The Kulture Study: IVE 'Kitsch + I AM' MV REACTION & REVIEW

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  • Опубликовано: 9 апр 2023
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    Watch the original video here:
    Kitsch: • IVE 아이브 'Kitsch' MV
    I Am: • IVE 아이브 'I AM' MV
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    #IVE #kitsch #iam #아이브

Комментарии • 982

  • @rathvanna
    @rathvanna Год назад +2760

    liz went from least lines in kitsch to the most lines in i am

    • @inquisitvem6723
      @inquisitvem6723 Год назад +56

      Starship finally listened to the fans

    • @maleehanaaz1364
      @maleehanaaz1364 Год назад +411

      ​@@inquisitvem6723 You guys are so insane both the songs had been already recorded before kitsch was released. It had nothing to do with fans. Just that Liz didn't suit kitsch's concept much obviously her vocals are necessary for I AM

    • @ianseungg
      @ianseungg Год назад +151

      ​​​@@inquisitvem6723 ya'll solo stans rlly obsessed with liz having all the lines like no hate to liz i love her vocals and everything but yall token fans who always defend liz with her line distribution (as always) and her gaining weight which is stupid is not okay anymore. it was only a 2 SONG (after like and kitsch) and when she mostly gets the most lines in every song, yall don't have a problem with it but when the other members got to shine (mostly wonyoung) ya'll think it's wonyoung's fault for having lot of lines like she literally is a center and barely gets first and ya'll delusional liz stans always has a problem with it (obvi bcs its wonyoung meh) like its getting annoying stop it. istg the humiliation kinks be hitting.

    • @lilliesinthegard32
      @lilliesinthegard32 Год назад +115

      ​@@maleehanaaz1364 totally agree, so dramatic for no reason... Most of those people didn't even like IVE or knew about the other b sides already released, they just wanted a reason to complain

    • @lole4739
      @lole4739 Год назад +16

      Yep because she fits the song❤️. It’s okay if she doesn’t have the most lines in every song. What we need to talk about is her lack of screen time. She barely gets any solo shots in the music videos

  • @user-dz5rs5ly9b
    @user-dz5rs5ly9b Год назад +2122

    Fun facts: Kitsch's original english title is 90's Bitch and Liz has the most lines for I AM

    • @dodosh9444
      @dodosh9444 Год назад +182

      I really want to the demo for 90's Bitch now :D

    • @Kamelia1311
      @Kamelia1311 Год назад +1

      90's? I think it makes sense why they changed it since now one was born in the 90's, they were all born in 2000's but it would be cool if they named it 90's bitch

    • @lunarialoonatic
      @lunarialoonatic Год назад +82

      Considering a lot of people thought it was “90s Kidz” at first it makes sense

    • @rfalieren9732
      @rfalieren9732 Год назад +11

      hahaha, no, Liz does not have the most lines in I AM. Not even close.

    • @maleehanaaz1364
      @maleehanaaz1364 Год назад +67

      ​@@rfalieren9732 Yeah she has!

  • @applepatronum4934
    @applepatronum4934 Год назад +129

    I am is so comforting to me. The "be a writer, the genre is fantasy" always makes me sob

  • @rendezvous.63
    @rendezvous.63 Год назад +582

    i am was so epic, i literally cried with the last chorus lmao

    • @Print_C
      @Print_C Год назад +41

      same.. the song is so special

    • @barrynguyen4649
      @barrynguyen4649 Год назад +50

      LITERAL CHILLS the moment showed all the members in a line strutting down.
      Holy shit.

  • @arnolacosta6093
    @arnolacosta6093 Год назад +844

    I don't know how IVE does it, but every comeback they get better and better. I Am is definitely song of the year.

    • @mcbill7352
      @mcbill7352 Год назад +27

      Song of the year is shooting star by xg

    • @silamilamanav
      @silamilamanav Год назад +14

      it’s a good song but not song of the year in any way i think

    • @Zoom03352
      @Zoom03352 Год назад +23

      its good but not soty, even kitsch is better than it and thats not talking about Newjeans OMG that was massive this year

    • @arnolacosta6093
      @arnolacosta6093 Год назад +57

      Why are people telling me "it's not song of the year" "song of the year is x by x"? I mean, it's my opinion and FOR ME it's song of the year, you're not going to change that.

    • @arnolacosta6093
      @arnolacosta6093 Год назад +12

      @@mcbill7352 they are not kpop.

  • @rockstarwithoutastar
    @rockstarwithoutastar Год назад +847

    I love the direction IVE is taking with their concept, every release they've had are so different from one another yet their initial elegant concept is always there. I AM made me cry several times, there's something so triumphant about this song, I don't really know what it is, but the last bit made me cry so much

    • @homhom8712
      @homhom8712 Год назад +67

      and the message they tried to convey was literally so motivational

    • @ceyujin
      @ceyujin Год назад +29

      @@homhom8712 Same I cried during the bridge, especially on Yujin's part! Got goosebumps as well.

    • @david-fp9we
      @david-fp9we Год назад +41

      the last chorus of I AM hits the deepest part in my heart. i have been replayed it many times and also cried for many times..

    • @Iekha_DiveTripleS-lp1ts
      @Iekha_DiveTripleS-lp1ts Год назад +20

      It's all about living our live and loving our self... The other song in the album really make a point... Like Heroine and Shine With Me lyrics just so self confidence but keep appreciated the help from other...

    • @TonyKimtheamusementparkfan
      @TonyKimtheamusementparkfan 11 месяцев назад

      The more you listen through the song, the more it builds, and the more it makes you emotional, especially that final chorus when they just go all out.

  • @bananaman1380
    @bananaman1380 Год назад +1631

    I AM, I feel, is like an older Alan Walker song, especially with how the pre-chorus and chorus develops with almost a sentimental melody. My goodness I love it. Kitsch feels iconic. It feels like IVE's version of HYLT or Next Level, with the exuberance and confidence I got from them. Overall, it's an incredible album.

    • @Reymuru_sama
      @Reymuru_sama Год назад +90

      FRRR it really sounds like one of Alan Walker's song😭😭 like a mix between Darkside and On My Way

    • @smiley_wiener
      @smiley_wiener Год назад +61

      Now that u mentioned it about "I am", I've been thinking bout why it feels like im used to it😭it really does sound like old Alan Walker music.
      Thank you for bringing my thoughts together.

    • @jayjay-rd4eo
      @jayjay-rd4eo Год назад +19

      !!! That's why it feels so familiar!

    • @sarahainatasya1927
      @sarahainatasya1927 Год назад +3

      ​@@smiley_wiener right!! i felt like I've heard this song somewhere before HAHAHA and now i just realised !!

    • @aywlrt
      @aywlrt Год назад +4

      Yessssss, right. Alan Walker was my fav, but as I got deeper into kpop, I got more apart from english song. I AM took me back to him😭

  • @2FullMoons
    @2FullMoons Год назад +253

    It’s so funny how you said Kitsch is for the global audience and I AM for the Korean because it’s literally the other way around, Korea seems to be obsessed with Kitsch, it keeps reaching new peaks on the charts 2 weeks later while I AM is so appreciated by the global audience. Lol

    • @formoftherapy
      @formoftherapy  Год назад +85

      What the heck

    • @2FullMoons
      @2FullMoons Год назад +69

      @@formoftherapy lmao yes, the song has 121 Perfect All Kills already and is currently blocking I AM from getting hers because the Melon ULs keep rising. It’s the biggest release of the year so far. Lol It’s a massive hit, we’re all kinda shocked. Lol

    • @Aetumn12
      @Aetumn12 9 месяцев назад +3

      I seem to have that korean taste haha i enjoy kitsch more than I am.

    • @dondizm2678
      @dondizm2678 5 месяцев назад +1

      I love Kitsch so much! I Am is still eating up thr KR charts!

    • @2FullMoons
      @2FullMoons 5 месяцев назад +5

      @@dondizm2678 Yesss & I AM just won a DAESANG for SONG OF THE YEAR at Hanteo Music Awards!!! AHHHH!!!

  • @giahanphan5467
    @giahanphan5467 Год назад +344

    fun fact: I AM's MV production team is the same one that does TOMBOY, NXDE, INVU and more.

    • @SteffiAkira
      @SteffiAkira Год назад +23

      Well guess those producers are amazing. Cause I love those songs mentioned a lot!!

    • @bloodmary4542
      @bloodmary4542 Год назад +27

      @@SteffiAkira they meant production team for MV.

    • @Momogamer9
      @Momogamer9 Год назад +10

      Nude and tomboy mv was a bop too goddam

    • @sqrluvr
      @sqrluvr Год назад

      what's the production teams name if you know it by chance?

    • @applepatronum4934
      @applepatronum4934 4 месяца назад

      Wow that makes a lot of sense I love it!!!

  • @dbsksarangx3
    @dbsksarangx3 Год назад +402

    You know, I wasn’t super feeling I Am as the title track until this reaction when I started paying attention to the lyrics. The lyrics are hopeful while also feeling nostalgic, and I think the lyrics are the centerpiece of this song more than the composition. Kim Eana was the lyricist and that explains SO much.
    I think Liz’s line “strange view of somewhere I want to stay” is translated a little off but it’s a direct continuation of the previous lines. “You are someone’s dream come true, a deja vu of the most perfect day you can think of. I see an unfamiliar view of a place I want to go.” So she sees in her head a deja vu of a place she has dreamed of, and it’s a strange unfamiliar view bc she hasn’t actually gotten there yet. Genius

    • @formoftherapy
      @formoftherapy  Год назад +97

      Oh SHIT. Thank you for helping me understand it

    • @1207wishes
      @1207wishes Год назад +22

      i feel the same way! sometimes it seems like k-pop lyrics are just a mush of whatever sounded nice in the songwriters head at the time, which could be a translation issue, but i am’s message and theme was very clear all throughout! it just makes the song for me

  • @billy6678
    @billy6678 Год назад +1087

    I don't think you understand how DOWN BAD I AM for Kitsch. 3 days after the song came out, it was my MOST PLAYED SONG ON SPOTIFY. DAY AND NIGHT. DUSK TIL DAWN. THAT SONG PURGED MY EARS. I haven't been so addicted to a song since Playback by Loona and Cool by NMIXX.

    • @ParkGunwook-jh7po
      @ParkGunwook-jh7po Год назад +41

      I WAS STREAMING IT ON RUclips AND SPOTIFY FOR DAYS

    • @leesohees
      @leesohees Год назад +38

      SAMEE kitsch was my most played this week its just so addicting

    • @adtyam9688
      @adtyam9688 Год назад +17

      WE GET IT GURL, UR NOT ALONE.

    • @swyou2019
      @swyou2019 Год назад +5

      SAEM

    • @diptadiproybarman5334
      @diptadiproybarman5334 Год назад +5

      SAME. IT STRAIGHT UP WENT TO MY TOP TEN MOST PLAYED TRACKS LIFETIME

  • @ot7biasedmashups
    @ot7biasedmashups Год назад +411

    IVE are just THAT group right now. I fell in love right at their debut. Eleven is still one of the best debuts out there in my opinion. And they've just been getting better and better. I absolutely love how they KNOW that they're insane for being this popular with only singles until I'VE IVE. And they honestly have every right to be cocky about it. But instead of singing about being the greatest, they instead have super inspiring lyrics.

    • @swyou2019
      @swyou2019 Год назад +10

      TRUEEEE

    • @Everglowing943
      @Everglowing943 Год назад +2

      SO TRUUUUUUUUUUUE ✨✨✨

    • @jenme2390
      @jenme2390 Год назад +4

      Yes. "Eleven" is the best Kpop girl group debut ever. Glad they are keeping up the quality. :)

  • @moominouschio
    @moominouschio Год назад +412

    ive been saying this but I AM is like SSE's gift to yujin, she just shines so much in the music video and vocally in this song (along with liz)

    • @fernandauuu123
      @fernandauuu123 Год назад +50

      Fr!! It's like the perfect concept for her

    • @rcpeh
      @rcpeh Год назад +31

      agree she just exudes the vibes of the song

    • @SwimmingInSunlight
      @SwimmingInSunlight Год назад +1

      I'm not the biggest fan of hers on previous songs but here her shining is undeniable

  • @bruiser358
    @bruiser358 Год назад +267

    i cried when i hear I AM the first time. I cried everytime I watched I AM reactions. I cried again in your first listen to I AM. No words needed for IVE title tracks. I am done.

    • @paulinabarzola5085
      @paulinabarzola5085 Год назад +26

      literally same, these girls never disappoint when it comes to title tracks!

    • @koizakura7
      @koizakura7 Год назад +19

      i havent cried to a kpop song in forever and I AM made me cry.........lmaoooo

    • @TheLoveDiler
      @TheLoveDiler Год назад +22

      omg thought i was the only one, the melody made me so emotional 😭

    • @Shut_Up
      @Shut_Up Год назад +33

      The line meaning “you are someone else’s dream come true” hits hard

    • @analamb484
      @analamb484 Год назад +14

      OMG The first time I saw the English lyrics for I AM, I also cried. I had already seen the MV before that so I wasn't expecting to cry when I read it.

  • @Haddeel
    @Haddeel Год назад +94

    I kid you not, I AM is just perfect. It reminds me of 2012 girl group, and I miss that so much, also “I hope you would be someone else dream come true” is just so beautiful. This is probably the best release to date by IVE.

  • @luvchoerry
    @luvchoerry Год назад +87

    that leeseo prechorus is absolutely GORGEOUS. her voice sounds beautiful on this track

  • @travis3810
    @travis3810 Год назад +201

    I AM is my song of the year so far. No questions about that.

  • @perceived2239
    @perceived2239 Год назад +613

    7:32 "hey where are the liz lines?" exactly 😭 they really gave the main vocal a single line of 6 seconds and called it a day

    • @fanyj.8957
      @fanyj.8957 Год назад +24

      They don't have official positions lol

    • @Hasanurrofiiq
      @Hasanurrofiiq Год назад +74

      At this point I think that is Starship's strategy to make Liz more viral 😂 when she got 6 seconds lines people will talk about her so that her name will blown up and then BOOM they release the album with Liz singing around 50% of it

    • @perceived2239
      @perceived2239 Год назад +16

      @@fanyj.8957 that is so not the point lmao she is the best singer in the group nonetheless so what are u trying to say 😒

    • @rosysighting
      @rosysighting Год назад +36

      Over the album she is overall second and the line distribution is actually really fair

    • @pasaphist
      @pasaphist Год назад +34

      Stop complaining and stream the album

  • @markkostecki4558
    @markkostecki4558 Год назад +81

    1. I Am (by a huge margin)
    2. After Like
    3. Love Dive
    4. Kitsch
    5. Eleven

    • @brianoviedo1774
      @brianoviedo1774 Год назад +3

      eleven is their best title track tho?

    • @nizarsulthon9560
      @nizarsulthon9560 Год назад +4

      to me eleven would be switching position with kitsch, for the most 3 favourite, we have the same thoughts ig

    • @markkostecki4558
      @markkostecki4558 Год назад +1

      @@brianoviedo1774 I’d put it at 4 tops. But it doesn’t touch I Am or After Like

    • @Everythingz127
      @Everythingz127 Год назад

      ​@@brianoviedo1774 that's just your opinion

    • @hetabee
      @hetabee 7 месяцев назад

      Completely agree! But I haven't listened to Off The Record or Baddie enough to think where they go...

  • @vairee5810
    @vairee5810 Год назад +365

    IVE is devouring since debut it's incredible

  • @excadriean
    @excadriean Год назад +328

    1 HOUR LONG OMG????

  • @luasophia
    @luasophia Год назад +353

    I loved everything about this comeback and the album is JUST WOW!!!!!
    Shout out to Blaire’s badass hairstyle 🙏🏻

  • @godssemble
    @godssemble Год назад +54

    ‘I AM’ has to be my fave ive title track. it's AMAZING. leeseo's prechorus literally makes you feel like you're floating and the BRIDGE. oh my GOD. yujin and liz sound incredible this era. all the girls really shine in this comeback, so happy they finally got the album they deserve!!!!

  • @kimberly6228
    @kimberly6228 Год назад +123

    I live for the malfunction when people listen to I AM for the first time 😁

    • @Momogamer9
      @Momogamer9 Год назад +18

      For me it was when wony jumped off, I was like girlll you got a parachute 😭

    • @kimberly6228
      @kimberly6228 Год назад +4

      @@Momogamer9 lol 🙃 that reaction to is great 😄

  • @itsfrigginpink
    @itsfrigginpink Год назад +29

    Not only does this song sound like a love letter to some of the best sounds from the 2nd gen of KPOP, at least with the girl groups, it just feels so empowering, like they're not only trying to encourage themselves, but also their fans as well. I AM is one of those VERY rare KPOP songs I fell in love with instantly, at first listen.

  • @hnt8461
    @hnt8461 Год назад +1188

    honestly the only thing that was wrong with Kitsch is Liz got literally one line luckily they made that up with the main track

    • @michwoz
      @michwoz Год назад +137

      She didn't fit the song. There was nothing wrong with it. Should they spread the lines evenly in every single song on the album? That would hurt the songwriting.

    • @Ahnram
      @Ahnram Год назад +44

      l had to go look at the line distribution. Personally, I do believe that they have to make the effort to do so. Having her sing more than one line can't be that "unfiting" for the song.

    • @michwoz
      @michwoz Год назад +30

      @@Ahnram Still, in "I am" she got the most lines.

    • @Assembledonetwo
      @Assembledonetwo Год назад +92

      gosh plz stop complaining about how many lines Liz got on EVERY FKING SINGLE IVE'S VIDEO

    • @midaripleasepegmel1063
      @midaripleasepegmel1063 Год назад +21

      @@Assembledonetwo no

  • @2FullMoons
    @2FullMoons Год назад +99

    I love how with this comeback you have on one side people saying how Kitsch is IVE’s best song ever and fighting everyone to hold their controversial opinion and on the other side people being relived that the main title is I AM and that IVE is continuing their streak of perfectly created title tracks. LMAO It’s such a weird but fun atmosphere. Also, I love how so many non dives became fans of the group because of one of these 2 songs. I feel like IVE hit the jackpot because they won either way, they got everybody. LOL I personally ADOREEE I AM, it is up there with Love Dive for me but I also LOVED Kitsch too and always thought it was a grower/sleeper hit because even now as we speak is reaching new peaks on the charts blocking I AM. It was a matter of time until people realized that Kitsch is lowkey IVE’s nastiest bop.

  • @scapegoatzzz280
    @scapegoatzzz280 Год назад +29

    I honestly think 'I AM' is them looking to their future. They are still a newer group, within their first year, and this song is them once dreaming about them things they'd accomplish as a group, and them now living it our being On Their Way to it. Its a song about Aspiration and believing in your potential. Honestly, i thought 'Love Dive' was their best song, 'I AM' has just blown my mind.

  • @jigeahah5058
    @jigeahah5058 Год назад +17

    PD: *Breathes*
    Blair: Yeah

  • @ot7biasedmashups
    @ot7biasedmashups Год назад +187

    I've never seen anybody except for NCT divert a fandom as much as Kitsch did😂😂 I haven't seen a single person who's indifferent about it. You either LOVE it or HATE it lmaooo

    • @ChoklitThundah
      @ChoklitThundah Год назад +7

      That song frustrates me so much. I'm so let down by the verses but I think the chorus is incredible

    • @lmdlower3135
      @lmdlower3135 Год назад +20

      @@ChoklitThundah and im so let down by the chorus but i think the verses is incredible

    • @ot7biasedmashups
      @ot7biasedmashups Год назад +4

      @@lmdlower3135 funny cuz I'm let down my both

    • @lilliesinthegard32
      @lilliesinthegard32 Год назад +11

      I absolutely love it couldnt stop listening hahahs

    • @1haniestan278
      @1haniestan278 Год назад +5

      I both love it and hate it...I really like the verses and the chorus (minus the post chorus repeating of kitsch) but the lack of liz lines is an actually crime and the bridge was just not good...overall an ok b-side

  • @min1705
    @min1705 Год назад +35

    I Am is one of the best songs I've ever heard. I'm so obsessed with it. Girls were SINGING

  • @jambadeo1744
    @jambadeo1744 Год назад +38

    I can totally feel the lady's every comment "Yeah". Because if I were to sit beside PD who has all the knowledge in terms of these stuff and has a very keen eye and ears on every details about the mv and the song, all I can say is "Yeah" and agree to PD.
    ps: this is not against her, I can totally see myself in her lol

    • @thec0nch
      @thec0nch Год назад +6

      true, everyone has to start somewhere. if im not mistaken, she's new to kpop? i think it's nice that he's bringing her on the channel

  • @urieommarang
    @urieommarang Год назад +34

    The word "Kitsch" is German. They definitely included the Kitsch elements in the song and mv. The recorder in the beginning is most likely to be the noise of a kukusclock. Like these old big clocks with a bird coming out every hour. The set with Wonyoungs face, the signs in the background, the lasers, the flowers, the chunky boods, sunglasses and college jackets are all some type of kitsch.

  • @nasacarat
    @nasacarat Год назад +263

    I really recommend listening to the whole album! It's a no skip for me asdfghjk
    Also this album is very special cause
    wonyoung wrote two whole songs- Mine, Shine with me(first song for the fans very very sad lyrics)
    yujin wrote one whole song - Heroine
    gaeul and rei wrote their rap part in 4 songs - Kitsch, Hypnosis, Next Page and Not Your Girl
    I'm typing this everywhere caause many ppl don't know this and I want everyone to know hoe talented these girls are. They wrote 7 out of 11 songs!

    • @inquisitvem6723
      @inquisitvem6723 Год назад +3

      Blue blood is my fav

    • @GnLTre
      @GnLTre Год назад +2

      Lips was my least favorite but Heroine, Mine and Cherish was my favorite besides Kitch and I AM.

    • @cherryjwan_
      @cherryjwan_ Год назад +2

      U doing God's work tysm^^

    • @nasacarat
      @nasacarat Год назад +1

      @@cherryjwan_ noooo tysm for loving ive ^^;

  • @riloy3811
    @riloy3811 Год назад +103

    I thought Kitsch was a slap to all the haters but here comes I AM showing their gorgeous visuals and strong vocals in this rich MV even no fans can't resist to love it!!
    also their entire album is just chef's kiss😘I strongly recommend you all to check them out all new songs bops no skip I swear

    • @homhom8712
      @homhom8712 Год назад +2

      I thought shine with me comes just next to I AM for me in the ranking but lips, mine, hypnosis are fighting for that spot it's just so awesome that my vibe just changes with every song I hear it's a massive bop album definitely AOTY

  • @crumui
    @crumui Год назад +15

    [kitsch]
    because pd mentioned it in the reaction:
    kitsch might sound a bit more aggressive and fast forward because its german.
    maybe thats also the reason a lot of people are unfamiliar with this term; it was simply included in the english language because theres no good translation for it in english.
    kitsch does not always mean poorly done art (no matter what form of art); its a whole vibe youre getting once you laid your eyes on the person or the object you refer to as "kitsch".
    you call tons of decorative figures in your grandmas home kitsch, but also many details on someones outfit or make up, when they use a lot of adjectives to describe something, the list goes on.
    as soon as its not straight forward anymore, a bit unneccessary if you will - but for the person who owns the stuff or the kitschy vibe it means a lot.
    the majority of stuff germans call kitsch can be already old or outdated (90s, 80s etc.), because its often a thing a certain generation has or does which makes no sense to the mostly younger generations.
    the lyrics says "ninteens kitsch" - which is odd compared to what i just tried to describe; and thats why it is so perfect.
    they used this lyrics to refer to them "setting new standards" by the way they do music, they do dances etc., because they know that there are people that dislike the stuff they do because they do it a certain way.
    their "kitsch" is their career, their music style, their singing style, their oufits, looks, the whole vibe ive gives off.
    for them its perfect, almost essential to them - but for haters or people who just dont get it its art that is less useful, less practical or less cohesive and important as the art/music they prefer.
    for a german it does make way more sense and i hope that without that knowledge of the meaning behind kitsch, everyone else still can get it - and i hope that this comment helped understanding it a bit more :)
    ps: the sound at the very beginning sounds so much like a cuckoo clock which is also such a typical german kitschy thing, i dunno if thats intentional but it just makes it a bit more perfect for me ^^

  • @ImFloof
    @ImFloof Год назад +68

    “I just wish Liz had more lines in this song”
    Liz actually has the most lines in I am, though she doesn’t get a lot of screentime to show that

  • @arnolacosta6093
    @arnolacosta6093 Год назад +53

    Kitsch shows a very different side of them, that's what makes me appreciate the song even more. You should give the album a listen, it has very good songs and equally varied.

  • @little7s113
    @little7s113 Год назад +31

    the girl the entire video: *yeah, yeah, wow, yeah, yeah, nods, little laugh, yeah, yeah*

    • @spicerow
      @spicerow 3 дня назад

      You did her dirty 😂

  • @unknownbliss3342
    @unknownbliss3342 Год назад +41

    The KITSCH appreciation is very unique. I love how in depth your interpretation and views in every MV, the story line and the shots are very interesting in both MV and you covered every story of it. I like how noticed that IVE is looking at Wonyoung falling from that Airplane scene too.

  • @Dark.Nexus_9
    @Dark.Nexus_9 Год назад +21

    IVE....IS JUST.....best 4th gen & one of the best groups ever....I've been a kpoper for 12 13+ years I still can not believe they exist

  • @katiekawaii
    @katiekawaii Год назад +384

    I knew you would give the brilliance of "Kitch" the appreciation it deserves!
    P.S. I could totally be wrong, but the second I heard the chorus, I thought "this lyric was originally '90's bitch.'" I would bet money on it.

    • @valz1114
      @valz1114 Год назад +42

      im pretty sure it was actually the producer said it on tiktok!

    • @NamelessMidbossFairy
      @NamelessMidbossFairy Год назад +30

      youre right! the songs producer has come out and confirmed it :)

    • @ot7biasedmashups
      @ot7biasedmashups Год назад +6

      Exactly what me and my friends said 😂😂

    • @Objectsided
      @Objectsided Год назад +2

      *kitsch

    • @katiekawaii
      @katiekawaii Год назад +6

      ​@@NamelessMidbossFairy Really?! I knew it! Awesome.

  • @justwatchingandcommenting
    @justwatchingandcommenting Год назад +38

    IVE aren't flaxing, they ARE the flex. I'm so positively shook and I looooove both song's. They always do that, their songs keep you entertained, stuck in your head and they serve ❤

  • @vickyy.7544
    @vickyy.7544 Год назад +214

    AHH i’m so excited theyre reacting to this! The fact that this video is an hour long makes me even more excited.
    I know Kitsch had a lot of negative reviews but I loved it ALOT. The drop didn’t take very long for me to get used to and it grew on me very quickly…It’s kinda funny how the chorus was the part everybody was excited for when the teaser dropped and now it’s people’s least favorite part 😔😪 Regardless I definitely love Kitsch from start to finish.
    I AM was an absolute SLAY and I can’t even talk about how much i loved it or else my comment is gonna be longer than it already is.
    Also some people said I AM sounds like a 2015 Alan Walker song and honestly? the pre chorus and chorus definitely gives off those vibes💀 i love it tho

    • @4pfcarti792
      @4pfcarti792 Год назад +10

      i loved the chorus since day one of kitsch it’s so good

  • @oleyaf
    @oleyaf Год назад +94

    the album is so good 😭 i love "lips" and "mine"

    • @foreverive7680
      @foreverive7680 Год назад +3

      same, mine is my favorite!

    • @xsomili5501
      @xsomili5501 Год назад +2

      @@foreverive7680 samee. i almost have 200 streams on mine already, i just cant stop listening

    • @chrryvrn6733
      @chrryvrn6733 Год назад +3

      I love hypnosis lips and blue blood!!

  • @spinetribal
    @spinetribal Год назад +29

    I'm not a fan of IVE at all but DAMN is "I AM" a perfect song and MV. Everything is on point, I don't have the words to describe how cool the whole concept for this song is.

  • @autumneagle
    @autumneagle Год назад +22

    I've listened to IVE's music before and always enjoyed it. But this song. THIS SONG. I don't know what magic they put into it but it is heaven to my ears. (I AM)

    • @heartleaf88
      @heartleaf88 Год назад

      The trap beat and dun dun dun maaan

  • @bigfourzer0noglah2moowildriser
    @bigfourzer0noglah2moowildriser Год назад +30

    When He said "Where are the Liz Lines?" when Reacting to Kitsch, I felt Sad cause she only got 5 Seconds in the Whole Song 🥺
    But I'm Happy she got the Most Lines in I Am
    😍🥰

  • @mewmew3389
    @mewmew3389 Год назад +22

    I think the MV does such a good job of showcasing this dream that the lyrics talk about. They talk about being someone’s “dream come true” and then immediately talk about how in the future they’ll be “far away” in “somewhere they want to stay” and they definitely showcase that by cutting between multiple shots of each member. I love how this song is both uplifting to the listener but also talks about IVE’s journey too!
    Also, so nice to see you appreciating Wonyoung😭 it feels like a lot of reactors just brush her aside as something expected since we all know what she’s capable of.

  • @markkostecki4558
    @markkostecki4558 Год назад +18

    With I Am, IVE said dont worry fam we made SOTY in April, got it out of the way for ya. CHRIST

  • @espero__
    @espero__ Год назад +36

    I don't why i even cry when i am watching I Am music video,they deserve it

  • @keyqchan
    @keyqchan Год назад +31

    The lady only said "yeah" 70% of the time.

  • @fishtick
    @fishtick Год назад +10

    i think i am is one of the most emotionally written songs ever. like the dynamics and chord progressions are used to evoke specific emotions and i am certain feeling emotions

  • @paulinabarzola5085
    @paulinabarzola5085 Год назад +29

    i didn't like kitsch when i first listened to it, but i knew it'd be more in your alley lol. then came i am.. I'M SO OBSESSED YOU DON'T UNDERSTAND, and the bsides, these girls are so awesome 💌

  • @YunahKUnnie
    @YunahKUnnie Год назад +10

    It feels like they're taking some melodies of songs from de 80-90's and such, and it's really really working, because those songs at that time were amazing and it brings that nostalgia feeling we all love from it

  • @jumbeaux1
    @jumbeaux1 Год назад +6

    Girlfriend trying her best to be equally excited 😅

  • @Vivivickyyy10
    @Vivivickyyy10 Год назад +36

    Return of the King of K-pop

  • @takoholic
    @takoholic Год назад +11

    IVE keeps proving to me each release why they becoming my #1 group! Like this studio album is like a dessert! I love all of tracks so far especially I AM which gave me goosebumps. It also reminds me of SNSD’s Into The New World that gives me the same vibes. Also Kitsch & Blue Blood is another favorite too.

  • @ughgowonsscalpandcrunchyvo4926
    @ughgowonsscalpandcrunchyvo4926 Год назад +25

    “Where are the Liz lines?” lmfao 😂

  • @isabellaloftis9196
    @isabellaloftis9196 Год назад +12

    I'm not really a gg junkie but this gen of gg's really have me in a chokehold. Every time I hear a song by IVE, I'm a little surprised and end up listening to their title tracks over and over and wonder "how are they gonna do better than this?". And here we are. I am chronically obsessed with After Like but THIS??? I AM is SOOO good!

  • @strawberrymoon1906
    @strawberrymoon1906 Год назад +20

    I AM is a 12/10 comeback🔥 All the tracks on IVE's 1st Album were really well produced and 'Blue Blood' and 'Hypnosis' were standouts for me🌟
    And also for the lyrics... the LYRICS! While there are so many songs with nonsense lyrics or only concept-centric lyrics or overly ambiguous lyrics where none of it makes sense... I AM hits all the marks, it makes sense, is meaningful, relates to their concept and is interesting in that they could be singing to you or themselves but works both ways.... Just Chefs Kiss💖

  • @nekograce7914
    @nekograce7914 Год назад +8

    Kitsch mv is very reminiscent of the MVs of late 90s and early 2000s. It was all about runway style walks across the camera, fabulous outfits, and hard stares into the camera.
    Yujin’s timbre is beautiful. She was highly underused in IZone so I love IVE. She gets the lines she deserves. Her voice always stands out. I think she’ll come out as one of the greatest vocalists of the 4th generation.

  • @bim_bio9486
    @bim_bio9486 Год назад +12

    the girl is me in group projects 😭

  • @yuugael4010
    @yuugael4010 Год назад +18

    I think what always work and what starship sees is the golden trio of Liz Wony Yujin vocal they compliment each other perfectly. While Rei, Gaeul, and Leeseo completes IVE with each of their specialty and its just ended up as the perfect group that can do ANY genre and you wouldn't bat an eye, you can even see it in their full album.

  • @davidpt
    @davidpt Год назад +16

    IVE was already my new favorite girl group but I think this comeback is on a different level that I haven't seen even from the biggest groups. This is in my humble opinion the greatest comeback of all time from any group, the level of detail is just above and beyond and beyonder like you said, it's expensive not just in a way that exudes richness but it also exudes self love and confidence in a pure way, some people will see it as narcissism which is what the concept is talking about, saying this isn't a bad thing, this is pure and unapologetic self love and the culmination of IVE's hard work to promote themselves as a new group in an industry that is already over saturated, highly competitive and has many great giants established. But IVE came and took their spot by storm with self belief and self love, and going all out regardless of the nay sayers

  • @pinguina2
    @pinguina2 Год назад +76

    Been obsessed with I AM.. this was such a great song overall! The vocals are beautiful :)
    Edit: Hypnosis is my favorite b-side OH MY GOD ITS SO GOOD

  • @bambamjinjinwinwinyangyang107
    @bambamjinjinwinwinyangyang107 Год назад +6

    Honestly, I almost cried in I Am. It was just too beautiful TT
    Also, for me, the album was an ALL KILL! I listened too it all the way through, and every track just blew my mind. I think I'm well on my way to being a full blown fan of IVE. After hearing their b-side, My Satisfaction, I knew I was going to be blown away by their future works.
    I loved your reaction!

  • @kkamjjipham
    @kkamjjipham Год назад +10

    There's something about Yujin, she really looks like an actress! Pretty and cool visual 🖤💅

  • @Seveccc
    @Seveccc Год назад +13

    41:46 as someone who was studying abroad in Korea when After Like came out, I can GUARANTEE you that it was super viral in Korea, felt like it was played in every store I went into 😂

    • @dayjimong
      @dayjimong Год назад +1

      yup, for real 👍🏻😆

  • @shenvi
    @shenvi Год назад +48

    They absolutely slayed the vocals in I Am. The entire album is amazing, I love them so much 😭😭

  • @LegalVampire
    @LegalVampire Год назад +7

    Kitsch is a positive word nowadays amongst young generations, it basically means having your own style and not just following trends like sheep - but yes it does also mean that the style is usually quite 'out there' and unique, and it may include throwbacks to retro styles or things people generally find garish & a bit much 💖
    The lyrics and the odd drop in the chorus reflect this, as well as the banner in the video that say 'You're so weird, don't change' 🥰 It's an homage to people in a lane of their own, unbothered about what others are doing

  • @davvixi9077
    @davvixi9077 Год назад +7

    I loved I AM right from the first time, but damn, i didn't know i can love it even more. MV production team went bonkers with this. And the whole 'singing to themselves'? Damn, i have no words. Thank u as always, for ur professional point of view, makes us appreciate the hard work even more.

  • @reijshin
    @reijshin Год назад +14

    when someone like this channel passionately reacts to ive >>>

  • @markkostecki4558
    @markkostecki4558 Год назад +11

    Dude the Guitars that come in just for the final chorus of I Am go SO HARD

  • @kaitlinborchers4601
    @kaitlinborchers4601 Год назад +6

    I am, is my favourite song right now. The high pitch notes are just angelic yet powerful! I am loving this!!!

  • @TonyKimtheamusementparkfan
    @TonyKimtheamusementparkfan Год назад +7

    You listen to Kitsch, and I thought it was great, very different than what I'm used to from IVE, but it's so catchy, especially that pre-chorus. But then you listen to I AM, and wow that song is on another level, where it feels like I should be listening to this song in Las Vegas at a festival with the lights shining everywhere, and just the energy it brings. That song is probably their best title track for me personally, and it's their most grandiose song I'd say.

  • @whatskpoppingg
    @whatskpoppingg Год назад +4

    i love when gaeul looks up from the phone

  • @jessie-nl8eb
    @jessie-nl8eb Год назад +5

    I always find ive’s song’s excellent but this comeback has made me fall in love with the group/members. These mvs are incredible and their acting is blindingly good. I am in love with Yujin now and that look she always has in her eyes it gives me goosebumps. Your reaction has significantly helped me finding this fuller love for ive 💜

  • @ravenology4826
    @ravenology4826 Год назад +8

    Your my favorite content creator when it comes to reactions. Quality and a keen eye on tiny details!! We’re grateful for you!!

  • @NickkyOnce
    @NickkyOnce Год назад +10

    Line Distribution doesnt exist in IVE when all of the member can effectively deliver their lyrics with so much impact, regardless the number of line they all get. IVE is the complete, THEY are THE Vitruvian Man of KPOP.

    • @via45
      @via45 Год назад +1

      Fax

  • @2FullMoons
    @2FullMoons Год назад +13

    I kept refreshing my feed for the past hour HOPING that maybe maybe you will upload your reaction to IVE as well yasss

  • @nk2012
    @nk2012 Год назад +10

    Kitsch in the context of this track means....custom fit. Fits only you. Be you. Terrific "bending" of the natural definition.

  • @jadonrowe273
    @jadonrowe273 Год назад +9

    Fun fact kitsch had very mixed reaction by the public for several reasons Liz only had five seconds the song is very polarizing to a lot of people so kitsch was the perfect pre release it brought a lot of attention and reactions (bad publicity is still publicity) it then started to grow on people then I am realeased a more commercial loud bombastic and objective more cohesive song and everyone loves it

  • @leen5949
    @leen5949 Год назад +12

    The last chorus in I am literally made cry lol

  • @mirsolus7789
    @mirsolus7789 Год назад +9

    I've been waiting for this reaction!

  • @raethye4127
    @raethye4127 Год назад +3

    can i just say... watching you two geek out together over production and story and everything is so endearing? 🥰

  • @divelatte
    @divelatte Год назад +11

    bro I'm really waiting for your reaction every day, finally😭

  • @heidisupple3259
    @heidisupple3259 Год назад +2

    You did both my fave songs in one day! Love Me Like This and Kitsch! I am in loooove with both. ❤

  • @SirkSage
    @SirkSage Год назад +3

    I understand Liz's line. "A strange view of somewhere I want to stay" is referring to her living the life she's always dreamed of. Being a star on stage. Experiencing it as opposed to spectating like most people is a strange view indeed.

  • @_eddie15
    @_eddie15 Год назад +10

    I'm a commoner with no cinematography-knowledge what-so-ever but this wonyoung shot 23:32 really left an impression when i first watched the MV

  • @makialivia3239
    @makialivia3239 Год назад +1

    OMG, I was waiting for your reaction (especially for Kitsch) for a very long time, since I knew you love IVE! Finally, I reaction video worth watching!!!

  • @Alicida
    @Alicida Год назад +5

    Thank you for the reaction!!!

  • @leanafiel1359
    @leanafiel1359 Год назад +15

    The thing about Won young and what i like about her is whenever she looks into the camera, she make it seems like she's not looking at you but STARING AT YOU.
    STRAIGHT TO MY SOUL!!! so unreal!

    • @formoftherapy
      @formoftherapy  Год назад +9

      YES. I personally think she has so many haters because many people feel uncomfortable knowing Wonyoung can see right through them

    • @leanafiel1359
      @leanafiel1359 Год назад +3

      @@formoftherapy Those eyes and the scrunched on her nose, there's something absolutely mesmerizing in that WonYoung combo.
      BTW, super stoked that you respond to my comment. Big fan!

  • @shuyi_555
    @shuyi_555 Год назад +9

    Omg!???? 1 hour long for them and honestly they deserve it ❤️‍🔥

  • @lara_azoral18
    @lara_azoral18 Год назад +2

    That's why I love this channel. I learned more and had a deeper appreciation for the mvs despite listening to the song a hundred times ❤️ STAN IVE 🎉

  • @otteryoungjae207
    @otteryoungjae207 Год назад +18

    An hour long for IVE?? omgggg

  • @XayedOnline
    @XayedOnline Год назад +13

    Who's the girl, having her there made the review uncomfortable. She seems unhappy being there.. did she want to do this?

  • @walpurgisnight7
    @walpurgisnight7 Год назад +5

    I AM is one of my new top 5 songs of all time. Apple and MAGO are in 1st and 2nd respectively with First Sight being in 3rd. After Like and I AM are fighting for 4th and 5th.The video added so much to my first listen, and seeing the lyrics in English on the official video helps so much for non-Korean listeners to understand the whole vibe of a song.

  • @dani-xf5rz
    @dani-xf5rz Год назад +1

    OMGGG IVE ALWAYS WANTED A LOOONG LONG VIDEO OF URS. !! I LOVE IT

  • @K8319M
    @K8319M Год назад +1

    looking fresh PD! so happy to see part of your lifes journey through the channel