I smelt this fragrance recently. I am in love; love at first sniff for me!!!! It reminds me of Warm Cotton by Clean which I have 3 backup bottles but much better longevity. This fragrance lasts over 10 hours which is amazing for a freshie!!!!!! I will be purchasing the 6.8 oz for it is sooooo good. I like this much better than the Aqua Universalis Forte. 724 is so clean!!!!!!!!!! An intense version of 724 is a great idea!!!! Great review!!!!!!!!!
This smells exactly like the Aqua Universalis Forte to me… which was my favourite summer scent 6 years ago and I always get compliments on this one. I will purchase a full bottle for sure. Thank you for your professional review ❤
With these fragrances, I’m always wishing for more strength of the woody notes like cedar and sandalwood… Like in BR540, though I love it, I want the Cedar
Yep! N Neiman’s sent me a sample! It really reminds me of Aqua Universalis Forte but with less citrus and more floral. I really like the musk in this. Not much projection or Siaj
Aqua Universalis is easy to take for granted. I’m a spicy floral girl, but when I 1st smelled it around 20 years ago…almost (?), I was in New York in the summer. It was so refreshing I had to have it! At Bergdorf, they also gave me a lot of samples of Apom which I also loved. In the Bay Area, it rarely gets so steamy, but a trip to Sacramento, I had to have it in my life again. So, I got the travel trio, which is perfect for this sort of scent.
@@kinjalchakraborty1317 “elipse almost and a question mark.” That’s the indication that the person wasn’t sure. Just a little comment as I was returning to work.
The number on the fragrance makes my mind turn to 7 days a week 24 hours a day. Perhaps they intend it to be a fresh light year round offering that could be a signature sent?
I love the fresh fragrances fro MFK but I'm distancing from all the fresher, lighter ones, my taste moving on to darker, heavier scents even in high heat, just controlling the sprays, I think I have enough freshies right now, the only one that I want to add to my collection is Seahorse. The only MFK that I really want right now is Ciel de Gum, I regret not buying it when it was still on the MFK website 😞Thanks for the review Sebastian!!!
yeah, same with me. I will most probably try 724 but I think I am already fine with Gentle Fluidity silver. And yes, Seahorse is really unique and absolutely fantastic. Squid is totally different but such a gem as well.
Hi and thanks, Sebastian! I just asked you about this one! Yes they ship from Edison, NJ. That's where I got some of my MFK fragrances and at the time they were engraving for free. I'm on their email list and I had received a notification related to this scent about a week ago. Btw, I'm Armenian too, lol.
Curious about this one now. Fragrances I think of in association with clean laundry are all a lot more affordable, and like them all a lot: Dunhill Century, Banana Republic Pure White, Montblanc Starwalker, and even The Body Shop White Musk for Men,
Yes, all the fragrances are at a big warehouse in Middlesex County New Jersey about 20 minutes from me even the Italian leather sneakers I order come from there to
Thanks for your review Sebastian! I’m looking for a clean fragrances between 724, Byredo Blanche, Byredo Mojave ghost and Replica Lazy Sunday Morning which one you recommend?
I received the 724 sample with a purchase from the MFK website. I took the sample with me on a holiday in Beverly Hills, the weather was perfect for this fragrance. I quite liked 724 so I purchased a 70ml bottle. Fragrance brands should market their fragrances by handing samples, especially with purchases.
This was my first MFK purchase after a nurse told me she was wearing it during my dialysis. The scent is fantastic, but the longevity when considering the price will keep me from ever buying another full bottle of it unless they release an extrait flanker
I've never tried any of MFKs Aqua line, but I do wanna try them, and this, because I adore Petit Matin its my favourite citrus floral soring summer scent. Thanks for the review
@MrRL13 Sure!! I would recommend Cedro Diamante from Perris Monte Carlo, also all the Collection les Eaux from Chanel is spectacular, my favorite being Paris Biarritz. Also try Black Citrus from Vilhem perfumery and Petit Matin from Kurkdjian. 724 didn't work out for me, I gave it to a friend. Let me know what you think!
I am not a citrus fragrance person so not sure if I’d like it. Also, as we approach fall/winter I prefer more boozy darker spicy vanilla based scents. I’m looking for a new fall/winter scent so this isn’t on my radar. Maybe I’ll be interested in the Spring.
Just bought this. I was a bit hesitant because i heard it was more feminine than masculine, and well, I'm just a regular type of dude with a little cash in his pocket trying to smell good 😅. 724 is definitely more feminine, but I'll still rock it. Your review was spot on. I started my journey with spicier, dark fragrances but moved to fresher ones. This one is clean, and i think slightly better than most of my Creed stuff, honestly. Just a tad bit more subtle and better longevity. I dig it. No REgErtS 🙃 😂
I had the chance to smell 724 at Newman's last week. I thought that it's an aquatic slightly masculine version out of the 4 aqua universalis fragrances. To my nose the forte has a lemongrass and white lily note, the original has a listea note and is heavier on the white florals.
I am curious to try this one out, hopefully they have it in Selfridges this weekend. Would you say it leans masculine or feminine overall or is completely unisex? Also how do you think it would work it high heat?
I managed to get a sample of it and I enjoyed the opening with the citrus and fresh linen. I don't know what happened but I started feeling physically nauseated with the citrus scent. As it dries down the citrus is still in the background but the creaminess of the musk and sandalwood becomes prominent. I am conflicted with this.
Hi Sebastian or anyone who may be able to help! So I noticed that scents like 724 and a la rose... they really have lousy longevity. has anyone tried these with fragrance enhancers? ie. molecule etc.
Actually funny thing is I wore that and I used to wear the deodorant quite a bit back in the 2000s it doesn’t remind me of it because it’s got the sugar that’s missing in the MFK. But I guess if you had sugar it would remind you of it? I would think the original aqua Universalis would remind more of the sugar by fresh because it is lemon and sugar by fresh was lemon.
I am so over citrusy scents. I used to love those notes before they were so ubiquitous. Now for some reason they remind me of kids with sticky fingers lol!
Absolutely not. Delina Rosee is more of a watery take on the original Delina with the rose, lychee and fruits. Those notes are absolutely non existent in 724! :)
If you search around the site, there is an 11ml travel edition that I assume fits into the Globe Trotter. I guess it will go on general sale at the same time as the fragrance does (1st September). At the moment, the 11ml is only available as a gift for purchases over 350 euros. Sebastian, are you enjoying it more now? I am really starting to like this now. At first, I thought it was really redundant but now I'm digging the clean, ethereal angelic quality.
Haven't heard the best reactions from this fragrance. Fans are pretty upset that such a basic fragrance coming from such a prestige & celebrated House. MFK has been bought out by a conglomerate company, and Francis Kurkdjian has left the company and hired with a Golden Parachute package to be Director of Fragrances with Dior since Francois Demachy has moved on. We have to be honest here, the MFK company is in trouble in terms of making future masterpieces. Nothing lasts forever, and neither does the King of the Hill. More excited today about what Kurkdjian does with future Dior releases. Also praying to god he improves Dior's Private Line's Fragrances longevity.
Great review - just got a sample and looking forward to trying it. BTW, I live in New Jersey and there are a TON of distribution centers here including Louis Vuitton, Dior Perfumes, Hermes, etc. so it makes sense to me that it came from NJ. 😊
Yea this is just 754 rebranded. Very disappointing to wait so long for a new release and then let down because its a fragrance I already have just renamed.
Hi Sebastian, mine arrived today too. Like you, I'm kind of on the fence with this one. I already have AUF and AVF. This is a little redundant. I was sort of expecting something else. I also like the blue label. Maybe I will grow to like it more as time passes.
I like it but yes it's redundant. Definitely better than the Aquas for sure. Thoughts? I didn't care for those Aquas. Still missing Absolue Pour Le Soir. That is still my number favorite MFK to this day! :)
I was told by a Neiman Marcus rep that the 754 was exclusive to Bergdorf Goodman. 754 5th Avenue is the address of Bergdorf Goodman. He wanted to make the fragrance public and open to all stores so he renamed it 724. So more or less 754 is back as 724
💥💥💥Watch Francis Kurkdjian/Dior Video here: ruclips.net/video/oGmSVlvMFS4/видео.html 💥💥💥
I smelt this fragrance recently. I am in love; love at first sniff for me!!!! It reminds me of Warm Cotton by Clean which I have 3 backup bottles but much better longevity. This fragrance lasts over 10 hours which is amazing for a freshie!!!!!! I will be purchasing the 6.8 oz for it is sooooo good. I like this much better than the Aqua Universalis Forte. 724 is so clean!!!!!!!!!! An intense version of 724 is a great idea!!!! Great review!!!!!!!!!
Yesss this was my experience ❤
This smells exactly like the Aqua Universalis Forte to me… which was my favourite summer scent 6 years ago and I always get compliments on this one. I will purchase a full bottle for sure. Thank you for your professional review ❤
I am CRAZY about 724.
Id like to buy it tell me about the projection please?
With these fragrances, I’m always wishing for more strength of the woody notes like cedar and sandalwood… Like in BR540, though I love it, I want the Cedar
This sounds so good. I’ll have to sample it. He makes such incredible fragrances.
Yep! N Neiman’s sent me a sample! It really reminds me of Aqua Universalis Forte but with less citrus and more floral. I really like the musk in this. Not much projection or Siaj
Aqua Universalis is easy to take for granted. I’m a spicy floral girl, but when I 1st smelled it around 20 years ago…almost (?), I was in New York in the summer. It was so refreshing I had to have it! At Bergdorf, they also gave me a lot of samples of Apom which I also loved. In the Bay Area, it rarely gets so steamy, but a trip to Sacramento, I had to have it in my life again. So, I got the travel trio, which is perfect for this sort of scent.
YAY AREAAAAAAAAAA!!!!!! :)
MFk as a house wasn’t even there 20 years ago🤔
@@kinjalchakraborty1317 “elipse almost and a question mark.” That’s the indication that the person wasn’t sure. Just a little comment as I was returning to work.
❤
20 years? Lol it came out in 09
I absolutely adore Aqua Universalis Cologne forte!!! 🥰 Is 724 similar in any way?
The number on the fragrance makes my mind turn to 7 days a week 24 hours a day. Perhaps they intend it to be a fresh light year round offering that could be a signature sent?
I saw this yesterday and knew you would be on it! It said a 'city scent' can't wait to hear your review
Oh yes. It's launching on the 1st of September.
This reminds me of when I was a kid I used to go straight to the laundry aisle in the supermarket to smell the laundry products lol
I love the fresh fragrances fro MFK but I'm distancing from all the fresher, lighter ones, my taste moving on to darker, heavier scents even in high heat, just controlling the sprays, I think I have enough freshies right now, the only one that I want to add to my collection is Seahorse. The only MFK that I really want right now is Ciel de Gum, I regret not buying it when it was still on the MFK website 😞Thanks for the review Sebastian!!!
Seahorse and Squid 😍 are great oceanic unique (without fishy-seaweed scent) ones IMO
@@darklausal23 Haven’t tried Squid but I will.
yeah, same with me. I will most probably try 724 but I think I am already fine with Gentle Fluidity silver. And yes, Seahorse is really unique and absolutely fantastic. Squid is totally different but such a gem as well.
An Estate sale fragrance haul sounds fantastic!
I think so too!
Hi and thanks, Sebastian! I just asked you about this one! Yes they ship from Edison, NJ. That's where I got some of my MFK fragrances and at the time they were engraving for free. I'm on their email list and I had received a notification related to this scent about a week ago. Btw, I'm Armenian too, lol.
Pre-ordered and I'm excited to wear this.
Thank you for sharing with us your taughts on this fragrance. Love musky, soapy scents, so I guess this might be next ❤🎉
Great video and I enjoyed it and I'm going to try it and have a blessed day
Curious about this one now. Fragrances I think of in association with clean laundry are all a lot more affordable, and like them all a lot: Dunhill Century, Banana Republic Pure White, Montblanc Starwalker, and even The Body Shop White Musk for Men,
I have 754 and I can't wait to smell 724 and see what's the difference btw them.
Yes, all the fragrances are at a big warehouse in Middlesex County New Jersey about 20 minutes from me even the Italian leather sneakers I order come from there to
Thanks for your review Sebastian! I’m looking for a clean fragrances between 724, Byredo Blanche, Byredo Mojave ghost and Replica Lazy Sunday Morning which one you recommend?
Which one did you decide?
Got my 200ml bottle yesterday. Was able to get it on the release day here in the Philippines. I love it
OOh nice!! Congrats! :)
I received the 724 sample with a purchase from the MFK website. I took the sample with me on a holiday in Beverly Hills, the weather was perfect for this fragrance. I quite liked 724 so I purchased a 70ml bottle. Fragrance brands should market their fragrances by handing samples, especially with purchases.
This was my first MFK purchase after a nurse told me she was wearing it during my dialysis. The scent is fantastic, but the longevity when considering the price will keep me from ever buying another full bottle of it unless they release an extrait flanker
Most of MFK clear fragrance are floral, citrus, fresh woods, and light clean laundry, and musk. Don't understand this release.
MFK’s Europe site no longer serves US customers. There is at least a $70 markup for America.
That is true!!
I've never tried any of MFKs Aqua line, but I do wanna try them, and this, because I adore Petit Matin its my favourite citrus floral soring summer scent. Thanks for the review
I own way too many fresh scents like these, but somehow I can't resist them. I love Aqua Universalis, so I'm pretty sure I can blind buying 724.
I agree.
I agree ❤
i am into these kind of fresh clean accord as well, Would be able to recommend other similar perfumes?
@MrRL13 Sure!! I would recommend Cedro Diamante from Perris Monte Carlo, also all the Collection les Eaux from Chanel is spectacular, my favorite being Paris Biarritz. Also try Black Citrus from Vilhem perfumery and Petit Matin from Kurkdjian. 724 didn't work out for me, I gave it to a friend. Let me know what you think!
Do you know if FK is doing fewer MFK projects now that he's representing Dior?
No. Still a few releases every year like always
Instant love, smelled at Neiman. Buying as soon as I can. Great review and analyzations Sebastian
Awesome.
This is going to be a scent I can share with the hubby Sebastian. Sounds quite universal. Great review nonetheless. I can't wait to get my nose on it.
I just bought l'artisan parfumeur perfumes (thank for the videos on them you inspired me) and they were delivered from NJ too!!!
I am not a citrus fragrance person so not sure if I’d like it. Also, as we approach fall/winter I prefer more boozy darker spicy vanilla based scents. I’m looking for a new fall/winter scent so this isn’t on my radar. Maybe I’ll be interested in the Spring.
Have you tried Initio Side Effect ?
My all time favorites are: Ciel de Gum, Grand Soir, Amyris, Le beau.
The floral has (in my opinion) to be a sweet pea. Because it really reminds me of a Burberry woman's fragrance that has sweet pea in it
I smelled it yesterday at Nordstrom. It was a clean, fresh floral fragrance. It was pleasant but I have other favorites from this site house.
Europerfumes (formerly Eden Square) is a distributor for MFK last I knew. They are based in New Jersey.
Just bought this. I was a bit hesitant because i heard it was more feminine than masculine, and well, I'm just a regular type of dude with a little cash in his pocket trying to smell good 😅. 724 is definitely more feminine, but I'll still rock it. Your review was spot on. I started my journey with spicier, dark fragrances but moved to fresher ones. This one is clean, and i think slightly better than most of my Creed stuff, honestly. Just a tad bit more subtle and better longevity. I dig it. No REgErtS 🙃 😂
This instantly reminded me of United Colors of Benetton's HOT perfume.
With few similarities on the notes. Also woody and citrusy!!
My sales rep at Neiman’s did pre-sales on this fragrance. I opted to blind buy. After your review, I don’t think I will be disappointed!
The water way port is in In New Jersey. Jersey city gets all the imports to that location. Mega port….
724 head notes smell like Le Labo Citron 28，very similar. And the dry down is just like Aqua Universalis.
It was just available for preorder, MFK sent me an email last week with a direct link. Received my bottle last week.
I am not subscribed to the MFK newsletter but glad they announced it.
Thank you Sebastian for this review 🙏
Thank you for stopping by! :)
I had the chance to smell 724 at Newman's last week. I thought that it's an aquatic slightly masculine version out of the 4 aqua universalis fragrances. To my nose the forte has a lemongrass and white lily note, the original has a listea note and is heavier on the white florals.
I think they do have warehouse space in NJ. I bought some samples and that's where it came out of.
Love your reviews! Only question I have when done with your reviews is it is a male or female leaning fragrance.
Thank you and this is totally unisex.
Great review sneaky Seb, always the fastest 😎🏎
I don’t understand the comments regarding longevity, I sampled this yesterday (I think it’s fabulous) and it lasted 8 hours plus.
I am curious to try this one out, hopefully they have it in Selfridges this weekend. Would you say it leans masculine or feminine overall or is completely unisex? Also how do you think it would work it high heat?
I managed to get a sample of it and I enjoyed the opening with the citrus and fresh linen. I don't know what happened but I started feeling physically nauseated with the citrus scent. As it dries down the citrus is still in the background but the creaminess of the musk and sandalwood becomes prominent. I am conflicted with this.
Thanks for sharing your video take care 😇
I don't have anything from this house .. what is a good starter fragrance , Oud or Leathery or dark . A can't miss maybe ? Cheers 😎
MFK OUD SILK MOOD
@@TheSew4real thank you ..Cheers 😁😎
Hi Sebastian or anyone who may be able to help! So I noticed that scents like 724 and a la rose... they really have lousy longevity. has anyone tried these with fragrance enhancers? ie. molecule etc.
Your amazing love how you describe everything ❤
Thanks 🙏🏿 for this review. I ❤️MFK’s scents n this one, I will sniff out.
Sébastien who is the main perfumer of the house now since FK left ? I understand that he is the nose for 724 but he is working for the competition now
Francis Kurkdjian did not leave his own brand names after him btw. He is still perfumer for MFK and now Dior. Both brands are owned by LVMH. 😀
@@ThePerfumeGuy thank you Sébastien
Sorry about misspelling your name (french way) Sebastian
@@ThePerfumeGuy sorry for misspelling your name Sebastian . Did it the French way 😳
It's definitely extremely cloud ☁️ like. A woman told me it smells like heaven. It's airy. It's enveloping somehow.
they ship from nj near me. a lot of fragrance companies ship form it
When I heard "lots of white florals", I'm so scared 😱 as I can't stand white florals. But I like MFK's bottle very much. Small and cute.
This reminds me so much of Muschio Bianco Acca Kappa on dry down. This 724 is lighter while Acca Kappa is too creamy and heavy.
Anything about it remnicent to Sugar Lemon by Fresh? SL smells like fresh clean laundry
Actually funny thing is I wore that and I used to wear the deodorant quite a bit back in the 2000s it doesn’t remind me of it because it’s got the sugar that’s missing in the MFK. But I guess if you had sugar it would remind you of it? I would think the original aqua Universalis would remind more of the sugar by fresh because it is lemon and sugar by fresh was lemon.
I am so over citrusy scents. I used to love those notes before they were so ubiquitous. Now for some reason they remind me of kids with sticky fingers lol!
Im always baffled by companies that sell $300-$500 fragrances that don’t have their own site together to bring up their new product. 🤔
Because it officially releases on the first of sept
i went to the website yesterday it was there
you think its this is more feminine?
Thanks for sharing!!
How would you say this compares to delina la rosee from PDM? I feel like the notes are very similar and DLR is one of me absolute favorites.
Absolutely not. Delina Rosee is more of a watery take on the original Delina with the rose, lychee and fruits. Those notes are absolutely non existent in 724! :)
Same exact fragrance as 754 just re numbered it to 724 so they were able to put it in all stores
Not at all. I have both.
I went to Neiman Marcus and the Brand Ambassador for MFK told me that ?? I guess MFK needs to train their people more efficiently
There is also now a limited edition available in 70ml.
Floating in heaven would've been a great alternative name! 😄
If you search around the site, there is an 11ml travel edition that I assume fits into the Globe Trotter. I guess it will go on general sale at the same time as the fragrance does (1st September). At the moment, the 11ml is only available as a gift for purchases over 350 euros. Sebastian, are you enjoying it more now? I am really starting to like this now. At first, I thought it was really redundant but now I'm digging the clean, ethereal angelic quality.
I tried it in Neiman Marcus… it’s so good!!! Very fresh and unisex.
Haven't heard the best reactions from this fragrance.
Fans are pretty upset that such a basic fragrance coming from such a prestige & celebrated House.
MFK has been bought out by a conglomerate company, and Francis Kurkdjian has left the company and hired with a Golden Parachute package to be Director of Fragrances with Dior since Francois Demachy has moved on. We have to be honest here, the MFK company is in trouble in terms of making future masterpieces. Nothing lasts forever, and neither does the King of the Hill.
More excited today about what Kurkdjian does with future Dior releases. Also praying to god he improves Dior's Private Line's Fragrances longevity.
I ordered from MFK last Friday night and literally received Oud Stain Mood by Saturday evening using the free shipping method 🤩 it was wildly fast!!
Did you find out if the screw top bottle is an old version, and about what year? Very interesting!
How does 724 compare to Santal 33 or
musk oud?
Very nice but it reminds me of Life from body shop
I'd blind buy 724. I like it has less sour and more musk and well balanced. Sounds good for my summertime
Great review - just got a sample and looking forward to trying it. BTW, I live in New Jersey and there are a TON of distribution centers here including Louis Vuitton, Dior Perfumes, Hermes, etc. so it makes sense to me that it came from NJ. 😊
I heard this smells like beachfront blanket from bath and body works
They definitely have a USA website. I miss ordering from France because it was a little cheaper. Excited to try this.
It appears to be cheaper from France until DHL slams you with a ridiculous bill for delivery. Anyone else experienced this?
@@chidinma9526 I did, but I live in the U.K. not USz DHL hit me with a £50/$60 import tax fee at the border here a few months ago 😭
A layering idea for your imagination: Amouage Beach Hut Man and CdG Marseille. 🙂
Sounds like it make a nice gym scent.
Saks 5 have
Hey. I just got mine and the sticker of the bottle is a bit peeled off. Is it normal??
Hmm. Ask the store you ordered from. But can be due to manufacturing issues.
I am fan of both fragrances 🥰
This sounds nice! Maybe a small bottle though.
Yea this is just 754 rebranded. Very disappointing to wait so long for a new release and then let down because its a fragrance I already have just renamed.
They most likely use a 3PL to cut down on shipping times.
I think their products to US ship from their New Jersey office.
New Hermes H24 EDP coming out.
to me its like a mix of byredo and mfk, I like it.
Has a banana dry down
I find 724 to be similar to Aqua Vitae forte, more than AU forte.
Noses are so interesting! :)
This fragrance smells like aqua essential colonial by ferragamo
Hi Sebastian, mine arrived today too. Like you, I'm kind of on the fence with this one. I already have AUF and AVF. This is a little redundant. I was sort of expecting something else. I also like the blue label. Maybe I will grow to like it more as time passes.
I like it but yes it's redundant. Definitely better than the Aquas for sure. Thoughts? I didn't care for those Aquas. Still missing Absolue Pour Le Soir. That is still my number favorite MFK to this day! :)
@@ThePerfumeGuy Ciel De Gum. I doubt it's ever coming back.
I just ordered a 2.4 oz flacon from Nordstrom and am so excited to get it!
I bought the 1.2 flacon of Lhomme a la rose the other day and am loving it!
Hope you enjoy it!
Armenien? I tought you where from Lebanon?
I was told by a Neiman Marcus rep that the 754 was exclusive to Bergdorf Goodman. 754 5th Avenue is the address of Bergdorf Goodman. He wanted to make the fragrance public and open to all stores so he renamed it 724. So more or less 754 is back as 724
Not at all. I have both and they're nothing alike 🤣🤷🏿♂️
It's Barneys not Bergdorf.
Excellent
Welcome!!