Ep. 1 - The Godfather of Attribution: Aaron Bird, Founder & CEO of Bizible (now Marketo Measure)

Our inaugural episode of Attribution Nation features the OG, the godfather, the undisputed maestro of attribution, Aaron Bird. He founded and CEO'd Bizible, ushering it into acquisition by Marketo, which quickly was acquired by Adobe. Although years removed from the space, we start with him to lay the foundation of attribution. How'd it start? How'd it grow? And what he planned to do next, which he's fulfilling at his new company, Inflection.io. This episode has been almost a decade in the making. What a way to start!