Pricing Creativity w/ Blair Enns Livestream

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  • Опубликовано: 5 дек 2024

Комментарии • 337

  • @aaronglynnwalker
    @aaronglynnwalker 2 года назад +59

    It's clear that Blair dominates all these business dealings because he has the super-power of not blinking. Need to up my eye moisture game.

  • @alexhartan
    @alexhartan 5 лет назад +154

    This video is meant to be watched more than once. So many gems...

  • @joeldcanfield_spinhead
    @joeldcanfield_spinhead 4 года назад +47

    "double thank you"-one of my dad's business lessons: a good deal is when both sides think they got more than they gave.

    • @ten-ub4xd
      @ten-ub4xd 4 года назад +1

      well thank you

    • @joeldcanfield_spinhead
      @joeldcanfield_spinhead 4 года назад +2

      @@ten-ub4xd oh, thank YOU
      [see what I did there?]

    • @lordperezident
      @lordperezident 3 года назад

      @@joeldcanfield_spinhead yes I see what you did there lol simple to comprehend If you have some sort of brain knowledge

    • @lluvia3thkpsp
      @lluvia3thkpsp 2 года назад

      Love it

  • @francismweru
    @francismweru 3 года назад +13

    Blair’s English vocabulary is way off the grid 🔥🔥🔥

  • @khaledahmaniferdi8922
    @khaledahmaniferdi8922 Год назад +21

    I can’t believe this material is available for freaking free
    Thank you so much guys

    • @CastleHassall
      @CastleHassall 2 месяца назад +1

      jeez please don't say that they might put it behind a patron wall
      make sure you get their patron when you get income from their help, to show real love back

  • @brandingdesignpro
    @brandingdesignpro Год назад +9

    3 years later just watching this entire video. Incredible amount of golden insights. Learned a ton that I can apply to my sales and consultation calls. Blair is a different animal and the same beast.

  • @nicolasmarquez5956
    @nicolasmarquez5956 5 лет назад +43

    "Really successful people say no to almost everything"... that was like a shot in my head!!! Awesome content!!!

  • @dumisanimacdonald3519
    @dumisanimacdonald3519 5 месяцев назад +2

    This was heavely packed! There is a lot l learnt from this video, thank you so so so much Chris, the team and Blair for putting this out to the world for us to see and learn

    • @thefutur
      @thefutur  5 месяцев назад

      You’re very welcome

  • @ariane2785
    @ariane2785 5 лет назад +58

    Taking notes, taking notes. I was drawing while listening to the show, stopping to write down the best chunk!
    I'm at the beginning of my illustration carriere and the parts "Learn to be unemotional about money" & "say a price and be comfortable in the silence" are gold. Way too often we try to fill that silence and end-up shooting a bullet into our own foot!
    Keep on doing that incredible work! Love from Finland!

  • @mequable
    @mequable 5 лет назад +16

    Watching this for the third time. This is amongst the greatest videos by The Futur about value based pricing and the business of design. So much good advice and food for thought.
    The fact that it hasn't blown up yet is baffling.

  • @itajac80
    @itajac80 5 лет назад +199

    I feel like I just got a Phd level coaching.

    • @thefutur
      @thefutur  5 лет назад +39

      You did.

    • @obakengmatlou9964
      @obakengmatlou9964 4 года назад +2

      Rodger that, thanks Chris and team, especially so to the erudite Blair Enns.

    • @elijahjohnyarra
      @elijahjohnyarra 3 года назад +2

      Wow.
      Chris I'll send you a check once I make 6 figures 😁.
      So much value in this video alone.

    • @mianala
      @mianala 3 года назад

      true

  • @JTTechie
    @JTTechie 3 года назад +1

    21:31 adding the time for myself to remember. This video is especially GOLD.

  • @chrisabelard
    @chrisabelard 5 лет назад +32

    Damn the value on this channel is a blessing - Thank you !

    • @AskAW
      @AskAW 3 года назад +1

      What are you going to do with the blessing?

    • @lordperezident
      @lordperezident 3 года назад

      @@AskAW put it to use. That's what the wise person would do. Which is me :) so mote it be. Yaaaheard

  • @sheldonlawrie
    @sheldonlawrie Год назад +2

    These are potentially the most critical of all lessons for creatives. Thank you so much for sharing this series with the world. BIG RESPECT!

  • @salimvohra
    @salimvohra Год назад +1

    4 years too late, but this is great evergreen advice, and applies to knowledge consultancy as much as design, appreciated ❤

  • @andreatavolaro7513
    @andreatavolaro7513 5 лет назад +16

    honestly one of the best conversations about pricing I have seen in general and from The Futur. Way to go guys!

  • @KCNwokoye
    @KCNwokoye 4 года назад

    I think Mr Blair Enns is an incredibly intelligent and successful man with much wisdom, the end was a good close, bring in the empathy. I also caution creatives to remember that there is a journey to mastering brilliance so don't be hasty if you can afford it, the drawing in the Sistine chapel wasn't created in a day so let yourself grow. As much as I agree that most of the concepts here can be profitable, Artists should deliver to their fullest satisfaction/potential as much as they desire because that's also what we are here for. To create work with much value that we are proud of and should also be well compensated. Artists genuinely love to deliver a high level of value because in the end, whatever value or creative energy you put out there's going to create an equal and opposite impact. We are inspired by great Artists and the renaissance man like Leonardo, Michelangelo, Socrates and other incredible creatives because they put out their best work into the universe. Focus your energy on delivering the highest value out there for your clients. Put out work that you too can celebrate, you are not a machine designed only to be paid.

  • @amyfarrell9099
    @amyfarrell9099 5 лет назад +8

    Love how Blair describes the two levels of success. SO GOOD!

  • @nathanielmankatah7371
    @nathanielmankatah7371 2 года назад +2

    This video came in at the right time. This man is full of powerful information.

  • @luckypumareja947
    @luckypumareja947 9 месяцев назад +1

    Thank you for the padcasts Cris❤

  • @rikossp
    @rikossp 3 года назад +1

    Around 1:00am Greek time here. Definitely going to watch this again tomorrow with an espresso, a pencil and my notebook. 👏

  • @MalikTheStartupGuy
    @MalikTheStartupGuy 5 лет назад +3

    ALL THE REAL ONES WHO WATCHED BLAIR'S PREVIOUS INTERVIEW HAVE BEEN WAITING FOR THIS ONE FOR A MINUTE!!! SO PUMPED TO GET INTO THIS VALUE!

  • @janeo14
    @janeo14 3 года назад +1

    -you need to make profit, it's proof that the world needs what you do.

  • @taylorsampey-commissionart2207
    @taylorsampey-commissionart2207 Год назад +2

    In regard to Chris' question at 1:04:53, he seems to be confusing "value" for effort. I agree that each client (regardless of the price) deserves 100% effort and that most creatives struggle to provide anything less.
    What I think Blair is suggesting though, is that even the lowest amount in your bracketed pricing should already account for this 100% effort. Providing additional services that you would otherwise charge for ("above and beyond" type mentality) is thoughtful, but it leaves money on the table and may leave your client wondering how (for someone so expensive) you had time to provide an extra service at no extra cost.
    [Were they overcharged from the beginning? Did they get everything they could've from the deal? Maybe since I know you're capable of more, Ill hold you to it next time. Or, maybe I'd like to request a detailed receipt with a breakdown (justification) of the price.]
    To me, it's most honest and secure to perform exactly what was agreed upon. Absolutely nothing less, but also nothing more.

    • @thefutur
      @thefutur  Год назад +1

      Thank you for the feedback

  • @CaseyATong
    @CaseyATong 3 года назад +2

    As a Graphic Design student, I really feel like I get valuable information when I watch your videos. It feels like it can just about match the quality of the college courses

  • @pastorbernardjere5421
    @pastorbernardjere5421 Год назад +1

    I just love Chris 😂😂 Blair enss is a revolutionary 👌

  • @Storyraymond
    @Storyraymond 5 лет назад +3

    WOOOOOOOW! He just described my creative personality! 'The nature of the creative personality is to want to solve the problem that you have not previously solved!' That is one of my big issues! This explains a lot lot about me. As an Art Director I want to learn about everything even if I feel the need to specialise in something. My mind is going to next level right now! Just achieved black mind-belt in something:) HAHA!

  • @meng-hsueh
    @meng-hsueh 5 лет назад +2

    Yes! Blair Enns on the show!

  • @gaschneidr
    @gaschneidr 5 лет назад +5

    This is one of the best live streams you guys did. Blair is just golden. Thank you, Chris and The Futur team!

    • @thefutur
      @thefutur  5 лет назад +1

      You’re very welcome

  • @danplumadore647
    @danplumadore647 5 лет назад

    I purchased the book several months ago. Read it once. Read it twice. Read it 3 times and will read it again before year's end. This is my second viewing of this video and each time I learn something new.

  • @Myxlpltx
    @Myxlpltx 5 лет назад +2

    Can I like this 5 times ? Wonderful live stream with Blair Enns! I started watching live but fell a sleep (personal issues not because of the stream)so I had to watch the replay. Thanks Chris, Blair, and the Futur people!

    • @thefutur
      @thefutur  5 лет назад

      You’re very welcome

  • @timlay2564
    @timlay2564 5 лет назад +3

    This one slams so hard, I'm gonna have to watch it multiple times!! Thank you for this!!

  • @JeremyMuradesign
    @JeremyMuradesign 5 лет назад +4

    So much GOLD every design student needs to watch this to really have a mindset shift.

  • @janeo14
    @janeo14 3 года назад +1

    ***i want to cry*** its really ok to say "no" to almost everything

  • @Rafif089
    @Rafif089 3 года назад +1

    mannn Blair voice is very convincing. like i would give my business to this kind of guy

  • @ogray9927
    @ogray9927 4 года назад +1

    I rewatch these videos and learn something new every time. I really appreciate Blairs blunt approach, I think it's the perfect antidote for the timid creative. The Baker video is just as brilliant. In fact, i'm heading over there to watch it again.

    • @thefutur
      @thefutur  4 года назад

      It’s a good one two combo.

  • @pascal.bakari
    @pascal.bakari 5 лет назад +7

    Oh, btw... this is my favorite futur Video of 2019- they just keep getting better & better!

  • @kevinoreilly1188
    @kevinoreilly1188 5 лет назад +4

    Great content once again. Delivered with humor, honesty and an iron fist. The punch in the gut that all creatives need to hear.

  • @elcocovelazquez
    @elcocovelazquez 5 лет назад

    Just got this book. It's a MONSTER. It already has changed my way to develop a strategy with my projects and clients.

  • @bstancel12
    @bstancel12 3 года назад

    I come back and watch this video a fair amount. It is one of the best videos on all of RUclips. Absolutely full of great content. Shocking that this only has around 56k views. Thank you for making this live stream video and making it available.

  • @basschellekens7024
    @basschellekens7024 5 лет назад +2

    I'm so happy for Blair Liverpool made it to the Finals!

  • @kyler.6645
    @kyler.6645 5 лет назад

    I watch this video more than any video on The Futur channel. I use it as inspiration and guidance before almost every client consultation. I'm so happy with the education I get from this channel and I've considered sending 10% several times and I will one day. Thank you, Chris and staff. Your info has forever changed my perspective and opportunity in the market and in my personal life.

  • @rosem3344
    @rosem3344 3 года назад +1

    LOVE LOVE LOVE this conversation... @Chris, the pause was just brilliant! I needed to laugh out loud today. Thanks. I now have to get his books and then listen to this conversation a few more times. Thanks for amazing content @The Futur

    • @thefutur
      @thefutur  3 года назад

      You’re very welcome

  • @bradon2318
    @bradon2318 5 лет назад +6

    On efficiency vs innovation, when you reduce waste and seek to become more efficient, you also become less innovative. Business concepts like this can be so complex and counter-intuitive, great insight! Tracking time is not always the best way! We need the freedom to fail.

  • @SJQuirke
    @SJQuirke 3 года назад +1

    This is rich gold - thank you guys for putting this out there
    Ah!
    Alan Weiss
    that is such a good input
    I am enjoying this so much
    On the question of over-deliver - Alan Weiss says "Promise and deliver" over-delivery puts you on a run-away treadmill

  • @stevencooper7383
    @stevencooper7383 5 лет назад +2

    Wow this is PURE GOLD!!!! I really appreciate this amazing opportunity to learn about two industry leaders!

  • @duffpaddy3996
    @duffpaddy3996 Год назад +2

    Blair looking like he's commanding a death star but dropping gems instead 💯

  • @mikeylynch8144
    @mikeylynch8144 2 года назад +3

    SO MUCH GOLD IN HERE, thank you to everyone involved, what an incredibly educational video.

    • @thefutur
      @thefutur  2 года назад

      You’re very welcome

  • @arcadiansounds2850
    @arcadiansounds2850 Год назад

    This was siiiiiick. As a VO and visual design pro Im loving the gold bars dropped

  • @HectorGarciaCPA
    @HectorGarciaCPA 5 лет назад +1

    Everything about this, is just GOLD. Best advice ever!

  • @AlvaroDiazCastro
    @AlvaroDiazCastro 5 лет назад +8

    20:34 And that was the moment when Chris realizes the void of silence… but you can barely hear at the distance a mic drop softly. KUDOS

  • @gowildamit
    @gowildamit 3 года назад

    Very nice session. I have been to Poland many times 🇵🇱 it’s an amazing countries and with very hard working talented people. Warsaw is my favorite..Highly recommend.

  • @deanbowen658
    @deanbowen658 5 лет назад +3

    Another one of your video's that will be played on repeat. Great work guys.

  • @phindisithole9867
    @phindisithole9867 3 года назад +1

    Lovely to be on live with Blair

  • @AdvaitV
    @AdvaitV 2 года назад +2

    I CANNOT BELIEVE!!!! THIS STUFF IS FREE ON THE INTERNET!

    • @thefutur
      @thefutur  2 года назад

      We are here for you.

  • @CJordanNicholson
    @CJordanNicholson Год назад +1

    Shout out to Kaslo! I've never stayed there long, but it's a great place to stop on a motorcycle trip!

  • @janeo14
    @janeo14 3 года назад +1

    omg this is gold info right here usd 5000 vs 5M no change in heart rate no change in tone

  • @gjofoxster
    @gjofoxster 4 года назад +1

    Yaa!!! Fantastic Video
    In India here no hours charge, Designer charge on project...
    The biggest drawback is, client want free work here, if the artist say any charges Client don't replay...
    This is the biggest problem here.
    Nice info once again.
    Cheers!!

  • @marisamendez7817
    @marisamendez7817 4 года назад

    This conversation is blowing my head away. I definitely need a marketing man to handle all of this information for me and take actions. Very interesting indeed though. Money is energy. I wish I had known before. Love from London.

  • @ThugLifeModafocah
    @ThugLifeModafocah 2 года назад +1

    Account supervisor of Y&R... In Brazil we have Roberto Justus, which was the "Trump" of "The Apprentice" show over here. He is one of the owners of Y&R. As a business man, he is such an inspiration.

  • @StandUpPhilosopher254
    @StandUpPhilosopher254 2 года назад +1

    20:25 is just pure gold

  • @ufarmvideo
    @ufarmvideo Год назад +1

    Blair is soooo confident!🔥

  • @XanaHXX1
    @XanaHXX1 3 года назад +2

    "more doors not MORDOR" 👁️🔥😂 loving how casually that was delivered

  • @garrettpatten6312
    @garrettpatten6312 11 месяцев назад +1

    I imagine over deliverying, especially say physical commodities causes several problems one being price distortion: if the client gets used to you giving them freebies, they might start to make decisions that don't accurately reflect real market dynamics. Also they company has to store all the extra stuff you sent them, maybe it's more than they can realistically sell. Even ideas and designs - oh this firm sent over so many great designs on things we didn't even ask for! - maybe they feel compelled to change things about their business that were best left alone.

  • @abdul-UIUX
    @abdul-UIUX 8 месяцев назад +1

    Every part of this video is just wonderful. I love it!

    • @thefutur
      @thefutur  8 месяцев назад

      Glad you enjoy it!

  • @_kingkaizen
    @_kingkaizen Год назад

    Blair is such an incredible mind man.

  • @gettingthere007
    @gettingthere007 5 лет назад +6

    Great talk! Appreciate the high quality AV instead of shitty Skype podcasts! Learned a lot

  • @johnmbevo7490
    @johnmbevo7490 Год назад

    This knowledge they are sharing transcends time and space.
    ✨️♥️.Brilliant

  • @alexdespotovic1698
    @alexdespotovic1698 5 лет назад +3

    Amazing stuff guys, thank you very much for this inspiring and direct conversation we had the opportunity to listen to.

  • @rdeniel
    @rdeniel 5 лет назад +1

    Great insightful video! Thank you for bringing in Blair Enns! You're amazing!

  • @topupcomingmints3360
    @topupcomingmints3360 4 года назад +1

    Thank you for the very valuable conversation.

  • @nickileal3
    @nickileal3 5 лет назад +1

    So very thankful for this channel. The content is super helpful and consistent. You are truly appreciated. There is so much to soak in!

  • @socialsimodesign926
    @socialsimodesign926 2 года назад +1

    Good to hear all about it, especially you give good examples creative people have!💯🙋‍♀️

  • @GuyPorteous
    @GuyPorteous 5 лет назад +1

    Thanks @thefutur and Blair 🙏 so much insight. I already know I’m going to end up watching this a dozen times.

  • @SimonBell78
    @SimonBell78 11 месяцев назад

    Blair is a Liverpool FC fan - good man!

  • @andrevvve
    @andrevvve 5 лет назад +3

    This is easily one of your best videos/interviews! Thank you so much for the information guys ❤️

    • @thefutur
      @thefutur  5 лет назад

      You're very welcome

  • @stalkb01
    @stalkb01 5 лет назад +1

    One of the best interviews yet!!!

  • @matiasginestet
    @matiasginestet 5 лет назад +1

    I know you know it. But, you're awesome. This one is now at my top favorite interviews/streams/classes/lectures/conversations, etc.
    Keep it up, guys!!!

  • @CreateGreg
    @CreateGreg 3 года назад

    It can be watched again and again. Top-Notch! 👌Thanks for recording it! 👍

  • @TheDriftjockey
    @TheDriftjockey Год назад +1

    I wish i had discovered this earlier. But im also happy that im on the right track :)

  • @BrantK147
    @BrantK147 2 года назад +1

    wow, amazing, took notes, learned a lot!!! Thank you Chris!!!!! And thank you Blair!!!!

    • @thefutur
      @thefutur  2 года назад

      You’re very welcome

  • @chickenturbo5354
    @chickenturbo5354 5 лет назад +1

    One of the best videos I ever watched on The Futur 🥇👍🏼

  • @Auws
    @Auws 5 лет назад +1

    That was truly incredible, so much new knowledge that I had not heard before despite being an adamant follower of the Futr as well as old knowledge that decided resonate.

  • @orangecountywebsites
    @orangecountywebsites 3 года назад

    Great book. Thanks for the recommendation and showing Blaire to us.

  • @GoreTuzkPT
    @GoreTuzkPT 2 года назад

    thanks chris for asking the exact questions I want Blair to answer

  • @THEHumanExperience
    @THEHumanExperience 5 лет назад +1

    Very inspiring, thanks allot to The Futur for making this happen 🙌🙌🙌

  • @sashasol2014
    @sashasol2014 4 года назад

    How can I like this video a million times

  • @aaronglynnwalker
    @aaronglynnwalker 2 года назад +1

    Man, I have commented this before on the Futur but this conversation makes it comes up again. In my opinion this all would be so much more helpful if we could bring this down from the millions of dollars-conversation down to the tens of thousands of dollars-conversation. Hoping for those conversations! Same conversations just switch the numbers haha. That would actually do something for me. This is great, of course. All helpful!

  • @ahmadabuazza
    @ahmadabuazza 5 лет назад +2

    OMG, I liked this video before watching it, great value as always.

  • @RoyRiginashvili
    @RoyRiginashvili 5 лет назад +1

    The music at the beginning is great!

  • @justinroy6485
    @justinroy6485 5 лет назад +3

    I really loved this episode a lot! Huge fan of Blair Enns and all the words he speaks. My question is on average at what age do you figure out after exploring all these ideas does it click that this is the thing I want to do.

  • @mickey5073
    @mickey5073 3 года назад

    i always go back to this before dealing with a client. Thanks the FUTUR!

  • @cre8tivestudio146
    @cre8tivestudio146 2 года назад

    This is like a last class to become and professor 😁😁😁 thank you for this

  • @breedlifeproductions
    @breedlifeproductions Год назад +1

    Really good information, very helpful! Thank you

    • @thefutur
      @thefutur  Год назад

      Glad it was helpful!

  • @loktionovandrey
    @loktionovandrey 5 лет назад +1

    Ugh! That was awesome! Thank you guys!!!

  • @blacksableza
    @blacksableza 4 года назад +2

    blair enns stares straight into your soul!

    • @lordperezident
      @lordperezident 3 года назад +2

      That's for damn sure. I felt it in my soul as well lmao

  • @mrburtenshaw8610
    @mrburtenshaw8610 5 лет назад +1

    great advice, thank you for your time.

  • @PaulSyng
    @PaulSyng 3 года назад +1

    Moment of silence! Epic!

  • @Rebecca_Spirits
    @Rebecca_Spirits Год назад

    This is gold! Thank you!

  • @nhoxdecarbono
    @nhoxdecarbono 5 лет назад

    I just saw it now and this interview was amazing, thank you all, it was very enriching.