Proving the Industry’s Chops: Tackling a 30-year Challenge

You don’t have to tell us that market changes and demand for pork are top-of-mind issues for producers. Positioning pork effectively, both in the case and in promotion, influence customer demand and may add value to the product. Listen to our expert panel as they share about the market situation and pork’s role within it, consumer insights from the Checkoff-funded retail meat case benchmarking study and what the Checkoff is doing on behalf of producers to open new doors of opportunity.
Timestamps:
0:00 - Introduction with Bob Ruth, NPB Board Member
4:20 - Retail Benchmarking Study Introduction
5:39 - How is pork doing in the market place today?
7:37 - What is NPB focusing on that is creating new opportunities for pork?
22:32 - How do we approach the retail market side of the industry and compete with other proteins?
31:57 - How is NPB balancing the needs of today with the long-term view of building demand?
35:40 - What is the path forward for pork?
38:11 - What is NPB doing differently than what was done 30 years ago?
43:11 - How do producers get involved and get their questions answered?
53:10 - Q&A from the audience