jeez please don't say that they might put it behind a patron wall make sure you get their patron when you get income from their help, to show real love back
3 years later just watching this entire video. Incredible amount of golden insights. Learned a ton that I can apply to my sales and consultation calls. Blair is a different animal and the same beast.
This was heavely packed! There is a lot l learnt from this video, thank you so so so much Chris, the team and Blair for putting this out to the world for us to see and learn
Taking notes, taking notes. I was drawing while listening to the show, stopping to write down the best chunk! I'm at the beginning of my illustration carriere and the parts "Learn to be unemotional about money" & "say a price and be comfortable in the silence" are gold. Way too often we try to fill that silence and end-up shooting a bullet into our own foot! Keep on doing that incredible work! Love from Finland!
Watching this for the third time. This is amongst the greatest videos by The Futur about value based pricing and the business of design. So much good advice and food for thought. The fact that it hasn't blown up yet is baffling.
I think Mr Blair Enns is an incredibly intelligent and successful man with much wisdom, the end was a good close, bring in the empathy. I also caution creatives to remember that there is a journey to mastering brilliance so don't be hasty if you can afford it, the drawing in the Sistine chapel wasn't created in a day so let yourself grow. As much as I agree that most of the concepts here can be profitable, Artists should deliver to their fullest satisfaction/potential as much as they desire because that's also what we are here for. To create work with much value that we are proud of and should also be well compensated. Artists genuinely love to deliver a high level of value because in the end, whatever value or creative energy you put out there's going to create an equal and opposite impact. We are inspired by great Artists and the renaissance man like Leonardo, Michelangelo, Socrates and other incredible creatives because they put out their best work into the universe. Focus your energy on delivering the highest value out there for your clients. Put out work that you too can celebrate, you are not a machine designed only to be paid.
I rewatch these videos and learn something new every time. I really appreciate Blairs blunt approach, I think it's the perfect antidote for the timid creative. The Baker video is just as brilliant. In fact, i'm heading over there to watch it again.
As a Graphic Design student, I really feel like I get valuable information when I watch your videos. It feels like it can just about match the quality of the college courses
I purchased the book several months ago. Read it once. Read it twice. Read it 3 times and will read it again before year's end. This is my second viewing of this video and each time I learn something new.
Can I like this 5 times ? Wonderful live stream with Blair Enns! I started watching live but fell a sleep (personal issues not because of the stream)so I had to watch the replay. Thanks Chris, Blair, and the Futur people!
I watch this video more than any video on The Futur channel. I use it as inspiration and guidance before almost every client consultation. I'm so happy with the education I get from this channel and I've considered sending 10% several times and I will one day. Thank you, Chris and staff. Your info has forever changed my perspective and opportunity in the market and in my personal life.
LOVE LOVE LOVE this conversation... @Chris, the pause was just brilliant! I needed to laugh out loud today. Thanks. I now have to get his books and then listen to this conversation a few more times. Thanks for amazing content @The Futur
I come back and watch this video a fair amount. It is one of the best videos on all of RUclips. Absolutely full of great content. Shocking that this only has around 56k views. Thank you for making this live stream video and making it available.
WOOOOOOOW! He just described my creative personality! 'The nature of the creative personality is to want to solve the problem that you have not previously solved!' That is one of my big issues! This explains a lot lot about me. As an Art Director I want to learn about everything even if I feel the need to specialise in something. My mind is going to next level right now! Just achieved black mind-belt in something:) HAHA!
This is rich gold - thank you guys for putting this out there Ah! Alan Weiss that is such a good input I am enjoying this so much On the question of over-deliver - Alan Weiss says "Promise and deliver" over-delivery puts you on a run-away treadmill
In regard to Chris' question at 1:04:53, he seems to be confusing "value" for effort. I agree that each client (regardless of the price) deserves 100% effort and that most creatives struggle to provide anything less. What I think Blair is suggesting though, is that even the lowest amount in your bracketed pricing should already account for this 100% effort. Providing additional services that you would otherwise charge for ("above and beyond" type mentality) is thoughtful, but it leaves money on the table and may leave your client wondering how (for someone so expensive) you had time to provide an extra service at no extra cost. [Were they overcharged from the beginning? Did they get everything they could've from the deal? Maybe since I know you're capable of more, Ill hold you to it next time. Or, maybe I'd like to request a detailed receipt with a breakdown (justification) of the price.] To me, it's most honest and secure to perform exactly what was agreed upon. Absolutely nothing less, but also nothing more.
Very nice session. I have been to Poland many times 🇵🇱 it’s an amazing countries and with very hard working talented people. Warsaw is my favorite..Highly recommend.
On efficiency vs innovation, when you reduce waste and seek to become more efficient, you also become less innovative. Business concepts like this can be so complex and counter-intuitive, great insight! Tracking time is not always the best way! We need the freedom to fail.
This conversation is blowing my head away. I definitely need a marketing man to handle all of this information for me and take actions. Very interesting indeed though. Money is energy. I wish I had known before. Love from London.
Yaa!!! Fantastic Video In India here no hours charge, Designer charge on project... The biggest drawback is, client want free work here, if the artist say any charges Client don't replay... This is the biggest problem here. Nice info once again. Cheers!!
Account supervisor of Y&R... In Brazil we have Roberto Justus, which was the "Trump" of "The Apprentice" show over here. He is one of the owners of Y&R. As a business man, he is such an inspiration.
I know you know it. But, you're awesome. This one is now at my top favorite interviews/streams/classes/lectures/conversations, etc. Keep it up, guys!!!
That was truly incredible, so much new knowledge that I had not heard before despite being an adamant follower of the Futr as well as old knowledge that decided resonate.
I imagine over deliverying, especially say physical commodities causes several problems one being price distortion: if the client gets used to you giving them freebies, they might start to make decisions that don't accurately reflect real market dynamics. Also they company has to store all the extra stuff you sent them, maybe it's more than they can realistically sell. Even ideas and designs - oh this firm sent over so many great designs on things we didn't even ask for! - maybe they feel compelled to change things about their business that were best left alone.
Man, I have commented this before on the Futur but this conversation makes it comes up again. In my opinion this all would be so much more helpful if we could bring this down from the millions of dollars-conversation down to the tens of thousands of dollars-conversation. Hoping for those conversations! Same conversations just switch the numbers haha. That would actually do something for me. This is great, of course. All helpful!
I really loved this episode a lot! Huge fan of Blair Enns and all the words he speaks. My question is on average at what age do you figure out after exploring all these ideas does it click that this is the thing I want to do.
It's clear that Blair dominates all these business dealings because he has the super-power of not blinking. Need to up my eye moisture game.
could backfire if done wrong 😐😭🥲
He has onion in his shirt pocket.
This video is meant to be watched more than once. So many gems...
Agreed. Just going through it again.
Agreed
I can’t believe this material is available for freaking free
Thank you so much guys
jeez please don't say that they might put it behind a patron wall
make sure you get their patron when you get income from their help, to show real love back
3 years later just watching this entire video. Incredible amount of golden insights. Learned a ton that I can apply to my sales and consultation calls. Blair is a different animal and the same beast.
Same here!
"double thank you"-one of my dad's business lessons: a good deal is when both sides think they got more than they gave.
well thank you
@@ten-ub4xd oh, thank YOU
[see what I did there?]
@@joeldcanfield_spinhead yes I see what you did there lol simple to comprehend If you have some sort of brain knowledge
Love it
Blair’s English vocabulary is way off the grid 🔥🔥🔥
This was heavely packed! There is a lot l learnt from this video, thank you so so so much Chris, the team and Blair for putting this out to the world for us to see and learn
You’re very welcome
"Really successful people say no to almost everything"... that was like a shot in my head!!! Awesome content!!!
Taking notes, taking notes. I was drawing while listening to the show, stopping to write down the best chunk!
I'm at the beginning of my illustration carriere and the parts "Learn to be unemotional about money" & "say a price and be comfortable in the silence" are gold. Way too often we try to fill that silence and end-up shooting a bullet into our own foot!
Keep on doing that incredible work! Love from Finland!
Watching this for the third time. This is amongst the greatest videos by The Futur about value based pricing and the business of design. So much good advice and food for thought.
The fact that it hasn't blown up yet is baffling.
I feel like I just got a Phd level coaching.
You did.
Rodger that, thanks Chris and team, especially so to the erudite Blair Enns.
Wow.
Chris I'll send you a check once I make 6 figures 😁.
So much value in this video alone.
true
These are potentially the most critical of all lessons for creatives. Thank you so much for sharing this series with the world. BIG RESPECT!
honestly one of the best conversations about pricing I have seen in general and from The Futur. Way to go guys!
Damn the value on this channel is a blessing - Thank you !
What are you going to do with the blessing?
@@AskAW put it to use. That's what the wise person would do. Which is me :) so mote it be. Yaaaheard
Love how Blair describes the two levels of success. SO GOOD!
This video came in at the right time. This man is full of powerful information.
ALL THE REAL ONES WHO WATCHED BLAIR'S PREVIOUS INTERVIEW HAVE BEEN WAITING FOR THIS ONE FOR A MINUTE!!! SO PUMPED TO GET INTO THIS VALUE!
21:31 adding the time for myself to remember. This video is especially GOLD.
I think Mr Blair Enns is an incredibly intelligent and successful man with much wisdom, the end was a good close, bring in the empathy. I also caution creatives to remember that there is a journey to mastering brilliance so don't be hasty if you can afford it, the drawing in the Sistine chapel wasn't created in a day so let yourself grow. As much as I agree that most of the concepts here can be profitable, Artists should deliver to their fullest satisfaction/potential as much as they desire because that's also what we are here for. To create work with much value that we are proud of and should also be well compensated. Artists genuinely love to deliver a high level of value because in the end, whatever value or creative energy you put out there's going to create an equal and opposite impact. We are inspired by great Artists and the renaissance man like Leonardo, Michelangelo, Socrates and other incredible creatives because they put out their best work into the universe. Focus your energy on delivering the highest value out there for your clients. Put out work that you too can celebrate, you are not a machine designed only to be paid.
4 years too late, but this is great evergreen advice, and applies to knowledge consultancy as much as design, appreciated ❤
I rewatch these videos and learn something new every time. I really appreciate Blairs blunt approach, I think it's the perfect antidote for the timid creative. The Baker video is just as brilliant. In fact, i'm heading over there to watch it again.
It’s a good one two combo.
As a Graphic Design student, I really feel like I get valuable information when I watch your videos. It feels like it can just about match the quality of the college courses
This is one of the best live streams you guys did. Blair is just golden. Thank you, Chris and The Futur team!
You’re very welcome
I purchased the book several months ago. Read it once. Read it twice. Read it 3 times and will read it again before year's end. This is my second viewing of this video and each time I learn something new.
Thank you for the padcasts Cris❤
Can I like this 5 times ? Wonderful live stream with Blair Enns! I started watching live but fell a sleep (personal issues not because of the stream)so I had to watch the replay. Thanks Chris, Blair, and the Futur people!
You’re very welcome
This one slams so hard, I'm gonna have to watch it multiple times!! Thank you for this!!
I watch this video more than any video on The Futur channel. I use it as inspiration and guidance before almost every client consultation. I'm so happy with the education I get from this channel and I've considered sending 10% several times and I will one day. Thank you, Chris and staff. Your info has forever changed my perspective and opportunity in the market and in my personal life.
Around 1:00am Greek time here. Definitely going to watch this again tomorrow with an espresso, a pencil and my notebook. 👏
LOVE LOVE LOVE this conversation... @Chris, the pause was just brilliant! I needed to laugh out loud today. Thanks. I now have to get his books and then listen to this conversation a few more times. Thanks for amazing content @The Futur
You’re very welcome
Great content once again. Delivered with humor, honesty and an iron fist. The punch in the gut that all creatives need to hear.
I come back and watch this video a fair amount. It is one of the best videos on all of RUclips. Absolutely full of great content. Shocking that this only has around 56k views. Thank you for making this live stream video and making it available.
Yes! Blair Enns on the show!
WOOOOOOOW! He just described my creative personality! 'The nature of the creative personality is to want to solve the problem that you have not previously solved!' That is one of my big issues! This explains a lot lot about me. As an Art Director I want to learn about everything even if I feel the need to specialise in something. My mind is going to next level right now! Just achieved black mind-belt in something:) HAHA!
SO MUCH GOLD IN HERE, thank you to everyone involved, what an incredibly educational video.
You’re very welcome
So much GOLD every design student needs to watch this to really have a mindset shift.
This is rich gold - thank you guys for putting this out there
Ah!
Alan Weiss
that is such a good input
I am enjoying this so much
On the question of over-deliver - Alan Weiss says "Promise and deliver" over-delivery puts you on a run-away treadmill
I just love Chris 😂😂 Blair enss is a revolutionary 👌
Another one of your video's that will be played on repeat. Great work guys.
Oh, btw... this is my favorite futur Video of 2019- they just keep getting better & better!
Blair looking like he's commanding a death star but dropping gems instead 💯
haha
In regard to Chris' question at 1:04:53, he seems to be confusing "value" for effort. I agree that each client (regardless of the price) deserves 100% effort and that most creatives struggle to provide anything less.
What I think Blair is suggesting though, is that even the lowest amount in your bracketed pricing should already account for this 100% effort. Providing additional services that you would otherwise charge for ("above and beyond" type mentality) is thoughtful, but it leaves money on the table and may leave your client wondering how (for someone so expensive) you had time to provide an extra service at no extra cost.
[Were they overcharged from the beginning? Did they get everything they could've from the deal? Maybe since I know you're capable of more, Ill hold you to it next time. Or, maybe I'd like to request a detailed receipt with a breakdown (justification) of the price.]
To me, it's most honest and secure to perform exactly what was agreed upon. Absolutely nothing less, but also nothing more.
Thank you for the feedback
-you need to make profit, it's proof that the world needs what you do.
Wow this is PURE GOLD!!!! I really appreciate this amazing opportunity to learn about two industry leaders!
mannn Blair voice is very convincing. like i would give my business to this kind of guy
Everything about this, is just GOLD. Best advice ever!
I'm so happy for Blair Liverpool made it to the Finals!
Miracle
Every part of this video is just wonderful. I love it!
Glad you enjoy it!
This was siiiiiick. As a VO and visual design pro Im loving the gold bars dropped
Just got this book. It's a MONSTER. It already has changed my way to develop a strategy with my projects and clients.
Amazing stuff guys, thank you very much for this inspiring and direct conversation we had the opportunity to listen to.
So very thankful for this channel. The content is super helpful and consistent. You are truly appreciated. There is so much to soak in!
This is easily one of your best videos/interviews! Thank you so much for the information guys ❤️
You're very welcome
Very nice session. I have been to Poland many times 🇵🇱 it’s an amazing countries and with very hard working talented people. Warsaw is my favorite..Highly recommend.
On efficiency vs innovation, when you reduce waste and seek to become more efficient, you also become less innovative. Business concepts like this can be so complex and counter-intuitive, great insight! Tracking time is not always the best way! We need the freedom to fail.
Great insightful video! Thank you for bringing in Blair Enns! You're amazing!
This conversation is blowing my head away. I definitely need a marketing man to handle all of this information for me and take actions. Very interesting indeed though. Money is energy. I wish I had known before. Love from London.
wow, amazing, took notes, learned a lot!!! Thank you Chris!!!!! And thank you Blair!!!!
You’re very welcome
Yaa!!! Fantastic Video
In India here no hours charge, Designer charge on project...
The biggest drawback is, client want free work here, if the artist say any charges Client don't replay...
This is the biggest problem here.
Nice info once again.
Cheers!!
Lovely to be on live with Blair
Thanks @thefutur and Blair 🙏 so much insight. I already know I’m going to end up watching this a dozen times.
Good to hear all about it, especially you give good examples creative people have!💯🙋♀️
I CANNOT BELIEVE!!!! THIS STUFF IS FREE ON THE INTERNET!
We are here for you.
Great talk! Appreciate the high quality AV instead of shitty Skype podcasts! Learned a lot
Thank you for the very valuable conversation.
***i want to cry*** its really ok to say "no" to almost everything
Account supervisor of Y&R... In Brazil we have Roberto Justus, which was the "Trump" of "The Apprentice" show over here. He is one of the owners of Y&R. As a business man, he is such an inspiration.
"more doors not MORDOR" 👁️🔥😂 loving how casually that was delivered
This knowledge they are sharing transcends time and space.
✨️♥️.Brilliant
20:34 And that was the moment when Chris realizes the void of silence… but you can barely hear at the distance a mic drop softly. KUDOS
Amazing moment!
One of the best interviews yet!!!
It can be watched again and again. Top-Notch! 👌Thanks for recording it! 👍
Shout out to Kaslo! I've never stayed there long, but it's a great place to stop on a motorcycle trip!
Blair is soooo confident!🔥
I know you know it. But, you're awesome. This one is now at my top favorite interviews/streams/classes/lectures/conversations, etc.
Keep it up, guys!!!
Thank you 🙏
OMG, I liked this video before watching it, great value as always.
That was truly incredible, so much new knowledge that I had not heard before despite being an adamant follower of the Futr as well as old knowledge that decided resonate.
One of the best videos I ever watched on The Futur 🥇👍🏼
Great book. Thanks for the recommendation and showing Blaire to us.
I wish i had discovered this earlier. But im also happy that im on the right track :)
I imagine over deliverying, especially say physical commodities causes several problems one being price distortion: if the client gets used to you giving them freebies, they might start to make decisions that don't accurately reflect real market dynamics. Also they company has to store all the extra stuff you sent them, maybe it's more than they can realistically sell. Even ideas and designs - oh this firm sent over so many great designs on things we didn't even ask for! - maybe they feel compelled to change things about their business that were best left alone.
omg this is gold info right here usd 5000 vs 5M no change in heart rate no change in tone
Very inspiring, thanks allot to The Futur for making this happen 🙌🙌🙌
Man, I have commented this before on the Futur but this conversation makes it comes up again. In my opinion this all would be so much more helpful if we could bring this down from the millions of dollars-conversation down to the tens of thousands of dollars-conversation. Hoping for those conversations! Same conversations just switch the numbers haha. That would actually do something for me. This is great, of course. All helpful!
Lol. Do some math, bro.
thanks chris for asking the exact questions I want Blair to answer
I just saw it now and this interview was amazing, thank you all, it was very enriching.
Really good information, very helpful! Thank you
Glad it was helpful!
Ugh! That was awesome! Thank you guys!!!
Blair is a Liverpool FC fan - good man!
I’m buying the book this week!!! And yes, Chris, I’m using the affiliate link on Amazon!! 🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥 woooo!!! So excited to read this book.
You won’t regret it. Thank you.
I really loved this episode a lot! Huge fan of Blair Enns and all the words he speaks. My question is on average at what age do you figure out after exploring all these ideas does it click that this is the thing I want to do.
This is like a last class to become and professor 😁😁😁 thank you for this
Moment of silence! Epic!
i always go back to this before dealing with a client. Thanks the FUTUR!
20:25 is just pure gold
How can I like this video a million times
Blair is such an incredible mind man.
great advice, thank you for your time.
I just know this video will be 🔥 even before watching it
blair enns stares straight into your soul!
That's for damn sure. I felt it in my soul as well lmao