ROUGH AROUND THE EDGES: 30 Years of RIDE Snowboards
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- Опубликовано: 1 окт 2024
- RIDE Snowboards is proud to present Rough Around the Edges: 30 Years of RIDE Snowboards. This full-length documentary highlights some of the ups and downs of one of snowboarding's most prominent brands through in-depth interviews from dozens of current and former employees and athletes.
A project over two years in the making, RIDE contracted Homestead Creative to dig into the storied history of the brand. Featuring over 50 in-depth interviews with past and present RIDE team riders, employees and snowboard industry luminaries, this film chronicles many of the stories that have kept the brand alive and well for three decades.
From going public on the NASDAQ in the mid-90s during snowboarding’s historic introduction to mainstream culture and an acquisition that kept them from going under to the signing of the original team in 1992 and the legendary teams and products that followed, Rough Around The Edges: 30 Years of RIDE Snowboards is a story for the people…told by the people who lived it.
Directors: John Cavan & Tom Monterosso
Executive Producers: Jim Linnberg & Tanner McCarty
Producers: Ryan Runke & Aaron Blatt
Art Direction: Joel Brinson & Erik Van Hauer / Noct Bureau
Filmed and Edited: John Cavan
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Facebook: ride.sb/fb
What a Roller Coaster! Congrats to everyone involved with Ride throughout the years. What a legendary company with even more legendary people.
And what a legendary comment
Just hopped on late. But I disagree with everything Tedore says as a rule. ...just kiddin Tedore. Love ya and what you did.
You are a graphical magician my friend. All the respect in the world. You and the team created and pushed graphics so much further than anyone could imagine. Fabric top sheets, back printed base material, all the emblems, slime wall and the printing on the inside of them. Honestly the list is too long. You , Brandon, Styk and everyone on the design team truly changed how graphics could be applied to a snowboard.
Brushie didn’t make a cameo. Hmm. Woulda been nice to hear from him. (opinion)
dad life
Cavan and T-Bird, you guys crushed this! Well put together story of such an influential brand.
I have been in ride bindings 22 years. two pairs... this documentary will ensure I buy a RIDE full set-up next season. Amazing. well told, made me miss the west coast.
I want a web series with even more content and more backstories about everything that happened throughout the years. Ride should create a podcast and go deeper into these interviews.
You Guys forgot to interview Brandon Ruff He was a true OG of Ride and 5150.
Still rippin my timeless from 01-02 with my Frankenstein EX’s. Never lets me down, and makes me feel like a kid again. 37 now. Started riding at 12. Had no idea what I was apart of until now. Thank you ride. Cheers 🍻
This is awesome! Ride fucks hard, new favorite board company
My first board was a ride lowride. On a Berzerker 156 now rode it every single day the last to weeks. I can ride that board even on rails. Took a bit of some damage though at sunday river off a side hit they could have had marked off o na count of a rock feild i landed in. Landed on those rock hard and not even halfway to a core shot. i hit all kinds of shark fins at snowbird and those didnt even scratch my base
Big fan! Amazing work on the documentary Cavan! And thank you Ride to keep the roots of snowboarding alive!
🤙✌🌎🌍🌏🤞🤯💨💨💨😤🤪🙃👌🤘😁🙄🌬❄🌨☃️🏂from LAKES OF THE NORTH, MICHIGAN
SHREDDING SCHUSS MOUNTAIN MIDWEEKS
Just stumbled apon this gem, well worth the watch, just knowing the history of it all and the mentality of the group gained you a new customer when I need product...
Timeless
As a owner of three 2022 Shadowbans(gave one to my best friend), and someone hoping to buy the gorgeous, classy, 3:56 Deepfake…wow.
I never expected to be a fan of Ride. ‘Angry Snowboarder’ changed my perspective with a great recommendation.
Please never stop. You’re currently the benchmark. Heads high, Ride.
Well done.
Such a Gem! Snowboard movie of the year SO out of left field. Remember seeing the Ride team as a kid in Stryn, a Norwegian snowboard summer camp in the 90s and chatting with Circe so star-struck! Great piece of snowboard history here.
Nice Spotlight on Mahaffy.
i had a Tempest 166 in blue with the viking graphics in 2002 and 2003.eventually bowed up at the edges but never broke a rail..nice light freeride board
DEF need to post the full interviews. keep it coming
Awesome.
Make's me love my first year WARPIG even more!🤙 This has the BURN history vibe. Very well done documentary!
what a great video
i still have a board from you guys i got back in the 90s. like 1997. the KX1550. my dad came up on it from a business buddy somehow. not sure how he got it. but i rode that board until about 2004. i still have it in good condition. basically a piece of snowboard history at this point.
dale, roan, Russell, were my heros when I was a small kid in Wisconsin
where is the fucking soundtrack??? so cool guys greets from chile
Track listing anyone
My ride boards:
Ride Fleetwood 158
Ride DH 158
Ride Concept TMS 164
Ride Berzerker 167 w
Ride Superpig
...still my favourite brend on the market after more than 15 years.
Thanks Ride for bringing smiles every season
Oufff what a trip that was! Had a lot of different boards over the years and I enjoyed my Ride I rode. Though I have to say it was the only board I ever had that was stolen right of the rack!!!
Cool to be a part of the origin story. Nice work Cavan!
Thanks for the memories! It was a great time to be a snowboarder.
So good! Brings me back to riding Hardscrabble and all the N WI spots in the late 80's with Schnacky, Dale, Roan, Joe Dubs etc...figuring out how to take skate tricks to the snow, then hanging out in Tokyo coupla yrs later with the crew, Ranquet doing in-stores drunk and record shopping with Greyboy.
The Greyboy soundtrack for Toy Soldiers was all time. Someone needs to post that online.
Cool video. My first snowboard was Ride Control back around 1997.
I am The comment #7, Jesús i hate #7i makes me afraid, all my life when it appears its something too beautiful, thank you Riders for giving me illussions with your videos, i feel kindnof downhill again since 2014 with my mtb at death valley and moon Valley at San Pedro de Atacama and it will be, thank you Ride it has been the most ending of the year 2022,and next one is gonna be the return
Great video! Ojo forever❤️
Thanks for continuing to do what you guys do. After 20 years on the same setup, I just purchased a new Ride board. I’ve been riding goofy all this time and afraid to push myself to ride switch. My two oldest kids 8 & 10 wanted to learn to board this year, so perfect time to force myself to ride switch. What better board to do that on than a Twinpig. Great board guys. More than happy with it.
I’m also happy to say my toddler will be joining me up on the hills next year as a little shredder on his own Ride Lowride board. It’s amazing to see how accessible this sport has come to young kids.
Bring back JF's Sylvester Tweety reissue
I've been waiting for this!!! So exciting
SO. FREAKING. GOOD. Probably the best snowboard culture story I've ever heard. So fucking dope!
Amazing doc, nice work guys!
Holy shit. Great job.
Sick! I learned so much and those clips were all insane.
Snowboarding is Great!
Per unusual, the lines look stellar
love, love, love my Ride gear. thanks to all. what a story -- keep up the great work.
I'm so happy i have been able to support this amazing brand. I loved my Ride DH that had this amazing glow in the dark white paint. After that I was hooked and I just bought the new Ride Superpig. I can't wait to ride it!
Great film!
My Ride Mountain Pig just arrived today yo!!! About to go nuts this year......yewwwwwww!
I have a few boards of different brands and I always come back to my tried and true Ride Saturday. Rips anything with ease. Great backstory 👍🏼
Wow what an awesome documentary I had no idea about some of the things in this. What a time to ride Ride🏂
Stoked!
A gift to snowboarding
Early ride team was the 86 Mets of snowboarding.
This is awesome!
🍄
Ride for Life. 🤘🤘
Hahahah WTF my Ride Psychocandy's edges deffinitely aint rough, broke them in 8 parts in a couple of seasons. But I still love riding It!!!
ride boards 5150 dont remember the year
Yo smiled when Stoney came on
LEGENDS!
This is crazy
Good stuff!!
Wish Rogers, Mahaffey and Brushi had been interviewed...
Wish some comments would have been made about baseless bindings.
Wish a mention of the move to the Thermal factory had been brought up.
Cappel ads at 24:53 😮💨🔥
Cshr is so real
This was dope - no hironaka nod though?
this is fucking awesome!!!!
awesome video
Saved by Satan?
Love your products and the story, my warpig is unlike anything I’ve ever ridden. Thanks for pushing the sport and the story of all mountain boarding to new levels