3 key points from 'Designing Brand Identity.'
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- Опубликовано: 1 авг 2024
- Do you feel like you want to start a business but don't know where to start? Are you trying to design a logo without having the USP of your business figured out yet?
Alternatively, are you a graphic designer that wants to offer brand identity design in order to help your clients more than you are?
In this video, I give you my 3 biggest take aways from 'Designing Brand Identity,' by Alina Wheeler. It is a fascinating book which I would highly recommend anyone who is starting a business, or graphic design role, should read.
Hope this video helps!
➡️📚 Interested in buying this book? click on this link here:
www.amazon.co.uk/Designing-Br...
📒 Notes and Resources 📒
1) Interview with Alina Wheeler with Ian Paget on the Logogeek podcast
logogeek.uk/podcast/design-a-...
2) Incredible Skillshare class with Haylee Jordan all about the Unique Selling Proposition.
www.skillshare.com/classes/Cr...
3) Chris Do and Emily Xie design a Brand Identity Design from scratch on Adobe Live
www.behance.net/live/videos/1...
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Website: jackredley.com/
Portfolio: jredleydesigns.com/ 
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![The steps to design a brand identity, with Alina Wheeler [Logo Geek Podcast]](http://i.ytimg.com/vi/qJKhXWr0vMs/mqdefault.jpg)
Thanks for this. I was making a Branding presentation for partners and didnt have time to read all the literature. You summarized it nicely. However, I will read the book thoroughly in future.
Don't close your Channel trust the process
Big fan from India 🇮🇳
This was really helpful thanks!
Awesome Video!!!
Nice one!!
Thanks so much Jefté!! glad you enjoyed it
good job mate,
Thanks Wishash! Any book recommendations?
@@thecreativebookclub9048 I prefer youtube to books, never really read much, but i do read articles and blogs. I want to give it a shot tho, What books would you recommend i read?
@@winashinik413 If you want to start getting in to books but generally prefer videos, I would recommend books which are less text driven and more visually appealing. A Pocket Full of Do by Chris Do is excellent for that (full of interesting take aways too!). Have a look at the videos here tho and see what you fancy!
hi, i only has the fourth edition of this book, do you think i need to read the third edition too?
Hey! No, no need to read the third edition too. I think the 4th edition is newer so updated. Apparently, the new version is significantly different according to Alina's website: www.designingbrandidentity.info/what-s-new
Hope that helps!
@@thecreativebookclub9048 wow thank you so much, i write your key point to read it over and over again so that i will be always remember. thanks
@@muslihatkedua7422 Thanks man! Glad you found this so helpful
@@thecreativebookclub9048 oh hi while you at it, can i ask you about what you think of retro future, just thinking that youre smart maybe you have opinion on this. what do you think is retro future
All editions are pretty much the same I suppose ? There are quite a difference of price on amazon between them so I was wondering
Hey! I think the difference is the updated version has more recent case studies and talks more about how technology is playing a part in brand identity. Apparently, the new version is significantly different according to Alina's website: www.designingbrandidentity.info/what-s-new