Its so true 😂. Writing all headlines and not pinning gives google the opportunity to rotate them irrespective of the relevancy. Always a good practice to pin the most important ones to show first.
Excellent vid ! In the first table check the Avg CPC, excellent and good are 20% higher. So basically to get same ROAS than Poor or Average you need way better Avg. Conv Rate (+20%) .. which rarely happens.. Usually an excellent or good ads gets better absolute top impression, and so you have to pay for that
My best performing campaign is a smart shopping campaign which was converted to PMAX. It has no assets and is marked as poor. My other PMAX with assets campaigns have a lower ROAS than the no asset campaign
I have done some pinning as G at times does not show the main keyword. Say the ad was for Red Rocks, well, that should appear kn the headlines. I can't recall exactly, but if I pinned 3 for top, and 3 for second position, that raised the score back up.
The score does increase the more pinning options you use, but it can never be excellent with pinning, which tells me what Google thinks of pinning. But there's nothing wrong with pinning at all, so ignore the score 👍
"Ad strength Score"is one the most useless metric / data point. I usually Pin headlines for position 2 (which I utilised for CTAs, USP & features) H3 I reserve for *Business name*. I Keep H1 dynamic, here let system decides which one to show (based on the real-time & historical data) This combo in the most cases gives me "Good" ad strength and I manage to achieve more than 8%-12% CTR (on avg) and approx 5%-8% conv. rate%.
That’s smart and what I’ve been thinking about doing. Seems effective if you’re an experienced marketer like myself and know what has a likely hood of converting rather than letting the system do it all
Thats interesting. You are doing DKI on position 1 then I assume? Position 3 with the brand - do you do it regardless if its a strong, known brand or not?
@@hansrosen4255 Nope, I don't use DKI. I just don't pin H1 (let that system decide) I only pin H2 & H3 as mentioned above. To maintain relevancy I write H1 (complementing my terms) for the ad personalisation.
Do you care about ad strength?
for some ad groups, not at all
This info is so help and brilliantly presented. Thank you Darren.
*Interesting insights on ad strength!*
Thanks man!
Its so true 😂. Writing all headlines and not pinning gives google the opportunity to rotate them irrespective of the relevancy.
Always a good practice to pin the most important ones to show first.
Exactly! Google is using your account to train it's AI. Always do what's best for YOU 💪🏾
Excellent vid ! In the first table check the Avg CPC, excellent and good are 20% higher. So basically to get same ROAS than Poor or Average you need way better Avg. Conv Rate (+20%) .. which rarely happens.. Usually an excellent or good ads gets better absolute top impression, and so you have to pay for that
Excellent observation! Very true that it would mean paying top dollar without achieving the required conversion rate.
Thank you Darren!
Top Tutorial on Google Ad Strength.Please make a video on how Google rotates headlines in Google Ads?
Very interesting idea!
My best performing campaign is a smart shopping campaign which was converted to PMAX. It has no assets and is marked as poor. My other PMAX with assets campaigns have a lower ROAS than the no asset campaign
I have done some pinning as G at times does not show the main keyword. Say the ad was for Red Rocks, well, that should appear kn the headlines. I can't recall exactly, but if I pinned 3 for top, and 3 for second position, that raised the score back up.
The score does increase the more pinning options you use, but it can never be excellent with pinning, which tells me what Google thinks of pinning. But there's nothing wrong with pinning at all, so ignore the score 👍
"Ad strength Score"is one the most useless metric / data point. I usually Pin headlines for position 2 (which I utilised for CTAs, USP & features) H3 I reserve for *Business name*. I Keep H1 dynamic, here let system decides which one to show (based on the real-time & historical data) This combo in the most cases gives me "Good" ad strength and I manage to achieve more than 8%-12% CTR (on avg) and approx 5%-8% conv. rate%.
Yep. It's a score to help Google improve their automated bidding, it's not helpful to advertisers, as you've demonstrated along with the data
That’s smart and what I’ve been thinking about doing. Seems effective if you’re an experienced marketer like myself and know what has a likely hood of converting rather than letting the system do it all
Thats interesting. You are doing DKI on position 1 then I assume? Position 3 with the brand - do you do it regardless if its a strong, known brand or not?
@@hansrosen4255 Nope, I don't use DKI. I just don't pin H1 (let that system decide) I only pin H2 & H3 as mentioned above. To maintain relevancy I write H1 (complementing my terms) for the ad personalisation.
Awesome
Thanks for watching!