"Pitch For Nature" - Business & the value of nature
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- Опубликовано: 19 ноя 2013
- The World Business Council for Sustainable Development (WBCSD) recently launched this new video designed to explain how business can account for the value of nature and why this is important. More than 25 of the world's top organizations working on the value of nature in business have come together behind one message in this "Pitch for Nature" video, that's available in 20 languages. Click the "Captions" button to find yours!
Natural Capital is the value of nature. It can be defined as the world's stocks of natural assets that we benefit from. Natural Capital matters because every single business in the world not only impacts on nature, but relies on it.
So the degradation of ecosystems that we see today creates a real risk for companies, now and into the future. But where there is risk, there is also opportunity -- secure natural resources, to save costs, to manage future risks and engage people and companies throughout the value chain.
Visit www.pitchfornature.com to find out more.
Full script
Hi, I'm John.
I work for a company.
A big company.
A company that still doesn't realise it relies on nature.
Which is why I'm arranging a meeting.
A big meeting
To discuss "Natural Capital".
It's a new idea that'll boost our business.
You've heard of 'financial capital, right?
So what is "Natural Capital"?
Take Company A.
That's us.
We make shoes.
Lots of shoes.
So let's take a shoe.
This one's leather.
Leather comes from cows.
To make a cow you need grass and grain.
That's a lot of land and a lot of water.
To make shoes, you gotta have a sole.
You think soles come from thin air?
Get a grip.
We need rubber and lots of it.
This rubber comes from rubber trees.
Trees need land, soil and water.
We need aluminium for eyelets.
Another. Natural. Resource
So let's keep moving.
We need energy;
Water;
Chemicals;
Dyes;
Our shops need building, lighting, cooling, heating.
And when our shoes wear out?
Imagine this:
Severe floods hit somewhere important in our supply chain
Livelihoods are lost
Our factories fail
'Hashtag' corporatenightmare
But does it have to be that way?
What if we replant forests to protect our sites from floods?
Or restore wetlands to filter water?
Or even turn old shoes into something new?
What if we realized that investing in "natural infrastructure"
...could save us cash too?
So back to my question.
What is "Natural Capital"?
It's all the value that nature provides for us; the natural assets we have.
If our company had to pay for our impacts on nature, we would owe $6.00 a pair.
That's real money.
So think about it.
What does nature provide for your business?
And shouldn't it be on your balance sheet?
Take the first step: find out which of nature's assets your company should be investing in.
Join us:
www.pitchfornature.com
Well done, WBCSD! Let's all find ways to improve valuation of natural capital!
Great! Awesome! Clear! Bravo! subscribed and sharing!
Brilliant video, lovely bit of 2 minute education!
Great video with a very important message for humanity. Must watch!
Brilliantly done. :)
Very nicely done.
colourfull, understandable and quick!
very nice job
Your content is awesome!
Really interesting video, never knew what Natural Capital was!
Wish more companies would start to account for their impact on nature!
Gotta get the human cattle megacities operating without killing the Earth. I get it now. After the last 2 years, I get it now.
Why isn't this guy a pro actor?
To make a shoe you need lots of land but what about those who lived on these lands evicted by your business .The trend of removing inhabitants of forests from the equation is a trend that has evolved over time .Now we talk about natural capital to account for the value of nature as a step for the future. Who will value the nature that has been destroyed in the past and is still going on?
Investing natures capital ? Then just pay the right price for the resource to include the damage they cause by your use of them!
Oh no no no. Business and Capitalism depends on natural rescources like a free gift from God!
It's time to Walk the Talk and invest in Nature Based Solutions!
leuke video maak meer
Ohmygod it's Tom Cruise !
Well written. If your interested in this subject look up. The Story of Stuff. Cradle to Cradle. Sacred Economics. Its the future.
God this was disgusting 😠
Companies just take everything from nature for free and they dump their waste back in the pool as externalties. That's capitalism 101. The tragedy of the commons is real. Get a rip!