Why Is This so HARD? Conveying the Business Value of Open Source - Bob Killen, Google

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Why Is This so HARD? Conveying the Business Value of Open Source - Bob Killen, Google
Are you a maintainer struggling to justify your continued time working on an OSS project? Or are you an end-user trying to determine if you should use or support a project? Or how about a business trying to map your employee's contributions to internal initiatives? These struggles are prevalent throughout the ecosystem and often boil down to ineffectively conveying the "value" and "risks" of a project. In this talk, we'll cover: - Why communicating a project's value & risks is essential for project growth and long-term sustainability. - Strategies projects can adopt to better surface their value & risks. - Several unconventional methods for end-users and vendors to evaluate their contributions. - Highlight new non-code opportunities for people to get involved.