3 years later just watching this entire video. Incredible amount of golden insights. Learned a ton that I can apply to my sales and consultation calls. Blair is a different animal and the same beast.
jeez please don't say that they might put it behind a patron wall make sure you get their patron when you get income from their help, to show real love back
This was heavely packed! There is a lot l learnt from this video, thank you so so so much Chris, the team and Blair for putting this out to the world for us to see and learn
Taking notes, taking notes. I was drawing while listening to the show, stopping to write down the best chunk! I'm at the beginning of my illustration carriere and the parts "Learn to be unemotional about money" & "say a price and be comfortable in the silence" are gold. Way too often we try to fill that silence and end-up shooting a bullet into our own foot! Keep on doing that incredible work! Love from Finland!
Watching this for the third time. This is amongst the greatest videos by The Futur about value based pricing and the business of design. So much good advice and food for thought. The fact that it hasn't blown up yet is baffling.
I think Mr Blair Enns is an incredibly intelligent and successful man with much wisdom, the end was a good close, bring in the empathy. I also caution creatives to remember that there is a journey to mastering brilliance so don't be hasty if you can afford it, the drawing in the Sistine chapel wasn't created in a day so let yourself grow. As much as I agree that most of the concepts here can be profitable, Artists should deliver to their fullest satisfaction/potential as much as they desire because that's also what we are here for. To create work with much value that we are proud of and should also be well compensated. Artists genuinely love to deliver a high level of value because in the end, whatever value or creative energy you put out there's going to create an equal and opposite impact. We are inspired by great Artists and the renaissance man like Leonardo, Michelangelo, Socrates and other incredible creatives because they put out their best work into the universe. Focus your energy on delivering the highest value out there for your clients. Put out work that you too can celebrate, you are not a machine designed only to be paid.
Can I like this 5 times ? Wonderful live stream with Blair Enns! I started watching live but fell a sleep (personal issues not because of the stream)so I had to watch the replay. Thanks Chris, Blair, and the Futur people!
LOVE LOVE LOVE this conversation... @Chris, the pause was just brilliant! I needed to laugh out loud today. Thanks. I now have to get his books and then listen to this conversation a few more times. Thanks for amazing content @The Futur
I rewatch these videos and learn something new every time. I really appreciate Blairs blunt approach, I think it's the perfect antidote for the timid creative. The Baker video is just as brilliant. In fact, i'm heading over there to watch it again.
As a Graphic Design student, I really feel like I get valuable information when I watch your videos. It feels like it can just about match the quality of the college courses
I purchased the book several months ago. Read it once. Read it twice. Read it 3 times and will read it again before year's end. This is my second viewing of this video and each time I learn something new.
In regard to Chris' question at 1:04:53, he seems to be confusing "value" for effort. I agree that each client (regardless of the price) deserves 100% effort and that most creatives struggle to provide anything less. What I think Blair is suggesting though, is that even the lowest amount in your bracketed pricing should already account for this 100% effort. Providing additional services that you would otherwise charge for ("above and beyond" type mentality) is thoughtful, but it leaves money on the table and may leave your client wondering how (for someone so expensive) you had time to provide an extra service at no extra cost. [Were they overcharged from the beginning? Did they get everything they could've from the deal? Maybe since I know you're capable of more, Ill hold you to it next time. Or, maybe I'd like to request a detailed receipt with a breakdown (justification) of the price.] To me, it's most honest and secure to perform exactly what was agreed upon. Absolutely nothing less, but also nothing more.
WOOOOOOOW! He just described my creative personality! 'The nature of the creative personality is to want to solve the problem that you have not previously solved!' That is one of my big issues! This explains a lot lot about me. As an Art Director I want to learn about everything even if I feel the need to specialise in something. My mind is going to next level right now! Just achieved black mind-belt in something:) HAHA!
I come back and watch this video a fair amount. It is one of the best videos on all of RUclips. Absolutely full of great content. Shocking that this only has around 56k views. Thank you for making this live stream video and making it available.
Very nice session. I have been to Poland many times 🇵🇱 it’s an amazing countries and with very hard working talented people. Warsaw is my favorite..Highly recommend.
I watch this video more than any video on The Futur channel. I use it as inspiration and guidance before almost every client consultation. I'm so happy with the education I get from this channel and I've considered sending 10% several times and I will one day. Thank you, Chris and staff. Your info has forever changed my perspective and opportunity in the market and in my personal life.
This is rich gold - thank you guys for putting this out there Ah! Alan Weiss that is such a good input I am enjoying this so much On the question of over-deliver - Alan Weiss says "Promise and deliver" over-delivery puts you on a run-away treadmill
Account supervisor of Y&R... In Brazil we have Roberto Justus, which was the "Trump" of "The Apprentice" show over here. He is one of the owners of Y&R. As a business man, he is such an inspiration.
This conversation is blowing my head away. I definitely need a marketing man to handle all of this information for me and take actions. Very interesting indeed though. Money is energy. I wish I had known before. Love from London.
On efficiency vs innovation, when you reduce waste and seek to become more efficient, you also become less innovative. Business concepts like this can be so complex and counter-intuitive, great insight! Tracking time is not always the best way! We need the freedom to fail.
Yaa!!! Fantastic Video In India here no hours charge, Designer charge on project... The biggest drawback is, client want free work here, if the artist say any charges Client don't replay... This is the biggest problem here. Nice info once again. Cheers!!
I know you know it. But, you're awesome. This one is now at my top favorite interviews/streams/classes/lectures/conversations, etc. Keep it up, guys!!!
That was truly incredible, so much new knowledge that I had not heard before despite being an adamant follower of the Futr as well as old knowledge that decided resonate.
I imagine over deliverying, especially say physical commodities causes several problems one being price distortion: if the client gets used to you giving them freebies, they might start to make decisions that don't accurately reflect real market dynamics. Also they company has to store all the extra stuff you sent them, maybe it's more than they can realistically sell. Even ideas and designs - oh this firm sent over so many great designs on things we didn't even ask for! - maybe they feel compelled to change things about their business that were best left alone.
I really loved this episode a lot! Huge fan of Blair Enns and all the words he speaks. My question is on average at what age do you figure out after exploring all these ideas does it click that this is the thing I want to do.
Man, I have commented this before on the Futur but this conversation makes it comes up again. In my opinion this all would be so much more helpful if we could bring this down from the millions of dollars-conversation down to the tens of thousands of dollars-conversation. Hoping for those conversations! Same conversations just switch the numbers haha. That would actually do something for me. This is great, of course. All helpful!
It's clear that Blair dominates all these business dealings because he has the super-power of not blinking. Need to up my eye moisture game.
could backfire if done wrong 😐😭🥲
He has onion in his shirt pocket.
This video is meant to be watched more than once. So many gems...
Agreed. Just going through it again.
Agreed
3 years later just watching this entire video. Incredible amount of golden insights. Learned a ton that I can apply to my sales and consultation calls. Blair is a different animal and the same beast.
Same here!
I can’t believe this material is available for freaking free
Thank you so much guys
jeez please don't say that they might put it behind a patron wall
make sure you get their patron when you get income from their help, to show real love back
"double thank you"-one of my dad's business lessons: a good deal is when both sides think they got more than they gave.
well thank you
@@ten-ub4xd oh, thank YOU
[see what I did there?]
@@joeldcanfield_spinhead yes I see what you did there lol simple to comprehend If you have some sort of brain knowledge
Love it
Blair’s English vocabulary is way off the grid 🔥🔥🔥
This was heavely packed! There is a lot l learnt from this video, thank you so so so much Chris, the team and Blair for putting this out to the world for us to see and learn
You’re very welcome
"Really successful people say no to almost everything"... that was like a shot in my head!!! Awesome content!!!
Taking notes, taking notes. I was drawing while listening to the show, stopping to write down the best chunk!
I'm at the beginning of my illustration carriere and the parts "Learn to be unemotional about money" & "say a price and be comfortable in the silence" are gold. Way too often we try to fill that silence and end-up shooting a bullet into our own foot!
Keep on doing that incredible work! Love from Finland!
Watching this for the third time. This is amongst the greatest videos by The Futur about value based pricing and the business of design. So much good advice and food for thought.
The fact that it hasn't blown up yet is baffling.
Damn the value on this channel is a blessing - Thank you !
What are you going to do with the blessing?
@@AskAW put it to use. That's what the wise person would do. Which is me :) so mote it be. Yaaaheard
21:31 adding the time for myself to remember. This video is especially GOLD.
These are potentially the most critical of all lessons for creatives. Thank you so much for sharing this series with the world. BIG RESPECT!
Love how Blair describes the two levels of success. SO GOOD!
I think Mr Blair Enns is an incredibly intelligent and successful man with much wisdom, the end was a good close, bring in the empathy. I also caution creatives to remember that there is a journey to mastering brilliance so don't be hasty if you can afford it, the drawing in the Sistine chapel wasn't created in a day so let yourself grow. As much as I agree that most of the concepts here can be profitable, Artists should deliver to their fullest satisfaction/potential as much as they desire because that's also what we are here for. To create work with much value that we are proud of and should also be well compensated. Artists genuinely love to deliver a high level of value because in the end, whatever value or creative energy you put out there's going to create an equal and opposite impact. We are inspired by great Artists and the renaissance man like Leonardo, Michelangelo, Socrates and other incredible creatives because they put out their best work into the universe. Focus your energy on delivering the highest value out there for your clients. Put out work that you too can celebrate, you are not a machine designed only to be paid.
honestly one of the best conversations about pricing I have seen in general and from The Futur. Way to go guys!
ALL THE REAL ONES WHO WATCHED BLAIR'S PREVIOUS INTERVIEW HAVE BEEN WAITING FOR THIS ONE FOR A MINUTE!!! SO PUMPED TO GET INTO THIS VALUE!
This video came in at the right time. This man is full of powerful information.
Can I like this 5 times ? Wonderful live stream with Blair Enns! I started watching live but fell a sleep (personal issues not because of the stream)so I had to watch the replay. Thanks Chris, Blair, and the Futur people!
You’re very welcome
4 years too late, but this is great evergreen advice, and applies to knowledge consultancy as much as design, appreciated ❤
This is one of the best live streams you guys did. Blair is just golden. Thank you, Chris and The Futur team!
You’re very welcome
LOVE LOVE LOVE this conversation... @Chris, the pause was just brilliant! I needed to laugh out loud today. Thanks. I now have to get his books and then listen to this conversation a few more times. Thanks for amazing content @The Futur
You’re very welcome
Yes! Blair Enns on the show!
This one slams so hard, I'm gonna have to watch it multiple times!! Thank you for this!!
I rewatch these videos and learn something new every time. I really appreciate Blairs blunt approach, I think it's the perfect antidote for the timid creative. The Baker video is just as brilliant. In fact, i'm heading over there to watch it again.
It’s a good one two combo.
As a Graphic Design student, I really feel like I get valuable information when I watch your videos. It feels like it can just about match the quality of the college courses
Around 1:00am Greek time here. Definitely going to watch this again tomorrow with an espresso, a pencil and my notebook. 👏
So much GOLD every design student needs to watch this to really have a mindset shift.
I purchased the book several months ago. Read it once. Read it twice. Read it 3 times and will read it again before year's end. This is my second viewing of this video and each time I learn something new.
In regard to Chris' question at 1:04:53, he seems to be confusing "value" for effort. I agree that each client (regardless of the price) deserves 100% effort and that most creatives struggle to provide anything less.
What I think Blair is suggesting though, is that even the lowest amount in your bracketed pricing should already account for this 100% effort. Providing additional services that you would otherwise charge for ("above and beyond" type mentality) is thoughtful, but it leaves money on the table and may leave your client wondering how (for someone so expensive) you had time to provide an extra service at no extra cost.
[Were they overcharged from the beginning? Did they get everything they could've from the deal? Maybe since I know you're capable of more, Ill hold you to it next time. Or, maybe I'd like to request a detailed receipt with a breakdown (justification) of the price.]
To me, it's most honest and secure to perform exactly what was agreed upon. Absolutely nothing less, but also nothing more.
Thank you for the feedback
Everything about this, is just GOLD. Best advice ever!
Great content once again. Delivered with humor, honesty and an iron fist. The punch in the gut that all creatives need to hear.
SO MUCH GOLD IN HERE, thank you to everyone involved, what an incredibly educational video.
You’re very welcome
Thank you for the padcasts Cris❤
I feel like I just got a Phd level coaching.
You did.
Rodger that, thanks Chris and team, especially so to the erudite Blair Enns.
Wow.
Chris I'll send you a check once I make 6 figures 😁.
So much value in this video alone.
true
I'm so happy for Blair Liverpool made it to the Finals!
Miracle
WOOOOOOOW! He just described my creative personality! 'The nature of the creative personality is to want to solve the problem that you have not previously solved!' That is one of my big issues! This explains a lot lot about me. As an Art Director I want to learn about everything even if I feel the need to specialise in something. My mind is going to next level right now! Just achieved black mind-belt in something:) HAHA!
I come back and watch this video a fair amount. It is one of the best videos on all of RUclips. Absolutely full of great content. Shocking that this only has around 56k views. Thank you for making this live stream video and making it available.
-you need to make profit, it's proof that the world needs what you do.
Another one of your video's that will be played on repeat. Great work guys.
Blair looking like he's commanding a death star but dropping gems instead 💯
haha
Very nice session. I have been to Poland many times 🇵🇱 it’s an amazing countries and with very hard working talented people. Warsaw is my favorite..Highly recommend.
I watch this video more than any video on The Futur channel. I use it as inspiration and guidance before almost every client consultation. I'm so happy with the education I get from this channel and I've considered sending 10% several times and I will one day. Thank you, Chris and staff. Your info has forever changed my perspective and opportunity in the market and in my personal life.
mannn Blair voice is very convincing. like i would give my business to this kind of guy
Oh, btw... this is my favorite futur Video of 2019- they just keep getting better & better!
Wow this is PURE GOLD!!!! I really appreciate this amazing opportunity to learn about two industry leaders!
This is rich gold - thank you guys for putting this out there
Ah!
Alan Weiss
that is such a good input
I am enjoying this so much
On the question of over-deliver - Alan Weiss says "Promise and deliver" over-delivery puts you on a run-away treadmill
Lovely to be on live with Blair
Account supervisor of Y&R... In Brazil we have Roberto Justus, which was the "Trump" of "The Apprentice" show over here. He is one of the owners of Y&R. As a business man, he is such an inspiration.
Shout out to Kaslo! I've never stayed there long, but it's a great place to stop on a motorcycle trip!
Just got this book. It's a MONSTER. It already has changed my way to develop a strategy with my projects and clients.
I just love Chris 😂😂 Blair enss is a revolutionary 👌
So very thankful for this channel. The content is super helpful and consistent. You are truly appreciated. There is so much to soak in!
Thank you for the very valuable conversation.
Amazing stuff guys, thank you very much for this inspiring and direct conversation we had the opportunity to listen to.
Every part of this video is just wonderful. I love it!
Glad you enjoy it!
This conversation is blowing my head away. I definitely need a marketing man to handle all of this information for me and take actions. Very interesting indeed though. Money is energy. I wish I had known before. Love from London.
Blair is soooo confident!🔥
On efficiency vs innovation, when you reduce waste and seek to become more efficient, you also become less innovative. Business concepts like this can be so complex and counter-intuitive, great insight! Tracking time is not always the best way! We need the freedom to fail.
This was siiiiiick. As a VO and visual design pro Im loving the gold bars dropped
wow, amazing, took notes, learned a lot!!! Thank you Chris!!!!! And thank you Blair!!!!
You’re very welcome
Great insightful video! Thank you for bringing in Blair Enns! You're amazing!
This is easily one of your best videos/interviews! Thank you so much for the information guys ❤️
You're very welcome
Yaa!!! Fantastic Video
In India here no hours charge, Designer charge on project...
The biggest drawback is, client want free work here, if the artist say any charges Client don't replay...
This is the biggest problem here.
Nice info once again.
Cheers!!
This knowledge they are sharing transcends time and space.
✨️♥️.Brilliant
One of the best interviews yet!!!
It can be watched again and again. Top-Notch! 👌Thanks for recording it! 👍
I CANNOT BELIEVE!!!! THIS STUFF IS FREE ON THE INTERNET!
We are here for you.
20:34 And that was the moment when Chris realizes the void of silence… but you can barely hear at the distance a mic drop softly. KUDOS
Amazing moment!
Great talk! Appreciate the high quality AV instead of shitty Skype podcasts! Learned a lot
Great book. Thanks for the recommendation and showing Blaire to us.
***i want to cry*** its really ok to say "no" to almost everything
Thanks @thefutur and Blair 🙏 so much insight. I already know I’m going to end up watching this a dozen times.
20:25 is just pure gold
Good to hear all about it, especially you give good examples creative people have!💯🙋♀️
The music at the beginning is great!
Amazing stuff...
I know you know it. But, you're awesome. This one is now at my top favorite interviews/streams/classes/lectures/conversations, etc.
Keep it up, guys!!!
Thank you 🙏
Blair is such an incredible mind man.
That was truly incredible, so much new knowledge that I had not heard before despite being an adamant follower of the Futr as well as old knowledge that decided resonate.
thanks chris for asking the exact questions I want Blair to answer
Moment of silence! Epic!
I imagine over deliverying, especially say physical commodities causes several problems one being price distortion: if the client gets used to you giving them freebies, they might start to make decisions that don't accurately reflect real market dynamics. Also they company has to store all the extra stuff you sent them, maybe it's more than they can realistically sell. Even ideas and designs - oh this firm sent over so many great designs on things we didn't even ask for! - maybe they feel compelled to change things about their business that were best left alone.
I really loved this episode a lot! Huge fan of Blair Enns and all the words he speaks. My question is on average at what age do you figure out after exploring all these ideas does it click that this is the thing I want to do.
Man, I have commented this before on the Futur but this conversation makes it comes up again. In my opinion this all would be so much more helpful if we could bring this down from the millions of dollars-conversation down to the tens of thousands of dollars-conversation. Hoping for those conversations! Same conversations just switch the numbers haha. That would actually do something for me. This is great, of course. All helpful!
Lol. Do some math, bro.
OMG, I liked this video before watching it, great value as always.
One of the best videos I ever watched on The Futur 🥇👍🏼
Very inspiring, thanks allot to The Futur for making this happen 🙌🙌🙌
I wish i had discovered this earlier. But im also happy that im on the right track :)
great advice, thank you for your time.
I just saw it now and this interview was amazing, thank you all, it was very enriching.
blair enns stares straight into your soul!
That's for damn sure. I felt it in my soul as well lmao
Ugh! That was awesome! Thank you guys!!!
i always go back to this before dealing with a client. Thanks the FUTUR!
"more doors not MORDOR" 👁️🔥😂 loving how casually that was delivered
Blair is a Liverpool FC fan - good man!
Really good information, very helpful! Thank you
Glad it was helpful!
omg this is gold info right here usd 5000 vs 5M no change in heart rate no change in tone
Thank you.
Absolute masterclass!