What is brand strategy?

What is brand strategy really? A lot of definitions out there are either too vague or too narrow. How does brand strategy relate to business, marketing, and branding? Let's find out!
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[@JeremyMuradesign]

Well done brother

[@Letstalkbranding]

Thanks Jeremy! Much appreciated.

[@JUSTCreative]

Nice video & perspective Stef. The answer is certainly not a black & white answer. One suggestion would be to leave your slides on the screen longer so they can be read!

[@Letstalkbranding]

Hey Jacob! Thanks for the feedback!

[@lidiyazabrodska5577]

Thank you for an insightful video! I liked all your definitions, although Marty Neumeier's one feels the closest, but you are totally right about explaining it from businesses point of you!! Whoa!
And ahah, frameworks topic hit the right spot - I was all about them not long ago, and now seeing advantages of being more flexible in using them)
Thanks for sharing with us!

[@Letstalkbranding]

Thanks a lot Lidia! Happy you liked it. Yeah, Marty's definition is probably the best, just not useful in all conversations.

[@lidiyazabrodska5577]

@@Letstalkbranding ahah yes, have been there a few times, when passionately expalinig it and getting this awkward cricket sound in return) thanks again for bringing clarity!

[@sundarisuparmo7208]

I'm just starting to reach my curiosity then I finally found your channel. Please kindly discuss or make a content about brand strategist job desk if you don't mind. I really want to start that career. Thanks anyway :)

[@Letstalkbranding]

Great idea for a video! I'll get working on it.

[@pavankushwah5310]

Oh thank you sir

[@Letstalkbranding]

No, thank you sir!