The FTC and fake review guidelines and rules

The FTC has been upping their enforcement game with new Guidelines which set a standard and upcoming Rules which will facilitate their ability to impose fines on buyers and sellers of reviews. The major platforms are largely exempt from any enforcement but their is language in the upcoming FTC rules that makes a business fully responsible for compliance.
The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.
from the vault EP 128 Near Memo 03 RUclips