sends custom events and appears in the test in the Facebook Event Manager, but CAPI Gateway no? Thanks for your reply!
Once you have the conversions API set up, how do you send that data back to your CRM so that you can track which people interacted with an ad and what they did next (whether they became a customer, how much they spent, etc)?
Hi Andrew, first let me say Thank you! You’ve helped me a lot on this new journey of mine. Your last video sent me to this one, my question is, since my Wordpress website has nothing to do with Amazon; do I need to follow these steps or is it okay to move forward on another task?
Are you sure that the basic support still works? I think they make you go to the $100 business plan now. I don't see the correct instance types now. Please lmk if you have any input here!
May i ask something? Firs of all, great video and content. How do you set up event on conversion API? Do you first set them up through the pixel event manager and then they automatucally become conversion API events after you set up the conversion API? Thank you.
Hello Andrew! I'm afraid I might be doing something wrong. I keep getting this "404 Not Found" error msg every time I click on the output link (Min 6:30). I've already whitelisted the domain and disabled ad blockers yet the problem remains. The DNS records propagated correctly and it seems to be acknowledged by Facebook as well. I did get the green dot for successful DNS records so, I'm stuck. What do you think might be causing this? Thanks a lot! =)
hey Andrew thanks for this great video, quick question have you had to wait a long time for the dns and AWS to work correctly. currently still waiting after 24 hours for the dns to work and the AWS to work ? thanks
@@AndrewHubbard1 thank you i fixed it followed the video again, last question i got the api set up with the wordpress plug in ! once ive done it with the AWS way do i disconnect the wordpress partner api ?
Thank you very much for the answers. Last question: do i have to set up events through the pixel once again, after setting up the conversion API? Because i think, that, if i firstly set up the pixel events and after that set up the conversion API, the conversion API will not detect them correctly and the server events will not trigger or i'm wrong? In other words, what do to first: pixel events set up and after that conversion API set up or first conversion API set up aht after that Pixel events?
Hi there! Loved your video! However AWS is charging me a lot more than I thought it would...have I done something wrong? Our bill is around AUD$100 for only 2 weeks
Hey Pip! That does sound expensive compared to the bills im seeing but it depends on how much traffic you get, so it’s hard to say whether it’s more than it should be. What platforms do you use for website and email list (Wordpress, mailchimp etc.)? There might be an alternate method I can point you towards that’s free
@@pipward Same thing. Just got charged $40 USD for 2 weeks. Only 3.7k PageView events recorded. This seems like a very expensive way to do CAPI. I'll be looking into something else.
2:41 Enter a domain and sub-domain part is missing when tried to implement the same. And, now inside the console it's asking to optimize the DNS setting and unable to complete the step at it is throwing error every time!!
Thank you! You made it easy and I was able to get that setup easily. One problem or question... Any insight on setting up the event_id for deduplication using this method?
bro dnt use as it will fuck up your already working conversions trust me the deduplication has fucked my sales I was getting around 30 a month sales now it came done to fucking 10 I'm now completely setting up new pixel why did I watched this video its a good explanation but the setup sucks a lot
Hello Andrew, I have been following your tutorial but I am having an issue in the step at 06:30. When I click the link inside my AWS account, it shows "404 Not Found" error. My DNS has been successfully configurated. What could be happening?
great video, congratulations I have a question: in a previous video you showed the implementation of the pixel with the plug-in pixel caffeine; for some time this plug-in has introduced the possibility to perform server-side monitoring, did you have a way of watching it? Is it a valid method to implement the convertion API?
@@AndrewHubbard1 Thanks for the reply :) a little doubt: you mentioned pixelyoursite; I know it well enough; with this plug-in I can set to obtain events both from the browser and from the server side, using the same plug-in in fact; with the conversion API method that you show via AWS, are events sent only on the server side or also from the browser?
Awesome! Just have one question; The link which leads to the Conversion API Gateway ist not working (6:31) So I visited the Conversion API Gateway via events manager. The Gateway says "The percentage of processed events successfully published to the Conversions API, 100%." (7:58 first field of 3). But there are no activities at the from "Conversion API" at "search event". So should it work then or what do you think? Or where else in the events manager can I see that the conversion API is working? Thanks Ahead!
Thanks for this, Andrew. I'm a big fan of your videos, and this one was massively useful. I have a question. If I have sub-domains of the main domain the CAPI is set up on, do I have to include those sub-domains in the initial setup?
Thanks Mark! Yeah, you'll need to include all of your subdomains in the initial part of the setup. Here's the Facebook doc that mentions it: developers.facebook.com/docs/marketing-api/conversions-api/guides/gateway/setup/ Hope that helps mate.
@@AndrewHubbard1 Great. Thanks, Andrew. And thanks for the link. I've actually already set things up (successfully, yay!) with just my main domain. But the doc you linked to says I can add in the subdomains after the fact, so I'll give that a go.
Hi Andrew, I'm glad I found your video. It's been very helpful. I tried your method step by step, but once I completed the CAPI Gateway setup, I clicked on the below button but it doesn't redirect to the login details. Do you know what went wrong?
My clients ads have been running pretty poorly for the last 6 months (or since the iOS update) and I just realized we never set this up when we switched to WordPress. Could that be a reason why they weren't optimized? Still a little lost on this topic.
Hi Andrew, after setting up the conversion api gateway via AWS , not all events on my Facebook event manager showed up on the CAPI gateway dashboard so some events are still tracked by the browser only and not the server how can I solve this ?
It's a very nice video Andrew ! But how do you process to perfectly increment déduplication ? it will be awesome if you can do a video on that ! thank you :)
Hi Andrew. Great video.Thanks. My FBCAPI instalation failed and Im not sure why. It is saying " control system takes too long to be ready" Is this because when creating the DNS record I was only given the option of 5 minutes, no lower. I saw yours said 1 minute. Any tips? Thanks again
Andrew - great video - all your videos are very informative!! I setup my domain through AWS as you described. When I got to the step where you click on the Output URL (after DNS verification) to fully provision on AWS I got a 404 error. I suspected that the connection wouldn't work - but 20 minutes later the Conversions API was active as an integration in Event Manager and I started receiving server traffic on my page views event. Unfortunately none of the other events I have setup, Lead specifically, generate any server traffic. How do I add events after the fact once this connection is setup? Thanks!
Hi Andrew, Thank you for the great video! I wanted to start fresh and I went ahead and deleted my A record DNS and my AWS Stack. However, when I went to start fresh, I was unable to since it says that the Conversion API Gateway is connected. How can I proceed?
Hi Andrew, thanks for sharing the video! I freelance setting up & managing Facebook ads so I've sent this to one of my clients. However, I'm not technically savvy when it comes to the web dev stuff so I have 2 questions. Thanks again! 1) Post IOS 14.5, if web events like purchase, add to cart, etc. are already configured by priority in the ad account, then would using CAPI still improve tracking & optimization for those events or is the web event configuration sufficient? At this time, those conversion events are the ones we care most about being accurate on. 2) After setting up CAPI using your tutorial, I still see under "Manage Integrations" in the client's events manager that she needs to "Complete Setup" for CAPI and start sending events from server. Do you have separate instructions on how to do that?
Hey! 1) yes, capi will still improve. You should always use the pixel + capi. Capi isn’t a replacement for the pixel, it’s an alternate way to send conversion data to Facebook that is more reliable and also adds redundancy when used in combination with the pixel. 2) If it’s set up and you can see events being tracked by the server inside events manager then you’re all set
Love your content, reaching genuine fangirl status. ;) Does the order that domains are entered in the "connect domains" window matter? Mine are already in there, but not in order of importance. Also, do we want "automatic advanced matching" on or off?
Thanks!! 😀. The order doesn’t matter at all there. I recommend turning on auto advanced matching. Unless you’re super tech savvy and set up manual advanced matching, auto is a great option for most people
I followed the instructions and set up my AWS but the charges are almost $100 a month ( Elastic Compute Cloud). You said the costs would be minimal. Not sure why it's charging me so much? Any thoughts?
Hey Andrew, I followed all the steps and everything worked perfectly. However, only pageviews are being tracked by the server. I already had other events set up with my pixel such as purchase and add to cart but those aren't being tracked. Am I supposed to do something else to track these events?
This happened to me too... what did you do to fix it? I feel like I should just undo all of this together... it seems like it only messed up my pixel that was perfectly fine
@@PfauFitness My regular pixel worked fine until I did this. I am not sure to delete it or how to fix it... I contacted Facebook Support I will see what they say. What web builder do you use?
Hey @Andrew , when you click begin deployment and want to enter admin domain , what do you mean by admin, should we enter our CMS login URL ? And credentials
Hi Andrew, thanks you so much for the good video. But i have a problem. When i click the URL in ConversionsApiGatewayInstanceURL the provisioning starts but don't finish, it's stop at Installing the Conversions API Gateway... Please help me...
Thank you very much for the video. It worked great for 3 months, but now the let's encrypt SSL certificate has expired. It did not renew automatically. What should I do?
So I've been using the Facebook Pixel by itself this whole time and now that this is set up will it presumably increase conversions to have both running simultaneously? Also I'm told this may be an effective workaround for the iOS opt-out update that was implemented last year?
That’s right - you’ll get better conversion reporting if you’re using both. It’s not a fix for iOS 14.5 opt outs though. People who say that are incorrect
@@AndrewHubbard1 Gotcha. I got to your vid because today I saw a message on one of my ads that says "Your ad can be delivered to people who have opted out of tracking on iOS 14.5 or later devices." I followed FB's steps on how to do it through SDK but was running around in circles and getting frustrated. So I asked some developers online and they said installing API would do the same thing but if you say it doesn't then I'll have to go back and figure that part out. Either way it seems that installing API is beneficial.
@@AndrewHubbard1 Question - After installing this, can it inhibit conversions for some time? Since installing API my sales have gone quiet. It could just be typical ups and downs you see in any FB ad but just want to check.
Hi Andrew, if you have Conversion API set up and you want to create a custom audience (say a new lookalike or retargeting audience) using your new accurate Conversion API data, how do you do this? Great video btw!
Hi Andrew! First of all thanks a lot for all your videos... They are super helpful. I followed this particular video to set my facebook conversion API and it works. BUT :), my problem is that the API is tracking only one event type (the page view event), while I need to track both the page view and most importantly the sales event. My pixel tracks both, but not the API, and both are high priority conversion events. Do you have any idea on how to fix this ? That would be great.
Hey Andrew, do you feel this is something that a must implement for local businesses? Also, seems to be out dated in 2023. Can no longer follow step by step.
what service do i need to click to set it up. When i open aws it does not open to the same page as yours unfortuantely. Any help would be greatly appreciated. Thank you
Hi Andrew great video - My web provider/Hosting site says that if they add the new IP address to my DNS setting it will point to that and no longer to my website. Am I missing something?
After the DNS step, when I click on the ConversionsApiGatewayInstanceURL I get a 404. I've tried starting from scratch and changing region but the same thing happens. Any idea what's causing this?
@@MentoriumTV I ended up "fixing" the issue by using another one of my sites (since i'm using the same pixel for multiple websites). So it's not really a fix since the first website I used still returns a 404. But it does mean the error is on amazon fault at least not in my case.
My experience with the plugin hasn't been great. Unreliable and didn't handle deduplication well. This has been more robust for me. I'm sure they're constantly improving the plugin though, so if you prefer to go down that route then there's no reason not to try it for yourself and see if it works for you.
Great, but how to tell the conversion api to send leads event when the user has reached the thank you page? Or how to tell the API to send the initial checkout when the user is in the form page?
It will match the pixel events you have set up on those pages. So if you have a Lead event on a page set up via the pixel, this setup will also automatically send a Lead event via the conversions API
This is Facebook's easy setup method - so it's easy to do but less customisable for power users. If you want full customisation, better to use GTM which is more difficult to set up but really flexible.
Thank you! Does this method work if Pixel was installed using Google tag manager? And does it automatically sent event parameters like value and currency)
Hello, Andrew fantastic video. I followed the steps but when I click on Conversion API Gateway Instance URL it shows me a 404 error. Could you please guide me to the possible mistake that happened there?
Great video. I still have 1 question. To use AWS method, should I host my website on AWS servers ? Or it still works if my website is hosted on VPS Linux (cPanel) servers ?
@@AndrewHubbard1isn’t the purpose of the meta conversion api to get data from the server instead of a pixel. For example it works with Shopify so it’ll go from Shopify server directly to meta. This method bridges an AWS server. If your site isn’t hosted on AWS, then AWS would need to get data from the hosted server. So it goes from hosted server -> aws server -> meta. Don’t we need to setup a full access bridge between hosted server to AWS? Or else it could just operate like a pixel.
Hey Andrew! Thanks for the easy to follow video! I do have an issue though. When AWS prompts you to enter the A record into your DNS records, it now also prompts me to enter an AAAA record pointing to an IPv6 address. I made an AAAA record but not sure what name to use and when I click on the second link, I get an error 404 page but I can access the FB API Gateway and am receiving events. So, my question is, why am I getting a 404 error and does it have to do with not naming the AAAA record properly? Thanks in advance!
![[2023] How To Set Up Facebook Conversion API w/ Google Tag Manager (Server-Side)](/img/1.gif)
NOTE: This setup does come with a cost due to the fact you're using an AWS server to send CAPI events. So you will get a bill from AWS every month after setting it up - many people are seeing $70+ USD per month bills from AWS. It's a very easy, effective CAPI setup, but just a heads-up re. cost :)
This is quite expensive! I don't understand why you would recommend such an expensive solution. My last bill was $100. In the video you said something about $7 a month, if I remember correctly.
so just to make sure i understand this correctly, it's totaly normal to be get billed over 70$ for this solution ? it's not a set up mistake. ?
it's much more than i imagined, in the video you say ther is tiny monthly cost so i hoped it was less. did it change recently ?
@@pierredecayron1304 I just revisited this video as ive been billed $350 for Amazon Elastic Compute Cloud after setting this up. Not Andrews fault as his video was great, but thats an unexpectedly high bill. If anyone has a solution i'd love to hear
The reason is that you are using a t3.large instance. That is a 8 GB RAM, 2 vCPUs instance and a total overkill. It costs 60$ per month. You could go for a t3a.nano instance instead. That is only 3.38$ per month, or use a free tier instance (t2.micro) for free for 12 months.
Update: Unfortunately this does not work currently. The smallest instance that can be used as of now (February 2023) is a M5.large instance. This is around 80$ per month.
This is the guy I would buy a course from. Short video, straight to the point and doesn't leave you more confused than you were before watching the video. Thanks for sharing Andrew 👍🏻
Cheers Nergis! Means a lot to hear that 🙏
agree. gold
I cannot tell you how long I struggled with getting this done and eventually started procrastinating on doing it. I watched your video and it's DONE I can't tell you how good it feels thank you!!!
That’s great to hear!
I normally hate, despise, and loathe learning from videos. They're usually too slow and full of gibberish. You are perfect. No nonsense, clear, and to the point. You left no stone unturned and the editing was exceptional. I am now huge fan and will be following.
Worked perfectly thanks. Why does the Australian accent feel like the most reliable and trustworthy of all English accents?? 🤣
Awesome! 😂
You deserve Australian of the year award for this video Andrew! many thanks! Have subscribed. Cheers.
Good day, brother. I want to express my gratitude for creating this video. Your video has now spared me from spending a lot of time learning how to build an app using Xcode, Github, and CocoaPods. My entire week was a complete waste. lots of love from India.
Keep up the good work, and more blessings will come your way.
Cheers mate. Just be aware that you'll get an AWS bill for this. Might be $50/USD per month or more from what I've been seeing and hearing from others
Best video I've watched and I've watched plenty.
This seems much easier than integration via google tag manager! Thanks!
This helped a lot and it seems to be working. Thanks. Now to see if this makes Facebooks terrible conversion results this year any better.
Glad it helped! Just keep an eye on that Amazon bill. A few people have been surprised by it lately.
@@AndrewHubbard1 Thanks I'll watch . I didn't think this would be an extensive service.
Thanks for this video, I followed all the steps and everything works correctly. I just have one question, before using amazon for facebook API I used the official facebook plugin on wordpress. Do I have to do anything in particular? There are no problems to have two types of conversion API? Thanks for your answer.
Extremely helpful, thank you so much. Thought I was going to have to manually implement some crazy stuff since my site isn't on Shopify. This worked!
Hey Andrew! Thank you for another great video. I set this up last week on two of my ad accounts and it's saying I'm about to reach my 30GB limit and charge me $50 this month. It's also forecasted to charge $90 next month. That doesn't make much sense to me since I don't understand how it could reach 30GB off of two accounts with only lead tracking. Did set it up wrong? Should I turn off microdata?
Update: Now charging me $131 this month for 3 connected ad accounts. Seems like a lot more than what you had said it should be.
@@teo4596 it's also costing me way more then just a couple bucks and I barely get traffic on my website. Just a heads up to everyone that believes what he says.
Hey @teo! Lots of people are experiencing this unfortunately. Try logging into the CAPI gateway portal and turning off the pageview event. That will dramatically reduce the number of events going back to FB and should help with costs
@@rhiabrutger you know I’m not the one charging the fees right? 😒
@@AndrewHubbard1 We know! I appreciate everything you do and the value you bring. Don't feel attacked!
Hi Andrew. Thanks for the video tutorial, I know it's 2023, but this video still provides great help!
I have a question for you. When I open the gateway, no subdomain appears.
Do I need to add it manually? How do I do it? Thank you so much!!!!! Looking forward to your reply!
I like your content. As a beginner in FB ads this is really pure gold :) Sometimes overwhelming but so valuable. Thank you. Another question. Your videos are presented so good. Are you cutting your videos on your self or do you have someone who is doing that? It would also be interesting to have such a skill.
Appreciate the kind words! I have an amazing editor who does it all for me. I literally record it and send it over to her and she works her magic :)
@@AndrewHubbard1 how did you find your editor?
@@homebuyerlab Onlinejobs.ph :)
@@AndrewHubbard1 thank you! I Judy filled out the form on your website as well. Interested in your services for dialing in our ads using our video content.
Awesome Video, ty. Quick question: can this be set up with the HubSpot CRM so we can feed back into fb the stage each lead/prospect is at in the CRM?
Hi Andrew! :) Do you recommend Gateway instead of GTM server side tracking? Thanks for a great video!
You are awesome, love you dude.
But I have a question, while accessing [ connect your conversion API gateway in event ] what if our business doesn't have any subdomain. Actually, this is the only doubt I'm stuck with.
Hey Andrew! Great Video! I am very thrilled to start watching all your content. One question: I followed every step and could install the API Gateway. Once I redirected the subdomain to AWS servers, my SSL certificate stopped working. Did you encounter any SSL issues going forward?
I got the same question...
This is by far the most complete and most useful tutorial on CAPI available online, much much appreciated!
So, Andrew, I followed your instructions carefully and everything seems to be working fine, except one thing. Namely, I've set up Contact and ViewContent events on the client's website that has a consistent flow of traffic from paid ads, but it seems that their CAPI Gateway Console is receiving PageView event ONLY (alongside Microdata and ButtonClicks).
It seems that Contact and ViewContent events are somehow not reaching the CAPI Gateway at all, while the Test Events tab in Events Manager registers all events in real-time, including Contact and View Content events. Do you think this might be happening because the CAPI is relatively freshly installed (like 48 years ago), or you think there's something else going on? Many thanks in advance! Matt
Hey, having the same issue. Did you get it sorted?
@@Yas9in Yes, sir!
It took me a few weeks to realize this --- So, all events (Lead, Purchase, Contact, etc.) that you set up on the website using the Event Setup Tool in Events Manager DO NOT appear in API console for some reason. Only PageView events appear.
However, if you set up the events on the plug-in level (in PixelCat for WP for example), all the events (Purchase, Lead, Contact) are ACTUALLY visible in the API console.
Hole that helps. Cheers! Matt
@@matijabg Thanks Mat! I figured this out as well and set the events up with GTM HTML code. Will update if it works
OMG Great video - so helpful. A question, if I have 4 products (ebook, mini course, course,, coaching) how would you recommend i set up purchase events to reflect the different value of each one? Can I just set up as 4 separate custom evetns/conversions? Or set up purchase with dynamic value?
Thank you so much for this video. It’s really helpful.
One question, do we need to change anything with our existing ads once this is set up?
My thinking is it just makes our existing ads better automatically?
What an amazing video!! Staight to the point!! Thank you Andrew! Greetings from Greece!
Thanks Apostolois!!
Thank you! Do you have a a video that shows setting up CAPI via Google Cloud Platform? Can it be done without knowing how to code?
Great video! Do you feel that the one for WP Conversion tracking improves the accuracy of conversions? Just set it up since I am on WP. Or should I always use a server side solution?
Great video Andrew! For agencies who are trying to use Conversions API on behalf of multiple clients, would we need to set up multiple AWS accounts for each individual clients? Or will one AWS account work on many different clients at once? Thanks!
Thanks! You can do it all in one AWS account :)
Amazing. Thanks. Is this still the best and the easiest approach in 2022?
It is, but just be aware the costs might stack up. Lots of people are seeing aws bills of $50-$70 usd per month. Just want to make sure you don’t get a shock!
Hey Andrew thank you for this great video. I'm all setup for a month but I've been charged $80usd for Feb for Elastic Compute Cloud! Why am I being charged this. From your video it didn't explain there would be this charge? Thank you in advance :)
Hey Kiki - I actually mentioned in the video that AWS is a paid service and will have fees.
Hi Andrew, this is a great tutorial and we found it very easy to set up following your process. Something we have noticed though since we have completed it is that our Event Match Quality is pretty low? When we've looked into it, it doesn't seem to be matching up the; First Name, Last Name, E-mail and Phone Number details. Is this something you have seen before?
has anyone noticed this as well?
Amazing video, thanks for sharing! Quick q: should you have the normal pixel connected before you set up the gateway? Or should there be no conncetion to the store?
Thanks mate. Should always set up pixels first. But what platform are you using? Shopify?
Thanks for this video.
How do you set up various events to be tracked like Lead, Complete Registration or Purchase? Is it just via the normal Pixel method and now Conversions API Gateway is pinged in addition? If I'm using a third-party form to collect leads/complete registrations, does this pass back enough data to Facebook to be useful for conversion events?
Just wanted to see how this worked before pivoting tracking methods.
Amazing video! Thank you for the short and clear information
Great video, Andrew. Thank you! Does this work with an Amazon S3 account?
subbed, awesome content, straight to the point, thank you Andrew.
Hey Andrew, I purchased the AWS Free plan for 12 mos. I did the conversion api setup and everything is running perfectly, but for some reason, I'm getting charged over $100 a month. It is saying because I am using Amazon Elastic Compute Cloud running Linux/UNIX, which is an extra service. Now, this was created because of the conversion api gateway. Is there a way to lower the monthly charge.
Thank you for this amazing video!
Is there an estimated cost for example for 1000 tracked events through AWS?
Glad it helped :). Most people seem to be paying around $70-$80 per month
Hi,
thanks for the tutorial. Very helpful. For me, the DNS setup seemed to be detected automatically after clicking "next". I also don't have "A RECORD" but "Subdomain" above it in Facebook Messenger. Is it possible that this was detected automatically?
Same for me. It was detected automatically...
❓But no one talk about this 👇
First, thanks for this valuable video🙏
I was using CAPI Facebook through GTM server side, and I was putting some Tags to track custom events like (cliking button as an add to cart event, visiting a page as a purchase event...).
After this video, I deleted GTM Server Side and start using Facebook CAPI Gatewau with Amzon AWS.
🔹🔹
But my question is...
how do I track the custom event and how i can TEST CAPI Gateway and see there result in event manager in facebook??
The pixel is still in GTM, sends custom events and appears in the test in the Facebook Event Manager, but CAPI Gateway no?
Thanks for your reply!
On Facebook Events Manager, it forces you to pick a subdomain and no longer allows us to choose from our main domain. What do we do?
Once you have the conversions API set up, how do you send that data back to your CRM so that you can track which people interacted with an ad and what they did next (whether they became a customer, how much they spent, etc)?
bro video was great - i never comment but you crushed it
Thanks mate!
Hi Andrew, first let me say Thank you! You’ve helped me a lot on this new journey of mine. Your last video sent me to this one, my question is, since my Wordpress website has nothing to do with Amazon; do I need to follow these steps or is it okay to move forward on another task?
Are you sure that the basic support still works? I think they make you go to the $100 business plan now. I don't see the correct instance types now. Please lmk if you have any input here!
Thx for the tutorial. Do you know how much AWS cost ? thx U
This video made my life 10x easier. Thank you
May i ask something? Firs of all, great video and content.
How do you set up event on conversion API? Do you first set them up through the pixel event manager and then they automatucally become conversion API events after you set up the conversion API?
Thank you.
Thanks! That’s correct
Hello Andrew! I'm afraid I might be doing something wrong. I keep getting this "404 Not Found" error msg every time I click on the output link (Min 6:30). I've already whitelisted the domain and disabled ad blockers yet the problem remains. The DNS records propagated correctly and it seems to be acknowledged by Facebook as well. I did get the green dot for successful DNS records so, I'm stuck. What do you think might be causing this? Thanks a lot! =)
Did you ever fix this issue? I’m having the same problem… any discovered tips/tricks for this?
hey Andrew thanks for this great video, quick question have you had to wait a long time for the dns and AWS to work correctly. currently still waiting after 24 hours for the dns to work and the AWS to work ? thanks
Hey Wafa, I’d expect it to be working by now. Probably worth checking everything
@@AndrewHubbard1 thank you i fixed it followed the video again, last question i got the api set up with the wordpress plug in ! once ive done it with the AWS way do i disconnect the wordpress partner api ?
Thank you very much for the answers. Last question: do i have to set up events through the pixel once again, after setting up the conversion API? Because i think, that, if i firstly set up the pixel events and after that set up the conversion API, the conversion API will not detect them correctly and the server events will not trigger or i'm wrong? In other words, what do to first: pixel events set up and after that conversion API set up or first conversion API set up aht after that Pixel events?
Hi there! Loved your video! However AWS is charging me a lot more than I thought it would...have I done something wrong? Our bill is around AUD$100 for only 2 weeks
Hey Pip! That does sound expensive compared to the bills im seeing but it depends on how much traffic you get, so it’s hard to say whether it’s more than it should be.
What platforms do you use for website and email list (Wordpress, mailchimp etc.)? There might be an alternate method I can point you towards that’s free
@@AndrewHubbard1 Hi there! We are using click funnels - thanks!
@@pipward Same thing. Just got charged $40 USD for 2 weeks. Only 3.7k PageView events recorded. This seems like a very expensive way to do CAPI. I'll be looking into something else.
2:41 Enter a domain and sub-domain part is missing when tried to implement the same. And, now inside the console it's asking to optimize the DNS setting and unable to complete the step at it is throwing error every time!!
Hey mate thanks for the tutorial, would like to clarify if this would work if my domain is built with Squarespace?
what is the cost assosiated to AWS CAPI service?
Thank you! You made it easy and I was able to get that setup easily. One problem or question... Any insight on setting up the event_id for deduplication using this method?
bro dnt use as it will fuck up your already working conversions trust me the deduplication has fucked my sales I was getting around 30 a month sales now it came done to fucking 10 I'm now completely setting up new pixel why did I watched this video its a good explanation but the setup sucks a lot
Hello Andrew, I have been following your tutorial but I am having an issue in the step at 06:30. When I click the link inside my AWS account, it shows "404 Not Found" error. My DNS has been successfully configurated. What could be happening?
Thank you so much for the instructions! Much appreciated!
great video, congratulations
I have a question: in a previous video you showed the implementation of the pixel with the plug-in pixel caffeine;
for some time this plug-in has introduced the possibility to perform server-side monitoring, did you have a way of watching it? Is it a valid method to implement the convertion API?
Yep, but the developers have retired pixelcaffeine so I wouldn’t use it. Try the PixelYourSite Wordpress plug-in instead. It’s great and does CAPI
@@AndrewHubbard1 Thanks for the reply :)
a little doubt: you mentioned pixelyoursite; I know it well enough; with this plug-in I can set to obtain events both from the browser and from the server side, using the same plug-in in fact;
with the conversion API method that you show via AWS, are events sent only on the server side or also from the browser?
Awesome! Just have one question; The link which leads to the Conversion API Gateway ist not working (6:31) So I visited the Conversion API Gateway via events manager. The Gateway says "The percentage of processed events successfully published to the Conversions API, 100%." (7:58 first field of 3). But there are no activities at the from "Conversion API" at "search event".
So should it work then or what do you think? Or where else in the events manager can I see that the conversion API is working?
Thanks Ahead!
Thanks for this, Andrew. I'm a big fan of your videos, and this one was massively useful. I have a question. If I have sub-domains of the main domain the CAPI is set up on, do I have to include those sub-domains in the initial setup?
Thanks Mark! Yeah, you'll need to include all of your subdomains in the initial part of the setup. Here's the Facebook doc that mentions it: developers.facebook.com/docs/marketing-api/conversions-api/guides/gateway/setup/
Hope that helps mate.
@@AndrewHubbard1 Great. Thanks, Andrew. And thanks for the link. I've actually already set things up (successfully, yay!) with just my main domain. But the doc you linked to says I can add in the subdomains after the fact, so I'll give that a go.
Hi Andrew, I'm glad I found your video. It's been very helpful.
I tried your method step by step, but once I completed the CAPI Gateway setup, I clicked on the below button but it doesn't redirect to the login details. Do you know what went wrong?
Hey Harits, I got the same problem. It just directed me to my website. Did you found an solution?
@@stevejackson3201 I haven't found any. But it still working
Hi Andrew, question. If entering multiple domains for CAPI, do you need to have verified all those domains for CAPI to work?
My clients ads have been running pretty poorly for the last 6 months (or since the iOS update) and I just realized we never set this up when we switched to WordPress. Could that be a reason why they weren't optimized? Still a little lost on this topic.
Hi Andrew,
after setting up the conversion api gateway via AWS , not all events on my Facebook event manager showed up on the CAPI gateway dashboard
so some events are still tracked by the browser only and not the server
how can I solve this ?
Andrew I have a question! Will this take care of the deduplication error?
It will! :)
Hi Andrew is it necessary for the sub to work? or can I create it without adding content?
It's a very nice video Andrew ! But how do you process to perfectly increment déduplication ? it will be awesome if you can do a video on that ! thank you :)
Hi Andrew. Great video.Thanks. My FBCAPI instalation failed and Im not sure why. It is saying " control system takes too long to be ready" Is this because when creating the DNS record I was only given the option of 5 minutes, no lower. I saw yours said 1 minute. Any tips? Thanks again
Hi, i have a wired question, if i have setup conversion API with AWS, can i still call the events from GTM server side container?
Andrew - great video - all your videos are very informative!! I setup my domain through AWS as you described. When I got to the step where you click on the Output URL (after DNS verification) to fully provision on AWS I got a 404 error. I suspected that the connection wouldn't work - but 20 minutes later the Conversions API was active as an integration in Event Manager and I started receiving server traffic on my page views event. Unfortunately none of the other events I have setup, Lead specifically, generate any server traffic. How do I add events after the fact once this connection is setup?
Thanks!
I had the same issue. If you click the link above in the (CallToAction) value and login with the account email and password you setup, It'll work :)
Do you have a solution for this issue?
Hi, thanks for the video. What is browser pixel is blocked due to AdBlocker. Does this also block CAPIG server postback?
Not sure about that one sorry. You can test that using test events though
Hi Andrew, Thank you for the great video! I wanted to start fresh and I went ahead and deleted my A record DNS and my AWS Stack. However, when I went to start fresh, I was unable to since it says that the Conversion API Gateway is connected. How can I proceed?
Hi Andrew, thanks for sharing the video! I freelance setting up & managing Facebook ads so I've sent this to one of my clients. However, I'm not technically savvy when it comes to the web dev stuff so I have 2 questions. Thanks again!
1) Post IOS 14.5, if web events like purchase, add to cart, etc. are already configured by priority in the ad account, then would using CAPI still improve tracking & optimization for those events or is the web event configuration sufficient? At this time, those conversion events are the ones we care most about being accurate on.
2) After setting up CAPI using your tutorial, I still see under "Manage Integrations" in the client's events manager that she needs to "Complete Setup" for CAPI and start sending events from server. Do you have separate instructions on how to do that?
Hey!
1) yes, capi will still improve. You should always use the pixel + capi. Capi isn’t a replacement for the pixel, it’s an alternate way to send conversion data to Facebook that is more reliable and also adds redundancy when used in combination with the pixel.
2) If it’s set up and you can see events being tracked by the server inside events manager then you’re all set
@@AndrewHubbard1 awesome, thank you!
Love your content, reaching genuine fangirl status. ;) Does the order that domains are entered in the "connect domains" window matter? Mine are already in there, but not in order of importance. Also, do we want "automatic advanced matching" on or off?
Thanks!! 😀. The order doesn’t matter at all there.
I recommend turning on auto advanced matching. Unless you’re super tech savvy and set up manual advanced matching, auto is a great option for most people
Great video bro, any experience setting up Segment with CAPI? Would love to see a video if you run that setup.
I followed the instructions and set up my AWS but the charges are almost $100 a month ( Elastic Compute Cloud). You said the costs would be minimal. Not sure why it's charging me so much? Any thoughts?
Hey Andrew,
I followed all the steps and everything worked perfectly. However, only pageviews are being tracked by the server. I already had other events set up with my pixel such as purchase and add to cart but those aren't being tracked. Am I supposed to do something else to track these events?
This happened to me too... what did you do to fix it? I feel like I should just undo all of this together... it seems like it only messed up my pixel that was perfectly fine
@@AlisonBowles I didn't fix it. It's still only tracking page views which I figure is better than nothing but I'd like to figure out a solution.
@@PfauFitness My regular pixel worked fine until I did this. I am not sure to delete it or how to fix it... I contacted Facebook Support I will see what they say. What web builder do you use?
@@AlisonBowles Did you ever solve this issue?
@@PfauFitness nope sadly. I just deleted it.
M seeing overcount on my facebook business manager, can that be controlled via this?
Do we need Conversions API and Pixel be implemented in the same account? If yes is it possible to deduplicate using this method?
Hey @Andrew , when you click begin deployment and want to enter admin domain , what do you mean by admin, should we enter our CMS login URL ? And credentials
Hi Andrew, thanks you so much for the good video. But i have a problem. When i click the URL in ConversionsApiGatewayInstanceURL the provisioning starts but don't finish, it's stop at Installing the Conversions API Gateway... Please help me...
Thank you very much for the video. It worked great for 3 months, but now the let's encrypt SSL certificate has expired. It did not renew automatically. What should I do?
So I've been using the Facebook Pixel by itself this whole time and now that this is set up will it presumably increase conversions to have both running simultaneously? Also I'm told this may be an effective workaround for the iOS opt-out update that was implemented last year?
That’s right - you’ll get better conversion reporting if you’re using both.
It’s not a fix for iOS 14.5 opt outs though. People who say that are incorrect
@@AndrewHubbard1 Gotcha. I got to your vid because today I saw a message on one of my ads that says "Your ad can be delivered to people who have opted out of tracking on iOS 14.5 or later devices." I followed FB's steps on how to do it through SDK but was running around in circles and getting frustrated. So I asked some developers online and they said installing API would do the same thing but if you say it doesn't then I'll have to go back and figure that part out.
Either way it seems that installing API is beneficial.
@@AndrewHubbard1 Question - After installing this, can it inhibit conversions for some time? Since installing API my sales have gone quiet. It could just be typical ups and downs you see in any FB ad but just want to check.
Hi Andrew, if you have Conversion API set up and you want to create a custom audience (say a new lookalike or retargeting audience) using your new accurate Conversion API data, how do you do this? Great video btw!
Hi Joyce! It's the exact same way as you did previously, but now FB will have more/better data available
Hi Andrew! First of all thanks a lot for all your videos... They are super helpful. I followed this particular video to set my facebook conversion API and it works. BUT :), my problem is that the API is tracking only one event type (the page view event), while I need to track both the page view and most importantly the sales event. My pixel tracks both, but not the API, and both are high priority conversion events. Do you have any idea on how to fix this ? That would be great.
I have Facebook pixel set up already is it mandatory I also set up the conversion api before I can use my ad manager in running conversion ad
Hey Andrew, do you feel this is something that a must implement for local businesses?
Also, seems to be out dated in 2023. Can no longer follow step by step.
what service do i need to click to set it up. When i open aws it does not open to the same page as yours unfortuantely. Any help would be greatly appreciated. Thank you
You are great bro!. Love from India 🥰🥰
Hi Andrew great video - My web provider/Hosting site says that if they add the new IP address to my DNS setting it will point to that and no longer to my website. Am I missing something?
Hi Darren
You just have to add an A record to the sub domain that you created while setting up the conversion api and not your main domain
After the DNS step, when I click on the ConversionsApiGatewayInstanceURL I get a 404. I've tried starting from scratch and changing region but the same thing happens. Any idea what's causing this?
I have the same issue :(
@@MentoriumTV I ended up "fixing" the issue by using another one of my sites (since i'm using the same pixel for multiple websites). So it's not really a fix since the first website I used still returns a 404. But it does mean the error is on amazon fault at least not in my case.
Thank u so much!!! It done. And all blessings to you!
Glad it helped! Just keep an eye on that AWS bill. Had a few people be surprised by it recently
Awesome stuff man - thanks so much for this!
Cheers! Glad it helped!
Hey, thank you for the video, why dont you use the wordpress build-in setup and add the facebook plugin and setup it?
My experience with the plugin hasn't been great. Unreliable and didn't handle deduplication well. This has been more robust for me. I'm sure they're constantly improving the plugin though, so if you prefer to go down that route then there's no reason not to try it for yourself and see if it works for you.
I'm getting charged $72/month for sever up time or something like that (from Amazon). Did I do something wrong?
Same here...
Great, but how to tell the conversion api to send leads event when the user has reached the thank you page? Or how to tell the API to send the initial checkout when the user is in the form page?
+1 - looking for ways to specify event types and pass form data back
It will match the pixel events you have set up on those pages. So if you have a Lead event on a page set up via the pixel, this setup will also automatically send a Lead event via the conversions API
This is Facebook's easy setup method - so it's easy to do but less customisable for power users. If you want full customisation, better to use GTM which is more difficult to set up but really flexible.
Thank you! Does this method work if Pixel was installed using Google tag manager? And does it automatically sent event parameters like value and currency)
And one more) Can i integrate offline conversions using CAPIG
Hello, Andrew fantastic video. I followed the steps but when I click on Conversion API Gateway Instance URL it shows me a 404 error. Could you please guide me to the possible mistake that happened there?
Great video. I still have 1 question. To use AWS method, should I host my website on AWS servers ? Or it still works if my website is hosted on VPS Linux (cPanel) servers ?
Hey Ludwig, no need to also host your website on AWS. This is independent to your website hosting.
@@AndrewHubbard1isn’t the purpose of the meta conversion api to get data from the server instead of a pixel. For example it works with Shopify so it’ll go from Shopify server directly to meta. This method bridges an AWS server. If your site isn’t hosted on AWS, then AWS would need to get data from the hosted server. So it goes from hosted server -> aws server -> meta. Don’t we need to setup a full access bridge between hosted server to AWS? Or else it could just operate like a pixel.
If I want to add another domain later on to the Facebook API Gateway, how can I do that?
Hey Andrew! Thanks for the easy to follow video! I do have an issue though. When AWS prompts you to enter the A record into your DNS records, it now also prompts me to enter an AAAA record pointing to an IPv6 address. I made an AAAA record but not sure what name to use and when I click on the second link, I get an error 404 page but I can access the FB API Gateway and am receiving events. So, my question is, why am I getting a 404 error and does it have to do with not naming the AAAA record properly?
Thanks in advance!
Same here. Can anyone please through your insights here?