The Kulture Study: IVE 'HEYA' MV

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  • Опубликовано: 10 сен 2024
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    Watch the original video here: • IVE 아이브 '해야 (HEYA)' MV
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    #IVE #HEYA #해야 #iveswitch

Комментарии • 335

  • @Resonance1919
    @Resonance1919 3 месяца назад +262

    THE WAY THE CHORD PROGRESSION CHANGES IN THE LAST CHORUS IS SO GOOD???????????????????????????????

    • @grace.christina
      @grace.christina 3 месяца назад +14

      RIGHT I GET CHILLS EVERY TIME

    • @sarangfied
      @sarangfied 3 месяца назад +1

      how do you know the chords??

    • @grace.christina
      @grace.christina 3 месяца назад +11

      @@sarangfied i’m not 100% sure but to me the first two choruses sound like they stay on an F chord but the last chorus starts on D flat chord and goes to E flat chord

  • @caratarmy_lyla
    @caratarmy_lyla 3 месяца назад +1227

    PD I didn't expect you gonna comeback with new looks, and new fashion style eheheh. I hope you was doing well when you're in hiatus. Welcome back❤

    • @blairwrelos1891
      @blairwrelos1891 3 месяца назад +65

      Apparently they weren't in hiatus and were reacting and uploading to patreon. But they had a lot going on behind the scenes so they couldn't focus on yt for a while.

    • @frasercook5823
      @frasercook5823 3 месяца назад +24

      Love the haircut

    • @kimigame07
      @kimigame07 3 месяца назад +3

      ​@blairwrelos1891 sorry, English is not my mother tongue. Can I ask, why do you use "they"?

    • @revejohn
      @revejohn 3 месяца назад +29

      ​@@kimigame07 because PD has stated before that they prefer they/them pronouns

    • @blairwrelos1891
      @blairwrelos1891 3 месяца назад +36

      @@kimigame07 pd has said that the pronoun "he/him" used for him actually doesn't bother him but they do prefer they/ them. But in this situation I simply used "they" bcoz I was referring to him and Blair, his gf 😅

  • @davidpt
    @davidpt 3 месяца назад +459

    Holy shit PD is alive and looking great

  • @wigipaigan8182
    @wigipaigan8182 3 месяца назад +427

    That ending chorus is just a masterpiece.

    • @dhdtjddn
      @dhdtjddn 3 месяца назад +4

      The godly instrument followed by yujin high note, gaeul cat walk and close up??? Queens

  • @minaballerina
    @minaballerina 3 месяца назад +167

    the description of the song is ‘a rap track inspired by a folk tale of IVE's own invention called The Tiger Who Loved the Sun, will be accompanied by a music video meant "to express Korea's beauty."’ so yeah they’re tigers!

  • @MeliRusher
    @MeliRusher 3 месяца назад +537

    Yo PD that haircut it's fire! Looking forward to ARTMS reactions 🙌🏻

  • @altrock17
    @altrock17 3 месяца назад +106

    the bridge into the 3rd chorus is actually insane

    • @inplane9970
      @inplane9970 Месяц назад

      Fr idk how they're going to top that on their next comeback. Whoever wrote the song is a genius.

  • @itsDARLAsChannel
    @itsDARLAsChannel 3 месяца назад +513

    Towards the end, the girls are melting and breaking into water because they are ice tigers (lots of ice and frozen stuff in the beginning) and they wish to swallow the sun, making melting worth it if they can posses the bright orb in the sky. Love the concept!

    • @khansakinanty9438
      @khansakinanty9438 3 месяца назад +12

      OOOOOW good explanation

    • @pixelbyte09
      @pixelbyte09 3 месяца назад +16

      Yes they represent Tigers, it's from an old Korean tale(which includes sun & moon representing Brother & Sister from the tale). If you wanna know more about it check out -itsANDYandJAS Channel

  • @amurri2314
    @amurri2314 3 месяца назад +173

    Completely agree that this is one of their best title tracks to date! It's so conceptual. They never miss!

    • @vixxexo6855
      @vixxexo6855 3 месяца назад +9

      Heya and Love Dive are their best songs. They should stop rapping tho, as they can’t rap and the rap parts ruin the flow of their songs. They should just let Yujin flex her vocals.

    • @amurri2314
      @amurri2314 3 месяца назад +33

      @vixxexo6855 I personally really like their raps. I think Rei and Gaeul are great, but they all do really well with it. Leeseo did especially well with hers in Heya.

    • @ClomaclomaCy
      @ClomaclomaCy 3 месяца назад +4

      Lets be ready for accendiooo

    • @shineinstars
      @shineinstars 3 месяца назад +14

      ​@@amurri2314 same !! + i don't think the rap ruins the flow, since it's more of a "chill" style of rapping which compliments their songs (not saying their songs r "chill" but like. either way their rapping styles compliment their music). itd be far diff if they put on an accent or smth else but they're j casually rapping

    • @a1dart
      @a1dart 3 месяца назад +5

      @@vixxexo6855you should stop talking tho

  • @hy.16
    @hy.16 3 месяца назад +94

    'HEYA' is based on the villain tiger from the famous Korean traditional fairy tale 'The Brother and Sister Who Became the Sun and the Moon'. In fairy tales, the tiger is said to eat you if you don't give it food, but in 'HEYA' it says it will eat you if you don't give it love. I can't believe my childhood fairy tale was transformed into such a wonderful love song... Ive is always happy to surprise me!

    • @BBWatt
      @BBWatt 2 месяца назад +1

      Ok this is what I searching for after watch ‘HEYA’ MV, thank you so much

  • @fadlimohammad8447
    @fadlimohammad8447 3 месяца назад +36

    They really know how to built up and make a really satisfying climax in last chorus

  • @rubypaton7799
    @rubypaton7799 3 месяца назад +53

    This is genuinely my favourite title track. From the music video to the vocals (which i also believe have all improved significantly) its a masterpiece. The last chorus is also just so grand like there is nothing missing in it and it just makes you feel like you're ascending. Honestly so mad its not getting the attention it deserves.

  • @walaahasan9422
    @walaahasan9422 3 месяца назад +157

    YOOOOOUR HAAAAAIR 😍😍😍😍😍 YOU LOOK SO GOOOD

  • @justinehercthehuman
    @justinehercthehuman 3 месяца назад +40

    My favorite part in the MV is 6:54 where Leeseo's hair sways in the air but her face freezes. Dope af.

    • @MarkDeSade100
      @MarkDeSade100 3 месяца назад +7

      That whole part starting from Leeseo's drop to the bit where they all do isolation is edited really well, it looks great.

  • @2ndKidd
    @2ndKidd 3 месяца назад +35

    The bar is always so high, and the way IVE sets that up for themselves and the way IVE always surpasses that 😌 There is no ceiling for them, I fear

  • @kairos-049
    @kairos-049 3 месяца назад +40

    Dem Jointz never misses. Even if I don’t love some of the songs, can’t deny that he produces the most unique and intriguing beats in the industry.

  • @I_LOVE_NMIXX..ITZY..Red_Velvet
    @I_LOVE_NMIXX..ITZY..Red_Velvet 3 месяца назад +59

    *IVE's 'HEYA' MV* is visually stunning. It looks incredible. It’s beautiful. The song is really good. They will release 'Accendio' MV on May 15, 2024.

  • @OYJluv
    @OYJluv 3 месяца назад +30

    I love Yujin's voice and adlibs

  • @darrenberkey7017
    @darrenberkey7017 2 месяца назад +2

    IVE is one of those rare girl groups that keeps setting the bar higher with every comeback. So far, I've seen about a dozen girl groups in concert, with IVE being the most recent, and their show in Forth Worth was incredible, one of the best yet!

  • @Casper745
    @Casper745 3 месяца назад +50

    IVE Heya studio choorm performance was definitely a good look at the choreography and Liz voice made her My ultimate

  • @sunghoonjay
    @sunghoonjay 3 месяца назад +13

    I LOVE this song from IVE. They never disapoint. I know there was mixed reactions this comeback from people but seriously for me this song and MV is one of their best imo

  • @alliendisguise
    @alliendisguise 3 месяца назад +19

    This is one of my favourite MVs. It’s just so satisfying and they spent the production money really well, because it looks good.

  • @minnikeyangel
    @minnikeyangel 3 месяца назад +38

    So funny you say that it makes you feel like you're ascending because Accendio 👀

  • @KpopKeeper
    @KpopKeeper 3 месяца назад +19

    I compliment IVE's song that emphasizes the beauty of Korea

  • @butterflymuse2707
    @butterflymuse2707 3 месяца назад +15

    Nice to see you again PD! :D Welcome back!
    Edit: I saw someone say that Heya is definitely based on Korean mythology and fairy tales, something about Hae being the sun, and so by saying Heya (Hae-ah?) they are like calling the sun, and I guess there are some mythological stories about tigers eating you or something? They are in a lot of fairy tales?
    Also, this whole album slaps!

  • @klzwu2187
    @klzwu2187 3 месяца назад +7

    omg, yr hairstyle suit you so well bro.
    didnt expect you can carry it( in a good way)
    and the reaction as well, GREAT!!!!!

  • @Centaur-xs8ge
    @Centaur-xs8ge 3 месяца назад +9

    HEYA and I AM are strong title tracks with insane mv aesthetics. If I had to choose a fav it'd still have to be I AM.
    Still, HEYA is soo good and yes I especially loved the colors here as well. Accendio mv comes out this 15th May and I'm dying to watch it

  • @Haruki_Yui
    @Haruki_Yui 3 месяца назад +34

    Heya is completely BOP especially yujin part

    • @vixxexo6855
      @vixxexo6855 3 месяца назад +6

      Yujin’s parts are the best in every IVE song. Her mature vocals tone is nice to listen to unlike some of the other members who fake their voices. Yujin and the main vocal sounded the most natural.

    • @ssimonesays
      @ssimonesays 3 месяца назад +1

      @@vixxexo6855just say you like deeper voices and move on tf 😭

    • @nathanielhyung
      @nathanielhyung 3 месяца назад

      ​@@vixxexo6855 why are you everywhere criticizing other members , just say you're yujin biased and move on tf .

  • @user-he6jf7je5e
    @user-he6jf7je5e 3 месяца назад +12

    PD I MISSED YOU SO MUCHH!! AND YOU LOOK SO GOOD WITH THAT NEW HAIRCUT!!

  • @kitsune_jean
    @kitsune_jean 3 месяца назад +5

    My top 3 of IVE are also Love dive, I am and Heya 😎👌🏻
    It's good to see you again, I always enjoy watching your videos 💙

  • @bopobopo2862
    @bopobopo2862 3 месяца назад +8

    IVE really committing when doing their concepts and music. People should appreciate what they try to give and work 100000000000000 hard to show it .
    They amaze me every time when they have come backs and give different side of them and willing to try different music and elements.
    This time , there are tons of details in the MV! As they are tiger in the Mv and the whole story is based on a Korean story , like Yujin show up to hold the smoke pipe in the beginning representing “ when tiger still can smoke” is the Korean way of saying “ once apon a time” in Korean way.
    I really amazed by IVE and I hope they have bigger and bigger success a they really deserve it. They are still underrated among international fans . I hope their hard work and determination can be recognised in the near future.❤❤❤❤❤❤❤❤❤❤

  • @noitesdeverao_
    @noitesdeverao_ 3 месяца назад +10

    yessss finally Liz being treated as the main vocal she is!!!!

    • @Noble482
      @Noble482 23 дня назад +1

      She’s always been treated well. She has the most lines in their discography. Can you guys stop acting like she’s mistreated🤦‍♀️

  • @chocowhiteeeeee
    @chocowhiteeeeee 3 месяца назад +9

    Don’t forget to reacting ive’s mv that will be release today, the name of the song is “ACCENDIO”

  • @hoowang9962
    @hoowang9962 3 месяца назад +5

    I've legitimately been waiting for you to do a review on the music that have released over the past few months. I also see you're taking better care of yourself. Keep up the great work and hope to see more from you soon.

  • @rrhappy
    @rrhappy 3 месяца назад +6

    Cant wait for ur reaction to accendio and their new EP. No skip album. Love ice queen especially.

  • @Argj1226
    @Argj1226 3 месяца назад +1

    That ending line “the moment you’re enchanted, I’ll bite” is such a perfect description to the MV.

  • @shirimasu_227
    @shirimasu_227 3 месяца назад +14

    He’s back 👏❤️

  • @gaeulcaptor
    @gaeulcaptor 3 месяца назад +5

    YOU LOOK SO GOOD PD!!!!

  • @ester.theasterbunny
    @ester.theasterbunny 3 месяца назад +10

    welcomeeee back pd! we all fell in love with ive's new comeck together. ps - i'm lovinggg the style and hair today, damn!

  • @jas_mine_do_an
    @jas_mine_do_an 3 месяца назад +4

    I’ve been calling this aesthetic ethereal Korean cyberpunk

  • @orbitblm1568
    @orbitblm1568 3 месяца назад +25

    PD NIMMMM WEVE MISSED YOU 😭❤️

  • @muhammadkhaidir7068
    @muhammadkhaidir7068 3 месяца назад +4

    Broo you look so different🤯✨

  • @cherryayethihan
    @cherryayethihan 3 месяца назад +2

    it is my fav from them.

  • @TripLikeIDo86
    @TripLikeIDo86 3 месяца назад +5

    their consistency in quality is insane

  • @redkimono3020
    @redkimono3020 3 месяца назад +1

    I love the colors and aesthetic of the mv from the beginning ;) Thanks for the explanations !, i'd already had some of them (about the symbols) but with your analysis, it's much more complete, and for the construction of the visual / musicvideo too.

  • @ike9032
    @ike9032 3 месяца назад +8

    Honestly I hope this sets off a trend in the industry for more traditional Korean concepts

  • @fataltrouble
    @fataltrouble 3 месяца назад +7

    THE HAIR THO… you look so good

  • @Rvargasg2
    @Rvargasg2 3 месяца назад +95

    PD looking fine 👀

  • @mistress.villaina7591
    @mistress.villaina7591 Месяц назад

    welcome back!! you joined at the right time. im calling it that 2024 is gonna be one of the best of kpop. im in experimental heaven. all the recent music videos have been absolutely mind blowing. it's been a lot of groups going all out and not holding back this season

  • @I_LOVE_NMIXX..ITZY..Red_Velvet
    @I_LOVE_NMIXX..ITZY..Red_Velvet 3 месяца назад +6

    Their 2nd EP "IVE SWITCH" was PHENOMENAL 🔥🔥🔥

    • @a1dart
      @a1dart 3 месяца назад +1

      Accendio and Ice Queen are the best

  • @zoeelo1124
    @zoeelo1124 3 месяца назад +2

    Thanks for this reaction ❤ your comments were really interesting and you made me love this song even more !

  • @U-NEEK
    @U-NEEK 3 месяца назад +2

    Everytime IVE comes out with a new mv, I always think to myself, “PD’s gonna LOVE this” 🥹

  • @Knock2times
    @Knock2times 3 месяца назад +2

    i think i get what you mean like we rarely get any songs or mv that got us spiritually ascending

  • @MarkDeSade100
    @MarkDeSade100 3 месяца назад +1

    Leeseo got a lot of lines and screentime in this MV because she has been IVE's "baby tiger" since debut era. Since the concept this time is tigers, that makes her the star!

  • @bringangelatolife
    @bringangelatolife 3 месяца назад +2

    PD i missed you!!! I was expecting you to comeback after ive's comeback and im so glad you did!! And you're totally right, this song makes you feel like you're ascending and i love that the most! Also my new favourite ive mv for sure and I'm biased but liz is perfect for this song and leeseo too

  • @danyseng5962
    @danyseng5962 3 месяца назад +8

    Welcome back❤

  • @joelbritton9938
    @joelbritton9938 3 месяца назад +2

    im so glad to see you looking great! glad to see you back

  • @mattlau95
    @mattlau95 3 месяца назад +1

    The last chorus is so hype.
    Welcome back, brother!

  • @Pik4chu321
    @Pik4chu321 3 месяца назад +2

    WHOa!! You are looking so good, the new style is firee

  • @cynthia6152
    @cynthia6152 3 месяца назад +1

    It's really freaking nice to see someone is just as crazy obsessed with this music video as i amㅠㅠㅠㅠ

  • @user-be5hd3ii2h
    @user-be5hd3ii2h 3 месяца назад +2

    아... 음... 구독도 했고... 했는데... 사실 드림캐쳐 리뷰하셨던걸 보다가 오래간만에 형씨 영상을 봤는데 다이어트 성공하셨군요. 축하드립니다. 드림캐쳐 리액션이 좀 약해서 요즘 관심이 멀어졌는데 그걸 떠나서 형씨의 다이어트 성공 만으로도 다시 채널을 보게 됐습니다.
    결론은 부럽다!!!

  • @user-qd5zu8xn9b
    @user-qd5zu8xn9b 3 месяца назад +5

    This is Korean folktales that have been handed down for a long time. (The days when tigers smoked...)
    'heya' The meaning of the Korean chuimsaeis and a tiger who loved the sun

  • @ElMonitasKpop
    @ElMonitasKpop 2 месяца назад

    just a masterpiece ♥ one of my favorites songs this year

  • @blackjack7013
    @blackjack7013 Месяц назад +1

    많은 장면에서 다각도로 분석을 해주니 뮤비가 좀더 좋아지는 효과가 있네요!!

  • @konotuki
    @konotuki 3 месяца назад +1

    OMGG YOU LOOK SO GOOD I WAS SEARCHING FOR YOUR REACTION TO THIS & SUPERNOVA BECAUSE THEY ATEE

  • @ghostiinu
    @ghostiinu 3 месяца назад +2

    WELCOME BACK IVE MISSED UR VIDEOSSS

  • @scottmccall6085
    @scottmccall6085 3 месяца назад +1

    Damn welcome back pd your one of the only kpop reactors I watch because I know your reactions are genuine and you won't hesitate to be critical of a song glad your back also will you be looking at the twice comebacks you missed during your hiatus

  • @xsomili5501
    @xsomili5501 3 месяца назад +1

    MV wise, Love Dive is still my fav MV, followed by Heya and OTR/Accendio
    TT wise, Love Dive again, followed by OTR and Accendio

  • @erutaron3527
    @erutaron3527 3 месяца назад +1

    PD you look so good bro!!! Hope you have been doing well and your hiatus was very good! Also IVE really showed out this comeback.

  • @kimpintor6114
    @kimpintor6114 3 месяца назад +3

    You really look good right now. Wow! Big transformation. Keep it up.

  • @PrincessRomi1
    @PrincessRomi1 2 месяца назад

    a lot of ive's previous songs had samples of popular songs, does this one have a catchy sample too?? Whoever makes their songs needs a raise, they're literally always 10/10

  • @mabskidoooi1764
    @mabskidoooi1764 3 месяца назад +2

    their music always sounds grand.

  • @mewwitchh
    @mewwitchh Месяц назад

    I had the same reaction to the bridge and final chorus! they are so good

  • @bbangsaz.minji.04
    @bbangsaz.minji.04 3 месяца назад +3

    glad to see you back

  • @ravenology4826
    @ravenology4826 3 месяца назад +1

    You are the master of reviews, PD! ❤

  • @kelvinoriginals
    @kelvinoriginals 3 месяца назад +1

    PD it's nice to see you again. You're looking great and freshhhh

  • @paulaangelicaabrigoabrigo1175
    @paulaangelicaabrigoabrigo1175 3 месяца назад

    I'm gratefull that you're back

  • @user-ju9wl2li2e
    @user-ju9wl2li2e 3 месяца назад +1

    Always love your genuine reactions❤❤❤

  • @kurorekku
    @kurorekku 3 месяца назад +2

    Funny you mentioned ascending cuz their upcoming MV (second title track for this comeback) is Accendio

  • @nvmjeon
    @nvmjeon 3 месяца назад +1

    YOURE ALIVE WE MISSED UUUU 💗💗💗🔥🔥🔥

  • @v4leree
    @v4leree 3 месяца назад +1

    PD you're looking good!!! love the new haircut!

  • @Bludreamgirl
    @Bludreamgirl 3 месяца назад +2

    so good to see you again!

  • @Elisa-gv6rh
    @Elisa-gv6rh 3 месяца назад +4

    PD you've always looked good... but this haircut is *chef's kiss*

  • @makialivia3239
    @makialivia3239 3 месяца назад

    Wooooahhhhh PD got a new look! Loving it! And tbh, I really missed the IVE reactions from you. ☺☺☺

  • @hannahhaghnejad5304
    @hannahhaghnejad5304 3 месяца назад

    PD is backkkk
    I was waiting to see your reactions so much
    Happy your back man

  • @Fattythelion
    @Fattythelion 3 месяца назад +1

    Loved the melodies! Any song that has Rei being a boss and Yujin high notes and ad libs is a 10 for me. But Liz was wrecking me hard in this one

  • @Kimspirenguyen
    @Kimspirenguyen 3 месяца назад +2

    I love the video. But Accendio is my fave title track. Excited for the MV tomorrow

  • @spicerow
    @spicerow 3 месяца назад +2

    Mannn i loveveveve your reactions
    Much love ❤

  • @twfatal
    @twfatal 3 месяца назад +2

    YOU LOOK GOOOOD

  • @fatumamamamamama
    @fatumamamamamama 3 месяца назад +1

    ive been so obsessed with this song and video its so SUMMER

  • @wluvisa
    @wluvisa 3 месяца назад +1

    they give goddess vibes so much!!

  • @spinetribal
    @spinetribal 3 месяца назад

    I've missed your expertise a lot PD and I'm so happy you're back with so much content! I hope you take care of yourself and you're well and healthy :)
    Thanks for reacting to this MV and analysing it, it's such a beautiful concept that fits IVE so much. I don't know if you listened to the Switch EP but it's filled to the brim with bangers, my personal favorites being 💙🤍 *_Ice Queen_* 🤍💙 and *_Accendio_* wich is going to get a MV too.

  • @idocta12
    @idocta12 3 месяца назад

    Love your new style and you’re looking cooler n healthier! Also your reactions are some of the best 🙌

  • @davidpt
    @davidpt 3 месяца назад +2

    My favorite IVE song is still I AM but this comeback is also amazing, my favorite song in this album is Accendio and Ice Queen

  • @isitMaaz
    @isitMaaz 3 месяца назад +1

    Yo PD is him, what a change up. Looking clean!

  • @cainf
    @cainf 3 месяца назад +1

    They’re sooooo great❤ I love IVE

  • @maudav100
    @maudav100 3 месяца назад

    Welcome back PD! Love the new haircut 🔥
    Glad to watch your IVE reactionn againn, thanks for detailing every part. Their 2nd title track will be release today too!! Cant wait >

  • @C0R1Player
    @C0R1Player 3 месяца назад

    PD's STYLE LOOKING SOOO GOOD

  • @balrog5636
    @balrog5636 3 месяца назад

    PD you're looking real good! Whatever you're doing outside of yt keep it up brotha

  • @bourby-y7z
    @bourby-y7z 3 месяца назад

    Same reaction for the bridge hahah so happy to see you back !!