@@kindredthinking i’m a college student. pat mcgrath we know her stuff is elite but good god for those prices… beauty bakerie was alright but she’s also quite controversial. ami cole and lys are pretty cool, accessible and not rude at all and thread has the best prices around in my experience
I knew from the jump that the care for black owned brands and black people in general at the height of the BLM movement was cap. But also, a lot of black owned brands are unprofessional, expensive, inaccessible and don’t send PR, so here we are. 🤷🏾♀️
I agree that the CEO/founders shouldn’t run their business accounts because they’re emotions end up getting mixed into their brand messaging and it turns people off. For example, the typical scandals of an instagram hairdresser not liking feedback on their services and the text messages screenshots between client and business owner be nasty and unprofessional. I think professional courses and not taking things super personal would help black business owners.
Those IG hair dressers kill me! They have all those one sided rules but they're so unprofessional! Late, rude, talking on the phone, vulgar music. They rarely wash hair!!
Exactly this! Thread Beauty and Range Beauty both blocked me on Instagram for simple comments/posts, one about the shades in an ad and one about a mistake in the shades listed on their website. Neither comment was hostile or anything. They're owners are just too petty and emotional. It's a huge turn off to see Black own brands mistreat Black consumers who are trying to support them, just because their owners are petty, emotional, immature, and can't separate their feelings from constructive feedback.
Partly, it's because the hype of "backing black" has died down. As you mentioned, the performative nature of appearing to be allies has ceased and business is back to usual.
you're point about black-owned brands expecting black creators to do things discounted/for free is so spot on. i have experienced that so much & it's frustrating because i need to make a living too. i highlight black-owned brands as much as i can but i would be lying if i said that my experiences with them have not been difficult.
Definitely agree with this as a fellow Black creator. I'm rooting for so many brands to succeed, yet I feel like they view Black creators as disposable pawns to achieve their own success. It's a shame when considering Shanygne's point about how word of mouth from other Black influencers/creators keep a lot of these brands afloat/relevant.
I feel like a lot of these brands are being talked about but the creators who promote them are too “ small” to be reposted . I noticed brands like juvias place don’t even post regular customers anymore but consistently post people like nikki tutorials. It kinda makes you not want to support certain brands when all you see is them caring about large influencers instead of the customers that actually pay for their products. I’m a huge fan of thread beauty and The Lip Bar. They’re a true representation of what I love to see from a black owned beauty brand.
Interesting about Juvia's Place. I don't follow the brand but I know 2 black beauty influencers who stay promoting the brand: Fumi Desalu Vold and Ohemaa Bonsu. The former did a collab with the brand.I also like thread and the lip bar.
The best concealer for under eyes I’ve tried is from the lip bar. The thread foundation stick is amazing. Really love what the owner is doing with her brands.
I’m a very small creator and in the Clean beauty, and when the brand Ami Colé started, I was among the first to buy, try, and review the brand. I did a reel, and they had the audacity to not interact with my content at all then come in my dm wanting full access to it for promotion without any compensation! That’s when I knew it wasn’t worth it! The products I tried were good though but that threw me off! They only care about big creators apparently! It’s the same for most black brands in my community too!
So I think the main reason that black-owned brands aren't as talked about is that beauty itself isn't talked about that much. Not to mention a lot of the major black influencers don't make content hence why people are saying black creators don't talk about it. The pandemic changed how people consumed beauty products and as we all know black-owned brands that struggled to even get a foot in the door are the first to be pushed out when things start going wrong.
I think its a few things: 1) Funding has dried up a bit for two interconnected reasons: with the drop in e-commerce and rise in interest rates, money got tight and what goes first in these cases? Also I would not be surprised that black owned brands are facing even harder access to funding 2) This slightly connects to the fact that many black owned makeup brands arent releasing products that seem to fit current trends (Thinking of Black Opal, Fashion Fair, Black radiance especially) There felt like there was an exploration of these brands for a lot of people, but what was there wasn't really enough to keep people coming back. The few that are still catching eyes either are continously releasing new things (Juvias) or have a specific niche (Danessa, Ami Cole and maybeeee thread) This doesn’t mean those products are bad but if you want a skin tint....you have fenty, the lip bar, and ami cole. Thats it 😭 3) The non black guilt is gone and people are not actively looking for these brands like they were before (even though most of them just used fenty)
Yes Black Radiance isn't black owned, I've had their product selection on my mind, however Black Opal *is* black owned. It was purchased a couple years ago to be black owned again. Fashion Fair and Black Opal are owned by the same people now
Jackie aina went out of her way to put us on to soooo many black owned brands back in her peak youtube days. She was so intentional about it and i feel like maybe there’s a gap in that space rn that she filled (not to say that she doesnt anymore, but social media has evolved and so has her platform)
I think another reason is that many of the influences who used to talk about black owned beauty brands are now gone or have changed their content away from makeup reviews or makeup in general.
I think it’s because most people are becoming more skincare focused these days and only use foundation and concealer or mainly more TikTok viral makeup products
Times have changed drastically since the pandemic. We're pretty much in a recession and most people aren't really buying makeup like that (except for me 🥴). Accessibility is one thing to consider but I've seen brands like Coloured Raine, The crayon case, mented, and The Lipbar go into drugstores like Target/Walmart and still struggle. BOB brands may struggle to get customers outside of their target demographic because most people are creatures of habit/familiarity. They'd rather buy from Maybelline/Loreal versus a brand they just started seeing and know nothing about. It honestly feels like BOBs can't win for losing in this current economy 🤷🏿♀️
Something I’ve even noticed in my neighborhood Ulta is that the black/brown shades are PERPETUALLY sold out… I don’t even live in a black area for products to be gone like that, the least they could do is restock they few products they offer. Definitely agree companies stopped caring because it’s no longer “trendy”
Coloured Raine use to be at Target but they are no longer there. Just online, I love to support black owned brands especially the smaller ones but sometimes some items can take months to a year to restock or the higher end such as Pat and Danessa are out of the price range. Can you a video talking about the demise of Coastal Scents and BH Cosmetics? I know BH is still there but does not sell even 1/2 of the amount of products they did 5-10 yrs ago
@@MsWOCReader I have never even heard of range beauty, that's another problem because depending on the demographic a certain store may not have the products at all
That's there Karma. Range Beauty is run by a petty and unprofessional woman who would rather block a paying customer on social media than admit and correct her brand's mistakes. @@MsWOCReader
YOU BELONG IN MEDIA! From the start I noticed how eloquently you bring information to your platform. I need not mention that you are very easy on our eyes. And you don’t talk about it without having studied. I believe that we are part of the issue. We want and think that we should only pay half for any thing that is “Black Owned”. There’s much more I’d like to say but I’ll allow this to marinate.
Thank you! I do believe that consumers also have a sense of over familiarity/higher expectations with black ownrd brands as well so it’s a both sides problem.
I buy drug store makeup mostly and if I can't get makeup in store like the major retailers like CVS, Walmart, Ulta, Sephora, etc then I won't buy it bec I need to be able to go into a store and pick up makeup. I hate buying makeup online. This is why I don't end up getting black owned products often due to it not being in stores but online only or rarely available. Price is another thing.
Juvias Place lost my respect after they posted a video with a Black woman using a slur against Chinese people on their brand page and then tbh I found their apology to be pretty lacking. That was incredibly disappointing. I love Fenty Beauty and wish more influencers would review their products because that's a brand that consistently imo puts out good quality products. Danessa Myricks is a great brand but the pricing does put them outside of a lot of people's budgets, but if someone is spending hundreds on a luxury brand then idk why they can't promote that brand as well. I've gotten a few products from DM and they've been really good quality. There are so many good black-owned beauty brands who make products for ALL skin tones and you're 100% right, they need to be promoted more, especially when I see influencers lying or stretching the truth about how good other products are for other brands who already are overhyped.
I bought the latest bronzer from Juvia's Place and instantly regretted it. Don't get me wrong, I enjoy the bronzer and their products for the most part but their customer service and overall attitude has always rubbed me wrong. This was my first time buying something from them in years. Smh
Too much truth here. I'm generally cynical but it was obvious from the start that it was performative and wouldn't last. I saved so many products to check out at retailers like Target, and they were discontinued within months.
We need to bring the bomb challenge back!! I know I don’t have any type of influence but I’m currently transitioning my entire makeup collection to black owned. I already have the Lys foundation and the fenty skin tint. I want to get the Pat bronzer and concealer (but my wallet is forcing me to wait) and I need to get the Juvias place liquid blush bc my rare beauty one is drying out. So that’s what I’m doing
Oh and I also want to get the danessa myricks balm contour. Only thing I don’t like about them is that the product I want is not available in stores and I’m not sure which color I need. Same thing with Pat. So accessibility is an issue. All the makeup I have now,except the lys foundation, I got in store.
Last month I got both LYS and Pat McGrath in my Ipsy box. And a lot of their stuff was discounted on the site. But I also think people aren't buying up makeup as much compared to before.
Great video! In my opinion. First a few of them need to update their products. As a makeup consumer. I shop from a lot of black owned and women owned brands. To me a few of the ones you mentioned eyeshadow pallets were just bland. Great lip products. Great face products. Just not enough resources and spotlight.
Thank you for this insightful video. Honestly, I'm worried about Mented cosmetics because they keep having sales lol. I hope they are in the game for a long time. Black owned brands mean alot to me, and if were being honest, they create ideas that allow for non Black brands to be inspired by.
Black creators should not only talk about products because they’re from a black brand. They should talk about brands that they truly like. Brands should make great products and that will keep their brands humming.
Its definitely multiple reasons. For the big creators/promotion accounts, a combo of what's popular, incentives, obviously racism, and who's in their boardroom making the final decisions is the reason they don't talk about Black-owned brands. Sometimes it feels like some of the Black influencers I follow don't talk about Black-owned brands until its February or Juneteenth or another day to celebrate. Accessibility, promoting in social media, website updates, and customer service is of course needed for these brands to gain more popularity. At the end of the day though, like you said at the end of the vid, there's really only so much that can be done when our lives are still not valued and people still don't believe that racism exists.
Here in Ireland we do not have access to black owned brand except Fenty all other brands we have to buy online and get it shipped. I think funding for some of these brands can be an issue also I noticed some of the black owned brands only want to promote big influencers they forgot about small creators. I can go on and go but will rest my case for now.
You spoke so much truth here. If we’re fighting to be seen as people who didn’t benefit from sl@very, how are we to be seen as worthy of funding to be able to even stand a chance to compete
I really love Colored Raine eyeshadow (that safari raine palette baybay!) And their liquid lipsticks I love. The cherry blossom and berrie raine liquid lipsticks are my favorites.
Makeup in general is fizzling especially with those high prices. Clean and the no makeup beauty has also taken up the oxygen. Access and broad appeal are challenges for BOB’s. Seldom do we see crossover appeal from non-black/brown folks especially if the brands don’t fit in the high priced category synonymous with high quality (of course perceived). Good old capitalism and social consciousness don’t align. 😢
I wonder how well Uoma is doing. Their presence in-store at Ulta seems spotty (I remember when it launched and we put up the gondola at the store I worked at, now it's no longer available at that location?!) but they also have the sister brand at Walmart (oddly enough, a strategy shared by About-Face...not sure how many people consider that a BOB lolll). I don't live near a WM or virtually ever need to shop at one, so I have no idea what's going on there!
Uoma has been removed at my Walmart as of a few months ago; their products have been sitting in the clearance section ever since. And they were finally fully stocked at the one Ulta in my city a few months ago (I even took a video I was so shocked), but I’ve never seen anyone but myself look at them unfortunately.
@@mv9653 I’ve seen things at TJ Maxx that recently came out in Ulta or Sephora. But I usually do see an Uoma foundation in there too. That’s been happening for awhile.
I seen so much on the fenty sticks. Like Fenty sticks the new foundation that comes in a stick form. I always see people talking about fenty too in general. Even her skincare too. At least on tiktok I do. But all those other brands I haven’t heard of anything really now that you mentioned it. Maybe just those liquid blush is by Juvia’s place
I'm rarely on the other types of social media platforms, so on my side of the beauty yt I still hear about Black Owned Beauty brands but its usually like the same 3. And honestly only Danessa Myricks seems to consistently generate interest in every release.
One thing I love about Undefined Beauty is that they take feedback from their customers and make things right. Their R&R sun serum had a few bad batches and they offered replacements. They also had complaints about the Sun Serum’s yellow tint and they just relaunched with 2 new shades (light and deep). Plus they send PR boxes to smaller creators and they also collab with other black/POC brands as well. 😎
Such a great video. You spoke on so many true points. Funding, accessibility, and overall presence in the market are all issues that have affected black owned brands.
I also feel like the shade range "hype" has died down too. Everyone wanted to emulate fenty and release 50+, I've seen alot of new foundations/concealers/base products have gotten significantly worse AGAIN
in 2023 the hype is on “luxury” cosmetics and skin care . Let’s be honest , the black owned brands that do thrive are because of affordability/accessibility/partnership but they don’t get the same energy as “luxury” because of racism/classism ,full stop. It’s an uphill battle with the reputation of some brands but most of them simply not having the capital to keep up with the trends. Black content creators that I follow are a mixed bag in terms of supporting black owned brands …but more and more are focused on the opportunities afforded by working with luxury brands. It’s not shade …it’s a business decision . you’re going to work with who is unproblematic and cutting the checks . The playing field isn’t going to be even anytime soon unfortunately unless the money circulating says otherwise.
I would say that Pat McGrath has luxury prices but the luxury experience is not consistent (but neither is Charlotte Tilbury and they seem to be fine).
@@aviianna that’s true too because when paired side by side I see far more hype about Tilbury complexion products when Pat McGrath complexion products are great and more diverse in shade range to me. McGrath does well because she started as a makeup artist for luxury brand fashion shows so she still has them as her core base. Most black owned beauty brands don’t have her leverage and can’t get into that market .
I definitely remember missteps that some brands made. Like when a influencer went into Ulta and purchased every product of a black owned makeup brand in the store because the black owned brand had just become available in Ulta. And owner of the brand put it on their Instagram and gushed about how wonderful this influencer was. Well that influencer is or was racist and had the bad luck to actually be on tape using a racial slur. A lot of people commented how disappointed they were under the post including me. And that's the only time I've ever done that. After a couple days the brand owner replied something along the lines of enough already I've taken it down.
15:38 Thread is that girl!! I have a foundation stick from them and it's my perfect match. I want to try Danessas products ans I need a new Pat zmacgrath foundation. It just seems like when black owned brands reach their peak, they disappear a few years later. Marketing, packaging and all of the above
Girl you look absolutely Stunning in that purple! 💜 Melanin Poppin 😍 You are beautiful... I can't even concentrate on what you're saying I'ma have to restart the video over 😅 LoL because I'm definitely interested in this topic. ❤❤❤
I have also seen the shift on Social media , HOWEVER what I will say that as a Canadian black content creator I can’t get it anyway. I want more options personally. Don’t get me wrong I love me some FENTY but I’d love more options As you just mention this in your video.
I feel also that many Black content creators, once they gain a big enough following, start promoting the likes of Tillbury, with and other so-called prestige brands.
Coloured Raine isn't at ULTA and I wish it was. They put out amazing products but I haven't heard a peep out of them since the buzz around the Safari palette and dismal reviews from the Juicy palette. Black Opal IS at Ulta which is great but only certain ones carry all the shades in store. Black Radiance is in many Targets but was pulled out of most drugstores in the US...which again, sucks.
I have to agree with a couple of comments a lot of people aren’t wearing full coverage looks anymore. And the focus is based on well known influencers who don’t even post there products forreal
People probably are mainly wanting skincare . I think brown brands need to think out the box as people are “bored “ with the same type of products that keep coming out .
There's all sorts of mixed up things on this. I would say that TikTok is quick to pigeon. Hole us, so it may be hard to see in the algorithms period also, we have the economic downturn and the category people that are hurt the most doing these types of recession could just be showing up also in marketing and in sales period but that's just my thoughts about these things, and yeah. Like you said at the end they're not coming to help us.
I seen so much on the fenty ticks. I always see people talking about fenty. At least on tiktok I do. But all those other brands I haven’t heard of anything really now that you mentioned it. Maybe just those liquid blush is by Juvia’s place
So i love badgyal rihi but fenty doesnt have the best foundaruon coverage for me. I gotta use what works for me which is urban decay stay naked and nars. Fenty does currently have my favorite higher end lip glosses whille nyx is still my favorite drugstore kip glosses. I feel all the lio products is where fentt shines. But wverything else is just cool. Not terrible but cool. Pat McGrath too dn expensive for my pockets personally. I purchased pat McGrath when it was on sale once. Also when it comes to blsck businesses in general the odds are always against us. All of this is systhemic. Also one of those black owned make up brands fronted on Jackie Aina do i dont support them. Side note. I was wondering if you could do a video on black owned fragrances just woth an honest review.
Are you going to do a foundation hunt on the new coloured Raine foundation stick? It is AMAZING! I’m talking your skin but better. Light weight formula and you don’t even feel it on your face. (Since I know that’s one of your pet peeves)
One thing I wonder is why influencers in general don’t talk about Mented cosmetics, they are quite expensive to get outside of the US (I used to buy them for my kit when I was working in in the US for a few weeks at a time) but apart from Jackie and Ohemaa I haven’t seen that many people talk about the brand 🤔 just wondering if I a, missing something….
It's easy to shop black owned brands on sephora website and in store, and I'm a black woman in Canada. The question is are black beauty consumers still supporting black owned brands with the same energy and with thier dollars? 👀 If we are not doing it why expext others to do it as well?
I dont really keep up with beauty community as of lately. The last 4 or 5 years lol. I stopped wearing make up for a good bit. I will say from what i remember there was hype around BOMB and then it stopped. Most women i know stick to drug store or cost efficient brands. 1) Most BOMBs dont really create hype around the product. 2) I never saw too many black creators and MUA consistently use the brands. 3) While i mainly stick to foundation, mascara and liner , and lip gloss , most of the brands were lacking broad range products. 4) I do understand most BOMB are for us, however many from what i saw only made foundations for medium to dark skin. Theres a market for fairer skin that could have also brought in money. Rihanna saw an "everybody" need. A just "us" market in business can kill you. 5 ) lets circle back to marketing. I didnt see PR videos (which i like idk why, feels like good company branding) for the majority of the brands. 6) I know funding is huge and may have played a factor but if youre not willing to at least pay MUA and Content creators to give the brand a push , how do you expect to really bring in the cash in a social media society? Just my 2 cents on some things i saw. I was still around during the hype. I had a weird feeling to look up beauty bakerie today and found this video and your other one as well. Twas Fate or the good Lord lol.
I think you are on ploint with your assessments. In addition, I think some other dynamics are also affecting black owned brands. I think the mainstream brands, that ignored black products and realized this was a huge market and jumped on board, began began saturating the market with cheaper prices. Like you said smaller companies charge more. They have to make profit so they charge more. The Black makeup industry has been hijacked by companies who didn't care before and now want a huge chunk of the moolah. It's all about that dollar. Look at the Ulta controversy right now with the black makeup. They jumped in and was so disrespectful
I'm white and you talk yourself I agree 💯 if you have a opinion it's fair we all have voice as Mexican we are push over and don't care about what our Coulter is thinking cause we all united no matter what and that's how it is
i’m white as a ghost so take what i’m saying with a punch of salt!! i saw keith lee the food reviewer go to Atalanta and have the worst service- and from the comments what i saw was black people calling out these business owners for what you’re saying around the 15 min mark- entitlement to business from black customers when the customer service is bad, and people saying that they think black people don’t think other black people deserve good service (idk if my wording makes sense there the same as it did in my head) but i thought that was super interesting that you mentioned similar issues in the beauty community, and i don’t think it’s a black owned brand only issue but i think if they have less funding they have less staff and end up not having someone who can be paid to be polite to customers even when customers can be the worst
I did a tiktok a few months back on my favorite black owned brands and honestly I feel like YT reels and tiktok suppressed it because I used the #blackowned. An also I’m a very small creator. That’s my opinion I could be wrong
You mean you reposted it on yt and ig and it was suppressed? Or you think yt and ig are trying to suppress their competition? (Competition being tik tok)
@@justshanygne Hi! I posted separately to both because I had to shorten the video for YT shorts. So on my YT there is no watermark for tiktok to show that it was on TikTok first.
The black brands are not accessible here in 🇨🇦 and if by chance you see them in store it's usally at a Winner's (Beauty Bakerie). The shipping is none existent (Ulta doesn't ship here), the brands online social media presence from staff is horrible, the products are not appealing long term.
A lot of black owned brands don't want to incur extra costs of marketing to black people. The majority of black women worldwide do not live in the US. I live in Tanzania. Only MAC has bothered to open a storefront in my country and they aren't black owned. If you won't open in my country or ship to my country, I simply cannot support and I buy makeup monthly 🤷🏾♀️
Mac Cosmetics is 39 yrs old was purchased by Estée Lauder after 10 yrs and worth 2.5 billion. Being purchased by a 54 billion dollar company helped them be a world wide brand so it’s not really fair to compare them to brands that can barely get to money to start their company/stay open. The lip bar was laughed at on shark tank when they presented their brand. Beauty Bakerie had to take their foundations off shelves due to cost.
@@justshanygneTrue but they won't even ship to us who don't live in the West? Not even being able to ship a parcel or package but some of the owners are living very well according to their Instagram. We need to do better and require more from brands if they want our money.
Even looking at the fenty store in Lenox mall, yes it's a black creator who's face is all over the brand but not many black people are going in the store buying products. Its a photo op for many and being kept open by LVMH.
@@justshanygneYes ma'am and it's a whole club up in there, the staff isn't helpful, people go in to take an IG photo and walk around and leave. The music is always super loud, it's very dark, and gives magic city/blue flame vibes 😅 iykyk
Thread Beauty sucks as a company, just like Range Beauty. They are both petty and unprofessional. I hate when Black owned businesses mistreat Black customers and have terrible customer service. To block customers for questions, comments, and/or mentioning their own mistakes is so low. Big brands would never. They would either not reply or actually improve themselves based on feedback. I cannot deal with brands who act like they're running a middle school club rather than a business.
So alot you all appear to hold Black Owned Brands at a higher standard than non Black Owned brands that have been around longer that have more investors and are underwritten by larger cosmetics companies. It is unrealistic for these companies to compete..to get more exposure these companies have to get more exclusive clientele so they save that brand deal money for those creators. But the biggest 2 things I see is the reduction of high engagement numbers from black creators who can hype these brands and the over reliance on Tik Tok and Instagram, 2 platforms known to create algorithms that boosts nonethnic content. Ironically I don't use social media anymore and have been in my own black owned renaissance. Its weird to see this demand for black owned brands to conform to non-conventional advertising you are asking them to live in a system designed without them in mind.
Actually saying “to get more exposure these companies have to get more exclusive clientele so they save that brand deal money for those creators” proves my point of brands doing things bc it’s what other brands are doing/or are told it’s what they’re supposed to when it’s not the right decision for their brand size or budget. Lots of big been around for decades brands have gone the route of using nano/micro influencers that are more beneficial than creators that would cost more and give less roi. So are ppl demanding they the conform to advertising that wasn’t made with them in mind or are they jumping into the game and doing it off bat?
I need to comment because I have ambivalent feelings! I love the idea of Black owned and go out of my way to use Danessa Myricks, Fenty, Juvias, Pat Mc Grath etc. but when it comes down to brands like beauty bakery and coloured raine, I feel like they just shoot themselves in the foot. Coloured Raine has been sold out of their Niche product (liquid lipsticks) for super long, and their fan favorite (Cherry Blossom was gone for like a year) people move on! As for Beauty Bakerie, I never enjoyed their quality. Nothing I ever purchased worked. I hate to say it but the products were dookie for me. If they can give us new and now products I can forgive the unprofessionalism. But beauty bakery hasn’t even done that!
But that’s what I’m saying. Those are realistic restocking times for a lot of small brands. Even Fenty who has the backing of lvmh can take months to restock an item. So if it’s taking forever to restock or it’s ultimate discounted like BB did with their foundation then it’s because they can’t afford to. Also to point out, brands will have plenty of stock but only put out a small amount so it’ll sell out quickly and they restock a week or two later. That’s a marketing ploy to make it seem like it’s selling so great but I think ppl get used to those type of restocking times.
Not gonna lie, i searched juvias place on youtube and quite a few white folks came up who really like the brand. I used to hear a lot about ouma beauty, mented and lys but not that much since that time- you're right. I think the fall off for a lot of black owned brands is that a lot of them aren't global. I did think beauty bakerie was going to make it big in the uk when it came on qvc but i feel like it was just there for a year maybe less and disappeared from qvcuk. Could also be that folks here really weren't doing that super matte lip they were known for nor the highlighter. The powders did well for sure but ja if you don't have the name nor the funding yoi kinda fall off... i actually didn't even know Danessa Myricks was black until recently. I had hoped when Sephora came/started in the UK that that meant they would also stock everything they stock in the states, here but nope.
Unfortunately Rihanna does not own fenty all by herself she owns 50%. Lvhm owns the rest. This ceo of LVHM makes 25 million a day yes a DAY!!! Louie Vuitton Hennessy moet . I was shocked when I saw she had white investors...but she did good she is a billionaire
Pat McGrath is the only BOB that I mostly see more non Black vs Black creators talking about. I love her products but I can see Black creators not talking about the brand because it is so expensive. Not saying Black people cant afford it but many people stick to a more midrange brand.
I also feel like black owned brands should focus less , just a bit, on influencer and partner with working make-up / professional artists. Like ex. I know Painted by Spencer uses a few of their products, or MMMItchell like. Because working artists can sell to a client and start a financial pipeline. That's just my opinion.
Its the younger generation who just want something new, now I hear Black women on Korean make up and it is tearing up many people skin. I think Black Creator doing it for the money that is their focus money.
Black entrepreneurs should spend money on pr, all the other brands you see on TikTok are spending pr budget to promote their brands. This is business 101; they as have to improve their products. I understand smaller brands however no free lunch anywhere.
Hey girl! Happy Sunday 💃🏾 😊. You look beautiful 😍 🤎. I'm very intentional with supporting black businesses. Being accessible is a big problem. I usually have to ship stuff to my skybox which is an added cost (I live in Trinidad). Even with all this I still show support ❤
Being a black owned brand is great but quality and accessibility and affordability still matter.
YES. only thread fits the bill
Agreed!
@@haganmonet4810 If I may ask, what makes you say that?
@@kindredthinking i’m a college student. pat mcgrath we know her stuff is elite but good god for those prices… beauty bakerie was alright but she’s also quite controversial. ami cole and lys are pretty cool, accessible and not rude at all and thread has the best prices around in my experience
Heavy on this !!
I knew from the jump that the care for black owned brands and black people in general at the height of the BLM movement was cap. But also, a lot of black owned brands are unprofessional, expensive, inaccessible and don’t send PR, so here we are. 🤷🏾♀️
What you said 👏🏾👏🏾👏🏾👏🏾👏🏾
Cause a lot of them clearly never cared, and it ended up being a money grab.
Agreed 💯
JUST LIKE THE WHITE ONES YALL RUN TO THROW MONEY AT
I agree that the CEO/founders shouldn’t run their business accounts because they’re emotions end up getting mixed into their brand messaging and it turns people off. For example, the typical scandals of an instagram hairdresser not liking feedback on their services and the text messages screenshots between client and business owner be nasty and unprofessional. I think professional courses and not taking things super personal would help black business owners.
Professionalism and good customer service is out the door nowadays. And this is across the board...doctors, nurses, Potus, teachers, cashiers...etc.
Are you talking about Nina U...?
Those IG hair dressers kill me! They have all those one sided rules but they're so unprofessional! Late, rude, talking on the phone, vulgar music. They rarely wash hair!!
Exactly this! Thread Beauty and Range Beauty both blocked me on Instagram for simple comments/posts, one about the shades in an ad and one about a mistake in the shades listed on their website. Neither comment was hostile or anything. They're owners are just too petty and emotional. It's a huge turn off to see Black own brands mistreat Black consumers who are trying to support them, just because their owners are petty, emotional, immature, and can't separate their feelings from constructive feedback.
@@selenat264 that FIRST sentence, oh my sad yet TRUE
Partly, it's because the hype of "backing black" has died down. As you mentioned, the performative nature of appearing to be allies has ceased and business is back to usual.
you're point about black-owned brands expecting black creators to do things discounted/for free is so spot on. i have experienced that so much & it's frustrating because i need to make a living too. i highlight black-owned brands as much as i can but i would be lying if i said that my experiences with them have not been difficult.
Definitely agree with this as a fellow Black creator. I'm rooting for so many brands to succeed, yet I feel like they view Black creators as disposable pawns to achieve their own success. It's a shame when considering Shanygne's point about how word of mouth from other Black influencers/creators keep a lot of these brands afloat/relevant.
exactly. black creators help these brands a lot but they aren't getting a whole lot in return. it's disheartening
I feel like a lot of these brands are being talked about but the creators who promote them are too “ small” to be reposted . I noticed brands like juvias place don’t even post regular customers anymore but consistently post people like nikki tutorials. It kinda makes you not want to support certain brands when all you see is them caring about large influencers instead of the customers that actually pay for their products.
I’m a huge fan of thread beauty and The Lip Bar. They’re a true representation of what I love to see from a black owned beauty brand.
Interesting about Juvia's Place. I don't follow the brand but I know 2 black beauty influencers who stay promoting the brand: Fumi Desalu Vold and Ohemaa Bonsu. The former did a collab with the brand.I also like thread and the lip bar.
@@nancykerrigan yes! I love Fumi! Thread beauty is my favorite ❤️
The best concealer for under eyes I’ve tried is from the lip bar. The thread foundation stick is amazing. Really love what the owner is doing with her brands.
@@mindyours102 OMG, right? That concealer is perfect. It’s self setting and doesn’t crease. I love it too ❤️
@@JazUpMyStyle exactly!! since using this concealer I don’t powder my under eyes. powder always made me look worse lol.
I’m a very small creator and in the Clean beauty, and when the brand Ami Colé started, I was among the first to buy, try, and review the brand. I did a reel, and they had the audacity to not interact with my content at all then come in my dm wanting full access to it for promotion without any compensation! That’s when I knew it wasn’t worth it! The products I tried were good though but that threw me off! They only care about big creators apparently!
It’s the same for most black brands in my community too!
Ami Cole? Oh my goodness!
So I think the main reason that black-owned brands aren't as talked about is that beauty itself isn't talked about that much. Not to mention a lot of the major black influencers don't make content hence why people are saying black creators don't talk about it.
The pandemic changed how people consumed beauty products and as we all know black-owned brands that struggled to even get a foot in the door are the first to be pushed out when things start going wrong.
I think its a few things:
1) Funding has dried up a bit for two interconnected reasons: with the drop in e-commerce and rise in interest rates, money got tight and what goes first in these cases? Also I would not be surprised that black owned brands are facing even harder access to funding
2) This slightly connects to the fact that many black owned makeup brands arent releasing products that seem to fit current trends (Thinking of Black Opal, Fashion Fair, Black radiance especially) There felt like there was an exploration of these brands for a lot of people, but what was there wasn't really enough to keep people coming back. The few that are still catching eyes either are continously releasing new things (Juvias) or have a specific niche (Danessa, Ami Cole and maybeeee thread) This doesn’t mean those products are bad but if you want a skin tint....you have fenty, the lip bar, and ami cole. Thats it 😭
3) The non black guilt is gone and people are not actively looking for these brands like they were before (even though most of them just used fenty)
There are still VCs giving freely & Black women don't get even 1% of that cash.
Black radiance isn’t even black owned
🎯
Black opal and black radiance aren't black owned.
Yes Black Radiance isn't black owned, I've had their product selection on my mind, however Black Opal *is* black owned. It was purchased a couple years ago to be black owned again. Fashion Fair and Black Opal are owned by the same people now
Jackie aina went out of her way to put us on to soooo many black owned brands back in her peak youtube days. She was so intentional about it and i feel like maybe there’s a gap in that space rn that she filled (not to say that she doesnt anymore, but social media has evolved and so has her platform)
I think another reason is that many of the influences who used to talk about black owned beauty brands are now gone or have changed their content away from makeup reviews or makeup in general.
I think it’s because most people are becoming more skincare focused these days and only use foundation and concealer or mainly more TikTok viral makeup products
Times have changed drastically since the pandemic. We're pretty much in a recession and most people aren't really buying makeup like that (except for me 🥴). Accessibility is one thing to consider but I've seen brands like Coloured Raine, The crayon case, mented, and The Lipbar go into drugstores like Target/Walmart and still struggle. BOB brands may struggle to get customers outside of their target demographic because most people are creatures of habit/familiarity. They'd rather buy from Maybelline/Loreal versus a brand they just started seeing and know nothing about. It honestly feels like BOBs can't win for losing in this current economy 🤷🏿♀️
Something I’ve even noticed in my neighborhood Ulta is that the black/brown shades are PERPETUALLY sold out… I don’t even live in a black area for products to be gone like that, the least they could do is restock they few products they offer. Definitely agree companies stopped caring because it’s no longer “trendy”
Coloured Raine use to be at Target but they are no longer there. Just online, I love to support black owned brands especially the smaller ones but sometimes some items can take months to a year to restock or the higher end such as Pat and Danessa are out of the price range. Can you a video talking about the demise of Coastal Scents and BH Cosmetics? I know BH is still there but does not sell even 1/2 of the amount of products they did 5-10 yrs ago
That's the issue I have with Range Beauty. They were in Target and then left Target and they take forever to restock.
@@MsWOCReader I have never even heard of range beauty, that's another problem because depending on the demographic a certain store may not have the products at all
It was in Target back in 2020 so I'm not even sure if it was every on store shelves. I had bought it online.@@mindyourmess4386
That's there Karma. Range Beauty is run by a petty and unprofessional woman who would rather block a paying customer on social media than admit and correct her brand's mistakes. @@MsWOCReader
YOU BELONG IN MEDIA! From the start I noticed how eloquently you bring information to your platform. I need not mention that you are very easy on our eyes. And you don’t talk about it without having studied.
I believe that we are part of the issue. We want and think that we should only pay half for any thing that is “Black Owned”. There’s much more I’d like to say but I’ll allow this to marinate.
Thank you! I do believe that consumers also have a sense of over familiarity/higher expectations with black ownrd brands as well so it’s a both sides problem.
@@justshanygne ABSOLUTELY 💯
I buy drug store makeup mostly and if I can't get makeup in store like the major retailers like CVS, Walmart, Ulta, Sephora, etc then I won't buy it bec I need to be able to go into a store and pick up makeup. I hate buying makeup online. This is why I don't end up getting black owned products often due to it not being in stores but online only or rarely available. Price is another thing.
Accessibility is definitely something to consider. I was surprised when I saw keys soulcare in Ulta
Sis, can you plz do a deep dive into cover Fx they went from one of best brand for shade down to 20 shades.
That lavender looks great on us🎉🎉 I also had the same question but I think we get lower in algorithm om purpose
Juvias Place lost my respect after they posted a video with a Black woman using a slur against Chinese people on their brand page and then tbh I found their apology to be pretty lacking. That was incredibly disappointing. I love Fenty Beauty and wish more influencers would review their products because that's a brand that consistently imo puts out good quality products. Danessa Myricks is a great brand but the pricing does put them outside of a lot of people's budgets, but if someone is spending hundreds on a luxury brand then idk why they can't promote that brand as well. I've gotten a few products from DM and they've been really good quality.
There are so many good black-owned beauty brands who make products for ALL skin tones and you're 100% right, they need to be promoted more, especially when I see influencers lying or stretching the truth about how good other products are for other brands who already are overhyped.
I bought the latest bronzer from Juvia's Place and instantly regretted it. Don't get me wrong, I enjoy the bronzer and their products for the most part but their customer service and overall attitude has always rubbed me wrong. This was my first time buying something from them in years. Smh
Too much truth here. I'm generally cynical but it was obvious from the start that it was performative and wouldn't last. I saved so many products to check out at retailers like Target, and they were discontinued within months.
We need to bring the bomb challenge back!!
I know I don’t have any type of influence but I’m currently transitioning my entire makeup collection to black owned. I already have the Lys foundation and the fenty skin tint. I want to get the Pat bronzer and concealer (but my wallet is forcing me to wait) and I need to get the Juvias place liquid blush bc my rare beauty one is drying out. So that’s what I’m doing
Oh and I also want to get the danessa myricks balm contour. Only thing I don’t like about them is that the product I want is not available in stores and I’m not sure which color I need. Same thing with Pat. So accessibility is an issue. All the makeup I have now,except the lys foundation, I got in store.
I did the same thing recently and I actually found some Black owned brands like The Lip Bar and Uoma on sale at TJ Maxx.
Walmart carries Luna Magic and The Lip Bar and Uoma by Sharon C.
I love Uoma beauty! I use them Lipbar, & Beauty Bakerie.
Wow I’ve seen the shift as well I can’t believe it was only a trend we just want to be included
Last month I got both LYS and Pat McGrath in my Ipsy box. And a lot of their stuff was discounted on the site. But I also think people aren't buying up makeup as much compared to before.
Great video! In my opinion. First a few of them need to update their products. As a makeup consumer. I shop from a lot of black owned and women owned brands. To me a few of the ones you mentioned eyeshadow pallets were just bland. Great lip products. Great face products. Just not enough resources and spotlight.
Thank you for this insightful video. Honestly, I'm worried about Mented cosmetics because they keep having sales lol. I hope they are in the game for a long time. Black owned brands mean alot to me, and if were being honest, they create ideas that allow for non Black brands to be inspired by.
Black creators should not only talk about products because they’re from a black brand. They should talk about brands that they truly like. Brands should make great products and that will keep their brands humming.
Its definitely multiple reasons. For the big creators/promotion accounts, a combo of what's popular, incentives, obviously racism, and who's in their boardroom making the final decisions is the reason they don't talk about Black-owned brands. Sometimes it feels like some of the Black influencers I follow don't talk about Black-owned brands until its February or Juneteenth or another day to celebrate. Accessibility, promoting in social media, website updates, and customer service is of course needed for these brands to gain more popularity. At the end of the day though, like you said at the end of the vid, there's really only so much that can be done when our lives are still not valued and people still don't believe that racism exists.
Here in Ireland we do not have access to black owned brand except Fenty all other brands we have to buy online and get it shipped. I think funding for some of these brands can be an issue also I noticed some of the black owned brands only want to promote big influencers they forgot about small creators. I can go on and go but will rest my case for now.
I just say Danessa herself st a Sephora event in ATL. So sweet.
Omg you ~not getting political~ is SUCH A MOOD. Sometimes the caucasity just renders a person speechless.
Great points made. Coloured Raine is my favorite. Been rocking with them for almost 10 years at this point .
You spoke so much truth here. If we’re fighting to be seen as people who didn’t benefit from sl@very, how are we to be seen as worthy of funding to be able to even stand a chance to compete
I really love Colored Raine eyeshadow (that safari raine palette baybay!) And their liquid lipsticks I love. The cherry blossom and berrie raine liquid lipsticks are my favorites.
Makeup in general is fizzling especially with those high prices. Clean and the no makeup beauty has also taken up the oxygen. Access and broad appeal are challenges for BOB’s. Seldom do we see crossover appeal from non-black/brown folks especially if the brands don’t fit in the high priced category synonymous with high quality (of course perceived). Good old capitalism and social consciousness don’t align. 😢
You are so pretty sis. My first time on your channel .
Thank you so much 🤗
I wonder how well Uoma is doing. Their presence in-store at Ulta seems spotty (I remember when it launched and we put up the gondola at the store I worked at, now it's no longer available at that location?!) but they also have the sister brand at Walmart (oddly enough, a strategy shared by About-Face...not sure how many people consider that a BOB lolll). I don't live near a WM or virtually ever need to shop at one, so I have no idea what's going on there!
Uoma has been removed at my Walmart as of a few months ago; their products have been sitting in the clearance section ever since. And they were finally fully stocked at the one Ulta in my city a few months ago (I even took a video I was so shocked), but I’ve never seen anyone but myself look at them unfortunately.
Uoma walmart line has been heavily clearanced in my Walmart. I doubt that brand will stick around. They should have named it something else.
I’m seeing a lot of Uoma at Ross. Not sure if that’s a good sign or not.
@@mv9653 I’ve seen things at TJ Maxx that recently came out in Ulta or Sephora. But I usually do see an Uoma foundation in there too. That’s been happening for awhile.
@@mv9653 probably not a good sign :/
I seen so much on the fenty sticks. Like Fenty sticks the new foundation that comes in a stick form. I always see people talking about fenty too in general. Even her skincare too. At least on tiktok I do.
But all those other brands I haven’t heard of anything really now that you mentioned it. Maybe just those liquid blush is by Juvia’s place
I'm rarely on the other types of social media platforms, so on my side of the beauty yt I still hear about Black Owned Beauty brands but its usually like the same 3. And honestly only Danessa Myricks seems to consistently generate interest in every release.
One thing I love about Undefined Beauty is that they take feedback from their customers and make things right. Their R&R sun serum had a few bad batches and they offered replacements. They also had complaints about the Sun Serum’s yellow tint and they just relaunched with 2 new shades (light and deep). Plus they send PR boxes to smaller creators and they also collab with other black/POC brands as well. 😎
The make up and hair
W the purple on the melanin 😍😍
Girl you’re inspiring me to get back into it
Thank you 🫶🏾🫶🏾🫶🏾🫶🏾
Such a great video. You spoke on so many true points. Funding, accessibility, and overall presence in the market are all issues that have affected black owned brands.
Your hair looks great, and you look so pretty
Let alone black beauty there is an issue with black CONTENT thriving on tiktok. Real talk. But, back to the subject at hand....
👏🏾let’s just say black culture will always be popular on tik tok but black peoples…. We’ll we already know
I also feel like the shade range "hype" has died down too. Everyone wanted to emulate fenty and release 50+, I've seen alot of new foundations/concealers/base products have gotten significantly worse AGAIN
in 2023 the hype is on “luxury” cosmetics and skin care . Let’s be honest , the black owned brands that do thrive are because of affordability/accessibility/partnership but they don’t get the same energy as “luxury” because of racism/classism ,full stop. It’s an uphill battle with the reputation of some brands but most of them simply not having the capital to keep up with the trends. Black content creators that I follow are a mixed bag in terms of supporting black owned brands …but more and more are focused on the opportunities afforded by working with luxury brands. It’s not shade …it’s a business decision . you’re going to work with who is unproblematic and cutting the checks . The playing field isn’t going to be even anytime soon unfortunately unless the money circulating says otherwise.
I would say that Pat McGrath has luxury prices but the luxury experience is not consistent (but neither is Charlotte Tilbury and they seem to be fine).
@@aviianna that’s true too because when paired side by side I see far more hype about Tilbury complexion products when Pat McGrath complexion products are great and more diverse in shade range to me. McGrath does well because she started as a makeup artist for luxury brand fashion shows so she still has them as her core base. Most black owned beauty brands don’t have her leverage and can’t get into that market .
I definitely remember missteps that some brands made. Like when a influencer went into Ulta and purchased every product of a black owned makeup brand in the store because the black owned brand had just become available in Ulta. And owner of the brand put it on their Instagram and gushed about how wonderful this influencer was. Well that influencer is or was racist and had the bad luck to actually be on tape using a racial slur. A lot of people commented how disappointed they were under the post including me. And that's the only time I've ever done that. After a couple days the brand owner replied something along the lines of enough already I've taken it down.
Which brand is this ?
Ohhh i rememberrr
15:38 Thread is that girl!! I have a foundation stick from them and it's my perfect match. I want to try Danessas products ans I need a new Pat zmacgrath foundation. It just seems like when black owned brands reach their peak, they disappear a few years later. Marketing, packaging and all of the above
Thread is really good and affordable!
Girl you look absolutely Stunning in that purple! 💜 Melanin Poppin 😍 You are beautiful... I can't even concentrate on what you're saying I'ma have to restart the video over 😅 LoL because I'm definitely interested in this topic. ❤❤❤
I have also seen the shift on Social media , HOWEVER what I will say that as a Canadian black content creator I can’t get it anyway. I want more options personally. Don’t get me wrong I love me some FENTY but I’d love more options
As you just mention this in your video.
I used to LOVE coloured raine. some of the best eyeshadows I’ve used to this day
I always appreciate your insight and commentary! It's always well articulated.
I love LYS and their cream bronzer went viral on tiktok but I can’t use some black owned brands because they don’t carry my shade.
Same. I have an olive medium tan skin tone and most of the black beauty brands have reddish/orangey shades. 😕
Hi Shanygne you look absolutely stunning 💜💜💜💜
I feel also that many Black content creators, once they gain a big enough following, start promoting the likes of Tillbury, with and other so-called prestige brands.
Coloured Raine isn't at ULTA and I wish it was. They put out amazing products but I haven't heard a peep out of them since the buzz around the Safari palette and dismal reviews from the Juicy palette. Black Opal IS at Ulta which is great but only certain ones carry all the shades in store. Black Radiance is in many Targets but was pulled out of most drugstores in the US...which again, sucks.
I have to agree with a couple of comments a lot of people aren’t wearing full coverage looks anymore. And the focus is based on well known influencers who don’t even post there products forreal
People probably are mainly wanting skincare . I think brown brands need to think out the box as people are “bored “ with the same type of products that keep coming out .
There's all sorts of mixed up things on this. I would say that TikTok is quick to pigeon. Hole us, so it may be hard to see in the algorithms period also, we have the economic downturn and the category people that are hurt the most doing these types of recession could just be showing up also in marketing and in sales period but that's just my thoughts about these things, and yeah. Like you said at the end they're not coming to help us.
I seen so much on the fenty ticks. I always see people talking about fenty. At least on tiktok I do.
But all those other brands I haven’t heard of anything really now that you mentioned it. Maybe just those liquid blush is by Juvia’s place
So i love badgyal rihi but fenty doesnt have the best foundaruon coverage for me. I gotta use what works for me which is urban decay stay naked and nars. Fenty does currently have my favorite higher end lip glosses whille nyx is still my favorite drugstore kip glosses. I feel all the lio products is where fentt shines. But wverything else is just cool. Not terrible but cool. Pat McGrath too dn expensive for my pockets personally. I purchased pat McGrath when it was on sale once. Also when it comes to blsck businesses in general the odds are always against us. All of this is systhemic.
Also one of those black owned make up brands fronted on Jackie Aina do i dont support them.
Side note. I was wondering if you could do a video on black owned fragrances just woth an honest review.
Are you going to do a foundation hunt on the new coloured Raine foundation stick? It is AMAZING! I’m talking your skin but better. Light weight formula and you don’t even feel it on your face. (Since I know that’s one of your pet peeves)
I couldn't agree with the sentiments in this video more.
Black opal has been in existence for almost 2 decades and still doesn’t ship to Canada. So I’ve given up on them.
This was a great video. This should be a series maybe 🤔
One thing I wonder is why influencers in general don’t talk about Mented cosmetics, they are quite expensive to get outside of the US (I used to buy them for my kit when I was working in in the US for a few weeks at a time) but apart from Jackie and Ohemaa I haven’t seen that many people talk about the brand 🤔 just wondering if I a, missing something….
It's easy to shop black owned brands on sephora website and in store, and I'm a black woman in Canada. The question is are black beauty consumers still supporting black owned brands with the same energy and with thier dollars? 👀 If we are not doing it why expext others to do it as well?
I dont really keep up with beauty community as of lately. The last 4 or 5 years lol. I stopped wearing make up for a good bit. I will say from what i remember there was hype around BOMB and then it stopped. Most women i know stick to drug store or cost efficient brands.
1) Most BOMBs dont really create hype around the product.
2) I never saw too many black creators and MUA consistently use the brands.
3) While i mainly stick to foundation, mascara and liner , and lip gloss , most of the brands were lacking broad range products.
4) I do understand most BOMB are for us, however many from what i saw only made foundations for medium to dark skin. Theres a market for fairer skin that could have also brought in money. Rihanna saw an "everybody" need. A just "us" market in business can kill you.
5 ) lets circle back to marketing. I didnt see PR videos (which i like idk why, feels like good company branding) for the majority of the brands.
6) I know funding is huge and may have played a factor but if youre not willing to at least pay MUA and Content creators to give the brand a push , how do you expect to really bring in the cash in a social media society?
Just my 2 cents on some things i saw. I was still around during the hype. I had a weird feeling to look up beauty bakerie today and found this video and your other one as well. Twas Fate or the good Lord lol.
I think you are on ploint with your assessments. In addition, I think some other dynamics are also affecting black owned brands. I think the mainstream brands, that ignored black products and realized this was a huge market and jumped on board, began began saturating the market with cheaper prices. Like you said smaller companies charge more. They have to make profit so they charge more. The Black makeup industry has been hijacked by companies who didn't care before and now want a huge chunk of the moolah. It's all about that dollar. Look at the Ulta controversy right now with the black makeup. They jumped in and was so disrespectful
I'm white and you talk yourself I agree 💯 if you have a opinion it's fair we all have voice as Mexican we are push over and don't care about what our Coulter is thinking cause we all united no matter what and that's how it is
You look too beautiful 🔥🔥🔥🔥🔥😍😍😍😍
You look gorgeous!
i’m white as a ghost so take what i’m saying with a punch of salt!! i saw keith lee the food reviewer go to Atalanta and have the worst service- and from the comments what i saw was black people calling out these business owners for what you’re saying around the 15 min mark- entitlement to business from black customers when the customer service is bad, and people saying that they think black people don’t think other black people deserve good service (idk if my wording makes sense there the same as it did in my head) but i thought that was super interesting that you mentioned similar issues in the beauty community, and i don’t think it’s a black owned brand only issue but i think if they have less funding they have less staff and end up not having someone who can be paid to be polite to customers even when customers can be the worst
I did a tiktok a few months back on my favorite black owned brands and honestly I feel like YT reels and tiktok suppressed it because I used the #blackowned. An also I’m a very small creator. That’s my opinion I could be wrong
You mean you reposted it on yt and ig and it was suppressed? Or you think yt and ig are trying to suppress their competition? (Competition being tik tok)
@@justshanygne Hi! I posted separately to both because I had to shorten the video for YT shorts. So on my YT there is no watermark for tiktok to show that it was on TikTok first.
The black brands are not accessible here in 🇨🇦 and if by chance you see them in store it's usally at a Winner's (Beauty Bakerie). The shipping is none existent (Ulta doesn't ship here), the brands online social media presence from staff is horrible, the products are not appealing long term.
Did Joan smalls have a makeup line
I think you might be thinking of Iman
@@justshanygne no I know she has one but also I believe another black super model of the 90s had a makeup line
A lot of black owned brands don't want to incur extra costs of marketing to black people. The majority of black women worldwide do not live in the US. I live in Tanzania. Only MAC has bothered to open a storefront in my country and they aren't black owned. If you won't open in my country or ship to my country, I simply cannot support and I buy makeup monthly 🤷🏾♀️
Mac Cosmetics is 39 yrs old was purchased by Estée Lauder after 10 yrs and worth 2.5 billion. Being purchased by a 54 billion dollar company helped them be a world wide brand so it’s not really fair to compare them to brands that can barely get to money to start their company/stay open. The lip bar was laughed at on shark tank when they presented their brand. Beauty Bakerie had to take their foundations off shelves due to cost.
@@justshanygneTrue but they won't even ship to us who don't live in the West? Not even being able to ship a parcel or package but some of the owners are living very well according to their Instagram. We need to do better and require more from brands if they want our money.
Even looking at the fenty store in Lenox mall, yes it's a black creator who's face is all over the brand but not many black people are going in the store buying products. Its a photo op for many and being kept open by LVMH.
There’s a fenty store at Lenox?
@@justshanygneYes ma'am and it's a whole club up in there, the staff isn't helpful, people go in to take an IG photo and walk around and leave. The music is always super loud, it's very dark, and gives magic city/blue flame vibes 😅 iykyk
Thread Beauty sucks as a company, just like Range Beauty. They are both petty and unprofessional. I hate when Black owned businesses mistreat Black customers and have terrible customer service. To block customers for questions, comments, and/or mentioning their own mistakes is so low. Big brands would never. They would either not reply or actually improve themselves based on feedback. I cannot deal with brands who act like they're running a middle school club rather than a business.
Can you chat about what Range and Thread beauty did?
So alot you all appear to hold Black Owned Brands at a higher standard than non Black Owned brands that have been around longer that have more investors and are underwritten by larger cosmetics companies. It is unrealistic for these companies to compete..to get more exposure these companies have to get more exclusive clientele so they save that brand deal money for those creators. But the biggest 2 things I see is the reduction of high engagement numbers from black creators who can hype these brands and the over reliance on Tik Tok and Instagram, 2 platforms known to create algorithms that boosts nonethnic content. Ironically I don't use social media anymore and have been in my own black owned renaissance. Its weird to see this demand for black owned brands to conform to non-conventional advertising you are asking them to live in a system designed without them in mind.
Actually saying “to get more exposure these companies have to get more exclusive clientele so they save that brand deal money for those creators” proves my point of brands doing things bc it’s what other brands are doing/or are told it’s what they’re supposed to when it’s not the right decision for their brand size or budget. Lots of big been around for decades brands have gone the route of using nano/micro influencers that are more beneficial than creators that would cost more and give less roi. So are ppl demanding they the conform to advertising that wasn’t made with them in mind or are they jumping into the game and doing it off bat?
I need to comment because I have ambivalent feelings! I love the idea of Black owned and go out of my way to use Danessa Myricks, Fenty, Juvias, Pat Mc Grath etc. but when it comes down to brands like beauty bakery and coloured raine, I feel like they just shoot themselves in the foot. Coloured Raine has been sold out of their Niche product (liquid lipsticks) for super long, and their fan favorite (Cherry Blossom was gone for like a year) people move on! As for Beauty Bakerie, I never enjoyed their quality. Nothing I ever purchased worked. I hate to say it but the products were dookie for me. If they can give us new and now products I can forgive the unprofessionalism. But beauty bakery hasn’t even done that!
But that’s what I’m saying. Those are realistic restocking times for a lot of small brands. Even Fenty who has the backing of lvmh can take months to restock an item. So if it’s taking forever to restock or it’s ultimate discounted like BB did with their foundation then it’s because they can’t afford to. Also to point out, brands will have plenty of stock but only put out a small amount so it’ll sell out quickly and they restock a week or two later. That’s a marketing ploy to make it seem like it’s selling so great but I think ppl get used to those type of restocking times.
Not gonna lie, i searched juvias place on youtube and quite a few white folks came up who really like the brand. I used to hear a lot about ouma beauty, mented and lys but not that much since that time- you're right.
I think the fall off for a lot of black owned brands is that a lot of them aren't global. I did think beauty bakerie was going to make it big in the uk when it came on qvc but i feel like it was just there for a year maybe less and disappeared from qvcuk. Could also be that folks here really weren't doing that super matte lip they were known for nor the highlighter. The powders did well for sure but ja if you don't have the name nor the funding yoi kinda fall off... i actually didn't even know Danessa Myricks was black until recently.
I had hoped when Sephora came/started in the UK that that meant they would also stock everything they stock in the states, here but nope.
Is it because these brands are becoming more inclusive to POC
No they just were performative and no longer feel the need to care.
Unfortunately Rihanna does not own fenty all by herself she owns 50%. Lvhm owns the rest. This ceo of LVHM makes 25 million a day yes a DAY!!! Louie Vuitton Hennessy moet . I was shocked when I saw she had white investors...but she did good she is a billionaire
Pat McGrath is the only BOB that I mostly see more non Black vs Black creators talking about. I love her products but I can see Black creators not talking about the brand because it is so expensive. Not saying Black people cant afford it but many people stick to a more midrange brand.
Anyone remember The Lip Bar? (Oop she did just mention it) I hope they are okay.
They own thread beauty and since it’s new that’s prob where her attention is going.
Because it was all performative …
I also feel like black owned brands should focus less , just a bit, on influencer and partner with working make-up / professional artists. Like ex. I know Painted by Spencer uses a few of their products, or MMMItchell like. Because working artists can sell to a client and start a financial pipeline.
That's just my opinion.
Ace Beautè is still kicking
It’s going to giving the black community two tables and a shelf on February
Exactly, black content creators cannot continue to give the black own products free pr, not fair.
Glamlite is Afro-Latina owned, right? I still see Glamlite being pushed a lot, but they might be the exception that proves the rule.
Its the younger generation who just want something new, now I hear Black women on Korean make up and it is tearing up many people skin. I think Black Creator doing it for the money that is their focus money.
Black entrepreneurs should spend money on pr, all the other brands you see on TikTok are spending pr budget to promote their brands. This is business 101; they as have to improve their products. I understand smaller brands however no free lunch anywhere.
I'm looking for quality and accessibility
Fenty beauty last lipstick sucked. It got everywhere.
TBH: I see a lot of pat mcgrath and juvias place also i see Danessa all the time.
Hey girl! Happy Sunday 💃🏾 😊. You look beautiful 😍 🤎. I'm very intentional with supporting black businesses. Being accessible is a big problem. I usually have to ship stuff to my skybox which is an added cost (I live in Trinidad). Even with all this I still show support ❤
💛💛💛💛
Diversity in the beauty industry was a trend because it was all performative.